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INDONESIA
Jurnal Bisnis Indonesia
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 20872402     EISSN : 27974154     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Bisnis Indonesia (Indonesia Business Journal) abbreviated JBI.This journal has been published online since 2016 and registered with (p-ISSN: 2087-2402). JBI is one of the E-Journals in the UPN "Veteran" East Java. Published twice a year in April and October. This journal is with scope in social fields related to management, business and administration, and other allied fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 245 Documents
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Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Fasilitasi Pihak Eksternal dan Potensi Internal (Studi Kasus pada Usaha "Bonassacollection" di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik) Zalzabilah, Fadilah
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4583

Abstract

Development of Micro, Small and Medium Enterprises (MSMEs) Through Facilitation of ExternalParties and Internal Potential (Case Study of the "Bonassacollection" Business in Tlogopatut Village,Gresik District, Gresik Regency). Internal development of the "Bonassacollection" business inincreasing its potential by using initial capital with its own savings, innovating its production results,expanding its marketing network, and completing its business facilities and infrastructure. Apart fromthat, facilitation from external parties, namely Bapedda and UKM Tlogopatut Village, has providedMSMEs access to coaching and training, product promotion activities, expanding product marketing,as well as providing facilities and infrastructure. However, some entrepreneurs are hampered bylimited human resources, lack of facilities and infrastructure and lack of access to product marketing.Keywords: UMKM; Potential Internal
Analisis Daya Dukung Wisata Alam dan Strategi Peningkatan Pengunjung Wisata Alam Pemandian Air Panas Canggar, Kota Batu Anggrainy, Nuria Puspita; Pratama, Roky Bayu
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4538

Abstract

Kekayaan alam yang indah menjadi tempat wisata sehingga dapat memberikan keuntungan dari segiekonomi. Namun pemanfaatan tempat wisata memiliki daya tampung agar tidak terjadi overcrowdingatau kerusakan alam. Oleh sebab itu perhitungan jumlah pengunjung di wisata alam Pemandian AirPanas Cangar dilakukan guna menetapkan strategi dalam peningkatan pengunjung. Penelitian inimenggunakan metode deskriptif kuantitatif untuk menganalisis daya dukung lingkungan. Teknikanalisis yang digunakan yaitu analisis daya dukung fisik, analisis daya dukung sebenarnya, analisiskapasitas manajemen dan analisis daya dukung efektif. Teknik pengumpulan data yaitu wawancara,observasi dan dokumentasi. Sedangkan perumusan strategi dilakukan melalui wawancara kepadapihak pengelola Taman Hutan Raya Raden Soerjo. Data sekunder bersumber dari badan pusatstatistik. Dari hasil penelitian menunjukkan bahwa jumlah pengunjung dengan daya tampung masihmemiliki selisih sehingga perlu ada startegi peningkatan pengunjung. Berdasarkan Daya dukung fisik(Physical Carrying Capacity/PCC) dapat menampung maksimum 1.335 wisatawan per hari, namunyang datang 360 wisatawan per hari. Daya dukung rill (Real Carrying Capacity/RCC) dapat1menampung 687 wisatawan per hari, namun yang datang 360 wisatawan per hari sehingga masih adapeluang 48% atau 327 wisatawan per hari. Daya dukung efektif (Effective Carrying Capacity/ECC)dapat menampung 481 wisatawan per hari, sedangkan yang datang 360 wisatawan per hari, sehinggamasih ada peluang 25% atau 121 wisatawan per hari. Pemanfaatan peluang menggunakan matriksSWOT seperti meningkatkan penggunaan sosial media, meningkatkan promosi, meningkatkanpenggunaan teknologi, mengembangkan kualitas SDM, menambah wahana wisata, melakukanmaintenance, meningkatkan kerjasama antar pedangang dan karyawan dan mengoptimalkanpelayanan.Kata kunci: Fisik; Rill; Efektif; Strategi; SWOT
Penggunaan WhatsApp Business sebagai Media Komunikasi Pemasaran Digital UD. Wijaya Cipta Abadi Ikaningtyas, Maharani; Izzuddin, Aufa; Pramesti, Vania Amanda; Azizah, Farikhah Nur
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4584

