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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Penerapan Model Digital Marketing Aida Dalam Pengembangan Media Sosial (Studi Kasus Umkm Desa Baturiti) Sudana Putra; Ngurah Gede Dwi Mahadipta; Muhammad Febrian Rachmadhan Amri; Putu Yogi Agustia Pratama; Zulfikar Sa’ban
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13735

Abstract

This research seeks to investigate how well the AIDA (Attention, Interest, Desire, Action) marketing framework performs in guiding social media strategies to boost brand visibility and revenue for Dapur Yura, a small to medium-sized enterprise (SME) located in Baturiti Village. The study utilized an experimental methodology, gathering both qualitative and quantitative data through observation, personal interviews, analysis of digital content insights, and practical testing. The findings reveal that applying a social media marketing tactic based on the AIDA framework significantly raised Dapur Yura's Return on Investment (ROI) from 50% to 118%. Additionally, the SME's social media metrics exhibited a remarkable enhancement in impressions, account reach, and user engagement when juxtaposed with prior to the advertisement rollout and also when compared to other similar SMEs that rely solely on organic content management. This study concludes that the AIDA framework serves as an effective tool for optimizing social media strategies for SMEs, resulting in improved brand recognition and increased sales.
Pengaruh Islamic Lifestyle dan Islamic Branding Terhadap Keputusan Masyarakat Kota Cirebon Dalam Menggunakan Produk Perbankan Syariah Prayogi Hasan; Rita Kusumadewi; Diana Djuwita; Budi Rusdian
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13897

Abstract

The rapid growth of Islamic banking in Indonesia is inseparable from the increasing public awareness of the importance of using halal products so that it changes people's lifestyles into an Islamic lifestyle or Islamic Lifestyle and marketing efforts made by Islamic Banking through Islamic Branding which can increase people's decisions to use Islamic banking products. The increasingly popular Islamic Lifestyle and Islamic Branding are considered keys that can contribute to increasing decisions to use Islamic banking products. Thus, this study aims to find the influence of Islamic lifestyle and Islamic branding on the decision to use Islamic Banking products in the Cirebon City Community. This study uses a quantitative approach with a field research method (Field Research), the sampling technique is carried out using a non-probability sampling method with a purposive sampling type. Thus it can be seen that the sample in this study amounted to 100 respondents. The data analysis technique in this study was analyzed using multiple linear regression using the IBM SPSS Statistics version 30 application. The results of the study indicate that the Islamic lifestyle variable has a positive and significant influence on the decision to use Islamic Banking products with a partial influence of 14.87%. The Islamic branding variable has a positive and significant influence on the decision to use Islamic Banking products with a partial influence of 11.37%. The results of the simultaneous test (F test) show that the Islamic lifestyle and Islamic branding variables have a positive and significant influence on the decision to use Islamic Banking products with a simultaneous influence of 26.3%.
Analisis Partisipasi Masyarakat Dan Peran Perangkat Desa Terhadap Pembangunan Desa Labuhan Kertasari, Kecamatan Taliwang, Kabupaten Sumbawa Barat Nurifa Irma Suryani; Sri Rahayu
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13935

Abstract

This study examines the role of community participation and village officials in the development of Labuhan Kertasari Village, Taliwang District, West Sumbawa Regency. Sustainable and inclusive village development requires synergy between active community participation and the effective role of village officials. This study aims to analyze the influence of community participation and the role of village officials on village development. A quantitative method was used in this research. The population in this study consists of all residents of Labuhan Kertasari Village, Taliwang District, West Sumbawa Regency, totaling 2,326 people. Primary data were collected through questionnaires from 100 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that both community participation and the role of village officials have a positive and significant effect on village development. Active community involvement in every stage of development, from planning to supervision, is crucial to ensure that development aligns with local needs. Competent and transparent village officials in managing village resources are also key factors in the effectiveness of development. Community participation and the role of village officials are essential factors in sustainable and inclusive village development. The implications of this study highlight the need to improve the capacity of both the community and village officials, ensure transparency in village fund management, and foster good collaboration among all relevant stakeholders to achieve more effective and equitable village development.
Pengaruh Kompetensi, Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Taliwang Kabupaten Sumbawa Barat Nuraini; Sri Rahayu
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13947

