cover
Contact Name
abdul basit
Contact Email
basit.umt@gmail.com
Phone
+6281384855223
Journal Mail Official
agungbudi@umt.ac.id
Editorial Address
http://jurnal.umt.ac.id/index.php/dmj/about/editorialTeam
Location
Kota tangerang,
Banten
INDONESIA
Dynamic Management Journal
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Articles 252 Documents
ANALYSIS OF DIGITIZATION OF PENSION PAYMENT SERVICES THROUGH THE DAPENBUN ONLINE APPLICATION Tambunan, Sagdiyah Fitri Andani; Rahmani, Nur Ahmadi Bi
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13200

Abstract

Penelitian ini menganalisis implementasi digitalisasi dalam layanan pembayaran pensiun melalui aplikasi Dapenbun Online di PT Perkebunan Nusantara III Sei Batanghari Kota Medan. Tujuan dari penelitian ini adalah untuk mengidentifikasi hambatan yang dihadapi dalam penggunaan aplikasi, menganalisis faktor-faktor yang mempengaruhi keberhasilan implementasi, dan merumuskan rekomendasi perbaikan. Penelitian ini menggunakan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa kendala utama meliputi rendahnya literasi digital di kalangan pensiunan, rumitnya prosedur pengajuan, dan kurangnya sosialisasi. Kendala tersebut berdampak negatif secara finansial, psikologis, dan kelembagaan, antara lain menurunnya kepercayaan masyarakat terhadap lembaga pengelola dana pensiun. Rekomendasi perbaikan meliputi peningkatan edukasi, pengembangan fitur aplikasi yang lebih user friendly, dan penyediaan layanan pendampingan bagi pensiunan. Digitalisasi yang lebih inklusif diharapkan dapat meningkatkan efisiensi proses administrasi dan memperkuat kepercayaan terhadap lembaga.
THE EFFECT OF DIGITAL ADVERTISING AND CELEBRITY ENDORSEMENT ON SALES PERFORMANCE ON SCARLETT WHITENING PRODUCTS Haromain, Achmad; Rofifah, Lutfia; Muttaqjin, Imam
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13307

Abstract

The study aims to analyze the Influence of Digital Advertising (X1) Scarlett Whitening (X2), and on Sales Performance (Y) on Scarllet Whitening Products. This research is a quantitative research and a survey research. The sample taken in this study was 96 respondents using non-probability sampling techniques. The data analysis used in this study includes: descriptive statistical analysis, instrument analysis test, classical assumption test, italian statistical analysis test, multiple correlation test, determination coefficient test, partial test (t test), and simultaneous test (f test). ). The results of this study show that the Digital Advertising variable (X1), Scarlett Whitening (X2), simultaneously has a positive and significant effect on Sales Performance (Y) shown by the value of Fcal > Ftabel which is (117,746 > 3,094) with a significant value of 0.00 < 0.05.
HUMAN RESOURCE MANAGEMENT, WORK EFFECTIVENESS EMPLOYEE AR, Khorida; Nurhaeni, Siti; Devianti, Reinna; Muljadi, Muljadi
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.12973

Abstract

This study aims to analyze human resource management strategies in improving employee work effectiveness at PT. Tranciv Global Perkasa. Employee work effectiveness is one of the key factors in achieving the company's goals. This research employs a qualitative approach with a descriptive method, where data were obtained through in-depth interviews with relevant informants. The results indicate that the implemented human resource management strategies include planning, recruitment, selection, employee placement based on competencies, and employee development through training and workshops. Furthermore, performance-based rewards and compensation policies are key measures taken by the company to motivate and enhance employee loyalty. The employee performance evaluation system is conducted periodically to ensure optimal work effectiveness. This study concludes that integrated and adaptive human resource management significantly contributes to improving employee work effectiveness and the company’s competitiveness. The author suggests that performance evaluations be conducted more frequently, every three months, to monitor employee performance progress more effectively and enhance work motivation through a competitive reward system.
THE EFFECT OF WORK LIFE BALANCE, REWARD AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR Hasan, Muh; Sandi, Bobby
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13379

