Nivedana : Jurnal Komunikasi dan Bahasa
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
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<![CDATA[STRATEGI HUMAS KOTA BANDUNG DALAM MENYUSUN CONTENT PILLAR MEDIA SOSIAL ]]>
<![CDATA[Fadilla, Rashina Zahra]]>;
<![CDATA[Ghozali Moenawar, Mohamad]]>;
<![CDATA[Suparman]]>;
<![CDATA[Muhammad, Badar]]>;
<![CDATA[Firdaus, Diky]]>;
<![CDATA[Manisya, Nabhila]]>;
<![CDATA[Putri Awalina, Salwa]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i4.1490
<![CDATA[This study discusses the success of Bandung City Public Relations in managing social media as a means of disseminating public information. The use of social media proves that Bandung City Public Relations can adapt to the digital era. The use of appropriate social media strategies and content pillars makes Bandung City Public Relations an exemplary example for other government agencies. Bandung City Public Relations can prove that implementing appropriate content pillars in managing social media, can break the perception that information provided by the government to the public is always rigid. This study uses a descriptive qualitative approach with thematic and content analysis methods. Data collection was carried out through interviews, observations, and literature studies. This study resulted in a discussion of the strategy for compiling Bandung City Public Relations' social media content pillars, the compilation of which was carried out simultaneously with the preparation of content planning. Bandung City Public Relations uses an agenda-setting strategy in implementing social media content planning. Bandung City Public Relations carries out three stages of the agenda-setting process which include the stages of determining the public agenda, defining the media agenda, and determining the policy agenda. Bandung City Public Relations' social media has three main content pillars, namely eduvative content, functional content, and entertaining content. The three pillars are applied to every social media account of Bandung City Public Relations, the packaging of which is adjusted to the characteristics of each social media. Bandung City Public Relations strives for content packaging that is not rigid to increase the level of interaction with the public.]]>
<![CDATA[STRATEGI KOMUNIKASI CONTENT MARKETING SHANI AMELIA DALAM MEMBANGUN BRAND ENGAGEMENT PRODUK @YUIREOFFICIAL DI INSTAGRAM ]]>
<![CDATA[Gogali, Venessa Agusta]]>;
<![CDATA[Utomo, Ichsan Widi]]>;
<![CDATA[Erlangga, Christoper Yudha]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i4.1498
<![CDATA[This study aims to analyze the content marketing communication strategy implemented by Shani Amelia to build brand engagement for @yuireofficial products on Instagram. The research employs a descriptive qualitative method, using content analysis based on the AIDA model (Attention, Interest, Desire, Action) and measures brand engagement through three dimensions: Cognitive, Emotional, and Behavioral. The study finds that Shani Amelia's communication strategy effectively captures the audience's attention through Instagram Stories featuring aesthetic visuals and relevant promotional narratives. It fosters interest and desire through personal reviews and active interactions in the comment section. Additionally, brand engagement for @yuireofficial is established through the audience's trust in Shani Amelia's authenticity as an influencer, alongside active participation in promotions and purchases. The findings indicate that strategically applying the AIDA model, combined with managing the three dimensions of brand engagement, can significantly enhance consumer loyalty and involvement with the brand]]>
<![CDATA[ANALISIS STRATEGI KOMUNIKASI KRISIS MIXUE DALAM MENANGGAPI ISU SERTIFIKASI HALAL: STUDI PADA MIXUE BANGBARUNG BOGOR ]]>
<![CDATA[Amirah Inas]]>;
<![CDATA[Suparman]]>;
<![CDATA[Riyanto, Sutisna]]>;
<![CDATA[Dharmawan, Leonard]]>;
<![CDATA[Widia Khairunisa, Anggi]]>;
<![CDATA[Putri Awalina, Salwa]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i4.1527
<![CDATA[The food and beverage sector is currently in demand and growing rapidly in various parts of the world, including Indonesia as a country with a majority Muslim population. One of them is Mixue, a franchise that offers ice cream and fresh tea drinks. However, in mid-2022, social media was busy discussing information about Mixue not having a halal certificate. This raised public concerns and reduced consumer interest. This study aims to analyze the crisis communication strategy of the Mixue Bangbarung Bogor branch using the Situational Crisis Communication Theory (SCCT) and identify the obstacles and solutions applied. The research method uses a descriptive qualitative approach with data collection techniques of observation, interviews, literature studies, and document analysis. The results of the study show that Mixue Bangbarung implemented a diminishing strategy by acknowledging the issues circulating and providing clarification, as well as a rebuild strategy by optimizing social media and interactions with consumers. The Mixue Bangbarung Halal Certification issue was resolved directly by the owner because they did not have a special crisis communication team. Although there are consumers who do not have a problem with this issue, Mixue Bangbarung still experiences obstacles in the form of consumer doubts and concerns. The solution taken by Mixue Bangbarung is to routinely disseminate information and improve services to consumers. These strategies and solutions helped Mixue Bangbarung maintain its image and consumer trust and reduce the negative impacts of the crisis.]]>
