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INDONESIA
Indonesian Journal of Business and Management
Published by Universitas Bosowa
ISSN : 24603767     EISSN : 26566885     DOI : https://doi.org/10.35965/jbm.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal of Business and Management is International Journal, peer-review, open access journal published by Bosowa University Publishing. It Provides an academic platform for professionals and researchers to contribute to innovative work in busniess and management cases. The scope of the journal covers corporate governance, human resource management, strategic management, production management, operations management, entrepreneurship, e-business, service management and information technology management, etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 293 Documents
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ANALISIS KAPASITAS DAN KOMPETENSI TERHADAP KINERJA PEGAWAI MELALUI TUNJANGAN PELAYANAN PUBLIK PADA KANTOR KECAMATAN UJUNG PANDANG KOTA MAKASSAR St. Asraeni; Oesman Lewangka; Seri Suriani
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.1977

Abstract

Penelitian ini dilakukan bertujuan untukmenganaliisis pengaruh langsung kapasitas kerja, dan kompetesi kerja terhadap kinerja, menganaliisis pengaruh langsung kapasitas kerja, dan kompetesi kerja terhadap pelayanan public, dan menganaliisis pengaruh tidak langsung kapasitas kerja, dan kompetesi kerja terhadap kinerja. Penelitian ini menggunakan data primer melalui survei sebanyak 62 pegawai sebagai sampel dari seluruh jumlah Pegawai sebanyak 74 orang, survei dilakukan selama 3 (Tiga) bulan yaitu April s.d Juli 2022. Data dianalisis dengan menggunakan program Smart melalui pelayanan public,                Hasil penelitian menunjukkan bahwa: Kapasitas Kerja, dan Kompetensi kerja berpengaruh langsung terhadap kinerja pegawai. Kapasitas Kerja, dan Kompetensi kerja berpengaruh tidak langsung terhadap kinerja pegawai melalui pelayanan publik. This research aims to: (1) analyze the direct effect of work capacity, and work competence on performance, (2) analyze the direct effect of work capacity, and work competence on public services, (3) analyze the indirect effect of work capacity, and work competence. on performance. This study uses primary data through a survey of 62 employees as a sample of the total number of employees as many as 74 people, the survey was conducted for 3 (there) months, from april to July 2022. The data were analyzed using the Smart program through public services. The results of the study show that work Capacity and Work Competency have a direct effect on employee performance. Work Capacity, and Work Competence have an indirect effect on employee performance through public services.
PENGARUH PELATIHAN DAN TAMBAHAN PENGHASILAN PEGAWAI TERHADAP KINERJA PEGAWAI PADA BADAN PENGEMBANGAN SUMBER DAYA MANUSIA PROVINSI SULAWESI SELATAN Andri Azhari Arfan; Hasanuddin Remmang; Seri Suriani
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2644

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan tambahan penghasilan pegawai terhadap kinerja pegawai pada Badan Pengembangan Sumber Daya Manusia Provinsi Sulawesi Selatan. Penelitian ini adalah penelitian kuantitatif, dilaksanakan pada Badan Pengembangan Sumber Daya Manusia Provinsi Sulawesi Selatan.  Populasi penelitian adalah seluruh pegawai sebanyak 135 orang, dengan menggunakan tehnik total sampling sehingga seluruh populasi dilibatkan sebagai sampel penelitian. Tehnik pengumpulan data melalui observasi, wawancara, kuesioner dan dokumentasi sedangkan analisis data adalah regresi linear berganda dengan alat analisis SPSS ver. 22. Hasil penelitian menunjukkan bahwa a) pelatihan berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai Badan Pengembangan Sumber Daya Manusia Provinsi Sulawesi Selatan; b) tambahan penghasilan pegawai berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai Badan Pengembangan Sumber Daya Manusia Provinsi Sulawesi Selatan; dan c) pelatihan dan tambahan pennghasilan pegawai berpengaruh positif dan signifikan secara simultan terhadap kinerja pegawai pada Badan Pengembangan Sumber Daya Manusia Provinsi Sulawesi Selatan. This study aims to determine and analyze the effect of training and additional employee income on employee performance at the Human Resources Development Agency of South Sulawesi Province. This research is quantitative at the Human Resources Development Agency of South Sulawesi Province. The research population consisted of 135 employees, using a total sampling technique to include the entire population as the research sample. Data collection techniques were through observation, interviews, questionnaires, and documentation, while data analysis was multiple linear regression with the SPSS ver. 22 analysis tool. The results showed that a) training had a positive and significant effect partially on the performance of the employees of the Human Resources Development Agency of South Sulawesi Province; b) additional employee income has a positive and significant effect partially on the performance of employees of the Human Resources Development Board of South Sulawesi Province; and c) employee training and additional income have a positive and significant simultaneous effect on employee performance at the Human Resources Development Agency of South Sulawesi Province.
PENGARUH TAMBAHAN PENGHASILAN PEGAWAI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL PROVINSI SULAWESI SELATAN Rachmat Hidayat; Thamrin Abduh; A. Arifuddin Manne
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2645

