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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Media Literacy: The Effect of News on Covid-19 in Mass Media in Public Understanding Eryza Eryza; Rafinita Aditia
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.455

Abstract

The news that is currently being hotly reported by the media is Covid-19. This news should be able to be literate by the public. Media literacy is a concept about the ways in which people question what they hear, read, and watch from the media. So that people are able to control media content critically and intelligently and are able to read propaganda, bias, or certain interests from a media report. News about COVID-19 has been widely published by the media in Indonesia. One of the reports is from CNN Indonesia which discusses the Covid-19 death rate which is small but more deadly than the flu. The RRI (Radio Republik Indonesia) website also reflects reports about the Covid-19 virus, which is ten times more deadly than swine flu. The continuous flow of news provides various meanings of media literacy for each community. Some people are still not literate in the media and accept all news raw, without any further study and study of the Covid-19 news presented by the media. As a result, the decadence of humanity has become an unavoidable phenomenon. This humanitarian decadence occurs through panic buying and rejection of Covid-19 positive bodies.
The Role of Social Media Influencers in Brand Communication Strategy: Literature Review Rizky Kertanegara
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.651

Abstract

Nowadays, influencers on social media are a trending and inevitable brand marketing tactic. Influencers, with their characteristics, can support the brand communication strategy activities. Companies or brand owners who use influencers in their advertising campaigns can influence sales volume, and increase brand recognition and consumer involvement in promotional activities. This article is a literature review regarding the influencer concept, its development, theoretical approaches, effectiveness models, to its role in brand communication strategy. To examine the role of using influencers on social media, several theories can be used, such as Social Learning Theory, Parasocial Theory, Attribute Theory, and Elaboration Likelihood Model Theory.
Narrative Analysis of the Web Series "Suka Duka Berduka" to Review the Relationship between Characters Syahyuni Srimayasandy
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.660

Abstract

This article discusses the relationship between characters in the Indonesian web series ‘Suka Duka Berduka’. This web series is an Indonesian web series with conflicts over inheritance within the family. This study uses the Aktan model approach made by Greimas. Through this approach, it can be concluded that in the web series ‘Suka Duka Berduka’ characters cannot only occupy a position. However, it can move around according to the needs of the story. For example, a sending character can become a receiving character. Thus, it can be concluded that in a story the position of the actor is not always constant, but can be flexible according to the needs of the story. This study also supports the previous argument, where the position of Aktan does not have to be filled with a character or figure but can also be a condition or situation. 
Students Need Analysis in English Learning Materials in Vocational High School Moh. Fuadul Matin
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.513

Abstract

Learning English in Vocational High School (SMK) is different from teaching English in Senior High School. In SMK, the orientation is to prepare students to be able to take part in the work field. Consequently, English teachers in vocational school are expected to have the ability to analyze the needs of the students so that they can design an appropriate teaching-learning process. The aim of this study was to identify some factual information about the needs of learning material in vocational students in learning English, especially in the some of language components in English (Vocabulary). The subjects in this study were the vocationalstudents of 2 (two) SMK which organized the TKJ and Hotels Tourism department in Bojonegoro. The results showed that the needs of students towards learning English is to meet the academic professions and the future needs of the students, which involved the skills of the language and some of the language components. Whereas in the case of conformity between the content of the English textbooks and the vocational students’ needs, it was found that the English textbooks was more focused on describing the English language competences generally and not directed to the Department of TKJ and Hotel Tourism itself.
Analysis of the Impact of Public Issue ”Consortium 303” on Public Interest in Online Slot Gambling in Indonesia Dyama Khazim Setyadi
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.659

Abstract

This study aims to analyze the impact of the 303 gambling issue on public interest in online slot gambling. This research was conducted using qualitative methods with data sources in the form of in-depth interviews with users of online slot gambling sites, online slot gambling observations on various media platforms, and documentation. The results of the study show that the issue of gambling 303 has a considerable influence on public interest in online slot gambling. On the one hand, this issue can increase user interest because they feel like trying something that is forbidden. However, on the other hand the issue of 303 gambling can also reduce user interest for fear of being involved in illegal activities. This study provides important insights into how the 303 gambling issue affects user interest in online slot gambling and can be used as a reference for developing more effective promotional strategies.
The Value of Friendship in Animated Films Masha and The Bear: Semiotic Review Kiki Srimayanti; Thera Widyastuti
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.803