Abstract

This study examines the factors that influence employee performance at the Taliwang Sub-district Office, West Sumbawa Regency, with a focus on competence, leadership, and work discipline. Optimal employee performance is crucial for the effectiveness of public services and the success of regional development. The purpose of this study is to analyze the influence of competence, leadership, and work discipline on employee performance at the office. A quantitative method was used to collect primary data through questionnaires. The population consisted of all employees at the Taliwang Sub-district Office, with total sampling applied in selecting respondents. Data analysis was conducted using multiple linear regression to test the relationship between independent variables and the dependent variable based on data obtained from the questionnaires. The results of the study show that competence, leadership, and work discipline have a positive and significant influence on employee performance. Adequate competence enables employees to complete tasks more effectively and efficiently. Effective leadership creates a supportive work environment and motivates employees. Good work discipline enhances employees’ responsibility and commitment to their work. This study concludes that competence, leadership, and work discipline are important factors in improving employee performance at the Taliwang Sub-district Office. The implications of this research highlight the need for continuous efforts to develop employee competence, strengthen leadership, and enforce work discipline in order to improve the quality of public service.
Manajemen Literasi Dalam Mendorong Inovasi Tenriwati; Sri Rahayu
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13994

Abstract

Hospital expansion is driven by demand for health services due to the uneven health facilities in Bekasi Regency. This study aims to analyse the development strategy of Putra Medika Hospital using TOWS Analysis and Exploratory Mixed Methods. This research method is mixed. The qualitative phase began with in-depth interviews with the management of the Putra Medika Group Clinic to identify strengths, weaknesses, opportunities and threats. This qualitative data became the foundation for formulating the TOWS matrix. Then, the quantitative phase in the form of a survey was conducted on prospective patients and stakeholders, validating the qualitative findings and measuring market preferences. The qualitative participants were 22 people while the quantitative sample was 40 people. The results of the TOWS analysis show that Putra Medika has internal strengths to capitalise on market opportunities, but also needs to overcome weaknesses and manage competitor threats. In conclusion, Putra Medika Clinic management must integrate the findings of internal and external factors to produce concrete strategic recommendations for hospital development. These include optimisation of superior services, effective marketing strategies, and risk mitigation. The implications of this research offer practical guidance for Putra Medika's management so that expansion in Bekasi can be carried out in a sustainable and competitive manner.
Pembangunan RS Putra Medika Bekasi: Analisis TOWS dengan Pendekatan Mixed Methods Eksploratif Mulyana Syarip Panjia; Poppy Yuniawati; Yuniati Lestari; Dasrun Hidayat
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14048

Abstract

ospital expansion is driven by demand for health services due to the uneven health facilities in Bekasi Regency. This study aims to analyse the development strategy of Putra Medika Hospital using TOWS Analysis and Exploratory Mixed Methods. This research method is mixed. The qualitative phase began with in-depth interviews with the management of the Putra Medika Group Clinic to identify strengths, weaknesses, opportunities and threats. This qualitative data became the foundation for formulating the TOWS matrix. Then, the quantitative phase in the form of a survey was conducted on prospective patients and stakeholders, validating the qualitative findings and measuring market preferences. The qualitative participants were 22 people while the quantitative sample was 40 people. The results of the TOWS analysis show that Putra Medika has internal strengths to capitalise on market opportunities, but also needs to overcome weaknesses and manage competitor threats. In conclusion, Putra Medika Clinic management must integrate the findings of internal and external factors to produce concrete strategic recommendations for hospital development. These include optimisation of superior services, effective marketing strategies, and risk mitigation. The implications of this research offer practical guidance for Putra Medika's management so that expansion in Bekasi can be carried out in a sustainable and competitive manner.
Inovasi Strategi Keuangan RSUD Dr Adjidarmo Lebak dalam Peningkatan Pendapatan Rd. Novi Firani Rahmarani; Endang Komara; Rizki Adriansyah Rubini; Erliany Syaodih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14049

