cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yuliansyah
Contact Email
admin@penerbitgoodwood.com
Phone
+6282179769602
Journal Mail Official
admin@penerbitgoodwood.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City
Location
Kota bandar lampung,
Lampung
INDONESIA
Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 141 Documents
 10   11   12   13   14 
Eksplorasi Preferensi Wisatawan Domestik Menggunakan Analisis Sentimen pada Hotel Luxury di Bali Amarawati, Ni Putu Erika Dita; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4702

Abstract

Purpose: Competition in Bali’s hospitality industry is intensifying due to the growing number of star-rated hotels and available room capacity. This trend is driven by globalization, digital advancements, and changing consumer demands for service quality. This study aims to analyze domestic tourists’ preferences through sentiment analysis of online reviews to help optimize room occupancy rates. Methodology/approach: Using a text mining approach with the Naïve Bayes algorithm, this study analyzes 429 Tripadvisor reviews of The St. Regis Bali Resort. Data was collected via web scraping using Python, covering reviews from the past five years to reflect current guest preferences. Results/findings: The results show that 80.19% of the reviews express positive sentiment, indicating high satisfaction with service quality, staff professionalism, room comfort, and a strong brand image. The Naïve Bayes classifier achieved an accuracy of 83.72%, performing well in identifying positive sentiment, though less effective for neutral and negative reviews due to class imbalance. Conclusion: Sentiment analysis using Naïve Bayes effectively captures positive guest sentiment, though further refinement is needed for neutral and negative classifications. These insights support more precise service improvements and marketing strategies to boost loyalty and occupancy. Limitations: This study is limited to Tripadvisor reviews of a single luxury hotel in Bali, which may affect the generalizability of the findings. Contribution: The study highlights the strategic value of guest reviews in informing hotel decision-making, helping to tailor services and promotions to meet domestic tourists’ preferences more effectively.
Analisis Sentimen dalam Mengurangi Pembatalan Reservasi di The Westin Resort & Spa Ubud Puspaningrum, Ni Kadek Indah; Pitanatri, Putu Diah Sastri; Pinaria, Ni Wayan Chintia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4707

Abstract

Purpose: This study aimed to analyze guest sentiment from reviews on Booking.com to identify insights that may help reduce room reservation cancellations. Methodology/approach: A quantitative approach was used, with data collected through web scraping using Python from customer reviews on the Booking. com website. A total of 433 reviews were analyzed using the Naïve Bayes classification method for sentiment analysis. Results/findings: The analysis revealed that 362 reviews (83.6%) contained positive sentiments, indicating high guest satisfaction, particularly with staff service, room quality, and facilities such as the pool and breakfast. Meanwhile, 71 reviews (16.4%) expressed negative sentiments, mainly focusing on room quality and overall hotel experience. The Naïve Bayes model achieved a classification accuracy of 91%, with a high F1-score of 95% for positive sentiments but only 31% for negative sentiments, highlighting data imbalance. Based on these findings, hotel management is advised to pay more attention to key aspects such as “staff,” “room,” “pool,” and “breakfast” to enhance guest satisfaction and minimize reservation cancellations. Conclusion: Most reviews reflected positive sentiments, indicating a high level of satisfaction. However, negative reviews, although fewer, must be further evaluated to improve service quality, especially given the classification model’s lower performance on negative sentiments. Limitations: This study is limited to Booking.com reviews for The Westin Resort & Spa Ubud, based on 433 entries. Contribution: This study provides a sentiment analysis approach to help hotel management better understand customer feedback and develop strategies to reduce cancellation rates.
Praktik Employer Branding Untuk Retensi Karyawan di Pt XYZ M, Rury Novianti; Badawi, Ahmad; Azmy, Ahmad
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4742

