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International Journal of Multidisciplinary: Applied Business and Education Research

ijmaber
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Published by Future Science

ISSN : - EISSN : 27745368 DOI : 10.11594/ijmaber

Core Subject : Economy, Health, Science, Social, Engineering,

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to all disciplines. The editorial board is keep to receive articles that address all areas. The editorial board is keep to receive articles that address, inter alia, the following business scientific fields: General management International business trategic management Marketing Supply chain management Operations management Knowledge management Management of education Organization studies Entrepreneurship Small and medium enterprise Innovation Human resource management Information technology E-business Financial management and time series analysis. Education Social Sciences Science, Technology, Engineering and Mathematics (STEM) Economic Development Tourism Development Arts and Language Sports Theory Others The above areas are just indicative and the editors, in principle, welcome rigorous articles that encompass any scientific business and management field.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,836 Documents

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The Kentucky Fried Chicken Integrated Marketing Communications Mix Strategy and Its Sales Revenue, Profitability, and Market Share Guinto, Arman L.; Alcantara, Antonio N.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 4 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.04.20

The main objective of the study was to assess the level of effectiveness of KFC integrated marketing communications (IMC) mix strategy and its correlation to the marketing outcomes. The study specifically aimed to answer the following: (1) Profile of the respondents – customers and managers; (2) Assessment of the respondents on the effectiveness of IMC mix strategy of KFC in terms of the following aspects: Personal Selling, Non-Personal Selling, Direct Selling, Sales Promotion, Advertising, and Public Relations; (3) To answer whether there is a difference on the assessment of customers and managers on the effectiveness of IMC mix strategy; (4) To answer whether there is a difference on the assessment of customers and managers on the effectiveness of KFC IMC mix strategy when they are grouped by common profile; (5) To answer whether there is a difference on the assessment of customers on the effectiveness of KFC IMC mix strategy when they are grouped by profile; and (6) To answer whether there is a relationship between KFC IMC mix strategy and marketing outcomes. The design of this study is descriptive research which is aiming to record, describe, analyze, interpret and compare the facts, data and information gathered through survey about the IMC mix strategy of selected KFC stores in Metro Manila, questionnaires were distributed to the respondents. A total of five hundred fifteen (515) respondents had chosen using convenience sampling, consisting of customers and managers. Results showed the respondents’ assessment on the effectiveness of IMC mix strategy of KFC, the most effective among the elements is public relations while the least is sales promotion, over-all the IMC mix strategy of KFC is effective.

Factors Affecting Disclosure of Internet Financial Reporting in The Government of The Bangka Belitung Islands Yunita, Anggraeni; Wardhani, Rulyanti Susi; Hamsani, Hamsani
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 4 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.04.21

This study aims to examine the disclosure of regional financial statements in terms of political competition, government complexity and level of financial dependence. The research conducted is an empirical study. Empirical studies were conducted using secondary data obtained from observations. The research subjects are districts and cities in the province of the islands of Bangka Belitung, totaling 6 districts and 1 city. The object of research is the size, wealth, complexity, regional dependence and political competition on the disclosure of Internet Financial Reporting. The population of this study is all regencies and cities in the Province of the Bangka Belitung Islands from 2017 to 2020. The sample used in this study is a saturated sample where all members of the population are used as samples. The results show that the size of the local government does not affect the disclosure of internet financial reporting, the wealth of the local government has an effect on the disclosure of internet financial reporting, political competition has no effect on the disclosure of internet financial reporting and regional complexity has no effect on the disclosure of internet financial reporting.

Java-Sunda Students’ Appreciation on The Learning of Rejang Language as A Local Subject in Elementary Schools, North Bengkulu Asmahasanah, Salati; Zulela; Marini, Arita; Sumantri, Mohamad Syarif
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.20

This study is about the appreciation of students of SD Negeri 158 Air Baus, a transmigration area which is dominated by Javanese and Sundanese people, towards learning Bahasa Rejang as the original language and oldest ethnic group in Bengkulu province. In North Bengkulu district, Rejang language is a compulsory subject as an effort of the government to preserve the culture and language. Considering the facts that Rejang is in the category of nearly went extinct language and rarely used by today's youth. This research uses qualitative ethnographic methods. The findings of this study are 1) Students from Javanese-Sundanese ethnic group, on average, find that Rejang language is difficult to learn, especially when learning to pronounce and understand it, 2) Students learn the local subject of Rejang language through reading, writing, singing, imitating the teacher, listening and practicing independently, 3) The materials studied are KaGaNga script, counting, reading stories, types of animals, types of plants, types of objects and others, 4) Students also have a problem learning Rejang script because the letter symbols used are very different with daily grammar.