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tambahan penghasilan pegawai dan kompetensi terhadap kinerja pegawai baik secara parsial dan simultan pada Dinas Kependudukan dan Pencatatan Sipil Provinsi Sulawesi Selatan. Penelitian ini adalah penelitian kuantitatif, dilaksanakan pada Dinas Kependudukan dan Pencatatan Sipil Provinsi Sulawesi Selatan.  Populasi penelitian adalah seluruh pegawai sebanyak 85 orang, dengan menggunakan tehnik total sampling sehingga seluruh populasi dilibatkan sebagai sampel penelitian. Tehnik pengumpulan data melalui observasi, wawancara, kuesioner dan dokumentasi sedangkan analisis data adalah regresi linear berganda dengan alat analisis SPSS ver.25. Hasil penelitian menunjukkan bahwa a) tambahan penghasilan pegawai berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai Dinas Kependudukan dan Pencatatan Sipil Provinsi Sulawesi Selatan; b) kompetensi berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai Dinas Kependudukan dan Pencatatan Sipil Provinsi Sulawesi Selatan; dan c) tambahan penghasilan pegawai dan kompetensi berpengaruh positif dan signifikan secara simultan terhadap kinerja pegawai Dinas Kependudukan dan Pencatatan Sipil Provinsi Sulawesi Selatan. This study aims to determine and analyze the effect of additional employee income and competence on employee performance both partially and simultaneously at the Office of Population and Civil Registration of South Sulawesi Province. Quantitative research was conducted at the Office of Population and Civil Registration of South Sulawesi Province. The population consisted of 85 employees, using a total sampling technique to include the entire population as the research sample. Data collection techniques through observation, interviews, questionnaires, and documentation while data analysis is multiple linear regressions with SPSS ver.25. The results of the study indicate that a) additional employee income has a positive and significant partial effect on the performance of the employees at the Office of Population and Civil Registration of South Sulawesi Province; b) competence has a positive and significant effect partially on the performance of the employees at the Office of Population and Civil Registration of South Sulawesi Province; and c) additional employee income and competence have a positive and significant simultaneous effect on the performance of employees at the Office of Population and Civil Registration of South Sulawesi Province.
EVALUASI KINERJA PROGRAM PADA BALAI PERIKANAN BUDIDAYA AIR PAYAU TAKALAR Andi Elman; A. Arifuddin Manne; Hasanuddin Remmang
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2646

