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Jurnal Dakwah dan Komunikasi
Published by Institut Agama Islam Negeri Curup
ISSN : 25483293     EISSN : 25483366     DOI : http://doi.org/10.29240/jdk
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Jurnal Dakwah dan Komunikasi is a scientific journal published by IAIN Curup. This journal specializes in the study of dakwah and communication. The managers invite scientists, scholars, professionals, and researchers in the disciplines of Dakwah and Communications to publish their research results after the selection of manuscripts, review of partners, and editing process. This journal is published every May and November every year.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 17 Documents
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Search results for , issue "vol. 11 no. 2 (2026): in progress" : 17 Documents clear
Kidult Representation in Hot Wheels F1 2025 Instagram Content Denny Suryakusuma; Salman Salman
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.16752

Abstract

Purpose − The phenomenon of kidult in consumer culture shows a shift in the meaning of toy and diecast products that are no longer viewed solely based on function, but also as collectible objects that have symbolic meaning. This phenomenon is seen in the Instagram content @hotwheels_indo dated October 1, 2025, which promotes Hot Wheels Premium Formula 1 through visual representations that resemble the world of professional racing and display an exclusive, prestigious, and authentic impression. This study aims to analyze the myths and sign values of kidult consumerism represented through the Instagram content @hotwheels_indo. Method − This study uses a qualitative approach with a critical paradigm. The analysis is carried out using Roland Barthes' semiotics through the meaning of denotation, connotation, and myth, as well as Jean Baudrillard's theory to analyze simulation, simulacra, hyperreality, and sign value. The object of the research is three slides of promotional content for Hot Wheels Premium Formula 1 uploaded on October 1, 2025. Findings − The results of the study show that the content builds myths about the authenticity of the Formula 1 world, brand legitimacy, premium quality, exclusivity, collection culture, and enthusiasm for the product launch. Through visual elements, the official Formula 1 logo, team identity, dramatic lighting, compositions resembling the starting grid, product details, and persuasive narratives, Hot Wheels Premium Formula 1 is represented not just as a diecast, but as a symbol of prestige, identity, nostalgia, and affiliation with Formula 1 culture. This representation forms simulations, simulacra, and hyperreality that produce sign value, so that kidult consumption practices are more oriented towards symbolic meaning and social status than the use value of the product.
Semiotics of Qur’anic Rhetoric in Ustadz Adi Hidayat’s Da’wah on Early Childhood Tahfidz: A Roland Barthes Perspective Syafwatin Aulia Auliya; Nova Saha Fasadena; Bunga Surawijaya Ningsih
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.16841

Abstract

Purpose - This study aims to analyze the representation of early-age Qur’anic memorization (tahfidz) messages delivered by Ustadz Adi Hidayat through the perspective of Roland Barthes’ semiotics. Method - The research employs a qualitative approach with a descriptive-interpretative design. Data were collected through online observation of sermon videos, purposive sampling for data selection, and documentation in the form of transcripts and screenshots. Data analysis was conducted by identifying denotative, connotative, and mythical meanings based on Barthes’ semiotic framework. Findings - The findings reveal that at the denotative level, the da'wah messages explicitly encourage parents to introduce and habituate Qur’anic memorization from an early age. At the connotative level, tahfidz is interpreted as a symbol of religious identity formation and a spiritual investment for the future of children and their families. At the myth level, the messages construct a collective belief in the ideal Muslim generation grounded in the Qur’an and capable of bringing honor to their families. The integration of these three levels of meaning within digital media strengthens the internalization of religious values through widespread dissemination and active audience engagement. Future research is recommended to combine semiotic analysis with audience reception studies or digital ethnography to gain a more comprehensive understanding of the impact of digital da'wah on society.
Practice Commodification of Homeless Media in Content Instagram @Infopku and @Pkuline as Digital Sublime Firmauli Sihaloho; Yasir; Chelsy Yesicha
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17206

Abstract

Purpose − This study will analyze the commodification practices of content, audiences, and workers on the @infopku and @pkuline. As a new entity in the information media landscape, homeless media is not immune to practices of commodification, such as the dramatization of content, selling follower data and the capitalization of journalists' labor Method − This qualitative study used Fairclough's Critical Discourse Analysis method to analyze a content uploaded by @infopku and @pkuline by focusing on text analysis, discourse practice and sociocultural practice. Interviews were conducted with the @infopku and @pkuline account owner and the Press Council to support data enrichment. Findings − The results show that @infopku and @pkuline commodifies content by prioritizing elements of dramatization and simplification. Audiences are commodified by collecting follower data, such as the age and gender of the account's followers, and then offering it to clients. The commodification of workers was revealed when the @infopku and @pkuline account republished journalists' work in the media without compensation. The account owner also engaged in self-commodification of workers by providing content for the Instagram platform for free, without receiving any incentives.
The Effects of Perceived Usefulness and Ease of Use on Intention to Use Halodoc Telemedicine: The Mediating Role of Attitude Shofi Wirigustya Salsabila; Rumyeni; Nurjanah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17237