The Nature and Correlates of Pandemic/Lockdown Fatigue: A Cross-Sectional Explanatory Study Pekas, Monette G.; Recede, Reynald Alfred A.; Castro, Mark A.; Cruz, Mona P. Dela
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.16

Lockdown fatigue due to the pandemic transpires when individuals are asked to make behavior changes over a long period of time. This experience is considered to be difficult than short-term changes. Similar to any other deviations in lifestyles, people can follow the new rules for a short period of time. Teachers and personnel in the academe were not exempted from this dilemma. Researches revealed that pandemic fatigue significantly affects the teacher’s psychological well-being. Results showed that in terms of the definite work, due to the online distance learning format, teachers experience struggle with technological concerns and issues during their online teaching which leads to the feeling that the work duty is increasingly difficult and the work pressure is ever-increasing. Teachers during the pandemic felt very exhausted of all the webinars, writing modules and checking outputs both online and offline. Fatigue connected with COVID-19 can have implications on teachers’ capacities to teach efficiently and deliver emotional support for students. In spite of the difficulty and disturbances, strategic and goal-oriented teaching must still continue. Future researchers may focus on respondents specifically those who currently have a full-time work as a teacher and simultaneously work as a full-time mother teaching their own children.

Readiness, Access, Challenges, and Efficiency in using Flexible Mode of Learning: Inputs for Instructional Management Plan Geronimo, Cecilia A.; Geronimo, Audie L.; Faustino, Sarah M.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.13

The objective of the study is to determine the readiness, access, challenges, and efficiency in using the Flexible Mode of Learning among the faculty members and students of the College of Engineering in a Higher Education Institution in the academic year of 2020-2021. The study used a descriptive research design, constructed, and submitted for validation the survey questionnaires, and distributed google forms. and utilized mixed methods of research. The results of the study show that in terms of readiness, most of the faculty members attended the training webinars on a flexible mode of learning; spent more time attending the webinars; few have sufficient resources, but the majority are technically capable and prefer the blended learning modality. While the student-respondents, more than half of the respondents did not attend the training webinars, and minimal time was spent, the majority have sufficient resources, are technically capable, and preferred the blended learning modality. In terms of access, both faculty members and students use Wi-Fi connection and use devices like the combination of computers and smartphone/tablet; but differ in the time spent per day and per week on blended learning. The faculty members and students perceived that the level of efficiency of the flexible mode of learning implementation is moderately efficient. The challenges encountered by faculty members were the attitude of their students towards their subjects while the students are on their preparedness on the subjects, physical environment, financial and poor internet connection. The researchers proposed an instructional management plan based on the results of the study.

Teacher Education Students’ Preferred Learning Styles in the New Normal: Basis for Enhancing Pedagogies Quejado, Ma. Rosario M.; Recede, Reynald Alfred A.; Carnecer, Rosario B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.04

The students’ preferred learning style is a very important part of the teaching and learning process. In selecting the most appropriate pedagogy to teach a lesson, the diversity of learners must be taken into serious consideration. The study examined the preferred learning styles of teacher educations students in Pamantasan ng Lungsod ng Marikina, Philippines during the time of the Covid 19 pandemic. A survey was conducted among 282 college students taking education course. Descriptive research design was used to analyze the data gathered during the investigation. Results showed that both male (WM=3.06) and female (WM=3.11) teacher education students scored highest on the visual learning style meaning they learn best when shown instructional materials in the form of pictures and videos. However, it was also revealed that female students learn better in terms of visual style as compared to their male counterpart. Hence, it is recommended that college instructors and professors consider and take a look at the teacher education students’ preferred learning styles when crafting teaching strategies for their students even in remote learning in the time of pandemic.

Trend Analysis in Sales Forecasting and Decision Support Systems AHP Method on the Selection of Types of Motorcycles PT. AHM Fikri, Akhsanul; Mustikasari, Metty
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.02

During the current Covid-19 pandemic, it has a direct impact on decreasing motorcycle sales at PT. Astra Honda Motor in large enough numbers, resulting in losses for the company. This study aims to analyze the forecasting of motorcycle sales in the future and supported by a decision support system in selecting the type of motorbike that consumers are most interested in. The method used in this research is the Trend method and the Analytical Hierarchy Process (AHP) method. The results of this study are based on the mean square error analysis, sales forecasting method at PT. Astra uses exponential trend analysis. The results of forecasting sales for the next 2 periods using the exponential trend analysis method are 2,715,032 units and 2,671,937 units, the sales levels tend to be the same as sales in the 2020 period. Meanwhile, the results of the decision support system analysis use the Analytical Hierarchy Process method (AHP), in choosing the type of motorbike that consumers are most interested in is an automatic motorbike at 0.63 with the preferred alternative is the fuel consumption aspect of 0.36.

