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Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 90 Documents
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Redefinisi Kepemimpinan dalam MSDM: Studi Bibliometrik Mendalam tentang Kepemimpinan Transformasional, Kecerdasan Emosional, dan Efektivitas Organisasi Haetami, Haetami; Purnomo, Yudiyanto Joko; Jasiyah, Rabiyatul; Soegiarto, Ita; Suharmono, Soni
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.154

Abstract

HRM leadership has evolved significantly in an era of rapid and complex organizational change. This research uses bibliometrics, focusing on transformational leadership, emotional intelligence, and organizational effectiveness. We found key trends, influential authors, research clusters, and emerging themes. This analysis reaffirms the importance of transformational leadership and emotional intelligence. Works from leading scholars such as Bass, Avolio, Goleman, and Guest remain influential. We also identify emerging leadership paradigms, including agile and inclusive models adapted to modern challenges. Interdisciplinary links with psychology, organizational behavior, and technology management highlight the cross-disciplinary nature of HRM leadership research. Collaborative networks and new scholars enrich perspectives and methodologies. Practical implications emphasize the importance of transformational leadership and emotional intelligence for HRM practitioners, advocating for agile and inclusive models. Future research directions include examining the impact of digital transformation on leadership and the critical role of leadership in promoting diversity and inclusion.
Strategi Penetrasi Pasar Global: Eksplorasi Bibliometrik tentang Pemasaran Internasional, Mode Masuk Pasar, dan Strategi Ekspor Yuniarti Utami , Eva; Manshur Al Ahmad, Ana Shohibul; Pratama, Rohmawan Adi; Yuninata, Dama; Prihandoko, Lastika Ary
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.155

Abstract

The global business landscape is characterized by rapid change and increasing complexity. In this dynamic environment, understanding firms' strategies to penetrate international markets is crucial. This study conducts a comprehensive bibliometric analysis to uncover the intellectual landscape of global market penetration strategies in international marketing, market-entry, and export strategies. Through careful examination of influential authors, essential works, research clusters, and emerging trends, this study offers valuable insights into the state of the field. Leading authors such as Ravi Ramamurti, Mike W. Peng, and Jean-François Hennart have significantly shaped our understanding of emerging market multinationals and internationalization strategies. Their seminal works have challenged conventional paradigms and encouraged innovative thinking. Identifying research clusters underscores the multifaceted nature of global market penetration, covering market entry modes, internationalization theory, and emerging market dynamics. Emerging digitalization, e-commerce, and sustainability trends highlight the ever-evolving international marketing landscape. The implications of this analysis extend to researchers, educators, policymakers, and practitioners, providing valuable guidance for future research, curriculum development, policy formulation, and strategic decision-making in the global arena.
Operasi Bisnis Transnasional dan Pembangunan Berkelanjutan: Eksplorasi Bibliometrik tentang Tanggung Jawab Sosial Perusahaan, Praktik Etis, dan Dampak Lingkungan Na’afi, Septiana; Purwanti, Ari
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.156

Abstract

Achieving sustainable development in an era of transnational business operations requires a multidimensional understanding of the interactions between corporate practices, ethical considerations, and environmental impacts. This bibliometric analysis investigates the scholarly landscape of this multifaceted field, offering insights into key themes, influential works, and emerging trends. This study reveals a complex tapestry of research at the intersection of corporate social responsibility, ethical practices, and environmental sustainability by examining co-authorship networks, co-citation patterns, co-occurrence of keywords, and temporal shifts. Key publications, such as Elkington's triple bottom line framework and Mowforth and Munt's exploration of sustainable tourism, emerge as foundational pillars in the discourse. The analysis further highlights the importance of concepts such as sustainable growth, innovation, and the role of the private sector in driving sustainable development. As transnational corporations continue to shape the global economic landscape, this research provides essential foundations for informed decision-making and ongoing scientific inquiry for a sustainable future.
Pengaruh Brand Activism, Persepsi Konsumen Terhadap Loyalitas Merek: Analisis dalam Konteks Industri Fast Fashion di Jawa Barat Budi Utomo, Sulistyo; Utami, Eva Yuniarti; Ardhiyansyah, Andri
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.157

Abstract

This study investigates the dynamics between brand activism, consumer perceptions, and brand loyalty in the fast fashion industry in West Java. A diverse sample of 250 consumers provided insights into their perceptions and preferences. The study revealed that most respondents had positive perceptions of brand activism initiatives by fast fashion brands, highlighting its resonance with West Java consumers. Regression analysis confirmed a significant positive relationship between consumer perceptions of brand activism and brand loyalty. This research contributes to understanding the impact of brand activism and underscores its potential to drive brand loyalty in culturally diverse markets.
Pendekatan Strategi Pemasaran NFT untuk Meningkatkan Kesadaran Konsumen dan Mendorong Tindakan dalam Lingkungan Kripto di Indonesia Sudirjo, Frans; Enzovani, Senna; Desembrianita, Eva
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.158

Abstract

This research investigates the impact of NFT marketing strategies on consumer awareness and action in the Indonesian crypto environment. A mixed methods approach was used, combining quantitative surveys and qualitative interviews. Quantitative results revealed that marketing strategies, including celebrity endorsements and digital art exhibitions, played an important role in raising awareness of NFTs, with approximately 45% of participants citing influential marketing campaigns. Qualitative findings underscored the importance of cultural factors, such as respecting cultural symbols and traditions, in shaping perceptions of NFTs. Challenges include the need for clearer regulations and addressing environmental concerns, while opportunities lie in fostering local NFT communities and supporting emerging artists. This study contributes valuable insights for industry stakeholders looking to navigate the Indonesian NFT landscape.
Peran Mediasi Dari Inovasi Karyawan Pada Hubungan Antara Internet Banking Dan Kinerja Karyawan Meidiyanty, Elvira; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.162