<![CDATA[ANALISIS MEMBANGUN PERSONAL BRANDING “BANG UCUP NIAGARA FRUIT” DI MEDIA SOSIAL TIKTOK: STRATEGI DAN DAMPAK ]]>
<![CDATA[Laila, Kumi]]>;
<![CDATA[Umairoh, Faikoh]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i4.1553
<![CDATA[The phenomenon of bang ucup niagara fruit on social media tiktok increases the competitiveness of other fruit juice businesses. Its presence provides its own color for loyal customers and other people. With his viral figure on social media tiktok, researchers are interested in conducting more in-depth research. The purpose of this study is to determine the personal branding built by bang ucup on social media tiktok, strategies and impacts of personal branding. This research is qualitative descriptive, the key informant in this study is the social media tiktok bangucup niagara fruit. Data collection was carried out by observing content, documentation, interviews and literature studies. Interviews were conducted with followers who are also loyal customers of bangucup Niagara fruit. In this study, researchers tried to analyze the social media tiktok bangucup Niagara fruit with eleven classic personal branding concepts by Hubert k rampershad, then branding strategies including interaction with the audience and the content produced and the impact of branding on social media tiktok starting from sales and reputation generated.]]>
<![CDATA[ANALISIS KETERBUKAAN INFORMASI TERHADAP KEPERCAYAAN PUBLIK: PERSPEKTIF PUBLIC RELATIONS PADA PT PLN ICON PLUS SUMATERA BAGIAN SELATAN ]]>
<![CDATA[Muhammad Alfani]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1608
<![CDATA[Public transparency is a fundamental issue in building public trust in institutions or organizations. This study aims to identify and analyze the impact of information transparency at PT PLN Icon Plus on public trust in the company, as well as to disseminate information on the influence of transparency on the level of trust. The research method applied in this study is a descriptive method with a qualitative approach to reveal or investigate information in more detail. The analysis was carried out by describing public trust in PT PLN Icon Plus in South Sumatra through interviews with a number of sources. The data collection methods applied include field observations, in-depth interviews with information sources, and the roles and involvements that have been recorded by the author as primary data, and documentation and literature studies as secondary data. The research findings show that public information transparency at PT PLN Icon Plus South Sumatra has functioned optimally and meets the criteria for transparency. Transparency can be explained through four dimensions: leadership commitment, formal processes, training programs, and communication with stakeholders. The challenge faced is that complex technical and operational information is difficult to achieve without sacrificing accuracy, which can cause confusion among the public.]]>
<![CDATA[FOSTERING STUDENTS’ PRONUNCIATION BY USING WHISPERING TONGUE TWISTER ]]>
<![CDATA[Asriani]]>;
<![CDATA[Maming, Khadijah]]>;
<![CDATA[Sianna]]>;
<![CDATA[Sahabuddin, Ilham]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1250
<![CDATA[This study was designed based on the results of observations of the pronunciation skills of eighth grade students at SMPN 1 Parepare, South Sulawesi. Many average students' pronunciation skills are categorized as low, making it difficult to speak English. The researcherss provide solutions by teaching pronunciation using the whispering tongue twister method to students with the concept of playing while learning. Therefore, the purpose of this study is to find out whether the use of the whispering Tongue Twister method can help students' pronunciation. The researcherss used the pre-experimental method with a group pretest and post-test design. The population of this study included all VIII grade students at SMPN 1 Parepare, with a sample size of 32 students in class VIII.4 as the experimental class. The sample selection used the purposive sampling technique and data collection using pretest and post-tests with the text read. The treatment was done in four meetings with two aspects of assessment, namely accuracy and fluency. In analyzing the data, researcherss used SPSS 29. The results of the data analysis show an improvement in student pronunciation. This is evidenced by the average score on the initial test of students, which is 33.84 and the average score on the final test of students, which is 45.84. After analyzing the data, the result of the probability is 0.001 and the significance value is 0.05. This indicates that H0 was rejected and H1 was rejected. It can be concluded that the use of the Whispering Tongue Twister method can foster students' pronunciation at SMPN 1 Parepare in the 2023/2024 school year.]]>