Abstract

Penelitian ini bertujuan untuk mendeskripsikan metode evaluasi kinerja program yang dilaksanakan dan untuk menganalisis dampak program kerja yang dilaksanakan Balai Perikanan Budidaya Air Payau Takalar. Hasil penelitian menunjukan bahwa evaluasi kinerja program di BPAP Takalar dilakukan dengan mengidentifikasi berdasarkan input, output, manfaat, dan dampak dari pelaksanaan program kerja. Dampak dari pelaksanaan program kerja berdasarkan hasil penelitian, bahwa input program menunjukkan sangat berpengaruh karena sumber daya meliputi sarana dan prasarana yang dapat menunjang keberhasilan dalam pelaksanaan program. Output program menunjukkan penilaian sangat berpengaruh. Output dari program yang dilaksanakan yaitu melalui penerapan beberapa teknologi yang adaptif, aplikatif, efektif dan efisien guna mewujudkan perikanan budidaya yang berkelanjutan. Manfaat program menunjukkan penilaian berpengaruh terhadap pelaksanaan program dan manfaat yang dirasakan oleh responden terkait pelaksanaan program beragam tergantung dari jenis programnya. This study aims to describe the method of evaluating the performance of the program implemented and to analyze the impact of the work program carried out by the Takalar Brackish Water Aquaculture Center. The results showed that the program performance evaluation at BPAP Takalar was carried out by identifying based on inputs, outputs, benefits, and impacts of the work program implementation. The impact of the implementation of the work program based on the results of the study shows that based on the program input is very influential because the resources include facilities and infrastructure that can support the success of the program implementation; the program output shows a very influential assessment. The output of the implemented program is through the application of several adaptive, applicable, effective, and efficient technologies to realize sustainable aquaculture, and the benefits show an assessment of the impact of the program implementation, the benefits felt by respondents related to the implementation of the program vary depending on the type of program.
ANALISIS TUNJANGAN KINERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA ANGGOTA DITPAMOBVIT MELALUI MOTIVASI KERJA PADA POLDA SULAWESI SELATAN Herlina Marsylita Senen; Sukmawati Marjuni; Chahyono Chahyono
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2647

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tunjangan kinerja dan pengembangan karir terhadap motivasi kerja dan kinerja anggota Ditpamobvit, menganalisis pengaruh motivasi kerja terhadap kinerja anggota Ditpamobvit, serta untuk menganalisis pengaruh tunjangan kinerja dan pengembangan karir terhadap kinerja anggota Ditpamobvit melalui motivasi kerja pada Polda Sulawesi Selatan. Untuk mencapai tujuan tersebut maka digunakan teknik pengumpulan data melalui penyebaran kuesioner dengan teknik analisis data menggunakan analisis PLS. Hasil penelitian menunjukkan bahwa tunjangan kinerja berpengaruh positif dan signifikan terhadap motivasi kerja, pengembangan karir berpengaruh positif dan signifikan terhadap motivasi kerja. Tunjangan kinerja berpengaruh positif dan signifikan terhadap kinerja anggota, pengembangan karir berpengaruh positif dan signifikan terhadap kinerja anggota, motivasi berpengaruh positif dan signifikan terhadap kinerja anggota, hasil uji sobel test bahwa motivasi kerja dapat memediasi pengaruh tunjangan kinerja terhadap kinerja, hasil uji sobel test bahwa motivasi kerja dapat memediasi pengaruh pengembangan karir terhadap kinerja anggota Ditpamobvit Polda Sulawesi Selatan. This study aims to determine and analyze the effect of performance allowances and career development on work motivation and performance of Ditpamobvit members, determine and analyze the effect of work motivation on the performance of Ditpamobvit members, as well as determine and analyze the effect of performance allowances and career development on the performance of Ditpamobvit members through work motivation, at the South Sulawesi Regional Police. To achieve this goal, data collection techniques were used by distributing questionnaires with data analysis techniques using PLS analysis. The results showed that the performance allowance had a positive and significant effect on work motivation, and career development had a positive and significant effect on work motivation. Performance allowances have a positive and significant effect on member performance; career development has a positive and significant effect on member performance, and motivation has a positive and significant effect on member performance; Sobel test results show that work motivation can mediate the effect of performance allowances on performance, Sobel test results show that motivation work can mediate the effect of career development on the performance of members of the Ditpamobvit Polda South Sulawesi.
IMPLEMENTASI KURIKULUM MERDEKA BELAJAR TERHADAP PRESTASI SISWA PADA SMP NEGERI 1 MAKASSAR Nurapni Aulia Sulkipli; Muhlis Ruslan; Seri Suriani
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2648

