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Andi Mursidi
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jtmb@stkipsingkawang.ac.id
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STKIP Singkawang, Jalan STKIP - Kelurahan Naram Singkawang, Kalimantan Barat, INDONESIA, 79251
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Kota singkawang,
Kalimantan barat
INDONESIA
Jurnal Terapan Manajemen dan Bisnis
Published by STKIP Singkawang
ISSN : 25993127     EISSN : 24775282     DOI : 10.26737/jtmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Terapan Manajemen dan Bisnis (JTMB) - Journal of Applied Management and Business with e-ISSN 2477-5282 and p-ISSN 2599-3127. JTMB is an International Journal, hereinafter abbreviated as JTMB, compiles and publishes various researchers in the field of management especially in the application and applied processes as well as practical business approaches. As part of the development process in Indonesia area, JTMB is expected to contribute to the development in the field of Management and Business Applications, especially related to research publications that will impact on the development of scholarship both writers, managers and the reader community JTMB
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 130 Documents
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THE EFFECT OF RELATIONAL SATISFACTION AND SERVICE SATISFACTION ON CUSTOMER LOYALTY WITH COMMITMENT AS A MEDIATING VARIABLE (CASE STUDY: JNE SERVICE USER IN YOGYAKARTA CITY) IBN Udayana; Lusia Tria Hatmanti Hutami; feri irawan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v9i2.3367

Abstract

AbstractThis research was conducted with the aim of identifying and analyzing consumer interest in the use of JNE service delivery services. with several related variables in this study are relatioal satisfaction, servive satisfaction, consumer loyalty as a bound variable and commitment variable as a mediation variable. the population in this study used 123 respondents who used JNE services with 123 samels used for the study and with data collection was carried out using the google form questionnaire dissemination method. The results of this study are that relational satisfaction has a positive effect on loyalty; service satisfaction has a positive effect on loyalty; relational satisfaction, service satisfaction has a positive effect on commitment; and commitment as a mediation has a positive effect on customer loyalty.
ANALYSIS OF THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), BRAND RESONANCE, AND BRAND TRUST ON PURCHASE DECISION AT TOKOPEDIA IN SINGKAWANG CITY Sudarso, Erik
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.5518

Abstract

This study investigates the influence of Electronic Word of Mouth (e-wom), Brand Resonance, and Brand Trust on Purchase Decisions within the context of Tokopedia, in Singkawang City. The electronic environment has transformed consumer behavior, emphasizing the need to understand the dynamics of online platforms. The research employs a descriptive quantitative approach, utilizing questionnaires to collect data from Tokopedia users in Singkawang City up to 100 respondents. The research results show that electronic word of mouth, brand resonance, and brand trust have a positive significant impact on purchase decision at Tokopedia in Singkawang City. The findings aim to provide valuable insights for e-commerce practitioners and marketers, enhancing their understanding of the factors influencing consumer choices in the digital marketplace. This research contributes to the growing body of literature on e-commerce and consumer behavior, offering practical implications for businesses operating in the competitive online landscape.
Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Motivasi Dan Kinerja Pegawai Pada Dinas Sosial Dan Pemberdayaan Masyarakat Kota Tarakan Juliansyah, Muhammad Fuad; Kaningsih, Ana Srie; Milwan, Milwan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.5610

Abstract

The purpose of this study was to determine and analyze the influence of leadership and organizational culture on the motivation and performance of employees at the Department of Social and Community Empowerment of Tarakan City, either directly or indirectly. This study uses a quantitative method with a "survey" approach to obtain data and information related to research variables at the Department of Social and Community Empowerment of Tarakan City. All employees of the Tarakan City Social and Community Empowerment Service, amounting to 49 people as the population as well as the research sample. The types and sources of data needed in this study are in the form of primary data and secondary data, while to obtain these data by distributing questionnaires and literature studies. To test and prove the hypothesis is done statistically by path analysis (path analysis). Based on the results of research and data analysis found that leadership has a positive and significant effect on employee work motivation, the better the leadership, the more motivating employees' work. Organizational culture has a positive and significant effect on employee work motivation, the better the organizational culture is carried out, the more motivating employees work. Work motivation has a (negative) and insignificant effect on employee performance. Leadership does not have a significant positive effect on employee performance. Organizational culture has a positive and significant effect on employee performance, the better the organizational culture is carried out, the more employee performance will be. There is a simultaneous positive and significant influence of leadership, organizational culture and motivation on employee performance. Motivation does not mediate the influence of leadership and organizational culture on employee performance.
THE EFFECT OF BRAND EQUITY AND CELEBRITY ENDORSER TO PURCHASE INTENTION ON MAYBELLINE PRODUCTS MODERATED BY PRODUCT QUALITY Gabriella Angel; Nurhadi Nurhadi
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v9i2.3273

