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International Journal of Economy, Education and Entrepreneurship (IJE3)
Published by Education and Social Center Publisher
ISSN : 27980138     EISSN : 2798012X     DOI : https://doi.org/10.53067/ije3
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
International Journal of Economy, Education and Entrepreneurship (IJE3) is a peer-refereed open-access international journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy and Education. Starting from 2021, IJE3 would be published Three times in a year. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of one International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal. IJE3 is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of Economy, Education and entrepreneurship. IJE3 on Economy focuses on a broad range of topics covering economics, banking, payment systems, financial stability, financial markets, and economic growth (including policy coordination) that are of regional and World relevance. on Education, IJE3 Focuses of topics Teaching and learning, Curriculum, Pedagogy, Reading, comprehension, Philosophies of education, Vocational education, Higher education, Educational psychology, Bilingualism, Special education, Institutional management and performance, Child development, Multicultural studies, Social theory, Educational approaches. on Entrepreneurship Focuses of topics intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 380 Documents
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THE EFFECT OF PRODUCT QUALITY AND ADVERTISEMENTS ON PURCHASE DECISION OF TEH PUCUK HARUM IN SURABAYA Sarwono, Abyansyah Hayyu; Pudjoprastyono, Hery
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.283

Abstract

With the progression of time, the food and beverage industry has seen a rise in competition, prompting companies to implement various strategies to attract consumer interest and drive purchase decisions. Enhancing product quality and creating engaging advertisements are key strategies to influence consumer behavior. This study aims to investigate the impact of Product Quality and Advertising on Purchase Decisions, specifically focusing on Teh Pucuk Harum products in Surabaya. Employing a quantitative approach, the research targets individuals who have consumed Teh Pucuk Harum, are residents of Surabaya, and are at least 17 years old. The sample comprises 108 respondents from Surabaya. All tests performed using SmartPLS software met the reliability criteria. The study uses a quantitative research design with data analysis involving descriptive statistics and PLS analysis. The findings reveal that both Product Quality and Advertising significantly affect Purchase Decisions for Teh Pucuk Harum in Surabaya
EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO USAGE DECISION GRAB ONLINE TRANSPORTATION SERVICE IN SIDOARJO REGENCY AREA Yosediputra, Afandy; Supriyono, Supriyono
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.284

Abstract

The rapid advancement of information technology has significantly impacted various aspects of human life. One notable innovation stemming from these technological developments is the online transportation industry. This sector has experienced substantial growth, with the emergence of online transportation booking applications intensifying market competition in recent years. One of the most widely used online transportation service applications in Indonesia is Grab. However, the Grab index value has seen a consistent decline over the past four years. Based on this, the research aims to examine the impact of perceived usefulness and perceived ease of use on the decision to use Grab's online transportation services. The study utilizes primary data collected from respondents residing in the Sidoarjo district. Data analysis is conducted using the partial least squares technique. The findings of the study indicate that perceived usefulness positively influences usage decisions, with a path coefficient of 0.352800 and a T-statistic of 4.247931, which is greater than the critical Z value at α = 0.05 (5%) = 1.96, making the influence statistically significant. Additionally, perceived ease of use also positively impacts usage decisions, with a path coefficient of 0.518550 and a T-statistic of 6.812777, also exceeding the critical Z value, confirming a statistically significant positive influence
INFLUENCE SOCIAL MEDIA MARKETING AND BRAND AWARENESS REGARDING THE DECISION TO PURCHASE BEAUTY PRODUCTS SOMETHINC IN SURABAYA Adviola, Tiara Febry; Aminah, Siti
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.285

Abstract

This research study set out to examine the influence of social media marketing and brand awareness on the purchase decisions of Somethinc products among residents of Surabaya. The target population for the investigation consisted of Surabaya residents who had previously purchased and used Somethinc products. A non-probability sampling approach with purposive sampling was employed to obtain a sample size of 91 participants. Data was collected via a survey method using a questionnaire with a Likert scale. The analysis utilized path analysis with Partial Least Squares (PLS) to evaluate the data. The results demonstrate that both social media marketing and brand awareness have a significant positive effect on the purchase decisions of Somethinc beauty products within the Surabaya market.
INFLUENCE OF TEACHING SKILLS, TEACHER WELFARE, TEACHER PERSONALITY COMPETENCE, AND TEACHING MOTIVATION ON THE INTENTION TO BECOME A TEACHER FOR ECONOMICS EDUCATION STUDENTS AT JAKARTA STATE UNIVERSITY Nurkristianingrum, Nida; Nurjanah, Siti; Wibowo, Agus
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.286