Abstract

Purpose: This study aims to analyze the effectiveness of employer branding in improving employee retention at PT XYZ, a multinational nickel mining company in Indonesia. It also seeks to identify practical strategies to address persistent turnover challenges in the extractive industry. Methodology/approach: The research uses a qualitative approach through Focus Group Discussions (FGDs) with five employees from both managerial and operational levels. Thematic analysis was conducted manually on the FGD transcripts. The analysis is supported by a literature review integrating Social Exchange Theory, Resource-Based View (RBV), and Psychological Contract Theory to frame the findings. Results/findings: The study identifies five core employer branding practices that significantly influence retention: (1) competitive compensation and risk allowances, (2) flexible work arrangements (e.g., Work from Home), (3) competency development programs, (4) transformational leadership, and (5) ESG (Environmental, Social, and Governance) integration. Major challenges include unclear compensation structures, heavy workloads, and lack of transparency in career development pathways. Conclusions: Employer branding strategies tailored to local culture and industry needs significantly enhance employee retention at PT XYZ. Although the study is specific to Indonesia’s nickel mining sector, the findings offer transferable insights for HRM practices in other extractive industries within developing economies. Limitations: The findings are context-specific and derived from a small sample. The qualitative design limits the ability to establish statistical relationships between variables. Contribution: This study contributes to HRM theory by proposing an integrated employer branding model and provides mining companies with actionable strategies to align global HR practices with local expectations, especially in resource-driven sectors.
Keselamatan, Kesehatan, dan Lingkungan untuk Meningkatkan Keterlibatan dan Produktivitas Karyawan Irwansyah, Irwansyah; N, M.Imam Maulana; Yudharsa, Eka Hardi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4871

Abstract

Purpose: This study aims to analyze the implementation of Safety, Health, and Environment (SHE) aspects in enhancing employee engagement, work flexibility, and productivity at PT Karuniatama Polypack. Methodology/approach: The research adopts a qualitative approach using data collection techniques such as in-depth interviews, field observations, and document analysis. The study focuses on understanding the integration of SHE practices within the company's work culture and their impact on human resource performance. Results/findings: The findings reveal that the implementation of SHE remains largely formalistic and has not been fully embedded in the organizational culture. The lack of employee involvement in SHE monitoring and communication results in low engagement levels, limited work flexibility, and decreased productivity due to poor safety awareness among employees. Conclusions: The study highlights the importance of holistic SHE integration to foster a safe, participatory, and productive work environment. A shift toward participatory managerial practices and safety-oriented organizational culture is recommended as a strategic approach to improving employee performance. Limitations: This research is limited to a single company and uses a qualitative design, which may restrict generalization. The findings are context-specific and may differ in organizations with varying SHE maturity levels or corporate cultures. Contribution: This study contributes to the body of knowledge on workplace safety and HR performance by emphasizing the strategic role of SHE in shaping employee behavior, engagement, and productivity. It also provides practical insights for manufacturing companies to improve SHE integration in daily operations.
Model Kepuasan Kerja sebagai Mediator Produktivitas : Studi pada Karyawan di Bandara Halim Damayanti, Novita; Sitio, Vera Sylvia Saragi; Wicaksono, Agus Purwo
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4990

Abstract

Purpose : This study examines the effect of career development and work environment on employee productivity, with job satisfaction as a mediating variable. Methodology/approach: Conducted at Halim Kusuma Airport, the research used a quantitative approach with a census of 56 respondents. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. Results/findings: The findings reveal that career development and work environment significantly influence job satisfaction and employee productivity. Of the two, the work environment has the most dominant effect on job satisfaction, which in turn significantly affects productivity. Job satisfaction acts as an effective mediator, linking career development and work environment to productivity outcomes. Conclusions : These results indicate that achieving optimal employee productivity requires attention not only to formal organizational policies but also to how employees perceive their jobs and surroundings. A positive work environment contributes more strongly to satisfaction than career development, but both remain essential for fostering long-term motivation. Limitations: This research highlights the critical role of comprehensive human resource strategies that balance structural and affective aspects to enhance employee performance. Contribution: However, the study is limited by its focus on one sector, use of a cross-sectional design, and lack of analysis of specific work environment elements. Future research could adopt a longitudinal approach for deeper insights.
Pengaruh Kompetensi, Pengalaman, dan Lingkungan Kerja terhadap Kinerja Pegawai Desa Widiana, I Made Erlan; Surya, Andi; Desmon, Desmon; Yudhinanto, Yudhinanto; Hasbullah, Hasbullah; Meidasari, Evi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3574

