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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 252 Documents
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A TRIAD OF EXCELLENCE: HOW STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL AND IT INNOVATION DRIVE COMPETITIVE ADVANTAGE IN HIGHER EDUCATION INSTITUTIONS Sazly, Syukron; Al Rasyid, Harun; Tri Indah K, Agus
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13819

Abstract

This study analyzes the determinants of sustainable competitive advantage through the Resource-Based View (RBV) approach, focusing on strategic leadership, intellectual capital, and technological innovation. The qualitative method was applied through a systematic review of 27 selected literature (Scopus and nationally accredited). The results reveal: (1) strategic leadership plays a role as a guide for long-term vision, (2) intellectual capital (knowledge, skills, innovation) becomes irreplaceable assets, and (3) technological innovation increases productivity, product differentiation, and market adaptation. The interaction of the three creates a sustainable competitive ecosystem. This research contributes theoretically to the development of strategic and practical management as a business guide in the digital era. Recommendations for further research include the expansion of variables (organizational culture, business networking, dynamic capabilities) and the application of mixed methods. These findings underscore the importance of inter-factor synergy in building a competitive advantage that is resistant to disruption.
ANALYSIS OF THE CONTRIBUTION OF WORKLOAD, CAREER DEVELOPMENT, AND MOTIVATION TO TEACHER PRODUCTIVITY: EMPIRICAL EVIDENCE FROM PRIVATE EDUCATION INSTITUTIONS IN INDONESIA Rosidi, Imron; Rozi, Fahrul; Young, Felina C.
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13869

Abstract

This study aims to analyze the influence of workload, career development, and motivation on teacher productivity at the Aditya Karya Education Foundation. This research is important because teacher productivity is a key factor in improving the quality of education, but there are still few studies that comprehensively examine these factors in private educational institutions. This quantitative research involved 100 teacher respondents with a double linear regression analysis method using SPSS. The results show that workload, career development, and motivation significantly affect teacher productivity, both partially and simultaneously. The novelty of this research lies in a holistic approach in identifying the determinants of teacher productivity in the educational foundation environment, which can be a reference for school management in designing human resource development policies. The contribution of this research provides practical recommendations to improve teacher performance through workload optimization, career development programs, and providing the right motivation. These findings also enrich the education management literature with empirical evidence from local contexts. Keywords: Workload, Career Development, Motivation, Productivity.
DETERMINANTS OF EMPLOYEE PERFORMANCE ON JOB TRAINING, CAREER DEVELOPMENT AND ORGANIZATIONAL CULTURE Eriyanti, Ganita Putri; S, Ira Puspitadewi; Murtalining, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13772

Abstract

Effective HR management is the key to organizational success, including in universities. This study analyzes the influence of job training, career development, and organizational culture on the performance of permanent employees of the University of Muhammadiyah Jember. The quantitative method was used by saturated sampling on 135 respondents through a questionnaire. Data were analyzed using multiple linear regression, hypothesis testing, and determination coefficients. The results showed that all three variables had a significant effect on performance (R² = 0.803 or 80%), proving that the development of human resources and a strong organizational culture increases productivity. These findings make a practical contribution to universities in designing more effective HR management strategies.
EXPLORING THE INTERSECTION OF FINANCIAL DISTRESS, MARKET DIVERSIFICATION FAILURES, AND RISKY FINANCING: A CASE STUDY OF PT SRITEX’S DECLINE Prana, Indra; Erri, Dirgahayu; Tambunan, Diana; Dewi, Intan Kusuma
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13823

Abstract

This study analyzed financial distress prevention efforts at PT Sritex using three prediction models: Springate S-Score, Zeta Score, and Discriminant Analysis. The results show the company is in a high-risk condition based on all three models. The Springate S-Score (0.78 < 1.0) indicates operational inefficiencies, the Zeta Score (1.5 < 1.81) indicates a risk of short-term bankruptcy, and the Discriminant Score (0.45 < 1.0) reflects financial instability. The analysis concluded that this condition could be prevented through strategic measures, including cost efficiency, debt restructuring, market diversification, and strengthening governance. Springate emphasizes working capital improvements, Zeta Score points to optimizing debt structures, while Discriminant Analysis suggests improving financial ratios. These findings form the basis for recommendations for management to improve transparency and risk management to mitigate bankruptcy. The research makes a practical contribution to stakeholders in developing evidence-based financial recovery strategies.
ANALYSIS OF PROMOTIONAL STRATEGIES THROUGH SOCIAL MEDIA, WORD OF MOUTH, AND QUALITY OF SERVICE ON CONSUMER DECISIONS Sari, Sinta Anggita; Fatimah, Feti; Izzuddin, Ahmad
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13845

Abstract

The development of digital technology and the fierce competition between internet service providers encourage the importance of effective marketing strategies. This study aims to analyze the influence of social media promotion, word of mouth (WOM), and service quality on consumer decisions to use IndiHome in Jember. The quantitative method was used by surveying 120 IndiHome customers in Jember, analyzed using multiple linear regression. The results showed that social media promotion and WOM had a positive and significant effect on consumer decisions, while service quality had a varied effect depending on reliability, convenience, and satisfaction. This research contributes to the development of digital marketing strategies by emphasizing the importance of social media, WOM, and improving service quality to increase IndiHome's competitiveness. These findings can serve as a reference for internet service providers in designing more effective and customer-satisfaction-oriented marketing strategies.
THE INFLUENCE OF SOCIAL MEDIA ON CUSTOMER PURCHASE INTENTIONS FOR GREEN FAST FASHION PRODUCTS Pakpahan, Arnolt Kristian; Chandra, Kristian; Magetsari, Ovy Noviati Nuraini; Nilawati, Yuana Jatu
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13680