Abstract

The problem in this study is the lack of graduates of students majoring in economic education who become teachers. This study aims to determine the effect of teaching skills, teacher welfare, teacher personality competence, and teaching motivation on interest in becoming a teacher in economic education students at the State University of Jakarta. This study uses the Path Analysis method. The population in this study was 88 students majoring in Economic Education who had practiced teaching skills in schools. The data collection technique was a questionnaire that was distributed via Google Forms. The questionnaire is valid and reliable based on the test results obtained. Then, the data collected from the agent results were analyzed using multiple linear regression. From the analysis, it was found that the Teaching Skills variable (X1) had a positive but insignificant effect on Teaching Motivation (X4) with a value of 0.473> 0.05. At the same time, the Teacher Welfare variable (X2) has a positive and significant effect on Teaching Motivation (X4) with a value of 0.030 < 0.05. The Teacher Personality Competence variable (X3) also has a positive and significant impact on Teaching Motivation (X4) with a value of 0.001 < 0.05. The Teaching Skills variable (X1) has a positive and significant effect on the Intention to Become a Teacher (Y) with a value of 0.001 < 0.05. Teacher Welfare (X2) has a positive and significant effect on Intention to Become a Teacher (Y) with a value of 0.001 <0.05. Teaching Motivation (X4) has a positive and significant effect on Intention to Become a Teacher (Y) with a value of 0.005 <0.05. From the results of the F test, a significance value of 0.001 is obtained, meaning that the value of 0.001 <0.05, it can be concluded that the variable PKM (X1), Teacher Welfare (X2), the variable Use of Teacher Personality (X3) and Teaching Motivation (X4) simultaneously affects the variable Interest in Becoming a Teacher (Y).
FACTORS INFLUENCING ACADEMIC FRAUD BASED ON THE FRAUD DIAMOND THEORY OF ECONOMICS EDUCATION STUDENTS AT JAKARTA STATE UNIVERSITY Ristiana, Ayu; Mukhtar, Saparuddin; Sariwulan, Rd. Tuty
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.287

Abstract

This study was conducted to determine the influence of pressure, opportunity, rationalization, and capability on academic fraud of economic education students at State University Jakarta. The method used is quantitative with a causal approach. The sampling technique in this study was nonprobability sampling with accidental sampling type and hypothesis testing using multiple linear regression analysis. Respondents in this study were Economics Education students at the State University of Jakarta, semester IV and semester VI, totaling 129 students. The results showed that pressure, rationalization, and capability positively and significantly affected academic fraud, while the opportunity factor had no positive or significant effect
USER INTERACTION IN CISCO WEBEX APPLICATION BUILDING CUSTOMER ENGAGEMENT BEHAVIOR: CASE STUDY OF STUDENT EXCHANGE PROGRAM INDONESIA-MALAYSIA Wihartika, Doni; Andria, Fredi; Silviani, Leni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.288

Abstract

The rapid pace of technological advancement is significantly influencing the global digital landscape. The emergence of the COVID-19 pandemic has revolutionized our communication methods, leading to a shift from in-person to online interactions. This transition has necessitated using various platforms such as Cisco Webex, Zoom, and Google Meet for educational and meeting activities. A study was conducted to investigate the subscription behaviour of users towards the Cisco Webex application. Employing an exploratory, descriptive approach and qualitative methods, the research focused on students at the Faculty of Economics and Business at Pakuan University, including Malaysian exchange students. A purposive sample of ten students participated in the study, providing data through interviews. The findings revealed that environmental factors influenced all ten respondents, constituting 100% of the participants.
DETERMINING THE MARKETING STRATEGY OF LOKALATE USING SWOT ANALYSIS METHOD Jocom, Alexander Abieza Pinem; Frianto, Agus
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.289

Abstract

This research aims to determine what marketing strategy can be applied at Lokalate brand using SWOT analysis. This research uses a descriptive methodology by looking at the historical data from 2022. Data collection is acquired from secondary data and observation conducted on the brand environment. The data collected was then analyzed using the IFAS, EFAS, and the SWOT matrix. The result showed that the IFAS matrix obtained a strength value of 1,625 and a weakness value of 0,875. Indicates that the Lokalate brand utilizes more Strength rather than the weakness value. The EFAS matrix obtained an opportunity value of 1,5 and a threat value of 0,875, which indicates that the Lokalate brand occupies more significant opportunities than threats. Based on the SWOT analysis quadrant, Lokalate is in the first quadrant. Is the appropriate strategy for Lokalate to utilize its Strength and take advantage of any existing opportunities
THE EFFECT OF E-WOM IN INSTAGRAM ON TRUST AND PURCHASE INTENTION TO MOUNT DAGO, BOGOR Andrianto, Nizam Mohammad; Diposumarto, Ngadino Surip; Farradia, Yuary
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.290

