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Jurnal Ilmiah Agribios
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 02150638     EISSN : 27237044     DOI : https://doi.org/10.36841/agribios.v18i2
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
AgriBios melingkupi semua aspek dalam disiplin ilmu pertanian yang meliputi: Agribisnis Agronomi Teknologi Pertanian Perikanan Perkebunan Peternakan Teknologi Hasil Pangan
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 242 Documents
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EVALUASI INOVASI KEMASAN TERHADAP PEMASARAN USAHA KRISPI PEYEK ”CRISPYEK” Nurliani, Nurliani; Amarilis, Corona; Rosada, Ida
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.7027

Abstract

UMKM play an important role in the Indonesian economy, especially in the traditional snack food sector. However, the main challenge faced by UMKM players is the suboptimal packaging design that affects product competitiveness in modern markets. This study aims to develop innovative packaging for “Crispyek” peyek products to enhance visual appeal, strengthen brand identity, and support marketing strategies. The method applied is a case study on a micro crispyek business as part of business plan implementation. The activities carried out include developing a business plan, conducting market surveys, designing packaging, and implementing online and offline marketing. The packaging innovation evaluation took place over a three-month period. The results of the activities showed an improvement in packaging quality through three stages of innovation: initial plain plastic packaging, followed by aluminum foil packaging with complete information, and finally, environmentally friendly packaging made from transparent thinwall material. Marketing strategies were implemented through social media (WhatsApp and Instagram), door-to-door methods, and word of mouth. Packaging innovation has proven to be effective in enhancing consumer appeal, maintaining product quality, and supporting environmental sustainability. Thus, packaging design development has become a strategic factor in strengthening the competitiveness of SMEs in the digital era.
STUDI IMPLEMENTASI GAP (GOOD AGRICULTURE PRACTICES) PADA BUDIDAYA TANAMAN KOPI DI DESA KEJAJAR, KECAMATAN KEJAJAR, KABUPATEN WONOSOBO: UPAYA MENINGKATKAN PENDAPATAN PETANI Harahap, Syamuddin
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6634

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis tingkat adopsi Good Agricultural Practices (GAP) pada budidaya tanaman kopi di Desa Kejajar, Kabupaten Wonosobo, serta dampaknya terhadap produktivitas dan pendapatan petani. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui survei lapangan terhadap 60 responden petani kopi. Hasil penelitian menunjukkan bahwa tingkat adopsi GAP di Desa Kejajar masih rendah, di mana hanya 35% petani yang menerapkan GAP, sementara 65% lainnya belum menerapkan praktik budidaya sesuai standar GAP. Rendahnya tingkat adopsi dipengaruhi oleh keterbatasan pengetahuan, kebiasaan lama, dan minimnya pendampingan teknis. Penerapan GAP terbukti berpotensi meningkatkan produktivitas dan kualitas kopi, sehingga dapat meningkatkan pendapatan petani. Oleh karena itu, diperlukan upaya intensif berupa penyuluhan, pelatihan, dan pendampingan berkelanjutan agar lebih banyak petani dapat menerapkan GAP secara optimal.

Page 25 of 25 | Total Record : 242

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