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Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. The journal welcomes author from any institutional backgrounds and accepts rigorous empirical or theoretical research paper with any methods or approach that is relevant to the Indonesian economy and business content, as long as the research fits one of three salient disciplines: economics, business, or accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 255 Documents
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Change Management: The Contribution of Sustainable Human Resource Management to Organizational Commitment and Employee Innovative Behavior Mardikaningsih, Rahayu
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.367

Abstract

Change management is key to improving organizational performance in a changing era. One emerging approach is sustainable Human Resource Management (GHRM), emphasizing environmentally friendly and sustainable practices. This study evaluates the contribution of GHRM to organizational commitment and innovative behavior of employees at four universities in Surabaya. It was conducted with a sample of 25 employees from each college using accidental sampling technique. Data were collected through questionnaires and analyzed by statistical methods. The results show the significance of GHRM contribution to organizational commitment and innovative behavior of employees. GHRM practices that focus on sustainability and environmental friendliness influence employee commitment to college goals and encourage innovative behavior in the workplace. This suggests investment in GHRM strategies is important to create a work environment that motivates, builds commitment, and encourages creativity and innovation, improving organizational performance and competitiveness.
Pengaruh Pemasaran Digital dan Customer Review terhadap Minat Beli Konsumen pada Pengguna Aplikasi Shopee di Kota Surabaya Fadhilla, Alfidha Nur; Iswati, Iswati; Fitriyasari, Anis
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.383

Abstract

This study aims to analyze the influence of digital marketing and customer review on consumer buying interest in shopee application users in the Surabaya City. This study uses a quantitative method with a survey approach, where data is collected through an online questionnaire with a total of 140 respondents. Data analysis was carried out using multiple linear regression to determine the influence of independent variables (digital marketing and customer review) on dependent variables (consumer buying interest). The results of the study show that digital marketing has a posistive and significant influence on consumer buying interest. Effective digital marketing strategies, such as the use of social media, online advertising, and promotion through influencers, have proven to be able to increase consumer buying interest. In addition, customer reviews also have a positive and significant influence on consumer buying interest. Positive reviews from other customers give consumers confidence and confidence to make a purchase. Overall, this study emphasizes the importance of digital marketing and customer reviews in increasing consumer buying interest. This finding provides practicial implications for e-commerce businessman, especially shopee, to focus more on innovative digital marketing strategies and good customer review management to increase consumer buying interest in Surabaya.
Pengaruh Motivasi Kerja dan Kinerja Karyawan terhadap Produktivitas Perusahaan PT. BSA Gresik Yatimah, Kusnul; Fadhillah, Is
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.511

Abstract

Human resources have an important role in a company so that the company can increase its productivity. Human resource management is influenced by many factors that will affect employee performance. One of the factors that affects employee performance is work motivation. The purpose of this study is to examine the effect of work motivation and employee performance on company productivity at PT. BSA Gresik. This research method uses a quantitative method. Data collection was carried out by distributing questionnaires to 67 respondents obtained based on the number of samples using the slovin formula. Data analysis was carried out using a partial hypothesis test (t-test). The results of this study indicate that work motivation has a significant effect on company productivity at PT. BSA Gresik. Where the work motivation variable (X1) obtained a calculated t value (7.102)> t table (1.667) and a significant value of 0.00 <probability value of 0.05. Employee performance has a significant effect on company productivity at PT. BSA Gresik. Where the performance variable (X2) obtained a calculated t value of (3.391) > t table (1.667) and a significant value of 0.01 < probability value of 0.05.
Keterkaitan Warna Desain Kemasan dan Daya Tarik Generasi Z terhadap Produk Teh Celup Larasati, Clara Lidwina; Kusuma, Brigitta Eliza Nadia; Liwoso, Regina Jovanytha Zefanya; Wijayanti, Sri Hapsari
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.605

Abstract

One of the important visual branding elements in marketing strategy is color quality. This study aims to analyze the relationship between the use of color in the packaging design of tea bags, especially Sosro, SariWangi, and Poci, with consumer attractiveness so as to influence purchase intention. This research uses a quantitative method by distributing a google form with a four-option Likert scale to thirty active students of the Faculty of Economics and Business in one of university in Jakarta. The questionnaire contains eleven closed questions and one open question which are then analyzed descriptively quantitatively. The results of this study show that there is a relationship between the use of packaging colors for tea bags and consumer appeal, especially generation Z. The color combination on SariWangi provides greater appeal than Sosro, but does not differ much from the appeal of Teh Poci. The color combination on SariWangi shows an atmosphere of calmness, while The Poci gives an atmosphere of cheerfulness and freshness. These colors predominantly reflect generation Z who are active, cheerful, and dynamic, but love serenity.
Pengaruh Pengetahuan, Keterampilan, dan Sikap Kerja Terhadap Kepuasan Kerja Pegawai Kementerian Investasi RI/BKPM Hutagalung, Erikson Chandra Rianto; Utama, Zahera Mega; Rahayu, Rahayu
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.641