Abstract

This study aims to determine the effect of Brand Equity, and Celebrity Endorser on Purchase intention of Maybelline products moderated by Product Quality. This consists of variables Brand Equity (X1), Celebrity Endorser (X2), Product Quality (Z), and Purchase Intention (Y). To obtain data using questionnaires distributed through random sampling technique with a sample of 100 respondents. The analysis uses multiple linear regression with Moderated Regression Analysis which is processed using the SPSS application. The results prove that simultaneously all variables have a positive and significant effect on Purchase Intention. While partially, Brand Equtiy and Celebrity Endorser have a positive and significant effect on Purchase Intention of Maybelline, and the position of Product Quality does not have the potential to be an independent variable but as a pure moderating variable. The results of the MRA test prove that product quality does not moderate the effect of brand equity on Purchase Intention, but moderates the influence of celebrity endorsers on Purchase Intention
STRATEGI PENINGKATAN SERVICE LEVEL SUPPLIER PADA PENILAIAN KINERJA WAREHOUSE DI PT. XYZ CABANG BANDUNG 2 Muhamad Galih, Saddam Alwan; Achmawati Novel, Nurillah Jamil
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.6495

Abstract

PT. XYZ Cabang Bandung 2 merupakan salah satu perusahaan retail dengan sistem manajemen warehouse yang mendukung distribusi barang ke gerai-gerai wilayah Bandung dan sekitarnya. Penelitian ini bertujuan untuk merumuskan strategi optimal untuk meningkatkan service level supplier yang sesuai dengan target pada penilaian kinerja warehouse. Analisis SWOT menunjukkan kekuatan utama seperti sistem B2B terintegrasi dan reputasi pasar yang kuat, sedangkan kelemahan meliputi komunikasi yang kurang optimal dan keterbatasan infrastruktur gudang. Peluang seperti kolaborasi dalam perencanaan produksi dan pengembangan sistem informasi terintegrasi dapat dimanfaatkan untuk menghadapi ancaman seperti ketidakstabilan rantai pasok global dan fluktuasi permintaan. Strategi yang dihasilkan mengarahkan PT. XYZ pada kebijakan pertumbuhan agresif dengan fokus pada penguatan internal dan pemanfaatan peluang eksternal. Implementasi strategi ini diharapkan dapat meningkatkan efisiensi operasional dan daya saing perusahaan.
Implementasi Sharing Economy guna mendorong usaha pada sektor logistik Sutarto, Sutarto; Ramadhan, Legawa Tegar; Araftakeblikololong, Yohanes Gala; Saputra, Kasnur; Gloria, Syska
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.6671

Abstract

Penelitian ini bertujuan menganalisis suatu penerapan konsep ekonomi berbagi (sharing economy) dalam mendorong pertumbuhan perusahaan rintisan di sektor logistik Indonesia. Metode penelitian kualitatif digunakan dengan teknik studi kasus pada 3 startup logistik di Indonesia. Hasil penelitian menunjukkan sharing economy memberikan sejumlah peluang pertumbuhan melalui efisiensi biaya operasional dan penerapan model bisnis yang berkelanjutan. Namun, kesuksesan implementasi sharing economy juga menghadapi tantangan regulasi yang belum jelas, kualitas SDM yang terbatas, serta mitra kerja yang terbatas. Diperlukan dorongan kebijakan pemerintah, peningkatan kualitas SDM, akses pendanaan, serta kemitraan bisnis lintas sektoral agar startup logistik berbasis sharing economy dapat berkembang secara maksimal di Indonesia.
PENGARUH EMOTIONAL BRANDING, ULASAN ONLINE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SOMETHINC DI TIK TOK Nuzil, Nur Rokhmad; Ilmi, Izza Diana
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.5945