Abstract

This study aims to analyze the influence of social media marketing, green product knowledge, and attitudes towards green products on interest and purchase decisions of eco-friendly products among millennials. This study is important because there is still a limited understanding of the factors that drive the adoption of green products, especially in the fashion industry which is facing sustainability trends. The research uses an associative qualitative approach by analyzing consumer perceptions through in-depth interviews and literature studies. The results of the study showed that: (1) exposure to information on social media, (2) understanding of the characteristics of green products, and (3) pro-environmental attitudes collectively influenced buying interest. These findings make a theoretical contribution by expanding the Theory of Planned Behavior (TPB) model in the context of green fashion, as well as practical contributions to: (a) marketers—in designing educational digital campaigns, and (b) governments—as the basis for sustainable consumer education policies. The implication is that fashion businesses need to present green product information in a transparent and easily accessible manner to increase consumer appeal.
HOW BRAND AWARENESS AND PRICING STRATEGY SHAPE CONSUMER DECISIONS: AN EVIDENCE FROM INDONESIAN LOCAL FASHION BRAND Putri Ermawan, Amanda; Mubarok, Dadan Abdul Aziz
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13528

Abstract

Indonesia's fashion industry is growing dynamically with cultural diversity and creativity, but amid fierce competition, the apparel industry is in decline in 2023. This phenomenon encourages the need to analyze factors that influence consumer purchasing decisions, especially brand awareness and price, as a competitive strategy. This study aims to analyze the influence of these two variables on the purchase decision of OR Chip Best Brand Collection products, as well as provide business recommendations based on empirical findings. The research method uses a quantitative approach with linear regression analysis based on survey data of 150 fashion consumer respondents. The results of the study prove that both brand awareness and price have a significant and positive effect on purchase decisions, with brand awareness as the dominant factor. The novelty of the research lies in its contextual approach to local fashion brands in the face of intense industry competition. The contribution of this research provides practical implications for business actors in improving brand equity-based marketing strategies and competitive pricing, while maintaining product quality. 
DETERMINANTS OF WOMEN'S ENTREPRENEURIAL INTEREST: GENDER STEREOTYPICAL ROLES, SOCIAL SUPPORT, SELF-EFFICACY, AND ATTITUDES Pinkan, Aurelia Reghina; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13878

Abstract

The economic progress of a country in the field of entrepreneurship is no longer dominated by men, but also involves women as business actors. This study aims to analyze the influence of gender stereotypes, social support, self-efficacy, and personal attitudes on women's entrepreneurial interest in Jelbuk District, filling the gap in the literature on psychosocial factors in the context of gender entrepreneurship. The quantitative method was applied with purposive sampling techniques (sample of 150 respondents) and questionnaires as data collection instruments. Data analysis includes validity-reliability tests, classical assumptions, multiple linear regression, hypothesis tests (t-test and F-test), and determination coefficients. The results showed that the four variables had a partial significant effect (p < 0.05), with a simultaneous contribution of 75% (R² = 0.753). These findings strengthen social-cognitive theories and provide practical implications for governments and women's empowerment institutions in designing gender-based entrepreneurship programs. This research also confirms the need for inclusive policies to reduce stereotypical barriers and increase social support for female entrepreneurial aspirants.
ENHANCING EMPLOYEE PERFORMANCE THROUGH ENGAGEMENT AND COMMITMENT: THE MEDIATING ROLE OF WORK MOTIVATION Rosidi, Imron; Enawar, Enawar; Uttami, Mega; Nasution, Donni Alnis
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14524

Abstract

This study examines the influence of employee engagement and organizational commitment on employee performance at PT. Tatimel Maitoya, a company operating in a competitive industrial environment where human capital efficiency is critical. The research aims to understand how psychological and attitudinal factors drive workforce productivity in a manufacturing setting. Using a quantitative approach with a saturated sample of 75 employees, data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS. Results indicate that both employee engagement and organizational commitment have a significant positive impact on employee performance, individually and collectively, with a high explanatory power. The study contributes to organizational behavior literature by confirming the relevance of engagement and commitment in an Indonesian corporate context. Its novelty lies in focusing on a less-explored firm in the regional manufacturing sector, offering practical insights for HR strategies aimed at enhancing performance through non-financial motivators.
HOW SOCIAL MEDIA MARKETING AND BRAND AWARENESS AFFECT CONSUMER PURCHASE DECISIONS: AN EMPIRICAL STUDY OF CAHAYA MEGAH T-SHIRT? Sudrajat, Jajat; Mubarok, Dadan Abdul Aziz
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14629

Abstract

This study addresses the urgency of understanding how digital marketing strategies influence consumer behavior in the competitive apparel industry, particularly focusing on Small and Medium Enterprises (SMEs). The research aims to analyze the effects of Social Media Marketing (SMM) and Brand Awareness (BA) on consumer purchase decisions for Cahaya Megah T-Shirt. Employing a quantitative descriptive and verificative approach, data were collected through questionnaires distributed to 100 respondents using the Slovin formula. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation analysis, coefficient of determination, and t-tests. The results indicate that both Social Media Marketing and Brand Awareness have a significant positive impact on consumer purchase decisions, with Brand Awareness showing a stronger influence. This research contributes to the existing body of knowledge by providing empirical evidence specific to the Indonesian SME context and offers practical insights for business owners to optimize their digital marketing investments and enhance brand strategies to drive consumer purchasing behavior.

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