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Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 90 Documents
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Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings Frans Sudirjo; Ari Apriani; Arief Yanto Rukmana; Djoko Widagdo; Egidius Fkun
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.135

Abstract

This study aims to examine the impact of digital sales growth on the fashion industry of micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of product recommendations, personalized promotions, customer reviews, and product ratings. A quantitative research approach was employed, and data were collected through an online survey distributed to fashion UMKM practitioners in Bandung. The findings indicate that digital sales growth has a significant impact on the fashion industry of UMKM in Bandung by enhancing business visibility and accessibility to potential customers, facilitating the creation of personalized marketing strategies, and providing a platform for customer interaction and feedback. The study suggests that fashion UMKM practitioners should invest in digital marketing tools and strategies to remain competitive and adapt to changes in consumer behavior in the digital era.
The Sustainability of MSME Business Competitiveness in Bogor City in Review from Entrepreneurial Orientation, Financial Capital and Innovation Muhammad Akbar; Marwan Effendi; Winanto Nawarcono; Aji Priambodo; Sufyati H.S.
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.136

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in driving economic growth and job creation in many countries, including Indonesia. However, MSMEs often face challenges in maintaining their long- term competitiveness. This research aims to examine the sustainability of MSME competitiveness in Bogor City, Indonesia, from the perspectives of entrepreneurial orientation, financial capital, and innovation. A total of 384 MSME owners/managers participated in this study. The research findings indicate that entrepreneurial orientation, financial capital, and innovation have a positive and significant correlation with MSME competitiveness. Furthermore, regression analysis reveals that entrepreneurial orientation, financial capital, and innovation significantly predict MSME competitiveness in Bogor City. These findings suggest that policymakers and stakeholders should focus on enhancing the entrepreneurial orientation of MSMEs, improving their access to financial resources, and fostering innovation capabilities to drive the sustainability of MSME competitiveness in Bogor City.
Pengaruh Kehadiran Media Sosial, Orientasi Pasar Terhadap Kinerja UMKM di Jawa Barat D. Yadi Heryadi; Dhiana Ekowati; Dhety Chusumastuti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.137

Abstract

Micro, small, and medium enterprises (UMKM) play a crucial role in the economic development of Indonesia, including in West Java. However, many UMKM struggle to compete in a highly competitive market due to resource limitations and limited access to information. This research aims to examine the influence of social media presence and market orientation on the performance of UMKM in West Java. Data were collected from 300 UMKM owners in West Java using a self-administered questionnaire. The results of multiple regression analysis indicate that social media presence and market orientation significantly predict UMKM performance. The findings of this research have important implications for UMKM, policymakers, and government agencies in formulating strategies and policies to support the growth and development of UMKM in West Java and other regions.
Analisis Rantai Markov Lima Status pada Return Harga Saham BBCA Siti Sarah Sobariah Lestari; Ana Yuliana Jasuni
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.138

Abstract

Stock is one of the most popular instruments traded in the capital market. Issuing shares is one of the choices made by companies when deciding to fund the company. In addition, stocks are an investment alternative that has been chosen by many investors because stocks are able to provide attractive returns. The movement of stock prices is a stochastic process, where today's price is affected by the previous day's stock price, and tomorrow's stock price is influenced by today's stock price. Thus, the movement of this stock price is a markov chain where the movement can occur repeatedly, but the exact time cannot be known. By studying the long-term behavior of the Markov chain, it is possible to predict stock movements in the future
BARRIERS AND DRIVERS OF SOCIAL ENTERPRISE PERFORMANCE IN INDONESIA'S SOCIAL ENTERPRISES: A QUALITATIVE STUDY WITH OWNERS AND MANAGERS Yusuf Iskandar; Joelianty; Umi Kaltum; Hilmiana
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v3i1.140

Abstract

Social enterprises are established to accomplish a specific social purpose. They not only focus on maximizing profits but also the benefits to society and the environment. The profits made are in most instances used to fund the social programs they run. Recently, social enterprises have attracted much attention from the public as well as researchers. This is the focus of this study. The specific target of this study is social enterprises in Indonesia. Social enterprises are gaining traction in many counties, and Indonesia has not been left behind. Millennials in Indonesia are leading in creating businesses that are meant to create positive social and environmental impacts. Social enterprises in Indonesia need legitimacy. They need to be able to communicate their hybrid identities to stakeholders without fear of being rejected. To access the funds and skills they need, social enterprises need to show how they are performing so that the stakeholders understand. This study discusses three important issues regarding the performance of social enterprises in Indonesia. One is intellectual capital which is defined as knowledge that can be converted into value. It refers to the flow of knowledge within an organization, which is the sum of everything that people know that makes it operate efficiently. Another is the social entrepreneurial orientation (SEO), which refers to the combination of social missions with entrepreneurial actions to achieve social firms' sustainability. The third is dynamic capabilities, which refers to enabling companies to transform and change according to times. Through the development of these capabilities, the organization can achieve a solid last competitive advantage. Lastly, there is a competitive advantage which is the ability of a firm to perform better than others in the market. Interviews with 50 managers and owners of social enterprises in Indonesia have effectively covered factors affecting performance.
Pengaruh Right Issue Saham Terhadap Kinerja Keuangan Pt Bank Rakyat Indonesia (PERSERO) TBK Rizki Fahreza; Audi Tomy Reriya Sakti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.141

