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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 178 Documents
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The Impact of Price, Product Quality, and Brand Image on Vienna Skincare Purchase Decisions Among Bandung University Students Oktaviani, Vira Rohmania; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3330

Abstract

This study aims to find out how Bandung university students' decisions to purchase Vienna skincare products are influenced by brand perception, price, and product quality. Both a survey approach and a quantitative methodology were employed in the investigation. Data from one hundred students who had previously used Vienna skincare products was collected using purposeful sampling. The results demonstrate that brand image has a favorable and significant influence on purchasing decisions (t = 2.433; p = 0.017). Price has a positive and substantial influence (t = 2.172; p = 0.032), while product quality has the biggest impact on purchasing decisions (t = 3.469; p < 0.001). Brand image, price, and product quality have a significant simultaneous influence on purchasing decisions, as indicated by an F-value of 356.917 (p < 0.001). The three independent variables account for 91.8% of the variation in purchase decisions, with other factors not included in this study impacting the remaining 8.2%, according to the coefficient of determination (R2) of 0.918. These findings highlight the importance of maintaining product quality, implementing appropriate pricing strategies, and enhancing brand image to improve purchase decisions among local skincare brands targeting student consumers.
The Effect of Brand Ambassadors and Logo Design on Repurchase Interest through Consumer Trust as a Mediating Variable in Tiebymin Hijab Products on TikTok Shop Safitri, Yesi; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3331

Abstract

The growth of live commerce on TikTok Shop has encouraged hijab businesses to strengthen marketing strategies through promotional figures and brand visual identity. This study examines the effects of Brand Ambassadors and Logo Design on repurchase intention through consumer trust for Tiebymin hijab products, particularly following a logo redesign that elicited varied consumer responses. A quantitative explanatory approach was applied, collecting data from 100 consumers through an online 1–5 Likert-scale questionnaire using purposive sampling. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) via measurement and structural model evaluation. Findings indicate that Brand Ambassadors and Logo Design positively influence Consumer Trust, which mediates and reinforces their impact on Repurchase Intention. These results highlight that repurchase decisions in live-commerce depend not only on promotional appeal and visual identity but also on consumer confidence in the brand. Businesses are advised to select Brand Ambassadors aligned with brand character and to maintain consistent logo design; future research may include additional factors to expand understanding of repurchase behavior.
The Effect of Competence, Motivation, and Work Discipline on the Performance of Employees at Perumda Air Minum Tirta Raharja in Bandung Regency Permana, Rizal; Rahmi, Palupi Permata; Utami, Widyastuti Nurmalia
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3334

Abstract

This study aims to analyze the effects of competence, work motivation, and work discipline on employee performance at Perumda Air Minum Tirta Raharja in Bandung Regency. This study employs a quantitative method with a descriptive and verificatory approach, aiming to describe the conditions of the research variables and empirically test the relationships among them. The research data were obtained by distributing questionnaires to 78 employees who were selected as research respondents. The collected data were analyzed using multiple linear regression. The results showed that competence did not have a significant effect on employee performance. The NJI results indicated that competence was rated good (44.81), motivation was rated good (43.83), work discipline was rated good (59.31), and employee performance was rated good (52.32). In part, competence has no effect (0.217 > 0.05), indicating that differences in competence levels among employees do not yet yield meaningful changes in performance. while motivation (0.009 < 0.05) and work discipline (0.000 < 0.05) affect performance, meaning that work motivation and work discipline are proven to have a positive and significant effect on employee performance. Simultaneously, competence, work motivation, and work discipline have a significant effect on employee performance, with an R-squared of 70.4%, indicating that these three variables account for most of the variation in employee performance. The findings of this study confirm that improving employee performance in the public service sector needs to focus on strengthening motivation and work discipline, supported by continuous competence development to improve the quality of service to the community
The Influence of Educational Content, Podcasts, and Patient Testimonials on Instagram on Generation Z's Treatment-Seeking Interest at M Hospital Jakarta Pinsasia, Maria Theresia; Andriani, Rian; Syarifuddin, Didin
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3349