<![CDATA[STRATEGI KOMUNIKASI D’KANDANG AMAZING FARM DALAM MEMPERTAHANKAN NILAI REVISIT INTENTION WISATAWAN ]]>
<![CDATA[Mutiara Maharani, Maylani]]>;
<![CDATA[Ghozali Moenawar, Mohamad]]>;
<![CDATA[Dharmawan, Leonard]]>;
<![CDATA[Manisya, Nabhila]]>;
<![CDATA[Azzahra, Maharani]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1450
<![CDATA[This study explores communication strategies in the tourism sector, with the primary objective of analyzing the communication strategies implemented by D’Kandang Amazing Farm to enhance tourists' revisit intention. The research employs a qualitative method, involving data collection through interviews with three key informants. This study adopts the Integrated Marketing Communication (IMC) theory approach. The implementation of the IMC theory approach, which aligns with D’Kandang Amazing Farm’s communication strategy, includes personal selling, sales promotion, digital marketing, and events. The findings indicate that D’Kandang Amazing Farm’s strategy is predominantly evaluated through direct customer surveys. The survey results are collected and discussed in a weekly evaluation meeting involving all management members. The evaluation outcomes serve as the basis for improvements that are expected to align with visitors' preferences. Additionally, the communication strategy also involves utilizing social media platforms such as Instagram and TikTok to disseminate information and updates about D’Kandang Amazing Farm to visitors. Moreover, the farm organizes festivals and events to attract a larger audience. The implementation of these communication strategies has successfully increased revisit intention and continues to show growth.]]>
<![CDATA[PENGGUNAAN AI DALAM PROSES PEMBELAJARAN MAHASISWA MAGISTER ILMU KOMUNIKASI KELAS BEASISWA KOMINFO UNIVERSITAS SUMATERA UTARA ]]>
<![CDATA[M. Aidil Hariyandi]]>;
<![CDATA[Saputra, Dian]]>;
<![CDATA[Simamora, Monojaya]]>;
<![CDATA[Pohan, Syafruddin]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1486
<![CDATA[This research will discuss how the transformation of AI-based technology (artificial intelligence) affects the learning process among master students. The research method used is descriptive qualitative by taking a case study among students receiving the Kominfo scholarship. Data were collected through interviews, observation, and documentation. Interviews were conducted using purposive sampling technique, namely students who received Kominfo scholarships. The results of this study show that the use of AI in learning helps students to complete various lecture assignments. Various AI features used include virtual assistants, chatboxes, and social media data analysis. However, there are challenges faced in the form of knowledge gaps and tendency to depend on the use of technology that reduces the ability to think critically and independently.]]>
<![CDATA[STRATEGI HUMAS DESA CIOMAS RAHAYU DALAM PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK ]]>
<![CDATA[Sakinah, Siti]]>;
<![CDATA[Santoso, Hudi]]>;
<![CDATA[Saleh, Amiruddin]]>;
<![CDATA[Tri Harpin Pranata, Rici]]>;
<![CDATA[Manisya, Nabila]]>;
<![CDATA[Zahra Maharani, Khalila]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1491
<![CDATA[This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.]]>
<![CDATA[PEMANFAATAN AKUN INSTAGRAM @bemkmipb_edu SEBAGAI SARANA KOMUNIKASI DAN INFORMASI YANG MENDUKUNG KEBUTUHAN MAHASISWA IPB ]]>
<![CDATA[Niswatun Choirina, Nora]]>;
<![CDATA[Ghozali Meonawar, Mohamad]]>;
<![CDATA[Dharmawan, Leonard]]>;
<![CDATA[Manisya, Nabhila]]>;
<![CDATA[Azzahra, Maharani]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v6i1.1510
<![CDATA[Advance in digital technology have changed the communication system, shifting from conventional media to social media which is faster and more efficient in disseminating information. Social media has now become the main platform that supports information needs, especially for students in academic environments. This research aims to analyze how the @bemkmipb_edu account utilizes the Instagram platform as a means of communication and information that supports the needs of IPB students. This research uses a qualitative approach which involves collecting data by interviewing key informants and informants, using Lasswell's communication theory. The research results show that Instagram is the optimal media thanks to its popularity among students, ease of access, and visual features that support the delivery of information quickly and interestingly.]]>
