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Antonius Satria Hadi
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antonius_satria@widyamataram.ac.id
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Universitas Widya Mataram KT III/237, Jalan nDalem Mangkubumen, Kadipaten, Kraton, Kota Yogyakarta 55132 Indonesia
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Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Published by Universitas Widya Mataram
ISSN : 27748790     EISSN : 27748804     DOI : https://doi.org/10.37631/e-bisma.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Tujuan dari publikasi Jurnal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) adalah untuk menyebarluaskan hasil penelitian dan pemikiran konseptual atau ide-ide yang telah dicapai di bidang manajemen, akuntansi, dan bisnis kewirausahaan. Jurnal E-BISMA mempunyai e-ISSN (2774-8804) dan p-ISSN (2774-8790) yang berfokus pada masalah utama dalam pengembangan isu-isu terkait ilmu manajemen, akuntansi, bisnis kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 140 Documents
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Peran kepuasan terhadap minat beli ulang dengan word-of-mouth sebagai mediator ada pelanggan Kopi Tuku di Jabodetabek Herdiyanto, Robertus; Pardede, Ratlan
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1180

Abstract

Kopi Tuku is one of the modern café brands, specifically because it’s included in the Contemporary Coffee which uses Indonesian local coffee beans. The existence of Kopi Tuku makes researchist eager to know and analyze its customers behaviors specially in Jabodetabek area. This research aims to see the effect of customer satisfaction on repurchase intention with word-of-mouth as the intervening variable. This is a quantitative research with purposive sampling method to obtain the respondents. The research data was taken using g-form questionare which was processed and tested using Structural Equation Model analysis using AMOS 21 software. The population for this research is Kopi Tuku customers in Jabodetabek area with 214 respondents as its samples. After researchist conducting the hypothesis testing, the result are(1) Satisfaction has a positive and significant effect on Repurchase Intention, (2) Satisfaction has positive and significant effect on Word-of-Mouth, (3) Word-of-Mouth has no significant effect on Repurchase Intention and (4) Satisfaction has a positive and significant effect on Repurchase Intention with Word-of-Mouth as a mediating variable. This research also put the company’s policy regarding green policy as an indicator that reflects customer satisfaction
Adopsi pola sustainable consumption awareness sebagai realisasi ekologi integral bagi our common home dalam perbedaan perspektif antar generasi Pranatasari, Fransisca Desiana; Kristanto, Agustinus Tri; Wardhani, Aurelia Melinda Nisita; Kurniawati, Lucia; Adinata, Patrick Vivid
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1205

Abstract

Global warming issue, attracts collective attention because it is detrimental to human life in the future. This has a huge impact on future generations. Therefore, there is a need for public awareness of sustainable consumption patterns or responsible consumption. Adoption of sustainable products can have a positive impact on future generations in various aspects, especially in the scope of integral ecology, namely the earth as our common home. Decision-making regarding consumption patterns needs to be explored more deeply in relation to awareness of sustainable consumption between generations and needs to look at differences in perceptions between generations. The respondents used in this research were the baby boomer generation, X, Y, and Z. Quantitative research using the survey method was carried out by distributing questionnaires. The analysis technique was carried out using non-parametric statistical tests with Kruskal Wallis. The results of this research show that there are differences in the perception of sustainable consumption awareness in the baby boomer, X, Y, and Z generations.
Strategi marketing dalam pengembangan medical tourism di Rumah Sakit Khusus (RSK) Bedah BIMC Siloam Nusa Dua Swathy, I Dewa Ayu Inggra; Gorda, Anak Agung Ngurah Oka Suryadinatha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1584

Abstract

Medical tourism is one of the tourism activities that is growing rapidly, especially in the region of Bali as an island tourist destination. This study aims to identify the marketing strategy of one of the institutions providing medical tourism services in Bali, namely BIMC Nusa Dua Hospital. This research uses a qualitative method. Data collection was carried out by in-depth interview with instruments in the form of semi-structured interview guidelines. This research involved 4 informants who were selected by purposive sampling method. The data obtained were analyzed using the Miles & Huberman data analysis method. The results showed several themes, namely medical tourism in general at BIMC Nusa Dua Hospital, the implementation of medical tourism marketing strategies, cooperation, constraints, plans, and medical tourist experience. Based on the research results, it is known that the Medical Tourism marketing strategy at BIMC Nusa Dua Hospital focuses on several aspects such as communication, product/service quality, communication, cooperation, target market, website accessibility, and evaluation and monitoring. In the future, the development of several services and capacity in cosmetic surgery services will be the focus of BIMC Nusa Dua Hospital. Promotion and patient accommodation after undergoing medical procedures need to be a concern to improve the quality of service of RS BIMC Nusa Dua.
The creation of Pulesari Tourism Village involves social group interaction with local communities and self-confidence in circular economy Amboningtyas, Dheasey; Lestari, Sinta Petri; Fatmasari, Dewi
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1601

