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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 15 Documents
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Search results for , issue "volume 8 nomor 2, september 2026" : 15 Documents clear
The Influence of The Store Enviroment on Consumer Buying Interest (Study on Small House Coffe Shop Consumers) Andi Muhammad Magistra M; Haedar Akib; Muh Rizal S; Andi Muhammad Rivai; Didin Didin
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88876

Abstract

This research examines the influence of the shop environment on consumer buying interest (Study at the Makassar Small Coffee Shop House), with the aim of finding out the influence of the shop environment on consumer buying interest. This research uses quantitative methods, with data collection techniques, namely observation and questionnaires. The population in this research was 1,132 respondents with a sample of 258 selected respondents. Data obtained from research results are processed using the SPSS 25 application which consists of validity and reliability tests, techniques crypto analysis with inferential statistical analysis. The results of the research show that the description of each indicator in the store environment variable is in the good category, as well as the description of each indicator in the purchase interest variable is in the good category.  Based on the determinant coefficient test, it consistently proves that the influence of the store environment is significantly related to consumer buying interest. This is in accordance with the guidelines for the level of correlation coefficient, which provides a clear picture of the extent to which the two variables are involved in a mutually influencing relationship. 
Service Quality and Company Image on Customer Satisfaction at PT Astra Kredit Company in Makassar City Prayudi Julianto; Hasnawi Haris; Andi Muhammad Rivai; Muh.Luthfi Siraj
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.82292

Abstract

This research aims to determine the quality of service and company image on customer satisfaction at PT Astra Credit Company in Makassar City, both partially and simultaneously. This research uses quantitative research methods. To achieve this goal, researchers used data collection techniques in the form of observation, questionnaires and documentation. The sample used in this research was 99 respondents. Data obtained from research results were processed using data analysis and using the SPSS 25 application which consists of validity, reliability, normality tests, multiple linear regression analysis, partial tests, simultaneous tests, and determinant coefficients. The results of the research show that the indicators used for each variable show that the variables of service quality and company image have a significant effect on customer satisfaction at PT Astra Credit Company in Makassar City. This was proven based on the Coefficient of Determination test that there was an influence of 45.2% between the two variables.
Women, Digital Platforms, and the Blue Economy: Gendered Labour, Social Empowerment, and Global Market Inclusion Havizathul Hanim; Syamsiah Badruddin
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.17685

Abstract

Women perform essential roles across fisheries, aquaculture, seafood processing, marine tourism, seaweed cultivation, coastal conservation, and aquatic-product trading. Nevertheless, much of their labour remains informal, statistically invisible, poorly remunerated, and weakly represented in blue-economy governance. Digital platforms are increasingly promoted as mechanisms for connecting women with information, financial services, consumers, institutions, and international markets. However, digital participation does not automatically produce gender equality. This article examines how digital platforms restructure women’s labour, social empowerment, and global market inclusion in the blue economy. It employs a structured integrative review of peer-reviewed studies and authoritative reports published primarily between 2013 and 2026. The literature was analysed through feminist political economy, gendered-organisation theory, intersectionality, and Kabeer’s resources–agency–achievements framework. Six interconnected findings emerge. First, digital technologies can make women’s previously invisible work more socially and institutionally recognisable. Second, platforms can reorganise intermediation and expand market access, while fees, logistical dependence, and algorithmic visibility may reproduce unequal value distribution. Third, economic empowerment remains conditional on women’s control over income, assets, accounts, and productive resources. Fourth, digital networks can strengthen collective agency and social capital. Fifth, unequal access to devices, skills, time, connectivity, assets, and formal business identities restricts participation, especially among rural and low-income women. Sixth, equitable global market inclusion depends on institutional protection, collective organisation, data rights, care infrastructure, and gender-responsive platform design. The article proposes a conceptual Gender-Responsive Digital Blue Economy Framework comprising access, recognition, agency, redistribution, representation, and institutional protection. It concludes that digital platforms become empowering only when technological inclusion is accompanied by structural transformation in labour relations, household responsibilities, value-chain governance, and decision-making power.
The Effect of Product Diversity on Consumer Satisfaction at the Letjend Hertasnig Branch Store in Makassar City Hikma Juliana H; Muhammad Darwis; Siti Syarifah Wafiqah Wardah
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88813