Abstract

This study aims to determine the influence of knowledge, skills, and work attitudes on employee job satisfaction at the Ministry of Investment of the Republic of Indonesia / BKPM. This type of research uses quantitative methodology with a survey of 77 employees, this study applies Structural Equation Modeling (SEM) for data analysis. The results of the study are expected to provide insight into how aspects of knowledge, skills, and work attitudes contribute to job satisfaction, as well as their implications for human resource management in the government environment. This research is relevant for managerial practice, particularly in designing HR policies that increase job satisfaction and organizational efficiency. The study also offers a theoretical contribution by examining and expanding the literature on knowledge, skills, and work attitudes in the context of job satisfaction in the government sector.
Pengaruh Saluran Distribusi, Harga dan Kualitas Produk terhadap Keputusan Pembelian Alat Kesehatan Merek Human pada PT. Media Diagnostika Surabaya Syahidin, Wahyu Nur; Kurniawati, Ony; Baramadya, Baramadya
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.671

Abstract

This study aims to analyze the influence of distribution channels, price, and product quality on the purchasing decisions of Human brand medical equipment at PT. Media Diagnostika Surabaya. The research method is quantitative with descriptive analysis, involving 80 respondents selected through accidental sampling. Respondents consist of consumers from various sectors such as hospitals, clinics, laboratories, and companies purchasing Human brand medical equipment. Partial test analysis shows that distribution channels, price, and product quality individually have a positive and significant impact on purchasing decisions. The simultaneous test results demonstrate a positive and significant contribution, indicating that the dependent variable is influenced by the independent variables together. The R² test results show that 69.6% of the variation in purchasing decisions is explained by these three factors, while 30.4% is influenced by other factors.
Analisis Manajemen Risiko Operasional berbasis ISO 31000:2018 terhadap Perusahaan Logistik: Studi Kasus JNE Station Center Gedebage Kota Bandung Haryanti, Desi Ratna; Hutomo, Mohamad
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.709

Abstract

The logistics industry in Indonesia, including JNE Station Center Gedebage, Bandung City, is experiencing rapid development. This has consequences in the form of increased operational risk which results in a decrease in service quality and obstacles to achieving company goals. Operational risk is a natural thing in a company, but it would be better if the risk could be mitigated from the start so as not to have an undesirable impact. Therefore, the implementation of optimal risk management is important. In measuring operational risk, adequate and easy-to-implement guidelines are needed. The International Organization for Standardization (ISO) 31000:2018 is considered to be an adequate guideline. This study aims to analyze the company's operational risk management based on ISO 31000:2018 which consists of risk management principles and processes. A qualitative method with a case study approach was used to collect data, through interviews and document analysis. The results of the study indicate that JNE Station Center Gedebage, Bandung City implements operational risk management in accordance with the company's SOP based on ISO 9001:2015. The main operational risks identified are late delivery, damaged goods, and lost goods. In conclusion, JNE Station Center Gedebage has met the requirements of ISO 31000:2018 and is considered capable of implementing operational risk management principles and processes based on the ISO 31000:2018 standard.
The Influence of Population and Government Expenditure on Surakarta City Original Revenue 2006-2023 Wijaya, Fahnur Ari; Arisetyawan, Kukuh; Fisabilillah, Ladi Wajuba Perdini; Putri, Risqi Noor Hidayati
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.710

Abstract

One of the problems that still occurs in the region until now is the problem of regional finance. This study aims to determine whether population and government expenditure have an influence on local revenue in Surakarta City in 2006-2023. This study uses an associative quantitative approach and the method used is multiple linear regression processed with the help of STATA 13. The results showed that population and government expenditure have a positive and significant effect on local revenue. Simultaneously, both variables have a significant effect on local revenue in Surakarta City.
Pengaruh Inflasi, Suku Bunga dan Nilai Tukar terhadap Return Saham yang Terdaftar di IDX-MES BUMN 17 Periode 2018-2022 Mawaddah, Jihan; Susanto, Eko; Amri, Andi
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.727

Abstract

The purpose of this study is to investigate the effects of interest rates, inflation, and currency exchange rates on stock returns for businesses that are listed between 2018 and 2022 on IDX-MES BUMN 17. List the three macroeconomic factors that have an impact on the performance of the stock return of the firm and what those factors mean. A technique using linear regression analysis is used to determine each company's degree of influence. This study employs a purposive sample approach in addition to secondary data from corporate financial reports and macroeconomic data. The results of this study demonstrate that inflation, interest rates, and currency values ​​all have a significant and positive influence on stock returns, some of which have an effect concurrently. The goal of this research's results is to assist investors, financial professionals, and decision-makers in making more intelligent and prudent financial decisions. Furthermore, this study can contribute to the body of information in academic literature about the impact of macroeconomic factors on stock returns.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian Konsumen di Indomaret Buana Raya Padang Sambian Denpasar Bali Saingo, Dina Mariana; Fadhilla, Is
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.728

Abstract

This research aims to find out how much influence service quality and promotion have on consumer purchasing decisions at Indomaret Buana Raya Padang Sambian Denpasar Bali. This research used 44 respondents as research samples using SPSS 2024. The method used in this research was multiple linear regression analysis with a quantitative approach. The instrument used in this research was a questionnaire with a total of 26 statements consisting of 2 statements from each indicator variable. Based on the results of data analysis, a simple linear regression equation was obtained from the results of hypothesis testing, it was found that the research results showed that the service quality (x1) and promotion (x2) variables had a calculated f of >281.195 and a sig value of 0.001 and an f table value of <2.60. With the results of F count > f table and sig count < 0.005, it can be concluded that simultaneously service quality (x1) and promotion (x2) have a positive effect on consumer purchasing decisions (y) at Indomaret Buana Raya Padang Sambian Denpasar Bali.

Page 16 of 26 | Total Record : 255

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