Abstract

Information spreads rapidly through social media, especially as the number of social media users in Indonesia continues to increase yearly. This is an essential concern for managers of tourist destinations, especially in terms of purchasing interest, which has also increased in recent years. Information disseminated between social media users commonly referred to as e-WOM is thought to influence travel purchase intention. Therefore, the researcher intends to see the extent to which e-WOM on Instagram affects Trust and interest in purchasing tours to Mount Dago, Bogor. This research is quantitative research with explanatory research methods. The sampling technique used in this research is non-probability sampling with accidental sampling technique, where the respondents in this study are visitors to Mount Dago who use Instagram and are interested in visiting Mount Dago. This questionnaire was distributed via Google Forms, then the data was processed using SmartPLS 3. Of the 120 respondents, the results showed that the effect of the e-WOM variable on Purchase Intention is significant because the t-statistic value> 1.96, which is 11,357> 1.96. This means that the e-WOM variable affects Purchase Intention. Meanwhile, the Trust variable significantly affects Purchase Intention, indicated by the t-statistic value> 1.96, which is 7,280> 1.96. This means that Trust has a significant influence on Purchase Intention. This research provides important implications for tourism managers of Mount Dago to manage e-WOM information on social media well to increase consumer trust and encourage their purchase interest
THE INFLUENCE OF ENVIRONMENTAL MANAGEMENT ACCOUNTING AND CARBON EMISSION DISCLOSURE ON COMPANY VALUE WITH FINANCIAL PERFORMANCE AS MEDIATION IN ENERGY AND BASIC MATERIALS SECTOR COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE Wahyuni, Hilda Fauziah; Mulyasari, Windu; Soleha, Nurhayati
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.291

Abstract

This study aims to analyze the influence of environmental management accounting and carbon emission disclosure on company value mediated by financial performance. This study is important because of increasing awareness of environmental issues and pressure from various stakeholders to be more transparent on environmental issues. The sample in this research is energy and basic materials sector companies listed on the Indonesia Stock Exchange (BEI) during the 2018-2022 period. The research method used is multiple regression analysis using panel data. The dependent variable in this research is company value. Meanwhile, the independent variables are environmental management accounting and carbon emission disclosure. Financial performance as a mediating variable is measured using the Return on Assets financial ratio. The research results show that environmental management accounting has a significant influence on company value, while carbon emission disclosure does not have a significant influence on company value. Apart from that, financial performance also does not act as a significant mediator in the relationship between environmental management accounting and carbon emission disclosure on company value. This finding may be caused by several factors, including the lack of direct relevance between environmental management accounting and carbon emission disclosure and financial performance, as well as the lack of real follow-up from companies to reduce carbon emissions
ANALYSIS OF THE APPLICATION OF WORK DISCIPLINE AND WORK MOTIVATION IN IMPROVING THE PERFORMANCE OF NON-CIVIL SERVANTS IN THE HYGIENE SECTION AT THE STATE CIVIL APPARATUS PERSONNEL DEVELOPMENT CENTER IN BOGOR Sunarto, Ading; Tanjung, Asridah Warni; Halimah, Imar
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.292

Abstract

This research is entitled "Analysis of the Application of Work Discipline and Work Motivation in Improving the Performance of Non-ASN Employees in the Hygiene Section at the State Civil Apparatus Personnel Development Center in Bogor. This study analyzes the application of work discipline and motivation to improve employee performance. The method used is qualitative research with a non-probability sample technique, purposive sampling. The data collection procedure of this study is observation, interview, documentation, and triangulation. Data analysis techniques in this study are data reduction, data presentation, conclusion drawing and verification, Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of this study show that the application of employee work discipline is quite good because some employees obey the rules set by the agency. In addition, applying employee motivation is good because there are awards from agency leaders. The application of work discipline and work motivation can improve employee performance. Employee performance is good because the resulting performance has a good impact on individuals and agencies. The results of the SWOT analysis show that it is in quadrant I, which is aggressive, where the values of the X axis (strengths and weaknesses) and the Y axis (opportunities and threats) have positive values of 1.43 and 1.70, which means that this situation is favorable for agencies to use existing strengths to take advantage of opportunities. Also, the results of the QSPM analysis are that 5 alternative strategy priorities can be used as strategies in improving employee performance, including improving good service, employee attitudes, and employee responsibilities by 6.50, controlling work to run professionally by 6.42, maintaining good cooperative relationships between employees and other agencies by 6.13, increasing the potential ability of employees by 5.91, increased assertiveness and care by 5.22

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