Implementation of Music, Arts, Physical Education and Health (MAPEH) Program and Challenges Encountered: Basis for a Proposed Action Plan Dulay, Malvin Quiles
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.01

The study used the descriptive-survey method of research because it was most appropriate to use in determining the status of the MAPEH program in terms of its implementation and challenges. It used a survey-questionnaire as the main instrument to gather the data needed in the study. It involved 22 school administrators and 70 MAPEH teachers sourced from nine public junior high schools who served as respondents in the study. The data gathered were statistically treated using weighted mean, t-test, frequency count and ranking. The study generated the following findings: (1). The MAPEH program was implemented to a high extent in terms of the program’s objectives, curriculum, learning resources, teachers’ qualification, and competency, administrative support, funding, and community partnership. (2). There was no significant difference between the assessment of the two groups of respondents in the implementation of MAPEH program in terms of the aforementioned aspects. (3) The top five challenges encountered by the two groups of respondents in the implementation of the MAPEH program were: a) Fund for MAPEH program is not enough to finance its needs, b) Facilities for Music, Arts, P.E. and Health Education are not adequate c) Not all MAPEH teachers are competent in teaching all the components of the subject, d) Students’ engagement in MAPEH activities was limited in this pandemic time and e) Online instruction for MAPEH activities was difficult to carry out. (4) An action plan was proposed based on the result of the study.

Career Decisions and Dilemmas of Senior High School Students in Disadvantaged Schools: Towards the Development of A Proposed Career Guid-ance Program Puebla, Joan N.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.15

Choosing a career path is one of the most significant decision an individual will make. This quantitative research utilizing both comparative and correlational approaches aimed to assess and describe the career decisions and dilemmas of senior high school students in disadvantaged schools. Respondents in this study were 831 Grade 11 students from four schools who shared a common characteristic. Results show that respondents are aware of the need to make career decisions, there are significant differences between the assessment of the respondents in terms of awareness on the need to make career decisions when grouped according to age and sex. In terms of career decision-making, the respondents have high perceptions; there are significant differences between the assessment of the respondents in terms of their perception on career decision-making when grouped according to age and sex: there is a significant relationship between the respondents' awareness of the need to make career decisions and their career decision-making. And a career guidance program is essential to guide students on their career decisions. The respondents are also aware on the dilemmas they are facing in terms of decision-making. Career decision making has a well-defined influence on a student's future. Thus, parents and the career guidance counselor should continue informing and guiding the students about the significance of choosing a career path.

The Role of MSMEs, Infrastructure and Cooperatives on DKI Jakarta Economic Growth Johan, Ria Susanti; Hubeis, Musa; Karno
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 5 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.05.09

MSMEs, infrastructure and cooperatives were the determining factors for economic growth. Good and stable economic growth would have an impact on people's welfare. Economic growth was a process not an economic picture at a dynamic time of an economy. This study aimedd to describe the influence of MSMEs on economic growth, describe the influence of infrastructure on economic growth, describe the effect of cooperatives on economic growth and described MSMEs, Infrastructure and cooperatives on the economic growth of DKI Jakarta. The method used is a quantitative method. The data was taken from the national statistical center for the period 2015, 2016, 2017, 2018 and 2019. The data was processed using SPSS 21. Prerequisite tests include normality test, homoenity test and heteroscedasticity test. Hypothesis testing includes t test, F test and coefficient of determination. The results showed that MSMEs had an effect on economic growth, Infrastructure had an effect on economic growth, cooperatives had an effect on economic growth and MSMEs, infrastructure, cooperatives had a simultaneous effect on economic growth in DKI.The implication of the result was Expansion of job opportunities and employment. Formation of Gross Domestic Product (GDP). Provision of safety nets, especially for low-income people to carry out productive economic activities.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Froilan D. Mobo

Contact Email fd.mobo@pmma.edu.ph

Phone +6281331990313

Journal Mail Official editor@babmrjournal.org

Editorial Address Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Froilan D. Mobo

Contact Email
fd.mobo@pmma.edu.ph

Phone
+6281331990313

Journal Mail Official
editor@babmrjournal.org

Editorial Address
Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location
Kab. malang,

Jawa timur

INDONESIA