Abstract

This study examines the influence of educational content, podcasts, and patient testimonials on Instagram on Generation Z's willingness to seek treatment at M Hospital Jakarta. The research employs a quantitative approach with a survey method involving 125 Generation Z respondents who actively use Instagram, selected through simple random sampling. Data were collected using validated and reliable questionnaires containing indicators for educational content, podcasts, patient testimonials, and treatment interest variables. Multiple linear regression analysis was used to determine the effect of each variable on treatment interest. The findings reveal that all three variables educational content, podcasts, and patient testimonials significantly influence Generation Z's interest in seeking treatment at M Hospital Jakarta. Educational content demonstrates a positive and significant effect (coefficient 0.298, p < 0.05), podcasts show a positive and significant impact (coefficient 0.352, p < 0.05), and patient testimonials exhibit a positive and significant influence (coefficient 0.287, p < 0.05). Simultaneously, these three variables account for 69.1% of the variance in treatment interest (R² = 0.691, F = 89.941, p < 0.001). These results indicate that health-related content designed attractively and educatively on social media, particularly Instagram, can enhance Generation Z's trust and motivation to utilize healthcare services, while strengthening hospital promotional strategies. This research provides valuable implications for hospitals in designing appropriate and effective social media-based promotional strategies to reach younger generations. Through engaging and educational content, podcasts, and patient testimonials, hospitals can increase treatment interest and build a positive image among Generation Z, who are increasingly active in the digital media landscape
Evaluating The Impact of Patient Admission Flow, Block Scheduling, And Reminder System on Elective Surgery Delay Rates at Restu Ibu Hospital Balikpapan Ristanto, Joan Febrian; Wahyudi, Bayu; Lestari, Yuniati
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3350

Abstract

Elective surgery delays are a major challenge in operating room management, affecting service quality, resource efficiency, and patient satisfaction. At Restu Ibu Hospital, delay rates ranged from 25–30% monthly prior to the intervention. This study evaluated the effectiveness of comprehensive OR management interventions: block scheduling, EMR-integrated digital reminders, standardized preoperative SOPs, and STARKES monitoring integration in reducing elective surgery delays. A quasi-experimental interrupted time series design with segmented regression analysis was employed. Data were collected from EMR and STARKES dashboards covering six months pre-intervention (July–December 2024) and six months post-intervention (February–July 2025). Qualitative interviews with key stakeholders illuminated the dynamics of implementation and contextual factors. Pre-intervention baseline delay rate averaged 26.8%, with a non-significant upward trend of 0.4% per month. Post-intervention, significant improvements emerged: an immediate level reduction of 13.5% (p = 0.021) and a sustained monthly decline of 1.8% (p = 0.008), reducing monthly delays to 12–15%, a 50% improvement. Secondary outcomes showed reduced first-case start delays (>20%), shorter turnover times (15–20%), and lower overtime rates (<15%). Qualitative findings identified key causes of delay, including patient tardiness, incomplete assessments, delayed OR readiness, and suboptimal coordination. The comprehensive intervention package effectively reduced elective surgery delays through integrated process standardization, scheduling reform, digital enablement, and performance monitoring. Findings demonstrate that operational excellence in resource-constrained settings derives from effective management rather than extensive infrastructure investment.
The Relationship Between Workload and Job Stress on Employee Turnover Intention at CV XYZ Putri, Haerunisa Nanda; Nuradina, Kartika; Bernadus, Benny
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3351

Abstract

The high rate of employee turnover has become a major challenge for retail companies, including CV XYZ, as it affects productivity, cost efficiency, and organizational stability. This condition emphasizes the need to examine psychological factors that drive employees’ intention to leave their jobs. The present research explores how workload and job stress are associated with turnover intention among employees of CV XYZ. This research employed a quantitative methodology using multiple correlation. The sample comprised 90 respondents selected via stratified random sampling from a total population of 530 employees. The research instruments included the workload scale (NASA–TLX), job stress scale (Parker & DeCotiis, 1983) and turnover intention scale (Mobley, 1977). Data were analyzed using Spearman’s Rho correlation and multiple regression techniques. The findings reveal that workload and job stress are positively and significantly associated with turnover intention (p < 0.001, r = 0.603). These results are consistent with the Job Demands–Resources framework, Cognitive Appraisal Theory, and the Conservation of Resources approach, which suggest that stress and turnover intention result from an imbalance between work demands and available personal resources. Results are expected to provide insights for management in balancing workload, strengthening social support, and improving employees’ psychological well-being.
The Relationship Between Work-Family Conflict and Role Overload with Burnout in Working Mothers at Private Companies in Bandung Regency Puspitasari, Annisa Intan; Akbar, Rifqi Farisan
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3360