Abstract

Technological developments in this digital era present various social media applications, one ofwhich is WhatsApp. Early in its development, social media was used as a medium of communicationbetween individuals and groups. However, currently, social media can be used by businesses as amedium of marketing communication with their consumers. WhatsApp Business is a social mediaapplication that can be used as a marketing communication medium for a business, includingMSMEs. In Karangsari Village there are various MSMEs with conventional product marketingproblems and marketing coverage is only limited to the nearest area. UD. Wijaya Cipta Abadi is oneof the MSMEs in Karangsari Village that is experiencing this problem. This service aims to introduceWhatsApp Business and its feature functions to UD. Wijaya Cipta Abadi is a digital marketingcommunication medium. The methods used in this service are Focus Group Discussion (FGD),counseling, and training. The result of this dedication is UD. Wijaya Cipta Abadi has a WhatsAppBusiness account and can operate its features to market their products. This service is only limited tointroducing the application and its feature functions, as well as creating a WhatsApp Businessaccount.Keywords: Marketing Communications; MSMEs; WhatsApp Business
Analisis Hubungan antara Uang Elektronik (E-Money) dan Jumlah Uang Beredar di Indonesia Narulita, Leira; Setiawati, Ririt Iriani Sri
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4539

Abstract

This study aims to analyze the relationship between electronic money (e-money) and money supply inIndonesia. The data used is electronic money, APMK and the money supply. Using cointegration testanalysis to determine the long-term balance relationship, and granger causality test to determine thereciprocal relationships between variables. The results of the analysis show that the variables ofelectronic money and the money supply have a long-term balance and between electronic moneyvariables and the money supply only have a one-way causality relationship.Keywords: Electronic Money (E-Money); Money Supply; Inflation
KOMUNIKASI PEMASARAN DIGITAL DAN PERIKLANAN PADA MILENIAL DAN GENERASI Z Wardhani, Laily Nurfiana; Selvia, Selvia; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4580

Abstract

Tujuan dari penelitian ini untuk mengetahui bagaimana karakteristik komunikasi pemasaran digital dan periklanan yang akan menarik perhatian Milenial dan Generasi Z. Penelitian ini dilakukan dengan menggunakan metode deskriptif eksploratif dengan pendekatan kualitatif. Objek dalam penelitian ini adalah penduduk Generasi Millenial dan Generasi Z di wilayah Surabaya. Dalam penelitian ini, peneliti menggunakan sistem pengumpulan data dengan melalui kuesioner. Hasil yang diperoleh dari penelitian ini memperlihatkan bahwa terdapat karakteristik pemasaran digital dan komunikasi periklanan yang berpotensi meningkatkan keterlibatan Millenial dan Generasi Z dengan stimulasi musik populer, humor dan komunikasi pemasaran dan periklanan digital y Kata kunci : Komunikasi digital, Pemasaran, Periklanan, Millenial dan Generasi Z
Peran Psychological Capital dan Dark Triad Memediasi Pengaruh Entrepreneurial Attitude Orientation terhadap Entrepreneurial Intention Putra, I Putu Suardana; Wibawa, I Made Artha; Riana, I Gede; Dewi, I Gusti Ayu Manuati
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4587

Abstract

Entrepreneurial intention is the desire for entrepreneurship. There are various factors that cancultivate the desire for entrepreneurship. This study aims to analyze and explain the role ofpsychological capital, Machiavellianism, psychopathy, and narcissism in mediating the effect ofentrepreneurial attitude orientation on entrepreneurial intentions. The population in this study isincluded in the limited population because the number of population used has been determined,namely active undergraduate students Class of 2021 at the Badung Regency State University, thesample of this study was 388 people. Data collection methods used were interviews and distributingquestionnaires. The data analysis technique used is SEM-PLS. The results show that entrepreneurialattitude orientation has a positive and significant effect on entrepreneurial intentions,Machiavellianism, narcissism, psychopathy and psychological capital. Machiavellianism has apositive and significant effect on entrepreneurial intentions. Narcissism has no significant effect onentrepreneurial intentions. Psychopathy does not have a significant effect on entrepreneurialintentions. Psychological capital has a positive and significant effect on entrepreneurial intentions.Entrepreneurial attitude orientation has a positive and significant effect on entrepreneurial intentionswith Machiavellianism as a mediating variable. Narcissism, psychopathy and psychological capitalcannot mediate the influence of entrepreneurial attitude orientation on entrepreneurial intentions.Keywords: Psychological Capital; Entrepreneurial Attitude Orientation; Entrepreneurial Intention
Analisis Pemasaran Digital Usaha Mikro Kecil Menengah pada Teh Rosella di Kelurahan Ngipik Falhamdany, Zhusuf; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4540