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan kurikulum merdeka belajar terhadap prestasi siswa pada SMP Negeri 1 Makassar. Aspek kesiapan tenaga pendidik dalam implementasi kurikulum merdeka belajar berdasarkan kompetensi, inovasi kreativitas dan etos kerja merupakan faktor pendorong prestasi siswa pada SMP Negeri 1 Makassar lebih meningkat. Dari keempat aspek tersebut mendukung strategi dan model pembelajaran yang efektif. Penelitian ini merupakan bersifat deskriptif dengan menggunakan pendekatan kualitatif. Data diperoleh dari hasil wawancara sejumlah informan yaitu guru SMP Negeri 1 Makassar yang mengimplementasikan kurikulum merdeka belajar. Hasil penelitian menunjukkan bahwa adanya implementasi kurikulum Merdeka belajar yang optimal yang mampu meningkatkan prestasi siswa, dan ditemukan juga adanya hambatan yaitu budaya belajar. Kunci suksesnya pengimplementasian kurikulum merdeka belajar yaitu guru dan siswa meningkatkan mindset ingin melakukan terobosan baru agar hasil yang dicapai dapat maksimal. Semenjak pengimplementasian kurikulum merdeka belajar pada dua tahun terakhir di SMP Negeri 1 Makassar guru melakukan perubahan pola pikir demi tercapainya tujuan pendidikan secara efektif, membuat strategi dan didukung dengan penerapan kompetensi pada guru. Terlihat prestasi siswa ada peningkatan, kurikulum merdeka belajar ikut andil dalam peningkatan prestasi siswa karena pada kurikulum merdeka belajar modul yang dibuat ditentukan sesuai dengan minat dan gaya belajar siswa agar semua siswa bisa berprestasi. Projek Penguatan Profil Pelajar Pancasila merupakan program kurikulum merdeka yang tidak ada pada kurikulum sebelumnya untuk menguatkan berbagai kompetensi dalam profil pelajar pancasila. Hal inilah yang saling berkaitan dan menjadi faktor pendukung peningkatan prestasi siswa pada implementasi kurikulum merdeka belajar di SMP Negeri 1 Makassar. This research aims to examine, analyze and interpret the description of the implementation of the Independent Learning curriculum on student achievement at the Junior High School of 1 Makassar. The readiness aspect of educators in implementing the Independent Learning curriculum based on competence, innovation, creativity, and work ethic are supporting factors to increase student achievement at Junior High School of 1 Makassar. These four aspects can support effective learning strategies and models. This research is descriptive and uses a qualitative approach. The data were obtained from interviews with several informants, including the teachers at Junior High School of 1 Makassar who implemented the independent learning curriculum. The results showed an optimal implementation of the Independent Learning curriculum, which improved student achievement. They found that there were also obstacles, namely the learning culture. The key to the success of implementing the independent learning curriculum is that teachers and students increase the mindset of wanting to make breakthroughs so that the results achieved can be maximized. Since implementing the Independent Learning curriculum in the last two years at Junior High School of 1 Makassar, teachers have changed their mindset to achieve educational goals effectively, create strategies, and be supported by applying teachers' competencies. It can be seen that student achievement has increased; the Independent Learning curriculum has contributed to improving student achievement because, in the Independent Learning curriculum, modules are done according to students' interests and learning styles so that all the students can excel. The Pancasila Student Profile Strengthening Project is an independent curriculum program that did not exist in the previous curriculum to strengthen various competencies in the Pancasila Student Profile. These things are interrelated and become a supporting factor in increasing the student achievement of the Independent Learning curriculum at Junior High School of 1 Makassar.
PENGARUH MAKRO EKONOMI TERHADAP HARGA SAHAM PT. INDOFOOD CBP SUKSES MAKMUR TBK DI KOTA MAKASSAR Arman Saputra; Thamrin Abduh; Miah Said
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2649