Abstract

This study investigates the association between work–family conflict, role overload, and burnout among working mothers employed in private-sector organizations in Bandung Regency. A quantitative correlational design was implemented, involving 100 respondents selected via probability sampling using the Slovin formula. Data were collected using an online questionnaire that incorporated established instruments adapted to the research context, including measures of work–family conflict, role overload, and burnout. Statistical analysis was conducted using IBM SPSS Statistics after the data met the required analytical assumptions. The results indicate that work–family conflict shows a very strong relationship with burnout, reflected by a correlation coefficient of r = 0.932 (p < 0.001). Role overload also demonstrates a strong association with burnout, with a correlation value of r = 0.855 (p < 0.001). Furthermore, when examined simultaneously, both variables contribute significantly to burnout, as evidenced by an F value of 338.507 (p < 0.001) and a coefficient of determination (R²) of 0.875. This finding suggests that 87.5% of the variance in burnout among working mothers can be explained by the combined influence of work–family conflict and role overload. Overall, the findings highlight that competing role demands and excessive workload pressures substantially increase vulnerability to burnout. These results underscore the importance of organizational strategies that emphasize workload balance, role clarity, and supportive work policies to mitigate burnout risks among working mothers.
The Weight of Masculinity: An Exploratory Analysis of Male Technical Workers in Karawang Putra, Derri Agusta; Farisan, Akbar Rifqi
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3361

Abstract

The technical and engineering sectors have long been constructed as male-dominated environments that reinforce specific hegemonic masculinity norms. While these norms prioritize resilience and logic, they often create significant barriers to mental health help-seeking and emotional expression. This study aims to explore the construction of masculinity among technical employees and how these gendered expectations influence their mental well-being and coping strategies. Using a qualitative approach, Focus Group Discussions (FGDs) were conducted with three employee groups. Data were analyzed using inductive thematic analysis. Four major themes emerged: first, Physical and mental resilience as an ideal standard; second, the logic-emotion dichotomy and the "baper" (oversensitive) stigma; third, Kinship and collectivity as survival mechanisms under work pressure; and, lastly, navigating vulnerability through self-reliant coping strategies. Adherence to traditional masculinity, characterized by emotional restriction and self-reliance, functions as a double-edged sword; it fosters team solidarity but simultaneously facilitates normative male alexithymia, hindering professional help-seeking. These findings underscore the urgency for male-friendly mental health interventions in industrial workplaces to deconstruct the stigma of vulnerability
Medical Equipment Procurement Strategy Based on ASPAK Application at MABA District General Hospital, East Halmahera Regency Sufiati, Seli Dela; Hidayat, Dasrun; Agung, Ign Wiseto P
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Medical equipment procurement constitutes a strategic element in improving service quality, yet its implementation at MABA District General Hospital in East Halmahera Regency still confronts substantial structural and technical challenges. This study analyzes medical equipment procurement strategy based on the ASPAK (Application of Facilities, Infrastructure, and Medical Equipment) system across five focal areas: input components, data availability and accessibility in planning, procurement process implementation, training processes related to equipment utilization, and output effectiveness. Employing descriptive qualitative methodology through in-depth interviews with 15 key informants, observations, focus group discussions, and document analysis, the study reveals critical deficiencies: at the input level, absence of comprehensive Standard Operating Procedures for needs assessment, limited Human Resources capacity, and inadequate supporting infrastructure including unstable internet connectivity and insufficient room readiness crucial for ASPAK operations; at the process level, planning not fully based on ASPAK-driven gap analysis resulting in inaccurate prioritization and mismatches between equipment specifications and clinical needs, with acceptance procedures encountering technical verification barriers; at the output level, suboptimal utilization of procured devices due to unprepared facilities, uneven operator competency, and absence of structured post-procurement monitoring and evaluation mechanisms. Synthesis of findings demonstrates that ASPAK effectiveness depends critically on strengthening internal regulations, enhancing human resource capacity, ensuring infrastructural readiness, and implementing systematic monitoring-evaluation frameworks to optimize medical equipment procurement in island region hospitals.
The Effect Of Price, Brand Image, And Social Media Marketing On The Purchase Decision Of Ciptadent Toothpaste Products Saputro, Nico Dwi; Karamang, Ezra
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3366

Abstract

Examining how factors, including pricing, brand perception, and social media advertising, influence consumers' decisions to buy Ciptadent toothpaste is the primary goal of this research. This research uses both descriptive and verificatory methodologies within a quantitative framework. We used the Slovin formula to calculate our sample size after randomly selecting 100 Ciptadent product buyers to complete our surveys. A variety of statistical tests, including multiple linear regression, t-tests, F-tests, and coefficient-of-determination tests, were used to support the data analysis. Price has a negative, statistically significant influence on consumers' propensity to buy, whereas brand image and social media marketing have positive, statistically significant effects. All three of these factors, price, brand perception, and social media marketing, contribute significantly to consumers' final judgments. The three independent variables account for 98.7 percent of the variance in purchase choices, with additional, non-research-related factors explaining the remaining 1.3 percent (R² = 0.987). In order to increase customer purchase choices, these results highlight the significance of setting competitive pricing that are in accordance with the perceived value of the product, improving social media marketing methods, and boosting brand image.

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