Abstract

The development of technology nowadays has allowed Small and Medium Enterprises (SMEs) to growrapidly through social media. This is because business owners can utilize technology well. However,there are still business owners in Kelurahan Ngipik who have not utilized this technology called socialmedia. Therefore, we are helping business owners in Kelurahan Ngipik to create online marketingthrough social media and applications such as ShopeeFood, etc. Digital marketing for Rosella Tea,which is still in the marketing stage via social media Instagram, is expected to increase sales ofRosella Tea products.Keywords: Sale; Marketing; Digital; Ngipik; Media
Strategic Human Resource Management in the Context of Globalization : “A Review of Literature” Nirawati, Lia
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4575

Abstract

Penelitian ini mengeksplorasi Strategic Human Resource Management (SHRM) dalam konteks globalisasi dengan fokus pada GoTo Group sebagai studi kasus. Melalui tinjauan literatur yang mendalam dan analisis praktik-praktik manajemen sumber daya manusia, penelitian ini mengidentifikasi strategi- strategi kunci yang telah diadopsi oleh GoTo Group untuk menghadapi tantangan global. Temuan menunjukkan bahwa perusahaan ini berhasil mengelola keberagaman karyawan, mengatasi tantangan integrasi budaya, dan beradaptasi dengan dinamika pasar global. Hasil penelitian memberikan wawasan tentang strategi-strategi adaptasi yang efektif, menciptakan lingkungan kerja inklusif, dan mengoptimalkan kinerja di pasar global. Kesimpulan menekankan pentingnya manajemen sumber daya manusia dalam globalisasi, memberikan implikasi global yang relevan, dan merinci arah untuk penelitian lebih lanjut dalam domain ini. Dengan demikian, penelitian ini memberikan kontribusi penting bagi pemahaman praktik- praktik terbaik dalam manajemen sumber daya manusia di era globalisasi.Kata Kunci : "Manajemen Sumber Daya Manusia Strategis", "Globalisasi", "Perusahaan Multinasional"
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH KEPESERTAAN BUKAN PENERIMA UPAH (BPU) PADA BPJS KETENAGAKERJAAN KANTOR CABANG JUANDA Pradana, Dhani Rizky; Nurhadi, Nurhadi
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4579

Abstract

In Indonesia, there are still many people who do not know about social security programs for workers. Thisis because they consider contributions to be very expensive to pay and many still do not know what benefitsare provided from the BPJS Employment social security program. The Juanda Branch BPJS EmploymentOffice is quite low for registrants who work in the informal sector. Lack of information is the main cause ofdifficulties in data collection because BPU membership is very broad and the majority work in the microand small business sectors. Therefore, BPJS Employment Juanda Branch conducts socialization andeducation for the community, especially in the informal sector. The author as an intern has a goal, to helpsocialize and educate the public to know that social security for the informal sector is alsoavailable.Keywords: BPJS Employment, Marketing, Labor
Promosi Produk Kripik Bar-Bar melalui Logo dan Identitas Visual Hakkam, Nur Ahmad; Noviyanti, Ragil; Arif, Sonhaji; Hartiningrum, Amalia; Andari, Trias Widha; Utami, Athika Dwi Wiji; Satrio, Putra Uji Deva
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4589

Abstract

Tujuan dari kegiatan pengabdian ini adalah membuat logo dan identitas visual produk Kripik Barbaragar dapat dikenal oleh calon konsumen hingga akhirnya dapat bersaing dengan kompetitor. KripikBarbar merupakan produk kuliner berbasis UMKM, yang makanan ringan berupa keripik. UMKM inidiproduksi di kota Sidoarjo. Metode yang digunakan dalam penelitian ini adalah pra produksi,produksi, dan paska produksi yang melibatkan pemilik Keripik Barbar dalam pembuatan desain logidan identitas visual. Hasil dari pengabdian ini adalah logo dan identitas visual yang dituangkan dalamgraphic standart manual dan kemasan produk Keripik Barbar.

Page 21 of 25 | Total Record : 245

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