Abstract

Pulesari Tourism Village offers several additional programs. It is a popular tourist destination because it thrives on community involvement. In addition, tourist cities are fashionable areas that attract visitors and influence their choice to visit modern tourist destinations. However, the amount of rubbish collected and the number of tourists increases. Therefore, it is essential to support environmental organizations in their efforts to keep areas tidy. To maintain the sustainability and cleanliness of tourist attractions, it is necessary to study the awareness of preserving ecological cleanliness through increasing self-confidence and social interaction regarding circular economy. This research used quantitative methodology and involved a total sample of 286 people, selected through systematic simple random sampling. The research sample objects include tourism awareness groups, youth organizations, farmer groups, farmer women's groups, and family empowerment and welfare. Purposive sampling was used to conduct research. Research data was analyzed using Multiple Linear Regression and Pearson correlation tests to determine the elements influencing social interaction and self-confidence about innovative (dependent) (independent) circular economy. Research findings show that although there is a weak correlation between social interaction and self-confidence, social interaction and self-confidence in responsible circular economy significantly impact maintaining the cleanliness of the tourist environment in the Pulesari tourist village. The conclusion explains that social interaction and confidence in circular economy are two ways to increase the number of tourist visits.
Pengaruh lingkungan kerja, system pengawasan, dan motivasi kerja terhadap kinerrja karyawan di Zunagawa Sparepart Ananda Prasastiningrum; Septyarini, Epsilandri
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1613

Abstract

This research aims to analyze the influence of the work environment, supervision system, and work motivation on employee performance at Zunagawa Spareparts. This type of research is quantitative descriptive. The population in this study were 30 employees at Zunagawa Spareparts Yogyakarta. All members of the population were used as respondents using the saturated sampling method. The type of data used in this research is quantitative data. Analysis and testing on the data is carried out in several stages. The first stage is validity and reliability, next is the classic assumption test, multiple linear analysis, then tests are carried out on the hypotheses (t and F tests) that have been formulated, finally analysis of the coefficient of determination (R2). The results of this research show that in part the work environment has a positive and significant effect on employee performance. The supervision system has a positive and significant effect on employee performance and work motivation has a positive and significant effect on employee performance. Simultaneously shows that the work environment, supervision system and work motivation have a positive and significant effect on the performance of Zunagawa Spareparts employees.  
Analysis of dominant factors in enhancing muslim tourist satisfaction at halal tourism destinations Purnomo, Singgih; Purwandari, Suci
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1625

Abstract

This research examines the influence of halal tourism potential on Muslim tourist satisfaction at Torohudan Beach and Ngrenean Beach in Kanigoro Village. The study aims to identify the most dominant factors influencing tourist satisfaction, explicitly focusing on halal tourism destinations, accommodations, and travel services. A quantitative approach was employed, with data collected from 96 respondents using questionnaires. The data were analyzed using partial tests (t-tests) and Importance-Performance Analysis (IPA) to assess each variable's significance and prioritize improvement areas. The results indicate that all three components—halal destinations, accommodations, and travel agencies—significantly impact tourist satisfaction. Among these, halal accommodations emerged as the most dominant factor, highlighting the importance of providing halal-compliant facilities, such as halal-certified food and prayer spaces. The IPA identified halal tourism destinations and the availability of halal-certified dining options as key areas for improvement, as they were rated highly in importance but exhibited lower performance. The study suggests that improving these areas can substantially increase tourist satisfaction and enhance the competitiveness of these destinations. The findings have implications for local tourism managers, indicating where to focus efforts and resources to better cater to the needs of Muslim tourists and boost overall visitor satisfaction
Revisit intentions in local food restaurants: a critical review Sari, Niken Permata; Tjahjono, Heru Kurnianto
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1629