Abstract

Companies that have previously listed their shares on a stock exchange may consider issuing the right shares as an additional capital-raising method to expandtheir operations. Investors need to have a solid understanding of both the current state of the firm and the nature of the rights issue before they can proceed with the redemption of their rights. In September of 2021, one of the Indonesian banking issuers, PT Bank Rakyat Indonesia (Persero) Tbk, carried out a rights issue toraise capital to lay the groundwork for forming an Ultra Micro SOE Holding business in Indonesia. As a result, this research aims to investigate the qualities of companies via the use of fundamental analysis, namely by examining profitability ratios, solvency ratios, and other supporting ratios. The purpose of this research is to establish whether or not the outcomes of this business activity have a favorable impact on the firm. Calculations and analyses are carried out using secondary data in the form of the financial statements of PT Bank Rakyat Indonesia (Persero) Tbk for 2018-2022. This data is used as a reference in the research approach. According to the findings of this study, the financial performance of PT Bank Rakyat Indonesia Tbk, based on fundamental analysis, is in excellent shape and has witnessed growth following the Covid-19 epidemic. These findings are shown by the fact that the company has a positive outlook. Because the price is lower than the market price and the Price-to-Earnings Ratio is decreasing, BBRI's simulation of a rights issue calculation results reveal an appealing valuation. This is the case because the price is lower than the market price.
Analisis Pengaruh Pendapatan Margin Murabahah dan Ijarah Muntahiyah Bittamlik terhadap Profitabilitas Bank Umum Syariah Di Indonesia Periode 2018-2022 Hasibuan, Fauzul Hakin; Nursafitri, Yessi; Febrianti, Dwi Rasti; Azira, Eka Nur
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.139

Abstract

The purpose of conducting this research is to determine the effect of Margin Income of Murabahah and Ijarah Mutahiyah Bittamlik on the Profitability of Islamic Commercial Banks in Indonesia for the 2018-2022 period. The type of research in this study is descriptive quantitative. The sampling technique used in this study was a purposive sampling technique and produced a sample of 6 Islamic Commercial Banks, including PT Bank BNI Syariah, PT Bank BCA Syariah, PT Bank Syariah Mandiri, PT Bank Bukopin Syariah, PT Bank BRI Syariah, PT Bank Muamalat Indonesia from the period 2018 to 2022. The data analysis method in this study is multiple regression analysis. The results of the research that has been done show that there is a significant effect of Margin Murabahah and Ijarah Mutahiyah Bittamlik income on Profitability which is carried out simultaneously.
Analisis Pengaruh Kompensasi Finansial dan Status Kepegawaian terhadap Turnover intention pada PT XYZ Dana Budiman
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.143

Abstract

PT XYZ is a company that operates as a financial institution, where this company only focuses specifically on serving micro-productive services, where this company has been established since 2013 and is supervised by the OJK. The company, which was founded in 2013, has problems paying employee salaries without any benefits such as incentives. The research methodology uses a quantitative descriptive research approach. Analysis using data analysis method using SmartPLS. The result of this research is the compensation given by PT. XYZ has not been implemented optimally causing turnover every month, meaning that if the compensation provided by the company is fair and equitable then the level of employee turnover intention will be low. Employment status at PT. XYZ has no effect on turnover because employee status is not a strong reason for employees to resign from the company, based on that employees are more likely to stop working if the compensation received does not match the performance made. Compensation has no effect on employment status, this shows that if the compensation at PT.XYZ increases, it will not have an effect on employment status.
Pengaruh Disiplin Terhadap Kinerja Pegawai Azis Rachman; Titin Dunggio; Darman; Ayu Anastasya Rachman
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.144

Abstract

By observing 100 samples of employees at Bina Mandiri University Gorontalo, this study tries to explain the effect of discipline on employee performance at Bina Mandiri University Gorontalo. The data were analyzed using PLS-SEM technique through SMARTPLS software version 4. The samples used were employees and lecturers of Bina Mandiri Gorontalo University by distributing them in an online questionnaire through google form. The results show that Discipline significantly affects employee performance, with a TStatistic value of 9.199 and P Values of 0.000.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan di Kantor Pelayanan Perbendaharaan Sukabumi Simangunsong, Bonse Aris Mandala Putra; Oktaviani, Lusi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.147

Abstract

This study aimed to determine and analyze the effect of workload and Work Stress on employee performance at the Sukabumi State Treasury Service Office. The approach used in this study is associative. The population in this study were all employees of the Sukabumi State Treasury Service Office. which amounted to 30 people, and the sample used in this study was the entire population, namely 30 people. Data collection techniques in this study used a questionnaire. Data analysis techniques in this study used the Classical Assumption Test, Multiple Regression, t-test, F-test, and the coefficient of determination. Data processing in this study used the SPSS software program (version 25.00). Partially, it is known that workload does not have a direct effect on employee performance but through work stress variables. Work stress negatively and significantly affects employee performance at the Sukabumi State Treasury Service Office. Simultaneously, it is known that workload and work stress considerably influence employee performance at the Sukabumi State Treasury Service Office.

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