Abstract

Purpose − The digital transformation in the healthcare sector has driven the increasing adoption of telemedicine platforms as a modern health communication medium. Advances in information and communication technology have made healthcare services more accessible, convenient, and efficient for the public. This study aims to examine the influence of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Halodoc telemedicine, with Attitude Toward Using as a mediating variable, based on the Technology Acceptance Model (TAM) framework proposed by Davis. Method − This study employed a quantitative method with an explanatory approach. Data were collected through questionnaires distributed to followers of the official @Halodoc Instagram account. A total of 400 respondents were selected using the Slovin formula with a convenience sampling technique. The collected data were analyzed using Structural Equation Modelling-Partial Least Squares (PLS-SEM). Findings − Perceived Usefulness has a positive and significant effect on both Intention to Use and Attitude Toward Using. Perceived Ease of Use has a positive but insignificant effect on Intention to Use, yet shows a positive and significant effect on Attitude Toward Using. Attitude Toward Using has a positive and significant effect on Intention to Use and successfully mediates the relationship between both Perceived Usefulness and Perceived Ease of Use toward Intention to Use, highlighting the central role of user attitude in telemedicine acceptance behavior in Indonesia.
Management Analysis of Religious Tourism at the Sunan Katong Tomb, Jabal Kaliwungu, Kendal Tegar Patria Ramadhan; Saerozi
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17918

Abstract

Purpose − This study aims to analyze the management of religious tourism at the Tomb of Sunan Katong in Jabal Kaliwungu, Kendal Regency, Central Java. Specifically, it examines the implementation of the POAC (Planning, Organizing, Actuating, and Controlling) management functions and identifies the challenges and opportunities in developing sustainable community-based religious tourism.  Method − This study employed a descriptive qualitative approach. Data were collected through in-depth interviews, field observations, and documentation involving tourism managers, community leaders, local government representatives, and visitors. The collected data were analyzed using the POAC (Planning, Organizing, Actuating, and Controlling) management framework to evaluate the existing religious tourism management system. Findings − The findings indicate that the management of the Sunan Katong religious tourism destination remains predominantly community-based and relies on mutual cooperation, while the implementation of the POAC management functions has not yet been fully optimized. The local government mainly acts as a facilitator, whereas the local community serves as the primary actor in managing religious tourism activities. The main challenges include limited human resources, inadequate tourism infrastructure, and insufficient digital promotion. Nevertheless, strong religious values, local cultural traditions, and active community participation constitute significant social capital for sustainable tourism development. Therefore, strengthening institutional capacity, improving tourism management competencies, enhancing supporting infrastructure, and optimizing digital promotion are recommended to achieve sustainable religious tourism management in Central Java. 
Implementing Da'wah Management Functions to Enhance the Activities of the Al-Aman Mosque Majelis Taklim in Kualuh Hulu District, North Labuhanbatu Regency Riska Andani Tambunan; Muniruddin; Parulian Sibuea
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17967

Abstract

Purpose − This study aims to analyze the implementation of da’wah management functions in improving the activities of majelis taklim in Kualuh Hulu District, North Labuhanbatu Regency. Method − This research used a qualitative approach with a descriptive research type. The research informants consisted of the heads of majelis taklim, administrators, Islamic preachers, congregation members, and community leaders selected through purposive sampling technique. Data collection techniques were conducted through observation, interviews, and documentation. The data were analyzed using the Miles and Huberman interactive analysis model, including data reduction, data presentation, and conclusion drawing. Findings − The results of the study indicate that the functions of da’wah management, namely planning, organizing, actuating, and controlling, have been implemented in majelis taklim activities. The implementation of these functions has a positive impact on improving religious study activities, socio-religious programs, and congregation participation. The planning function helps in arranging programs systematically, the organizing function clarifies the division of responsibilities among administrators, the actuating function increases the motivation and participation of congregation members, while the controlling function assists in evaluating activities to improve future programs. Supporting factors include the support of religious and community leaders, cooperation among administrators, and the enthusiasm of the community toward religious activities. Meanwhile, inhibiting factors include limited funding, inadequate facilities, limited human resources, and low involvement of younger generations. Therefore, the implementation of da’wah management functions plays an important role in enhancing the effectiveness and sustainability of majelis taklim activities in Kualuh Hulu District, North Labuhanbatu Regency.
Humanizing Artificial Intelligence (AI): Integrating the Virtual Persona Vira on Voks Radio Bandung Aldin Aldama; Nabilla Anasty Fahzaria; Izni Nur Indrawati Maulani
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.16969

