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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 219 Documents
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GAYA KOMUNIKASI DAN PERUBAHAN RELASI DALAM PERKAWINAN IMPAL SUKU KARO DI KABUPATEN DELI SERDANG Barus, Nia Nuryanti
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1770

Abstract

Impal marriage is a traditional custom of the Karo ethnic group in North Sumatra, in which a man marries his maternal cousin. Although it is culturally believed to strengthen family ties, in practice, the relationship between mother-in-law and daughter-in-law in impal marriages often leads to conflict. This study aims to analyze the forms of conflict and the communication styles that develop between mother-in-law and daughter-in-law in this context, focusing on the Karo community in Deli Serdang Regency. Using a qualitative approach and case study method, data were collected through in-depth interviews and observation of six mother-in-law and daughter-in-law pairs, along with one key triangulation informant from the local customary leadership. The findings reveal that conflict is triggered by expectancy violations, value differences, shifting social roles, and ineffective communication styles. Expectancy Violation Theory and Face Negotiation Theory are employed to explain the dynamics of these conflicts. The transition in relationship status from aunt and niece to mother-in-law and daughter-in-law creates identity tension and cultural expectations that, if not addressed through open communication, may lead to the breakdown of interpersonal relationships within traditional family structures.
STRATEGI KONTEN AKUN INSTAGRAM @beraspunokawan_id SEBAGAI SARANA PROMOSI Cahya Pratiwi, Maylani; Riyanto, Sutisna
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1771

Abstract

Penelitian ini bertujuan untuk menganalisis strategi konten yang digunakan oleh akun Instagram @beraspunokawan_id sebagai sarana promosi produk beras lokal. Dalam era digital, media sosial menjadi kanal yang efektif untuk membangun kesadaran merek, menjangkau audiens yang lebih luas, serta meningkatkan penjualan. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dokumentasi, dan studi pustaka. Teori AIDA (Attention, Interest, Desire, Action) digunakan untuk mengkaji efektivitas strategi konten yang diterapkan. Hasil penelitian menunjukkan bahwa akun @beraspunokawan_id berhasil menarik perhatian audiens melalui visual yang konsisten dan copywriting persuasif. Minat audiens dibangun melalui konten edukatif seputar beras. Aksi konsumen didorong melalui ajakan langsung dan kemudahan akses pembelian. Meskipun strategi ini cukup efektif dalam membangun citra positif, akun ini menghadapi sejumlah tantangan, antara lain keterbatasan sumber daya manusia, variasi konten yang minim, serta tantangan algoritma Instagram yang dinamis. Oleh karena itu, diperlukan inovasi konten dan kolaborasi lebih luas untuk meningkatkan daya saing promosi digital produk lokal.
PENGARUH PELATIHAN PUBLIC SPEAKING TERHADAP PENINGKATAN SOFT SKILL SISWA DI SMKN 17 JAKARTA Ria Restina Robiyanti; Tatik Purwaningsih; Arnold Surya Nugroho; Dharmika Pranidhi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1773

Abstract

This study aims to determine the effect of public speaking training on improving students' soft skills at SMKN 17Jakarta. The background of this research is based on the importance of soft skills, such as effectivecommunication, confidence, and teamwork in supporting students' readiness to face the world of work. Theresearch method used is a quantitative approach with a pre-experimental design of the one-group pretest-posttesttype. The research sample amounted to 60 students in grades X to XII who were selected using the purposivesampling technique. The research instrument is in the form of a soft skill questionnaire that has been tested forvalidity and reliability. Data analysis using a paired sample t-test with the help of SPSS version 26. The resultsshowed that there was a significant difference between students' soft skill scores before and after participating inpublic speaking training. The average student soft skill score increased from 68.45 during the pretest to 82.17during the posttest. The results of the t-test showed a significance value of 0.000 (p < 0.05), which means thatpublic speaking training has a significant effect on improving students' soft skills. Thus, this training has provento be effective in developing important aspects of soft skills, especially in terms of verbal communication,confidence, and social interaction skills. Based on these findings, it is recommended that public speaking trainingbe made a continuous program in schools to support the holistic development of students' character andcompetencies. Follow-up research is also recommended involving control variables to test their long-term effects.Keywords: Public Speaking, Soft Skills, Communication, Confidence
PERSPEKTIF PUBLIK TERHADAP TAGAR #kaburajadulu: SEBUAH ANALISIS SENTIMEN KOMUNIKASI DIGITAL DI INDONESIA: Sebuah Analisis Sentimen Komunikasi Digital di Indonesia Manurung, Nida Azizah; Suparman
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1775

