cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
AS Ahmar
Contact Email
journal@ahmar.id
Phone
-
Journal Mail Official
daengku@ahmarcendekia.or.id
Editorial Address
Jalan Karaeng Bontomarannu No. 57 Kecamatan Galesong, Kabupaten Takalar Provinsi Sulawesi Selatan, Indonesia
Location
Unknown,
Unknown
INDONESIA
Daengku: Journal of Humanities and Social Sciences Innovation
Published by PT. Mattawang Mediatama Solution
ISSN : -     EISSN : 27756165     DOI : https://doi.org/10.35877/454RI.daengkuv1i1
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the following areas: Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Arjuna Subject : Umum - Umum
Articles 460 Documents
 29   30   31   32   33 
The Effect of Discount, Promotion, Hedonic Shopping Motivation, Shopping Lifestyle on Impulse Buying on Tiktok Shop Users Komsi Koranti; Syntha Noviyana; Sriyanto Sriyanto; Nur Indah Aryani
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2531

Abstract

The purpose of this study is to determine the effect of discount, promotion, hedonic shopping motivation, shopping lifestyle on impulse buying in Tktok shop users and to determine the most dominant independent variables among variables, namely discount, promotion, hedonic shopping motivation, shopping lifestyle on impulse buying in tiktok shop users This research method uses primary data with the test stages carried out, namely validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test and coefficient of determination. Data collection was carried out using a questionnaire instrument with data collected by 161 respondents. The sampling method in this study is non-probability sampling with purposive sampling techniques. The results of this study show that the variables discount, promotion, hedonic shopping motivation, and shopping lifestyle affect impulse buying. The most dominant variable in this study is the shopping lifestyle variable by looking at the value of the shopping lifestyle regression coefficient of 0.751.
The Leadership Influence on the Performance of Village-Owned Enterprise (BUMDesa) Employees of Lontar Sewu Gresik Regency Adi Prasetyo, Ferdiansyah; Wibawani, Sri
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2532

Abstract

The aim of this research is to determine leadership influence on the performance of Village-Owned Enterprise (BUMDesa) Employees of Lontarsewu Gresik RegencyThe research used quantitative methods because it suits the purpose of this research, which aims to measure the leadership influence on the performance of BUMDesa Lontar Sewu employees, Hendrosari Village, Menganti District, Gresik Regency. Based on the results of processing, analysis, and discussion of research data, several points can be concluded as follows coefficient of determination value on the influence between leadership variables and employee performance is 0,55. Correlation coefficient value for the relationship between leadership variables and employee performance variables is 0,74 which interpreted as a strong level of relationship. It can be concluded that the better the leadership of the BUMDesa director, the better the performance of BUMDesa Lontar Sewu employees. The average value of the measurement components based on descriptive analysis of the leadership variable is 4,4 with a very successful interpretation; and the average value of the measurement component of the employee performance variable is 4,6 with a very high interpretation.
Tolak Bala and Islamic Aqidah Understanding: Revealing Dilemmas in the Religious Practices of Javanese Moslem Society Amanah, Khotimatul
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2538

Abstract

The practice of rejecting reinforcements is an important part of religious traditions that often involve rituals that developed locally. This research aims to investigate the dilemma that arises in Javanese Muslim religious practices related to the concept of rejecting evil and understanding Islamic aqidah. The method used in this research is qualitative, where data is collected through interviews with informants, and is supported by the relevance of related literature. The research results show that in daily religious practice, the Javanese Muslim community often faces a dilemma between the concept of repelling evil and understanding fundamental Islamic beliefs. Although generally accepting the concept of Islamic aqidah, some traditional practices such as rejecting reinforcements are still maintained in Javanese culture. This research contributes to the literature on religion and culture, by describing the complexity of religious practices in Javanese society and the conflicts that arise between local traditions and Islamic religious teachings. In addition, this research also provides a basis for further reflection on how Islam is interpreted and practiced in diverse local cultural contexts.
Moral Messages & Action Film (Semiotic Analysis Roland Barthes In The Film Bad Boys For Life) Ichsan Adil Prayogi; Annisarizki; Ahmad Maulana Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2540