Abstract

This quantitative research analyzes the influence of Internet banking and employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With Smart-PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of remote bank employees having worked in the private sector for at least one year. The study results show that Internet banking positively affects employee performance. In contrast, internet banking has a positive effect on employee innovation and employee innovation, and employee turnover positively affects employee performance.
Pengaruh Social Media Marketing Dan Electronic word of mouth Terhadap Purchase decision Melalui Brand Awareness Pada Produk Kopi Kenangan Rahayu, Cantika Putri; Witjaksono, Beny
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.163

Abstract

This research is a quantitative study with a causal relationship to determine the direct effect of Social Media Marketing, Electronic word of mouth on Brand Awareness, and Purchase Decision through Brand Awareness of Kenangan Coffee products. The population in this study are those who already know Kopi Kenangan products, have bought Kopi Kenangan, live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), and are at least 17 years old. The questionnaire collected 183 respondents using the linkert scale formula 1-5. The sampling method used is non-probability sampling with purpose sampling technique to test validity and reliability using SmartPLS software. Based on the research results, of the 7 accepted hypotheses, namely Social Media Marketing has a positive effect on brand awareness, electronic word of mouth has an effect on brand awareness, social media marketing and electronic word of mouth do not affect purchase decisions, social media marketing has an effect on purchase decision, e-service through brand awareness and electronic word of mouth has no effect on purchase decision through brand awareness.
Strategi Personal Branding Melalui Sosial Media Tiktok Melinda Rohita Dewi, Ratna; Ishak, Rahayu Agustina; Rizkasari R, A. Amanda; Djakaria, Mohamad Rinaldi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.168

Abstract

Salah satu strategi komunikasi yang menanamkan persepsi positif seseorang kepada publik adalah melakukan sebuah personal branding. Kehadiran TikTok memiliki fungsi yaitu dapat menjadikan strategi digital marketing dan membangun sebuah brand, dengan TikTok dapat memengaruhi perilaku dari pengikutnya. Salah satunya selebgram TikTok Melinda Rohita atau dikenal sebagai Meyden terkenal lantaran personalitynya dianggap menyenangkan dan menghibur. Penelitian ini metode yang digunakan yaitu deskriptif kualitatif dengan berfokus pada studi kasus penelitian yaitu mengetahui bentuk personal branding Melinda Rohita melalui akun media sosial Tiktoknya @imeyhou. Didukung dengan delapan konsep utama personal branding Peter Montoya. Hasil penelitiannya menunjukan bahwa personal branding Melinda Rohita memenuhi kedelapan konsep utama yaitu spesialisasi, kepemimpinan, kepribadian, perbedaan, terlihat, kesatuan, keteguhan dan nama baik. Dengan karakter yang khas dan kuat dalam membentuk personal branding sebagai remaja yang cerdas, asyik, dan menghibur. Tidak hanya itu, dengan menggunakan aplikasi TikTok yang telah melengkapi beragam special fitur dengan berbagai hiasan saat membuat video, kemudian mengunggah ke akun media TikTok. Sehingga akun @imeyhou, memanfaatkan tiga elemen pendukung yang diberikan oleh TikTok yaitu: live TikTok, TikTok shop, dan popular.
Analisis Biaya Produksi Berbasis Pendekatan Variable Costing pada UMKM Catering Dapur Mutiara Zulfatillah, Auliya; Basyari, Alif Sulthon; Cahyadi, Nur
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 3 (2024): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i3.280

Abstract

The purpose of this research is to analyze how to estimate production costs at the Dapur Mutiara Catering business in October 2023 using a variable costing approach. Cost analysis with the variable costing method is a calculation of production costs that only includes variable cost elements. The method used in the research is a qualitative method with a case study approach. Through cost analysis and preparation of income statements, the study concludes that the sales value of Dapur Mutiara in October 2023 was Rp 20,332,000 with total variable costs to produce the products is Rp 15,113,000, thus in that period the contribution margin value was Rp 5,219,000 with a contribution profit ratio on sales reaching 25.67%. Meanwhile, the total fixed costs reached Rp 500,000, resulting in a net profit value of Rp 4,719,000. Thus, the profit target of 35% targeted by the business owner has not been achieved because the percentage value of net profit on sales is only 23.21%, this happens because the production costs are too high and the selling price is set too low.
A Network-Based Startup for Recycling Electronic Waste Dzikrillah Lazuardini, Amanna; Noerhatini, Pathmi; Haya, Bintan Z; Munaf, Dicky Rezadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 1 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i1.289

Abstract

The increasing volume of electronic waste (e-waste) in Indonesia has become a significant challenge for environmental management. Unfortunately, the existing recycling systems remain conventional and are not yet capable of maximizing material recovery from e-waste. This study, conducted in Bandung from March to August 2024, aims to explore a business model for a network-based application start-up that efficiently and transparently connects e-waste owners with recycling businesses. Through a digital approach, the proposed start-up promotes public participation while strengthening logistics and real-time waste tracking systems. Moreover, this strategy is expected to raise environmental awareness and foster circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are crucial to scaling this initiative at the national level. The study applies a comprehensive methodology that includes defining the start-up’s vision and mission, marketing strategy through segmentation, targeting, and positioning (STP), market share projection, promotional planning, opportunity and challenge mapping using SWOT and Business Model Canvas (BMC), operational design, and business feasibility analysis.Through a digital approach, the start-up not only encourages public participation but also strengthens logistics systems and enables real-time waste tracking. Moreover, this strategy has the potential to raise environmental awareness and promote circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are key factors for the success of this initiative on a national scale.

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