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Rahmat Hidayat
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Insight Management Journal
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27741737     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Insight Management Journal ISSN 2774-1737 merupakan media akses terbuka dalam mempublikasikan artikel ilmiah, jurnal ini memuat hasil-hasil penelitian dalam bidang ilmu manajemen, dan artikel tersedia secara online, bebas tanpa berlangganan apapun. Artikel yang dikirimkan ke jurnal ini akan diproses melalui tinjauan sejawat dengan metode double blind agar kualitas artikel tetap terjaga. Insight Management Journal dikelola secara profesional dan diterbitkan oleh Forum Kerjasama Pendidikan Tinggi dalam membantu para akademisi, peneliti dan praktisi untuk menyebarkan hasil penelitiannya. Jurnal ini terbit pertama kali pada September 2020, terbit 3 kali dalam setahun: Januari, Mei, dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 96 Documents
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Pengaruh kepemimpinan transformasional, lingkungan kerja dan budaya organisasi terhadap kinerja pegawai Badan Usaha Milik Desa (BUMDes) Praja Dimas Pambudi; Dewi Andriani; Rifdah Abadiyah
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.526

Abstract

Penelitian ini membahas kinerja pegawai pada BUMDes Desa Pungging yang dipengaruhi oleh faktor internal organisasi, yaitu Kepemimpinan Transformasional, Lingkungan Kerja, dan Budaya Organisasi. Fenomena ini menjadi penting karena kinerja pegawai merupakan salah satu indikator keberhasilan organisasi dalam mencapai tujuan yang telah ditetapkan. Penelitian ini bertujuan untuk menganalisis pengaruh Kepemimpinan Transformasional, Lingkungan Kerja, dan Budaya Organisasi terhadap Kinerja Pegawai. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 41 responden pegawai BUMDes Desa Pungging. Teknik analisis data menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional, lingkungan kerja, dan budaya organisasi secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai. Selain itu, secara simultan ketiga variabel tersebut juga berpengaruh signifikan terhadap kinerja pegawai dengan kontribusi sebesar 56%. Berdasarkan hasil tersebut, penelitian ini merekomendasikan kepada pihak BUMDes untuk meningkatkan kualitas kepemimpinan, menciptakan lingkungan kerja yang lebih kondusif, serta memperkuat budaya organisasi guna meningkatkan kinerja pegawai secara optimal. Selain itu, peneliti selanjutnya disarankan untuk menambahkan variabel lain di luar penelitian ini agar dapat memberikan hasil yang lebih komprehensif.
Gamification and repurchase intention among Shopee users in Cirebon: the mediating role of positive emotion Ayu Sulastri; Siska Ernawati Fatimah
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.529

Abstract

This study aims to examine the effect of gamification on repurchase intention, the effect of gamification on positive emotion, the effect of positive emotion on repurchase intention, and the mediating role of positive emotion among Shopee users in Cirebon. This study employed a quantitative cross-sectional design. A total of 150 active Shopee users were selected through purposive sampling based on the criteria of having used Shopee gamification features and having made repeat purchases within the previous three months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that gamification has a positive and significant effect on both positive emotion and repurchase intention. Positive emotion also has a positive and significant effect on repurchase intention. Furthermore, positive emotion significantly mediates the relationship between gamification and repurchase intention. These findings indicate that Shopee’s gamified features encourage repeat purchasing not only directly but also through the creation of positive emotional experiences. The study recommends that e-commerce platforms develop gamified features that not only increase user interaction but also strengthen emotional engagement to foster customer loyalty and repeat purchasing.
Analisis kualitas produk, E-WOM, dan brand image terhadap keputusan pembelian Iphone di kalangan mahasiswa Yulisa; Willson Guido; Lasmaria Tampubolon; Ezzah Nahrisah
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.532