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengukur pengaruh Emotional Branding, Ulasan Online, dan Brand Trust Terhadap Keputusan Pembelian. Dalam penelitian ini menggunakan pendekatan penelitian Kuantitatif. Populasi pada penelitian ini merupakan pelanggan produk somethinc di tiktok. Jumlah sampel yang digunakan dalam penelitian berjumlah 100 responden. Sumber data dalam penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden. Teknik analisis data dalam penelitian ini menggunakan regresi linier berganda menggunakan software SPSS Statistics versi 2022, yang mana data tersebut akan diuraikan, dianalisis dan dibahas guna membuktikan kebenaran Hipotesis yang diajukan.Adapun hasil penelitian sebagai berikut: (1). Emotional Branding berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (2). Ulasan Online berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (3). Brand Trust berpengaruh positif dan signifikan terhadap keputusan pembelian. (4). Emotional Branding, Ulasan Online, dan Brand Trust berpengaruh positif dan signifikan secara simultan terhadap Keputusan Pembelian.
PENGARUH TURBO MARKETING DAN REPUTASI MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL MEDIASI PADA PRODUK THE ORIGINOTE (Studi Pada Followers Akun Instagram @TheOriginote) Wulan, Indah Kasih; Ajizah, Nur
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 2 (2024): VOLUME 10 NUMBER 2 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i2.6046

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengukur Pengaruh Turbo Marketing danReputasi Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Mediasi.Dalam penelitian ini menggunakan pendekatan penelitian Kuantitatif. Populasi padapenelitian ini merupakan followers akun instagram @TheOriginote. Jumlah sampel yangdigunakan pada penelitian ini berjumlah 100 responden. Sumber data penelitian inimenggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden.Teknik analisis data dalam penelitian ini menggunakan analisis jalur path analisys denganmenggunakan software statistic IBM SPSS versi 27, yang mana data tersebut akan diuraikan,dianalisis dan dibahas guna membuktikan kebenaran Hipotesis yang diajukan.Adapun hasil penelitian sebagai berikut: (1) Turbo Marketing berpengaruh positif dansignifikan terhadap Minat Beli. (2) Reputasi Merek berpengaruh positif dan signifikanterhadap Minat Beli. (3) Turbo Marketing berpengaruh positif dan signifikan terhadapKeputusan Pembelian. (4) Reputasi Merek berpengaruh positif dan signifikan terhadapKeputusan Pembelian. (5) Minat Beli berpengaruh positif dan signifikan terhadap KeputusanPembelian. (6) Minat Beli tidak memediasi pengaruh Turbo Marketing terhadap keputusanPembelian. (7) Minat Beli tidak memediasi pengaruh Reputasi Merek terhadap KeputusanPembelian.
Co-Creation of Value dan Customer Experience: Aplikasi dalam Mobile Banking di Indonesia jodjana, Sheny; Rahayu, Siti; Widjaja, Fitri Novika
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 2 (2024): VOLUME 10 NUMBER 2 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i2.6288

Abstract

AbstractThis study aims to analyze the effects of co-creation of value on the customer experience in mobile banking usage in Indonesia, focusing on the roles of consumer creativity, connectivity, and knowledge. The study uses a quantitative approach with a survey method involving 210 respondents who are active users of mobile banking applications in Indonesia. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that co-creation of value has a positive impact on customer experience, with consumer creativity and connectivity being the main factors supporting value co-creation. Consumer knowledge shows no significant effect on the model. These findings suggest that consumer's involvement in the co-creation process strengthens the relationship between banks and customers, especially through digital platforms. This research's practical implication is that the banks should focus more on the creativity and connectivity aspects in developing mobile banking services to enhance customer experience and strengthen competitive positioning in the market.Keywords: Co-Creation of Value, Customer Experience, and Mobile Banking
Reject Dokumen Impor dan Efisiensi Biaya pada Proses Customs Clearance di Perusahaan Freight Forwarding Setianti, Elisa; Purbasari, Ratih; Novel, Nurlillah
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7116

Abstract

AbstractThis study aims to identify the factors causing errors in import documents that lead to the issuance of Document Rejection Notices (NPP) and to analyze their impact on operational cost efficiency in the customs clearance process at PT X. The research employs a descriptive qualitative approach with data collection techniques including interviews, observation, and literature review. Informants were selected purposively and consisted of operational staff and managers directly involved in the import process. The findings reveal that the most common errors involve discrepancies in the Harmonized System (HS) Code, followed by inconsistencies between the Import Declaration (PIB) and Bill of Lading (B/L), incomplete documents, and differences between original and copy B/Ls. As a result, the company experienced delays in the release of goods and a significant increase in operational costs amounting to IDR 282,019,609 during the period of January to June 2024. These costs include administrative penalties, import duty adjustments, and storage and handling fees. This study contributes by offering strategic recommendations for the company, including improvements in document verification procedures, development of standardized operating procedures (SOPs), and enhanced employee understanding of goods classification and customs regulations to improve efficiency and competitiveness in international logistics services. 

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