Abstract

Animated is one of the film genre that is used as a tool of education for children. One of the animated series that is popular in Indonesia is Masha and the Bear. The friendship that exists between Masha and the bear is closely related to each other. This research focuses on examining the story of Masha and the bear's friendship in the episode entitled "Hopefully Get Well Soon" and the episode "/Sweet Life". This study used descriptive qualitative method. The theory used is semiotics and friendship. The results of the research findings reveal the value of friendship between Masha and the bear in four components of friendship, namely familiarity in interaction, trust between each other, acceptance in attitude and social, and support provided by both parties in a friendly relationship.
Pierce's Semiotic Interpretation of Messages “Sudah Sampai Rumah Belum?” in Graffiti Yuda Syah Putra; Irpan Riana

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Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Graffiti is often seen as something that damages the aesthetics of a place, but in fact, graffiti has artistic value and messages contained within it. In this article, the author conducted an analysis and interpretation of a graffiti found in a corner of a city. The author used Charles Sanders Pierce's semiotic theory to analyze the signs contained in the graffiti. The results showed that the graffiti was a representation of various objects and interpretants, ranging from anxiety and restlessness to social criticism of the phenomenon of road accidents. The author also highlights the importance of understanding semiotic theory in reading and interpreting a sign. In addition, the author reveals the role of graffiti in influencing a person's thoughts and actions, as well as its relationship with social and cultural phenomena in society. This article is expected to provide a deeper understanding of graffiti and the importance of seeing it as a work of art and form of expression in society. 
Commodification of Women with Disabilities in Pond's Ads Your Face Edition Your Strength Ria Anggraini; Denik Iswardani
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.795

Abstract

The purpose of this study is to interpret the commercialization practices of women with disabilities referred to in advertising, using John Fiske's semiotic approach, namely, the meaning of representation, the meaning of reality and the meaning of ideology in advertising. The commercialization of women in this advertisement can show that femvertising (feminist advertising) does not mean that women are not objectified. Instead of empowering women, the practice of femvertising further marginalizes women in media texts. The author argues that the femvertising strategy is a strategy that is not intended as a women's empowerment by building constructive messages, but only cloaks from capitalism by packaging advertisements using certain appeals to use the product. Thus, the perception of the product leads to purchasing decisions, which ultimately benefit the product.
Self Presentation of Idol K-Pop Roleplay Account in Twitter Farizqi Feryadhi Prasetyo; Vinisa Nurul Aisyah
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.831

Abstract

This study aims to find out how self-presentations are made by users of K-Pop Idol roleplay accounts on Twitter. Roleplay is the activity of someone who assumes himself as another person or in a certain role. This research was conducted concerning the dramaturgical theory of Erving Goffman. This research is a type of descriptive qualitative research. In this study, data were obtained through observation and interviews which were then analyzed using interactive data analysis techniques. The results obtained in this study indicate that the resource person's roleplay account is the front stage which contains settings, appearance, and manner. Meanwhile, the back stage of the informant is the original life of the resource person which then becomes a place of preparation to form self-concept or impressions in the world of roleplay. Self-presentation can be seen from the appearance of the speakers on the front stage. While the preparation in the back stage includes the concept of identity, reference and motivation. Apart from that, in the back stage, the informant tends to hide the fact that he is a roleplayer
99 Cent's Aesthetics of Photography in PrePraxis, Discourse, and Post Praxis

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Abstract

Andreas Gursky's 99 Cent photography has a depth of meaning, unlike other photography works in general. The purpose of this study is to explore the aesthetic value of 99 Cent's photographic works in the context of pre-praxis, discourse, and post-discourse. The research method used is descriptive qualitative. The results of the discussion show that in the context of pre praxis the work is interpreted in theoretical terms. In the context of discourse, works are then assessed and interpreted according to the observer's capacity. In the post-praxis context, works change in nature, which was originally just a work of art, to become an asset or commodity in various media. The conclusion is that technological advances can change the value and form of works of art into various functions and purposes that are commercial or non-commercial

Page 9 of 16 | Total Record : 154

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