Abstract

The purpose of this study is to analyze the meaning of Roland Barthes' Semiotics which include denotative, connotative, and mythical meanings. The film is directed by Bilall Fallah and Adil El Arbi and starred Will Smith and Martin Lawrence in the film Bad Boys for Life. This study used the descriptive qualitative method. The object of this research is several scenes in the film Bad Boys For Life. The results of this study found that in the film Bad Boys For Life, several scenes or scenes contain moral messages. Some of the moral messages that are divided through the scenes that the researcher chooses include; First, the law of karma that applies and the consequences of every action taken. The second moral message is how the family can be the main factor in shaping a child's personality, therefore parents must reflect something good in front of their children so that they become good children and are useful to their environment. Third, the doctrine that is carried out by parents can affect the condition of the child, the existence of fear, and the taking of the child's right to speak, the taking of the child's right to express his opinion because it is fixed by the doctrine expected by the parents.
A Portrait of Multidimensional Poverty of Indonesian Agricultural Households Maulini Septya; Neng Kamarni; Dodi Devianto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2541

Abstract

The problem of poverty is not only measured by purchasing power but also by access to fulfillment of needs such as education, health, and quality of life. Poverty measured from this perspective is referred to as multidimensional poverty. This study aims to identify the multidimensional poverty conditions of households in the agricultural sector, which is the sector that contributes the highest monetary poverty rate in Indonesia. The data used is data from the National Socio-Economic Survey (SUSENAS) from 2017 to 2021. This research was conducted on 34 provinces in Indonesia. The portrait of multidimensional poverty is processed using the Alkire-Foster method using three dimensions, namely the dimensions of education, health, and quality of life. The three dimensions are measured using thirteen indicators that have been adjusted to the indicators in SDG'S 2030. The results of this study state that the deprivation of agricultural households is still high in the indicators of years of schooling, ownership of health insurance and availability of proper sanitation. The province with the highest Multidimensional Poverty Index (MPI) value is Papua, followed by four other provinces, namely, East Nusa Tenggara, Banten, West Nusa Tenggara, and West Java. In addition, this study also identifies multidimensional poverty in the agricultural sector by regional classification and gender of the household head.
The Reality of Betawi Culture in the Film "si Doel the Movie" (Semiotic Analysis of Roland Barthes) Tofa, Tofa
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2544

Abstract

This study aims to interpret and describe the reality of Betawi Sarong culture in the film "Si Doel the Movie" and to find out the meaning of denotation, connotation, and myth in this film. This research uses qualitative and descriptive methods and semiotic analysis of Roland Barthes. In this case, Roland Barthes' semiotic analysis begins with the denotation meaning, which is the real meaning, then the connotative meaning, which has a double meaning. The connotation meanings attached and believed by the public will eventually become myths. The results obtained from this research from scenes related to the reality of Betawi culture in society in everyday life produce several concepts, namely that there is a shift in stigma and stereotypes towards Betawi people who are trying to be overturned by Doel's character who shows a calmer attitude in acting and speaking, like the character of non-Betawi people. Stigma and stereotypes that make Betawi people seem to be marginalized, through the character of Doel's figures, are shifted to become educated Betawi people. Meanwhile, from the scenes related to the concept of representing the identity and existence of the Betawi sarong, the concept is that the role and function of the sarong, in this case, is ultimately determined by the owner or user related to emotional ties and other elements of the culture, where the sarong can change its function according to changes, which underlies its initial function.
Implications of the Preseidential Threshold Based on the 1945 Constitutional Law Article 6A After the Enactment of Law Number 7 of 2017 (Concerning General Elections) Hilmawan, Fajrin; Suparji, Suparji; Hidayat, Yusup
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2546

Abstract

In essence, general elections or general elections are a means of democracy which is essentially to organize a state government by, from and for the people or in other words to realize sovereignty. Because basically, the constitution is an important document which contains basic regulations regarding the structure government, rights and obligations as well as limitations on state authority. This resulted in the euphoria of democracy and freedom that permeated all life nation and state so that it has an impact on efforts to make changes or changes to the constitution or the basis of state administration. Democracy is closely related with the principle of administering the rule of law on the grounds that in literacy democracy, general elections are one of the principles of the rule of law. This research is a normative juridical research method, research that uses regulations legislation, with a legal theory approach, so that it can help complete the writing of this research.
Mediatized World in Digital Music Industry: Transformations, Challenges, and Opportunities - A Study in Indonesia Akil, Roxanne; Rasyidin, Nikita; Lumongga Dwihadiah, Desideria
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2549