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel makro ekonomi terhadap harga saham PT Indofood CBP Sukses Makmur Tbk. di Kota Makassar baik secara simultan maupun secara parsial. Penelitian ini menggunakan pendekatan kuantitatif yang mengkaji Pengaruh Variabel Makro Ekonomi terhadap Harga Saham PT Indofood CBP Sukses Makmur Tbk. Di Kota Makassar. Teknik pengumpulan data melalui dokumentasi. Teknik analisis data menggunakan teknik kuantitatif dengan pendekatan statistik yaitu analisis regresi berganda. Hasil penelitian Berdasarkan hasil analisis regresi linear berganda diperoleh persamaan regresi linear berganda sebagai berikut. Dari persamaan regresi berganda di atas dapat dilihat bahwa inflasi koefisien bernilai positif artinya terjadi hubungan. Komponen variabel makro ekonomi yang terdiri dari inflasi dan nilai tukar terhadap secara simultan berpengaruh signifikan terhadap harga saham. makro ekonomi yang terdiri dari inflasi dan nilai tukar secara parsial tidak berpengaruh signifikan terhadap harga saham dan inflasi secara parsial berpengaruh signifikan terhadap harga saham, sehingga yang lebih dominan berpengaruh terhadap harga saham adalah inflasi. Berdasarkan hasil analisis korelasi, maka variabel makro ekonomi yang terdiri dari inflasi dan nilai tukar berpengaruh sedang terhadap harga saham. This study aims to determine the effect of macroeconomic variables on the stock price of PT Indofood CBP Sukses Makmur Tbk. In Makassar City, either simultaneously or partially. This study uses a quantitative approach that examines the Effect of Macroeconomic Variables on the Share Price of PT Indofood CBP Sukses Makmur Tbk. In Makassar City. Data collection techniques through documentation. Data analysis techniques using quantitative techniques with a statistical approach, namely multiple regression analysis. Research results: The following multiple linear regression equations are obtained Based on the results of multiple linear regression analysis. From the multiple regression equation above, it can be seen that the inflation coefficient is positive, meaning there is a relationship. Components of macroeconomic variables consisting of inflation and exchange rates simultaneously significantly affect stock prices. Macroeconomics consisting of inflation and exchange rates partially have no significant effect on stock prices, and inflation partially has a significant effect on stock prices, so inflation is more dominant in influencing stock prices. Based on the results of the correlation analysis, the macroeconomic variables consisting of inflation and exchange rates have a moderate effect on stock prices.
PENGARUH KEADILAN ORGANISASIONAL DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DINAS PERHUBUNGAN PROVINSI SULAWESI SELATAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Akhmad Syafruddin; Muhammad Yusuf Saleh; Hasanuddin Remmang
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2650

Abstract

Penelitian ini menggunakan pendekatan penelitian kuantitatif. Ada empat variabel yang digunakan dalam penelitian ini, Keadilan Organisasi (X1), Kompetensi (X2), Kepuasan Kerja (Y1), dan Kinerja Karyawan (Y2). Pengumpulan data diperoleh melalui penyebaran data kuesioner secara online (e- questionnaire) kepada pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. Sampel yang digunakan adalah 98 responden. Teknik pengambilan sampel adalah sampel jenuh. Analisis data yang digunakan adalah analisis jalur dan analisis deskriptif. Keadilan organisasi berpengaruh tidak signifikan terhadap kinerja Dinas Perhubungan Provinsi Sulawesi Selatan. Hasil penelitian kompetensi berpengaruh signifikan terhadap kinerja pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. Kepuasan kerja berpengaruh signifikan terhadap kinerja pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. Keadilan organisasi tidak berpengaruh signifikan terhadap kepuasan kerja pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. Kompetensi berpengaruh signifikan terhadap kepuasan kerja Dinas Perhubungan Provinsi Sulawesi Selatan. Kepuasan tidak memediasi pengaruh keadilan organisasi terhadap kinerja pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. Kepuasan kerja memediasi pengaruh kompetensi terhadap kinerja pegawai Dinas Perhubungan Provinsi Sulawesi Selatan. This study uses a quantitative approach to research. There are four variables used in this study, Organizational Justice (X1), Competence (X2), Job Satisfaction (Y1), and Employee Performance (Y2). Data collection was obtained through the distribution of online questionnaire data (e-questionnaire) to the South Sulawesi Province Transportation Service Regency employees. The sample used is 98 respondents. The sampling technique is a saturated sample. Analysis of the data used is path analysis and descriptive analysis. Organizational justice has no significant effect on the performance of the South Sulawesi Province Transportation Service. The results of the competency research have a significant effect on the performance of the South Sulawesi Province Transportation Service District. Job satisfaction has a significant effect on the performance of the South Sulawesi Province Transportation Service Regency. Organizational justice has no significant effect on the job satisfaction of the South Sulawesi Province Transportation Service employees. Competence significantly affects job satisfaction of the South Sulawesi Province Transportation Service. Satisfaction does not mediate the effect of organizational justice on the performance of the South Sulawesi Province Transportation Service District. Job satisfaction mediates the effect of competence on the performance of the South Sulawesi Province Transportation Service.
PENGARUH KEUNGGULAN BERSAING TERHADAP PENINGKATAN JUMLAH SISWA DI SEKOLAH ALAM BOSOWA MELALUI BAURAN PEMASARAN Retno Ayu Kusuma Ningrum; Herminawati Abubakar; Miah Said
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2651