Abstract

This study examines the factors influencing revisit intention at local food restaurants, emphasizing the need for a broader methodological approach. Through a critical review of relevant studies, this study identifies customer satisfaction, service quality, and food value as essential determinants of predicting revisit intention. Furthermore, this study critiques methodological approaches in the literature, highlighting limitations such as selection bias and limited sample representation due to standard non-random sampling methods. A mixed-methods approach, incorporating quantitative and qualitative data, is recommended to provide a more comprehensive understanding of diners’ motivations and experiences. Expanding sampling techniques to incorporate random or stratified methods is suggested to increase the generalizability of the findings. This approach would also allow for richer insights into how social, cultural, and technological factors influence revisit intention across contexts. Ultimately, this study contributes to a deeper understanding of the complexity of customer behavior, particularly as it relates to culinary experiences, and proposes future research directions that integrate multiple sampling and analysis methods to capture the dynamic nature of revisit intention.
Strategi green marketing: green awareness, eco label, dan eco brand pada perilaku pembelian Utami, Kristiana Sri; Lestari, Dian; Maulana, Irfan
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1634

Abstract

In the midst of increasing discussions on environmental issues, more sustainable actions are becoming a matter of deep consideration. Sustainability has become a primary focus to be realized across various aspects of society, including in business. Environmental preservation issues challenge all companies to integrate these concerns into their business activities and corporate strategies. It is crucial for companies to develop eco-friendly products or services in hopes of reducing the impact of industrial activities on the environment. This study aims to examine the influence of green awareness, eco-label, and eco-brand as variables of green marketing on consumer purchasing behavior, using quantitative descriptive analysis on a sample of 165 randomly selected respondents. The data collected and processed are primary data. The study variables consist of a dependent variable, namely consumer purchasing behavior, and independent variables including green awareness, eco-label, and eco-brand. Data were analyzed using the Statistical Package for the Social Sciences (SPSS) software, version 24. The analytical method used in this study is multiple linear regression. The analysis results indicate that green awareness, eco-label, and eco-brand significantly affect consumer purchasing behavior
Pengaruh celebrity endorsement dan social media marketing terhadap purchase decision dengan brand image sebagai variabel intervening Azizah, Rizka Nur; Fadhilah, Muinah; Cahyani, Putri Dwi
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1639

Abstract

This study aims to determine the effect of Celebrity Endorsement and Social Media Marketing on Purchase Decision with Brand Image as an intervening variable on scarlett whitening users in Yogyakarta. This study uses a quantitative research method, with a purposive sampling technique. The sample in this study was 112 respondents who were scarlett whitening users in Yogyakarta. The data collection method used a questionnaire via google form. The data analysis technique used data quality testing, classical assumption testing, hypothesis testing and sobel tests through the help of the SPSS program. The results of this study indicate that Celebrity Endorsement has a positive and significant effect on Purchase Decision. Social Media Marketing has a positive and significant effect on Purchase Decision. Celebrity Endorsement has a positive and significant effect on Brand Image Social Media Marketing has a positive and significant effect on Brand Image Brand Image has a positive and significant effect on Purchase Decision Brand image is able to mediate Celebrity Endorsement on Purchase Decision. Brand image is able to mediate Social Media Marketing on Purchase Decision. The findings of this study can provide Scarlett Whitening with in-depth insights into consumer preferences as well as the latest market trends, so that companies can develop more relevant and effective marketing strategies. In addition, the results of this research can also be used to strengthen the brand image by highlighting values that are in accordance with consumer needs and expectations.
Pengaruh kualitas pelaporan keuangan dan struktur kepemilikan terhadap efisiensi investasi Yuniasara, Yosephine
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1643

Abstract

Financial reporting quality and ownership structure are critical factors that can influence investment efficiency in companies. However, the findings of this study indicate that neither financial reporting quality nor ownership structure significantly impacts investment efficiency in Indonesian companies. Financial reporting quality was assessed based on timeliness, conservatism, and accrual quality, while ownership structure was evaluated through managerial ownership, institutional ownership, and block ownership. Investment efficiency was measured using the residual approach, identifying overinvestment and underinvestment through an investment regression model. Secondary data from companies listed on the Indonesia Stock Exchange during the 2019–2023 period were analyzed using multiple linear regression with firm size and leverage as control variables. Despite the lack of significant statistical influence, this study emphasizes the importance of maintaining high-quality financial reporting and balanced ownership structures to support effective corporate governance. Practical implications suggest that companies should continue prioritizing transparency and accountability, as these remain vital for creating conditions conducive to optimal investment decisions and fostering investor trust in Indonesian corporate practices.

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