Abstract

Penggunaan smartphone di kalangan mahasiswa menunjukkan tren peningkatan yang signifikan, namun iphone mulai dipersepsikan sebagai symbol gaya hidup dibandingkan sebagai kebutuhan fungsional. Fenomena ini ditandai dengan kecenderungan penurunan penjualan iphone di Indonesia dalam beberapa tahun terakhir serta meningkatnya keraguan mahasiswa terhadap relevansinya dalam mendukung aktivitas akademik. Dibandingkan dengan merek berbasis Android, Iphone dinilai memiliki keterbatasan sistem, Tingkat inovasi yang kurang kompetitif, serta harga yang relative tinggi. Selain itu, penyebaran ulasan negative melalui Electronic word of mouth (e-WOM) turut memperkuat persepsi negatif terhadap kualitas dan nilai produk, yang berdampak pada penurunan citra merek dan Keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, e-WOM, dan brand image terhadap Keputusan pembelian iphone pada mahasiswa Fakultas Psikologi Universitas Prima Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini Adalah mahasiswa pengguna iphone dengan jumlah yang tidak diketahui secara pasti, sehingga penentuan sampel menggunakan rumus lemeshow dan diperoleh sebanyak 96 responden. Teknik pengambilan sampel dilakukan dengan purposive sampling melalui pendekatan accidental. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, e-WOM, dan brand image secara parsial maupun simultan berpengaruh secara signifikan terhadap Keputusan pembelian iPhone pada mahasiswa. Temuan ini mengidentifikasikan bahwa ketiga variabel tersebut merupakan faktor penting dalam membentuk Keputusan pembelian konsumen. Oleh karena itu, penelitian ini merekomendasikan agar perusahaan meningkatkan kualitas produk yang lebih sesuai dengan kebutuhan akademik mahasiswa, memperkuat citra merek melalui inovasi dan strategi pemasaran yang relevan, serta mengelola e-WOM secara efektif dengan meningkatkan kepuasan konsumen dan respons terhadap ulasan negatif agar keputusan pembelian konsumen dapat meningkat.
Mapping the evolution consumer trust and security concerns in e-wallet research: a bibliometric and thematic review Rahmat Hidayat; Wardayani Wardayani; Ihsan Iskandar; Nurhayati Nurhayati; Dewi Shinta Wulandari Lubis
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.521

Abstract

This research aims to map the development of the literature on e-wallets, by examining the growth of publications, influential sources and documents, the contributions of authors, institutions and countries, collaboration patterns, and the conceptual structures that shape the field. The study used a bibliometric approach to 283 English-language articles selected from 683 Scopus documents through the PRISMA procedure. Metadata was analyzed using Biblioshiny and VOSviewer through indicators of scientific production, citations, authorship networks, country collaboration, and co-occurrence of keywords with a minimum limit of three occurrences. The results show that e-wallet publications have increased sharply since 2018 and reached the highest level in the 2023-2025 period. Malaysia, Indonesia, and India are the main contributors, with Malaysia having the strongest productivity and international collaboration network. The mapping of 71 keywords resulted in nine clusters that affirmed the multidisciplinary nature of the e-wallet study, including data security, privacy, trust, technology acceptance, user behavior, cashless payments, fintech, financial inclusion, and banking innovation. Although the knowledge network is growing densely, scientific collaboration is still dominated by publications in one country. Future research suggests combining Scopus with Web of Science, Dimensions, or other databases; expand search terms; and complement bibliometrics with systematic reviews and cross-border empirical studies. The next study needs to prioritize cybersecurity, privacy protection, artificial intelligence, blockchain, digital literacy, and intergenerational behavioral differences in various regulatory and cultural contexts.
The interplay of workload, stress, and competence: enhancing performance through work culture Nanang Setiawan; Ginta Ginting; Meirani Harsasi
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.531

Abstract

This study aims to analyze the effect of workload, competence, and work stress on employee performance at the Directorate of Academic Administration and Graduation (DAAK) of Universitas Terbuka, as well as to examine the role of work culture as a moderating variable. This research uses a descriptive and correlational quantitative approach with a saturated sample of 75 employees. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that competence has a positive and significant effect on improving employee performance, while workload and work stress do not have a direct significant effect on performance. Furthermore, work culture is empirically proven to moderate the impact of workload and work stress on employee performance, but does not moderate the relationship between competence and performance. Based on these findings, management is highly recommended to continuously invest in employee technical competence development programs and maintain a positive work culture climate to mitigate the effects of operational stress. For future studies, it is recommended to expand the research object to other units and explore additional variables such as leadership or job satisfaction.
Determination of service quality and marketing mix to customer loyalty with customer satisfaction as intervening variables Sambodo Rio Sasongko; Amir Tengku Ramly; Kurnia Endah Riana
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.533

Abstract

This study aims to empirically examine the effect of service quality (SERVQUAL-based) and marketing mix (4C approach) on customer loyalty with customer satisfaction as a mediating variable in the building materials retail industry in the Jabodetabek area. Using a quantitative approach with an inferential descriptive design, data were collected through an online questionnaire from 435 respondents of Depo Bangunan and Mitra10 selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a second-order construct approach. The results show that service quality and marketing mix have a positive and significant effect on both customer satisfaction and loyalty, with the marketing mix being the most dominant predictor. Furthermore, customer satisfaction is proven to significantly act as a partial mediating variable bridging the relationship between service quality and marketing mix on loyalty. As a practical recommendation, building materials retail management is advised to improve staff technical competencies, optimize transaction efficiency, and design after-sales guarantees and loyalty incentive programs. Future researchers are recommended to add variables such as perceived value or customer experience and expand the sample scope using mixed methods.

Page 10 of 10 | Total Record : 96

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