Abstract

This study aims to find out, the influence of product diversity on consumer satisfaction at Adapada Kedai Branch Letjend Hertasning Makassar City. This study used a quantitative type of research. To achieve this goal, researchers use collection techniques through questionnaires, observation and documentation. The sampling technique uses non-probability sampling, namely by accidental sampling method. The sample used in this study was 96 respondents. Data was obtained from the results of the analysis using the SPSS Statistic software program version 27 which consists of validity tests, reliability tests, normality tests, simple linear regression analysis, t tests, and determination coefficient tests. The results of this study show that the indicators used in each variable, namely product diversity (X) and consumer satisfaction variables (Y), are in the very good category. This shows that the variable of product diversity has a significant influence on consumer satisfaction at Adapada Kedai Branch Letjend Hertasning Makassar City. And the value of the coefficient of determination obtained shows that consumer satisfaction is influenced by product diversity by 16% and the rest is influenced by other factors.
Farmer-Middleman Agreements and Salt Price Strategies: A Business Law Perspective in Jeneponto Regency Siti Syarifah Wafiqah Wardah; Yusi Irensi Seppa
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88983

Abstract

This study examines the legal relationship between salt farmers and middlemen (tengkulak) in Bangkala District, Jeneponto Regency from a business law perspective, employing a mixed method approach that integrates normative juridical and empirical juridical methods. Normative analysis applies a statute approach to the Indonesian Civil Code (Articles 1320, 1338, 1339, 1347, and 1365), Law No. 5 of 1999 on the Prohibition of Monopolistic Practices and Unfair Business Competition, Law No. 7 of 2014 on Trade, Law No. 25 of 1992 on Cooperatives, and Presidential Regulation No. 126 of 2022. Empirical data were collected through in-depth interviews with nine informants comprising three salt farmers, three middlemen, and three consumers. The findings reveal that: (1) salt prices in Bangkala District fluctuated significantly throughout 2025, ranging from IDR 50,000 to IDR 150,000 per 50 kg—a fluctuation range of 200%; (2) oral agreements between farmers and middlemen formally satisfy the validity requirements under Article 1320 of the Civil Code, yet materially contain imbalanced bargaining positions that potentially violate the good faith principle under Article 1338(3); (3) the oligopsonistic market structure characterized by middlemen's dominance in price determination reflects market failure and potentially contains price coordination elements prohibited under Article 11 of Law No. 5 of 1999; (4) legal reform is needed through three simultaneous pillars: formalization of standard written contracts, establishment of legally incorporated salt cooperatives, and reference price-setting by local government. This study recommends strengthening the regulatory framework for people's salt trade at the district level as a concrete form of legal protection for salt farmers in South Sulawesi.
Career Guidance Implementation in Supporting Job Readiness of Business Administration Students Alifia Ainun Rizky; Arsianita Nur Fattah; Henni Zainal; Muh Rizal S; Nurfaidah Ardis
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88974

Abstract

Business Administration students face increasing complexity in planning their careers because of the broad, multidisciplinary scope of the field, while career guidance services in Indonesian higher education remain limited and inconsistently integrated into the curriculum. This study explores the implementation of an individual, course-interest-based career guidance model facilitated by a psychologist and its role in supporting the job readiness of Business Administration students at Universitas Negeri Makassar. A descriptive qualitative approach was used, involving thirteen final-semester students selected purposively, with data collected through in-depth interviews, participant observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldana. The guidance process helped students clarify their career direction, become more aware of competencies still needing development, and gain greater confidence in facing the transition to the workforce, although limited session time, late help-seeking, and weak curricular integration remained obstacles. Course-interest-based career guidance meaningfully supports students' career identity and human capital, but requires stronger institutional support to be sustained and scaled.
The Relationship of Introducing Online Grab to Shopping Desire among Information Technology Users of Business Administration Students FIS-H UNM Andri Nugroho; Hasnawi Haris; Jamaluddin Jamaluddin
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.88760