Abstract

This research analyzes public perspectives on the hashtag #KaburAjaDulu on social media X (Twitter) thatwent viral in Indonesia in early 2024. This hashtag reflects the young generation's disappointment with thesocio-economic conditions in the country. The research objective is to analyze public sentiment towards thehashtag using a quantitative approach. The method used was sentiment analysis with the VADER algorithm on413 relevant tweets during February 2025. The results showed that the majority of tweets (52.1%) had apositive sentiment, followed by negative (28.6%) and neutral (19.4%). Positive tweets generally expressedhope for a better life abroad, while negative tweets criticized domestic conditions. This research contributes tothe study of digital communication and public opinion, and can help policymakers understand the aspirations ofthe younger generation through their digital expressions.Keywords: #KaburAjaDulu, sentiment analysis, digital communication, public opinion, VADER.
STRATEGI KREATIF DIGITAL STRATEGIS DALAM MENGELOLA TIKTOK ASTRA DIGITAL Fauzul, Adhim
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1776

Abstract

This study aims to analyze the application of creative digital strategies in managing TikTok content by Astra Digital. As a rapidly growing social media platform, TikTok requires a creative approach to enhance engagement and brand awareness. This research uses a qualitative method with data collection through direct observation, interviews, and literature studies related to digital marketing strategies and content management. The results show that Astra Digital applies a creative strategy based on data analysis and audience understanding, along with the use of multimedia features on TikTok such as filters and effects to enhance content appeal. Furthermore, the implemented strategy has proven effective in achieving business and marketing communication goals, increasing interaction between the company and its audience. The study also finds that the appropriate application of creative digital strategies can strengthen brand positioning in the market and boost user engagement. Regular evaluations and measuring campaign success with the right metrics also play a crucial role in improving the effectiveness of the applied strategy.Keywords: Brand Awareness, Creative Digital Strategy, Digital Marketing, Engagement, Tiktok
PEMANFAATAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS PADA @BABYMOMCAREPAKAM Alya, Rahma; Nashrillah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1777

Abstract

Social media, particularly Instagram, has become a primary tool in digital marketing due to its ability to reach a wide and interactive audience. In Indonesia, Instagram is the second most popular platform, but research on its use to build brand awareness for small businesses in the mother and baby care sector is still limited. This study aims to analyze how the @babymomcarepakam account, a small business in Lubuk Pakam, utilizes Instagram to increase brand awareness. This qualitative study employs interviews with the business owner and five active followers of the @babymomcarepakam account, Instagram content observation, and analysis of posted documentation. Data was analyzed using an interactive model (reduction, presentation, and conclusion drawing), with triangulation to ensure validity. The Instagram account @babymomcarepakam utilizes educational content, Reels, Stories, and responsive communication to build brand awareness. Visual consistency and active interaction enhance brand recognition and recall among the audience, with positive responses to service quality and competitive pricing. Instagram has proven effective in increasing brand awareness through consistent and consumer-centric content strategies, aligning with Robert F. Lauterborn's Marketing Mix Theory (4C) and Chris Heuer's Social Media Management Theory. Practically, small businesses can adopt similar strategies, such as collaborating with influencers and optimizing Instagram ads, to expand their reach. Theoretically, this study enriches digital marketing literature by highlighting Instagram's role in a specific sector, encouraging further exploration of other social media platforms. Keywords: Social Media; Brand Awareness; Digital Marketing; Instagram; @babymomcarepakam.
IMPLEMENTASI TEKNIK PENGAMBILAN GAMBAR OLEH DIREKTUR FOTOGRAFI DALAM PRODUKSI VIDEO FEATURE "QUIET QUITTING: THE BALANCE WITHIN" Ulhaq, Daffa Dhiya; Zubair, Feliza; Dewi Risanti, Yuliani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1695

Abstract

This study examines the implementation of cinematographic techniques by the Director of Photography (DOP) in the feature video Quiet Quitting: The Balance Within. The video explores the quiet quitting phenomenon, where individuals choose to work only within their assigned responsibilities without exceeding expectations, aiming to maintain work-life balance. The objective of this study is to analyze how visual storytelling techniques—such as type shots, camera angles, camera movement, and framing—contribute to conveying the themes of quiet quitting. This research adopts a qualitative descriptive approach using case study analysis. The study focuses on visual techniques applied throughout the pre-production, production, and post-production phases. Data collection methods include direct observation, video analysis, and interviews with key production members. The cinematographic aspects analyzed include close-up shots to emphasize emotions, medium shots to establish context, high and low camera angles to shape perspective, tracking and static shots to regulate the pacing, and framing techniques to highlight solitude, disconnection, and emotional engagement. The results indicate that the integration of cinematographic elements significantly enhances audience perception and emotional connection. The selection of shot types effectively conveys the psychological and emotional depth of the protagonist, while camera angles and movements reinforce themes of isolation and workplace detachment. This study contributes to media studies by demonstrating how cinematographic techniques can visually translate abstract workplace experiences into compelling narratives.
NILAI PENDIDIKAN NOVEL GURU AINI KARYA ANDREA HIRATA Yolanda; Ananto, Irfan; Fatimah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1714