Abstract

In the midst of increasing operational cost pressures and demands for quality health services, the ability of regional hospitals to be financially independent is crucial. Financial strategy innovation includes various approaches, ranging from optimising BPJS Health claims management, diversifying medical services, developing strategic business units, to sustainable operational cost efficiency. This study aims to analyse the implementation and impact of financial strategy innovation in an effort to increase revenue at Dr Adjidarmo Lebak Regional General Hospital (RSUD). Using a descriptive qualitative method, it collected data through interviews with financial management, service unit leaders, and relevant staff, as well as analysis of internal hospital documents. The findings show that RSUD Dr Adjidarmo Lebak has implemented several financial strategy innovations, such as improving the accuracy of coding and claims verification, introducing cashless services, and developing speciality services that are in demand by the community. Nonetheless, challenges such as limited trained human resources and fluctuations in health policies remain obstacles. The implications of this study emphasise the importance of adaptive leadership and organisational commitment to continuously innovate in financial management for financial sustainability and improved service quality of the RSUD.
Penerapan Ekonomi Sirkular Dalam Penanganan Sampah Di Kabupaten Sumbawa Barat Rita Ekawati; Sri Rahayu
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14093

Abstract

The increasing volume of waste in West Sumbawa Regency has become a pressing issue, driven by population growth, urbanization, and changing consumption patterns that continue to generate more waste, while the capacity of the Final Processing Site (TPA) is limited and nearing its maximum threshold. This study aims to analyze the current waste management practices in West Sumbawa Regency, examine external factors influencing the application of a circular economy in waste handling using the PESTELC approach, and develop recommendations for a circular economy model in waste management through a descriptive qualitative method, with data analyzed using the Miles and Huberman model and verified through triangulation. The findings reveal that the current waste management system still follows a linear “collect-transport-dispose” model, with the Batu Putih Final Processing Site operating through open dumping and limited waste processing, resulting in inadequate waste management both upstream and downstream. Institutional structures are not yet optimally organized, transportation facilities are insufficient, and the concept of a circular economy has not been implemented. The PESTELC analysis shows that the implementation of a circular economy is still hindered by non-specific policies, limited funding and market access, low public awareness, lack of appropriate technology adoption, and weaknesses in legal frameworks and competition. The recommended circular economy model proposes a transition from the current linear system to a sustainable and collaborative circular system, aimed at improving environmental quality and creating new economic opportunities for the local community.
Pengaruh Promosi Media Sosial Dan Desain Tempat Terhadap Keputusan Pembelian Di Restoran Bernuansa Jepang Dede Sudiana; Herma Wiharno; Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14159

Abstract

The purpose of this study is to test: 1) the effect of social media promotion variables on purchasing decisions 2) the effect of place design variables on purchasing decisions This study is aimed at visitors to the Japanese-style restaurant Joglo Arunika, Kuningan Regency. The study uses verification methods with a quantitative approach. The population in this study is the number of visitors to the Joglo Arunika restaurant in Kuningan Regency. The sample in this study amounted to 100 respondents using the Nonprobability Sampling technique, especially spot sampling. Primary data collection was obtained by distributing questionnaires through questionnaire sheets distributed to respondents. This study uses an analysis tool (Partial Least Square) with the Smart-PLS 4 application. The results of this study indicate: 1) social media promotion variables influence purchasing decisions 2) place design variables influence purchasing decisions.
Pengaruh Kualitas Produk Dan Social Media Marketing Terhadap Kepuasan Pelanggan Melalui Brand Trust Rifqi Rijaluddin Arrayyan; Rivera Pantro Sukma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14250

Abstract

The present research investigates how Product Quality and Social Media Marketing affect Customer Satisfaction, placing particular emphasis on the mediating function of Brand Trust in this relationship. The research targets consumers of Richeese Factory, selected for its strong digital presence and popularity among younger audiences. To analyze the data, the study utilized a quantitative research design by applying Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) technique, executed using the SmartPLS 3 software. The analysis shows that both Product Quality and Social Media Marketing positively influence Brand Trust, but fail to produce a straightforward impact on Customer Satisfaction outcomes. Instead, Brand Trust functions as a crucial intermediary, exerting a direct influence on satisfaction levels while bridging the relationship between the independent variables and the final results. These results highlight the strategic importance of Brand Trust in improving customer satisfaction, especially within the highly competitive fast-food sector.

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