Abstract

ABSTRACT Purpose − Artificial Intelligence (AI) is increasingly being integrated into broadcast media as the industry adapts to digital transformation, raising the need to balance technological innovation with human connection, audience trust, and ethical communication. This study aims to analyze the humanization of AI through the integration of Vira as the first AI reporter at Voks Radio Bandung, particularly in relation to media convergence, persona design, and the application of AI ethics and transparency.  Method −The research uses a qualitative method with a case study approach through in-depth interviews and documentation. The research subjects included the virtual persona Vira and Voks Radio Bandung, the institution that developed and operates the AI. The informants were purposively selected based on their involvement and knowledge of Vira's implementation: the Voks Radio Leadership, Program Director, and Head of Digital. Findings − The results show that Vira is designed with a consistent yet adaptive identity and plays a role as a reporter, promotional influencer, and product promoter who bridges the conventional radio audience to digital media. In addition, Voks Radio applies the principles of transparency and ethics according to KPI regulations to build audience trust. From the perspective of Parasocial Interaction Theory, Vira successfully creates emotional closeness with the audience through personal and humanistic communication, thus becoming a model for AI humanization in the Indonesian broadcasting industry. These findings indicate that AI humanization in broadcasting can support media adaptation while maintaining human oversight, ethical responsibility, transparency, and audience trust.
The Bil Lisan Da'wah Strategy of Islamic Religious Counselors at the KUA of Medan Perjuangan District in Fostering Religious Life in the Community Yulia Gita; Sahrul
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17945

Abstract

Purpose − −  This study is grounded in the significant role played by Islamic religious extension officers in fostering the religious life of the heterogeneous, multicultural, and busy urban community in Medan Perjuangan District. The study aims to analyze the dakwah bil lisan (oral preaching) strategies employed by these officers at the Office of Religious Affairs (KUA) in Medan Perjuangan District. Method − This study employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and the examination of official documents. Data analysis utilizes the Miles and Huberman interactive model comprising data reduction, data display, and conclusion drawing while data validity is verified through source and technique triangulation. Findings − Research findings indicate that the dakwah bil lisan (oral preaching) strategy operates effectively through tactical functions embedded in structured work programs. These programs include mobile outreach (Suling) to mediate internal mosque conflicts, scheduled guidance for 16 religious study groups, and Friday sermons. Furthermore, preachers have adopted a hybrid approach by transforming oral communication into micro-video content for digital media, thereby aligning with the psychology of a busy urban population. Sociological barriers specifically group exclusivism were successfully overcome through fluid, informal communication patterns and the method of leading by example. The study recommends enhancing the information technology competencies of Islamic religious preachers to optimize the quality of digital dakwah content in the future.
Female Masculinity in the BoBoiBoy Animated Series Silvia Rahmayanti; Sumardjijati
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.16941

Abstract

Purpose − The persistence of the gender gap today is caused by the lack of gender education during childhood. Gender compartmentalization leads to stereotypes that limit children's development, especially for girls. In this context, an understanding of female masculinity provides space for girls to grow into assertive and independent individuals, empowering them to explore their potential without the hindrance of stereotypes. Animated series are a medium that can serve as a means of education for children due to the high intensity of media exposure in their daily lives. One of the most popular animations in Indonesia is BoBoiBoy. This research aims to uncover the representation of female masculinity in the characters Yaya and Ying within the BoBoiBoy animated series Method − Using a qualitative method with Roland Barthes' semiotic analysis, this study dissects the denotative, connotative, and mythical meanings of 22 scenes taken from the BoBoiBoy Classic and BoBoiBoy Galaxy series. Findings − The results show that female masculinity is represented through attributes of courage, physical toughness, rationality, and leadership authority usually attached to male figures. Semiotically, this is visible through the use of functional costumes, dominant body gestures on the battlefield, and instructive dialogues that demonstrate high independence and self-confidence. The presence of Yaya and Ying as sovereign subjects effectively deconstructs traditional myths regarding female vulnerability, while simultaneously offering a superhero concept capable of harmonizing masculine and feminine attributes without having to abandon their gender identity.
Digital Literacy and Cultural Awareness as a Countermeasure to Algorithmic Bias in Intercultural Communication Muhammad Fairuz Asra Hafit; Rizqi Wahyudi; Kamaruzzaman
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17041

Abstract

Purpose − The development of digital technology and social media has increased the intensity of intercultural communication, but at the same time has created new challenges in the form of algorithmic bias that has the potential to influence perceptions, interactions, and cross-cultural understanding. This study aims to analyze the challenges of algorithmic bias in intercultural communication in the digital era and to examine the role of digital literacy and cultural awareness as strategies to minimize its impact. Method − The study uses a qualitative approach with data collection techniques through systematic interviews with students and social media users in Indonesia who are actively engaged in digital intercultural interactions, as well as non-participant observation in various multicultural digital spaces. The data were analyzed using thematic analysis to identify patterns of algorithmic bias and user responses in dealing with this phenomenon. Findings − The findings show that content personalization, the dominance of majority-group narratives, and the amplification of sensational information by algorithms contribute to the formation of unbalanced cultural perceptions and have the potential to reinforce stereotypes, misunderstandings, and social polarization. The research findings also show that digital literacy plays a role in improving users’ ability to understand algorithmic mechanisms, verify information, and reduce exposure to disinformation, while cultural awareness encourages the development of empathy, contextual understanding, and more comprehensive interpretation of intercultural messages. The synergy between digital literacy and cultural awareness has proven effective in reducing the impact of algorithmic bias and supporting the creation of more inclusive, adaptive, and equitable intercultural communication. The implications of this study emphasize the importance of strengthening digital literacy and cultural awareness in education systems, public policies, and digital platform development to create a more democratic and tolerant communication space that supports cultural diversity.

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