Abstract

The world of music industry has experienced profound transformation in recent years due to digital revolution. This research explores the changes, challenges, and opportunities in the digital music industry. From the evolution of production to distribution, the researcher analyzed this dynamics industry. Several challenges, such as piracy and unequal revenue distribution are faced, yet opportunities arise through digital platforms and blockchain technology. Collaboration between governments, copyright organizations and artists become the key to creating a sustainable music ecosystem. As such, the research not only reflects the essence of the title, but also provides deep insights into how mediatization can be implemented to understand the transformation of the digital music industry in Indonesia, as well as the related challenges and opportunities.
Implementation of Merdeka Curriculum for Sundanese Language Subject Towards the Era of Smart Society 5.0 Nurjanah, Nunuy; Sudaryat, Yayat; Haerudin, Dingding; Srihilmawati, Rostika; Darajat, Danan
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2552

Abstract

The existence of regional languages currently continues to decrease the number of speakers. Transformation into digital form as an alignment of the smart society 5.0 era is considered a preventive measure to prevent this condition from worsening. This paper aims to explain how the Merdeka Curriculum for Sundanese Language Subjects Towards the Era of Smart Society 5.0. Smart Society 5.0 was initiated to solve various kinds of issues in all fields of human life. To realize a revolution, it is necessary to have a lot of capital as a foundation, in this case improving the quality of human resources owned by Indonesia is crucial. There are 5 important domains in developing the quality of human resources: professionalism, ability to compete, functional competence, participatory excellence, and cooperation.
Integrated Marketing Communication Strategy of PT. Syngenta Indonesia in Increasing Corn Farming Productivity Through the Use of Digital Technology for PeTani Apps Rahmi Lutfial Umi, Anisa; Hasanah Sudradjat, Ratih
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2553

Abstract

The emergence of the peTani Apps represents PT. Syngenta Indonesia’s innovative response to enhancing corn farming productivity through digital technology utilization. In 2023, the user base of the peTani Apps reached 28,600, a significant increase from the previous year. This research aims to examine the integrated marketing communication (IMC) process undertaken by PT. Syngenta Indonesia in boosting corn farming productivity through digital technology, particularly via the peTani Apps, employing Kotler and Keller's (2016) IMC strategy concept. The research method employed is qualitative descriptive with a post-positivist paradigm and data triangulation method. The findings reveal that PT. Syngenta Indonesia effectively implements IMC strategy to enhance corn farming productivity through the peTani Apps. The company has conducted extensive promotional efforts through various online news portals and social media, alongside sales promotion programs offering discounts and special deals. Through participation in agricultural events and collaboration with stakeholders, the company has expanded reach and heightened awareness of the application. Support is also provided through direct marketing, digital marketing focus, and the use of specialized teams for farmer education

Page 31 of 46 | Total Record : 460

 29   30   31   32   33 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 6 (2025) Vol. 5 No. 5 (2025) Vol. 5 No. 4 (2025) Vol. 5 No. 3 (2025) Vol. 5 No. 2 (2025) Vol. 5 No. 1 (2025) Vol. 4 No. 6 (2024) Vol. 4 No. 5 (2024) Vol. 4 No. 4 (2024) Vol. 4 No. 3 (2024) Vol. 4 No. 2 (2024) Vol. 4 No. 1 (2024) Vol. 3 No. 6 (2023) Vol. 3 No. 5 (2023) Vol. 3 No. 4 (2023) Vol. 3 No. 3 (2023) Vol. 3 No. 2 (2023) Vol. 3 No. 1 (2023) Vol. 2 No. 6 (2022) Vol. 2 No. 5 (2022) Vol. 2 No. 4 (2022) Vol. 2 No. 3 (2022) Vol. 2 No. 2 (2022) Vol. 2 No. 1 (2022) Vol. 1 No. 2 (2021) Vol. 1 No. 1 (2021) More Issue