Abstract

Purpose: This study aims to determine the influence of work competence, work experience, and the environment on the performance of employees of the Restu Buana Village Office. Methodology/approach: This type of research uses quantitative methods and associative approach methods are used. The data used is primary data which requires data or information from the first source, basically we call it respondents. The analysis method used in this research is multiple linear regression analysis using SPSS version 23. Results/findings: The work competency variable affects the performance of employees of the Restu Buana Village Office. Work experience has no effect on the performance of employees of the Restu Buana Village Office. Conclusions: The study concludes that work competence, work experience, and work environment jointly have a significant effect on employee performance at the Restu Buana Village Office, with a combined influence of 92.8%. Individually, work competence contributes 26.8%, work experience 3.8%, and work environment 41.4% to employee performance. Limitations: The independent variables in this research are only work competence, work experience, and work environment as well as variables bound by employee performance. This study focuses on the employees of the Restu Buana Village Office which totals 32 people. Contribution: Because work competence, and the environment play an important role in the progress of the employees' abilities that will be developed and can provide encouragement and foster employees to be able to work independently can also foster confidence and make new work plans for employees so that performance is increasing.
Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions Siallagan, Andrew Henradoth Grimaldi; Putri, Yulia; Iisnawati, Iisnawati
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3756

Abstract

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention. Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression. Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention. Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights. Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study. Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.
Optimalisasi Layanan ForYou Wedding Organizer: Menilai Kepuasan Konsumen Sopia, Lena; Wibasuri, Anggalia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3871

Abstract

Purpose: The purpose of this study is to e  xamine consumer satisfaction based on the expected value and performance of the ForYou Wedding Organizer service. Methodology/approach: This research is a quantitative research using a descriptive method. The data source used in the research process is primary data. The population in this study is all consumers of ForYou Wedding Organizer services. Sampling in this study uses the purposive sampling method 100 sample. The analysis tool uses the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Results/findings: The results of the study show that several attributes that are included in quadrant I in the Cartesian diagram, namely: safety and comfort attributes are detected and attributes provide correct and accurate information. The results of the Customer Satisfaction Index (CSI) of the overall level of consumer satisfaction, and obtained a C SI value of 76.02%, it can be concluded that overall consumers are satisfied with the performance of the attributes of the ForYou Wedding Organizer service. Conclusion: The study finds that transaction security, convenience, and accurate information are key priorities for service improvement. With a CSI score of 76.02%, customers are generally satisfied, indicating opportunities for continuous service enhancement and stronger customer loyalty. Limitations: The focus of the research is only on the aspect of consumer satisfaction, so other aspects such as customer loyalty, marketing effectiveness, or the quality of relationships with vendors are not analyzed in depth. Contribution: This study succeeded in identifying the main factors that affect the satisfaction of ForYou Wedding Organizer consumers, such as Tangibles, Reliability, Responsiveness, Assurance, Emphaty.
Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
Pengaruh Brand Awareness, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Samsung Leroya, L. Jordan; N, Vonny Tiara
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4033

Abstract

Purpose: One of the best-selling cellphone brands in Indonesia is owned by the Samsung brand. The purpose of this study is to analyze how brand awareness, product quality, and price affect the purchase decision of Samsung mobile phones. Methodology: The method applied is quantitative by including validity, reliability, multiple linear regression, hypothesis testing (t test and f test), and determination coefficient testing. The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. Results: The results of the study partially state that brand awareness, product quality, and price have a positive effect on purchasing decisions. The results simultaneously show that the three variables have a positive influence on purchasing decisions by 66% on the decision to purchase samsung cellphones at Bandar Lampung University. Conclusions: Samsung smartphone purchase decisions among Universitas Bandar Lampung students are positively influenced by brand awareness, product quality, and price. Limitations: The limitations of this study in terms of collecting respondents are only 102 respondents and in terms of variables covering 3 variables. Contribution: This research is useful for the Samsung company itself as a reference in marketing Samsung cellphone products.

Page 12 of 15 | Total Record : 141

 10   11   12   13   14 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2025): Oktober Vol. 6 No. 2 (2025): Juli Vol. 6 No. 1 (2025): April Vol. 5 No. 2 (2024): Oktober Vol. 5 No. 1 (2024): April Vol. 4 No. 2 (2023): Oktober Vol. 4 No. 1 (2023): April Vol. 3 No. 2 (2022): Oktober Vol. 3 No. 1 (2022): April Vol. 2 No. 2 (2021): Oktober Vol. 2 No. 1 (2021): April Vol. 1 No. 2 (2020): Oktober Vol. 1 No. 1 (2020): April More Issue