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi marketing mix dan mengetahui kekuatan, kelemahan, peluang dan ancaman dalam penerapan strategi marketing mix pada Sekolah Alam Bosowa. Tujuan lainnya juga untuk mengetahui bagaimana strategi Sekolah Alam Bosowa dalam menghadapi persaingan dengan sekolah dasar lainnya. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data yaitu observasi secara langsung dan dokumentasi. Data dianalisis menggunakan analisis SWOT. Hasil penelitian ini yaitu hasil analisis SWOT yang didapatkan oleh peneliti, Sekolah Alam Bosowa dapat memanfaatkan marketing mix 7P ini dengan baik dan berdasarkan data yang diolah hasil dari diagram cartesius menunjukkan posisi produk Sekolah Alam Bosowa terletak pada kuadran I yaitu Growth. Dengan demikian berdasarkan analisis SWOT diatas strategi pemasaran produk di Sekolah Alam Bosowa dapat meningkatkan jumlah siswa baru, artinya melalui bauran pemasaran ini Sekolah Alam Bosowa memiliki keunggulan bersaing dengan sekolah-sekolah dasar lainnya yang ada di Kota Makassar dan variabel yang paling berpengaruh terhadap peningkatan jumlah siswa menurut hasil penelitian peneliti menggunakan analisis SWOT yakni variabel produk dan promosi. This study aims to find out how to apply the marketing mix strategy and the strengths, weaknesses, opportunities, and threats in implementing the marketing mix strategy at Bosowa Nature School. Another goal is to find out how Bosowa Nature School's strategy is in facing competition with other elementary schools. This study uses a quantitative approach. Data collection techniques are direct observation and documentation. Data were analyzed using SWOT analysis. The results of this study are the results of the SWOT analysis obtained by researchers, Bosowa Natural School can make good use of this 7P marketing mix, and based on the processed data, the results of the Cartesius diagram show the position of Bosowa Natural School products in quadrant I, namely Growth. Thus, based on the SWOT analysis above, the product marketing strategy at Alam Bosowa School can increase the number of new students, meaning that through this marketing mix, Alam Bosowa School has a competitive advantage over other elementary schools in Makassar City and the variable that has the most influence on increasing the number of students according to the results of the study the researchers used a SWOT analysis, namely product and promotion variables.
ANALISIS KINERJA APARATUR PEMERINTAH DALAM PENYELENGGARAAN PEMERINTAHAN DAERAH: STUDI PADA KANTOR BAPPELITBANGDA PROVINSI SULAWESI SELATAN Andi Nur Fajar Ali; Firman Menne; Kafrawi Yunus
Indonesian Journal of Business and Management Vol. 5 No. 2 (2023): Indonesian Journal of Business and Management, Juni 2023
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v5i2.2652