Abstract

This research is expected to determine the extent of the relationship between promoting online capture and shopping desire among users of web-based entertainment for FIS-H UNM Business Organization students. By utilizing a quantitative research approach.This research was conducted from November to January 2023. The sample used was 80. Information gathering strategies included perceptions, polls, and documentation. Information research procedures included legitimacy tests, steadfast quality tests, reasonableness tests, enlightening inquiry, straightforward direct recurrence inquiry, and assurance coefficient inquiry. The search results showthat the clues used on each variable show that the level of web-based introducing is in a generally excellent class. The level of shopping desire is in the great class. Based on the coefficient of determination test, the size of the relationship between the two factors is very large. So it can be reasoned that the impact of introducing online on shopping desire among virtual entertainment clients of FIS-H UNM Business Organization students is very important. 
Policy for Controlling the Conversion of Agricultural Land to Non-Agricultural Use: A Supply-Side and Demand-Side Analysis Arsianita Nur Fattah; Henni Zainal; Alifia Ainun Rizky; Andi Mahdiana Mardatillla
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.82279

Abstract

The conversion of agricultural land to non-agricultural use is a policy problem shaped by the interaction of pressures on the supply and demand sides. This study aims to analyze the root causes of agricultural land conversion and to determine priority policy alternatives for controlling it. It employs a public policy analysis approach in two stages: problem structuring, which uses Dunn’s hierarchical method to identify the immediate causes, underlying causes, and root causes on both the supply and demand sides; and the Non-Dominated Alternatives Method (NDAM), which is used to select policy alternatives. Data were obtained through a documentation study of data from Statistics Indonesia (BPS), the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN), and the Ministry of Agriculture, as well as regulations and scientific articles. The NDAM analysis used six policy evaluation criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The results show that land conversion is driven by weak economic incentives for farming, growing pressure from the demand for non-agricultural land, and suboptimal control of spatial land use. NDAM produced three non-dominated alternatives: strengthening economic incentives for farmers, strengthening spatial use control and licensing, and an integrated policy combining farmer incentives with spatial control. These findings underscore the need for a policy approach that integrates interventions on both the supply and demand sides.
The Role of Job Satisfaction in Mediating the Influence of Work Environment and Work Motivation on Employee Performance at the Regional Police Office of West Sulawesi, Mamuju Lusin Ariyanto Saddike; Andi Tenry Sose; Rusdiaman Rauf
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.89300

Abstract

This study examines the role of job satisfaction in mediating the influence of work environment and work motivation on employee performance at the Regional Police Office of West Sulawesi (Polda Sulbar) in Mamuju. Employee performance in this public bureaucracy has shown signs of being suboptimal, marked by low work discipline, delayed administrative completion, and declining motivation linked to monotonous routines, uncomfortable workspaces, and hierarchical working relationships. This research adopts a quantitative explanatory design using Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which is well suited to models involving mediation and a relatively limited sample size. The population comprises all 67 employees of Polda Sulbar, and a saturated sampling technique (sensus) was used so that the entire population served as the sample. Primary data were collected through a closed Likert-scale (1-5) questionnaire, complemented by limited interviews and documentation, and analyzed descriptively as well as through the structural (inner) model in SmartPLS. The results show that work environment has a positive and significant effect on both job satisfaction and employee performance; work motivation has a positive and significant effect on job satisfaction but no significant direct effect on employee performance; and job satisfaction has a positive and significant effect on employee performance. Job satisfaction was also found to significantly mediate the effects of both work environment and work motivation on employee performance. The model explains 34.2% of the variance in job satisfaction and 53.1% of the variance in employee performance. These findings indicate that employee performance at Polda Sulbar is enhanced more effectively through improving job satisfaction than by strengthening work environment or motivation alone, and they offer a basis for practical recommendations to the organization, its employees, and future researchers.
Talent Management And Employee Competency At PT. Bank Sulselbar Jeneponto Branch Indah Sari Syam; Muh Rizal S; Maya Kasmita
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.89330

Abstract

The aim was to learn how talent management affected the competence of employess at PT. Bank Sulselbar Jeneponto branch. It uses the kind of quantitative research. To achieve this goal the researchers empoyed leverage techniques through questonnaires and documentaries sample retrival sampling methods of the weiteration of the entire population as samples. Based on the results of the company annual financial report, the sampel used in this study as many 40 or all employee are at PT. Bank Sulselbar Jeneponto branch. Data obtained from analysis using SPSS statistic v.26 sofware that consists of validity tests,reliability tests, linearity tests, simple regression tests and hypothetical tests. The result was that the talent management significantimpact on the competency of employees at PT Bank Sulselbar Jeneponto branch. This was verified by a hypothetical tests that obtained a value of 2,626 at a significant rate of 0,01. And the simple regression coefisient value of 0.602 that shows that talent management has circuited.

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