Abstract

Tujuan dari penelian ini adalah untuk mengetahui dan menganalisis nilai-nilai pendidikan dalam novel Guru Aini karya Andrea Hirata. Pendekatan yang digunakan dalam penelitian ini yaitu pendekatan kualitatif. Pendekatan penelitian ini berorientasi pada nilai-nilai pendidikan yang terdapat dalam novel Guru Aini. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik analisis isi. Setelah menganalisis, dapat diketahui nilai-nilai pendidikan dalam novel Guru Aini, yaitu nilai semangat sebanyak 29 temuan atau 36,25%, nilai asertif sebanyak 8 temuan atau 10%, nilai pemberani sebanyak 8 temuan atau 10%, nilai disiplin sebanyak 2 temuan atau 2,5%, nilai integritas sebanyak buah 4 temuan atau 5%, nilai kapabilitas sebanyak 19 temuan atau 23,75%, dan nilai komitmen ditemukan sebanyak 11 temuan atau 13,75%. Dari hasil analisis tersebut, dapat ditarik kesimpulan bahwa nilai pendidikan yang paling mendominasi adalah nilai semangat sebanyak 29 temuan atau 36,25%, dan nilai yang paling sedikit adalah nilai disiplin sebanyak 2 temuan dengan persentase 2,5%.
THE STUDY ON SIMILE IN PĀLI LITERATURE: Types and Its Significances) Medhacitto, Tri Saputra; Makuruppe Dhammananda; Sanu Mahatthanadull
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1722

Abstract

This research aims to study the use of similes in the Pāli Literature, analyzing their types and their significance. It is qualitative research that is carried out with a library approach, by collecting the data from primary sources like Tipiṭaka and other Pāli treatises as well as secondary sources such as books, journals, and academic articles. By utilizing this method, this research collects the data relevant to the topic and examines it to produce a comprehensive study of the similes in the Pāli Literature, discovering the types and their significance. Simile (upamā) is a figure of speech comparing two things, showing the similarities. In Pāli literature, the simile is used for two functions as a decorative or embellishment (alaṅkāra) of the language and as a means used to convey the meaning of philosophical teaching (atthassa viññāpanāya) or to elucidate the meaning (atthasandassanī). Subodhālaṅkāra provides valuable information for the types of similes identified from the Buddhist perspective. Examining the Sutta Pitaka, it is discovered many types of similes have been used by the Buddha which can be classified according to their nature and characteristics such as similes on nature, similes on animals, similes on person, and similes on material. The Buddha’s use of simile as a teaching method demonstrates his skillfulness in his teaching approach. The use of similes in teaching methods plays a significant role in creating an effective learning process that enables the students to understand the lesson easily.
PENGARUH AESPA SEBAGAI BRAND AMBASSADOR TERHADAP BRAND AWARENESS NABATI RICHOCO : Survei pada followers Instagram fanbase Aespa @seputar.aespa Shifa Rusliani, Intan; Noer Seyma, Qoryna; Soegiarto, Asep; Anugrah Imsa, Mentari; Puspita Sari, Wina
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1845

Abstract

Penelitain ini bertujuan untuk mengetahui pengaruh Aespa sebagai brand Ambassador terhadap brand awareness Nabati Richoco. Dalam penelitian ini menggunakan teori SOR dan metode kuantitatif dengan desain eksplanatif yang bertujuan untuk menjelaskan hubungan suatu variabel dengan variabel lain untuk menguji suatu hipotesis. Data dikumpulkan melalui kuesioner yang disebarkan melalui google form kepada sampel yang merupakan pengikut Instagram fanbase aespa @seputar.aespa. Analisis data dilakukan dengan menguji normalitas, analisis regresi linier sederhana, uji parsial dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Aespa sebagai brand Ambassador memberikan pengaruh positif dan signifikan terhadap brand awareness Nabati Richoco. Hal ini dibuktikan dengan nilai koefisien determinasi sebesar 52,6% terhadap brand awareness .

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