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja aparatur pemerintah dalam penyelenggaraan pemerintah daerah, mengetahui bagaimana kedisiplinan aparatur pemerintah, serta mengetahui faktor apakah yang mempengaruhi kinerja aparatur pemerintah Bappelitbangda Provinsi Sulawesi Selatan dalam penyelenggaraan pemerintahan daerah. Penelitian ini merupakan jenis penelitian kualitatif. Objek  dalam penelitian ini adalah Bappelitbangda Provinsi Sulawesi Selatan. Dan subjek dalam penelitian ini adalah Pegawai Bappelitbangda Provinsi Sulawesi Selatan. Metode pengumpulan data dalam penelitian ini wawancara, dokumentasi, dan observasi. Hasil penelitian menunjukkan bahwa capaian kinerja Bappelitbangda Provinsi Sulawesi Selatan tahun 2018 sampai tahun 2023 (terbukti dari data dokumen, observasi dan wawancara yang telah peneliti lakukan), dapat disimpulkan secara keseluruhan capaian kinerja Sangat Memuaskan, karena sudah melebihi target capaian. Untuk Kedisiplinan, hampir seluruh bagian/bidang di Bappelitbangda menjelaskan bahwa kedisiplinan sudah cukup baik di lingkup Bappelitbangda, penerapan absensi 3 kali sehari sudah terealisasi dengan baik, hal ini pun dikontrol lewat aplikasi e-kinerja. Pimpinan juga mempraktikkan dengan tegas. Faktor-faktor yang mempengaruhi kinerja pada Bappelitbangda Provinsi Sulawesi Selatan antara lain: Kualitas SDM yang memadai, memiliki komitmen dan motivasi untuk melakukan tugas dan fungsi secara maksimal, komitmen pimpinan/ para pemangku kebijakan di daerah terhadap program, mengembangkan peran e-planning guna menjadi sistem yang dapat menjadi instrument pendukung untuk meningkatkan kinerja perencanaan pembangunan daerah, telah terintegrasi sistem perencanaan, anggaran dan evaluasi pembangunan daerah, tersedianya Standar Operasional Prosedur (SOP). Faktor Penghambat Kinerja Pegawai adalah terjadinya recofussing anggaran sebagai dampak dari penanganan pandemic covid 19, perubahan Peraturan di tingkat pusat sehingga memerlukan beberapa penyesuaian, keterlambatan OPD/ Unit Kerja dalam menyusun dan melakukan penginputan Evaluasi Rencana Kerja (Renja), terlambatnya pengesahan anggaran OPD dan revisi anggaran, belum adanya komitmen yang kuat bagi pelaksana kegiatan, pengendalian dan evaluasi yang dilakukan setiap triwulan belum sesuai seperti yang diharapkan.. Sedangkan Upaya/strategi yang perlu dilakukan oleh Bappelitbangda Provinsi Sulawesi Selatan adalah Komitmen yang tegas dalam pelaksanaan evaluasi Renja dan Renstra yang sesuai ketentuan, membuat jadwal pra penyusunan Evaluasi Renja selambat-lambatnya 3 pekan pertama, meningkatkan evaluasi program dan kegiatan yang capaian kinerjanya rendah, perlu perbaikan dokumen perencanaan dalam pencapaian target kinerja program yang akan direncanakan. This study aims to determine the performance of the Government Apparatus in the administration of the Regional Government, to find out how the Discipline of the Government Apparatuses is, and to find out what factors influence the performance of the Government Apparatuses of Bappelitbangda of South Sulawesi Province in the Implementation of Regional Government. This research is a type of qualitative research. The object of this research is Bappelitbangda of South Sulawesi Province. And the subjects in this study were Bappelitbangda South Sulawesi Province employees. Data collection methods in this study were interviews, documentation, and observation. The results of the study show that the performance achievements of Bappelitbangda of South Sulawesi Province from 2018 to 2023 (as evidenced by the document data, observations, and interviews that researchers have conducted), it can be concluded that overall the performance achievements are very satisfactory because they have exceeded the achievement targets. For Discipline, almost all divisions/fields in Bappelitbangda explain that DisciplineDiscipline is good enough within Bappelitbangda, implementation of attendance 3 times a day has been well realized, and this is also controlled through e-performance applications. Leaders also practice firmly. Factors that influence performance at Bappelitbangda South Sulawesi Province include Adequate quality of human resources, commitment and motivation to carry out tasks and functions optimally, a commitment of leaders/stakeholders in the region to the program, developing the role of e-planning to become a system that can be a supporting instrument for improving the performance of regional development planning, integrated planning, budgeting and evaluation systems for regional development, and availability of Standard Operating Procedures (SOP). Factors inhibiting Employee Performance are budget confusion as a result of handling the Covid-19 pandemic, changes to regulations at the central level that require some adjustments, delays in OPD/Work Units in compiling and inputting Work Plan Evaluation (Renja), delays in ratifying OPD budgets and budget revisions, there is no strong commitment to implementing activities, control, and evaluation which is carried out every quarter is not as expected. Meanwhile, the efforts/strategies that need to be carried out by Bappelitbangda of South Sulawesi Province are a firm commitment to implementing the Renja and Strategic Plan evaluation according to the provisions, making a schedule for preparing the Renja Evaluation no later than the first 3 weeks, improve the evaluation of programs and activities with low-performance achievements, need to improve planning documents in achieving the planned program performance targets.

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