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RISQO M. WAHID
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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 162 Documents
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The Human Side of Digital Transformation Strengthening Human Resource Management in Navigating Employee Adaptation in Intelligent Workplaces Muhamad Ridwan; Muhammad Ramadhan
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i3.3495

Abstract

This study examines the human dimension of digital transformation by exploring how Human Resource Management (HRM) strengthens employee adaptation in intelligent workplaces among service-sector employees in South Tangerang, Indonesia. The study employs a qualitative case study approach involving service-sector employees in South Tangerang. Data were collected through in-depth interviews, observations, and document analysis and analyzed using thematic analysis to identify patterns related to employee adaptation and HRM practices. The findings indicate that HRM plays an important role in supporting employee adaptation through continuous learning programs, digital skill development, organizational communication, and supportive leadership. Employees also demonstrate greater readiness to adapt to intelligent workplace systems when organizations provide psychological support and apply human-centered management approaches. This study contributes to digital transformation literature by emphasizing the human side of technological change and integrating employee well-being with adaptation strategies in HRM practices, providing practical implications for creating adaptive and sustainable intelligent workplaces
Strategic Collaboration of Marketing, Human Resources, and Information Systems in Supporting Digital Business Sustainability Alex Permatanta Karo-Karo; Erbin Sitorus; Andre Wijaya Bremana; Dybio Dompu Hot Asih
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i3.3484

Abstract

This study examines the strategic collaboration between marketing management, human resources, and information systems in supporting digital business sustainability in the modern business environment. The rapid development of digital technology requires organizations to integrate marketing strategies, employee competencies, and information system capabilities to maintain competitive advantage and long-term sustainability. The objective of this research is to analyze the influence of marketing strategies, human resource competencies, and information system effectiveness on digital business sustainability. This study applies a quantitative research approach using survey methods involving employees and managers from digital-based companies. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings indicate that strategic collaboration among marketing, human resources, and information systems has a significant positive effect on digital business sustainability. Information systems were found to strengthen organizational communication, improve marketing effectiveness, and enhance employee productivity and innovation. In addition, human resource competency plays an important role in maximizing digital transformation and organizational adaptability. The study contributes theoretically by integrating interdisciplinary perspectives from marketing, human resource management, and information systems into a unified sustainability framework. Practically, the findings provide recommendations for organizations to develop integrated digital strategies that support sustainable business growth and operational effectiveness in the digital era

Page 17 of 17 | Total Record : 162

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