Abstract

The purpose of this study is to determine the Influence of Work-Life Balance, Rewards, and Organizational Commitment on Organizational Citizenship Behavior, both partially and simultaneously in PT Tri Sakti Purwosari Makmur. This study uses an associative method with a quantitative approach. The sampling was 100 people. Data collection techniques and tools are by questionnaire or questionnaire. Descriptive data analysis techniques are used to find out the picture of respondents' responses and data distribution, while inferential statistical analysis is for hypothesis testing. Data processing is assisted by Microsoft Excel software and SPSS version 26. The results show that Work Life Balance (X1), Reward (X2), and Organizational Commitment (X3) simultaneously have a positive and significant influence on Organizational Citizenship Behavior (Y). While the contribution of Work Life Balance (X1), Reward (X2), and Organizational Commitment (X3) with Organizational Citizenship Behavior (Y) was 49.5%, the remaining 50.5% was influenced by other variables (X) that were not studied in this study.
ANALYSIS OF THE LAYOUT OF THE COMPANY'S FACILITIES ON WORK PRODUCTIVITY WITH THE 5S PRINCIPLE AND THE ACTIVITY RELATIONSHIP CHART IN CV. TATA JAYA SCREEN PRINTING Putra, Nur Rizky Maulana; Kirono, Indro
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13797

Abstract

CV. Tata Jaya Sablon is a textile company that produces various types of clothing, including t-shirts, shirts, polos, jackets, and more. This company employs several workers who sew and carry out various phases of the production process every day. Based on the results of field observations, it is known that the production process has a fairly long process flow with limited production space. This study aims to provide an ideal production facility layout design in order to create an effective and efficient work environment. This study was conducted using the 5S methodology (seiri, seiton, seiso, seiketsu, shitsuke) to optimize space utilization and create a proposed layout based on the ARC diagram. The results of this study show that the organization's 5S implementation score reached 75%, so it was given the predicate "Quite Good". However, seiri and seiton have the lowest score, so it is necessary to procure a special area for unneeded goods and create a special area to tidy up goods needed for the production process. The ARC results show that the proposed layout has succeeded in increasing the efficiency of the moment of movement or distance of movement by 29.21%.
ENHANCING EMPLOYEE PERFORMANCE THROUGH DIGITAL TRANSFORMATION, COMPETENCE, AND AGILITY: THE ROLE OF STRATEGIC LEADERSHIP AS A MODERATOR Subariyanti, Herudini; Rifandi, Yandri Ahmad; Yulianto, Andri Rizko; Punamasari, Dina
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13861

Abstract

This study aims to conceptually examine the contributions of digital transformation, digital competence, and organizational agility in enhancing employee performance, with strategic leadership as a moderating variable. The conceptual model was developed through a literature review of scholarly articles from SINTA, Google Scholar, and Scopus databases published between 2018 and 2024. The findings indicate that digital transformation and digital competence influence organizational agility and organizational agility enhances organizational adaptability to change. Furthermore, strategic leadership amplifies the effects of these three factors on employee performance. The study highlights a strong relationship between digital capabilities, organizational agility, strategic leadership, and superior employee performance. However, the main limitation of this research lies in its conceptual nature. Future studies are recommended to empirically test the model using quantitative methods such as Structural Equation Modeling (SEM) across various industry sectors, as well as conducting longitudinal studies to observe the long-term dynamics of digital capabilities and leadership.
DRIVING FACTORS OF BUSINESS PERFORMANCE: HOW INNOVATION, EXPERIENCE, AND CREATIVITY AFFECT BAMBOO CRAFT ENTERPRISES IN BANYUWANGI Agustin, Feni Dwi; Fatimah, Feti; Murtaliningtyas, Wenny
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13885

Abstract

The bamboo craft industry in Banyuwangi Regency holds significant economic potential but faces persistent challenges, including limited innovation, lack of managerial experience, and low entrepreneurial creativity in business strategies. This study addresses the urgent need to enhance the competitiveness of local artisans by empirically examining how innovation, experience, and entrepreneurial creativity influence business success. Using a quantitative associative approach, data were collected via total sampling from bamboo craft entrepreneurs (N=XX) and analyzed through multiple linear regression. The results confirm that all three variables significantly impact business success: innovation increases market relevance, experience improves adaptive management, and entrepreneurial creativity strengthens product and marketing strategies. This study contributes to the literature on creative industries by validating a framework for micro-enterprise development in rural Indonesia. Its novelty lies in integrating these factors within the context of bamboo crafts—a sector often overlooked in entrepreneurial studies—while offering actionable insights for policymakers and business support programs to foster sustainable growth.
INCREASING SHOPEE CUSTOMER LOYALTY: A STUDY OF SERVICE QUALITY, PRICE, AND CUSTOMER SATISFACTION IN SEMARANG REGENCY Alfan, Muhammad Khoirul; Rakhman, M. Arif; Nurmiyati, Nurmiyati
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13800

Abstract

The topic of this research is to increase Shopee customer loyalty through service quality, price, and customer satisfaction in Semarang Regency. This research is motivated by a decrease in the number of orders and gross sales value at Shopee in the second quarter of 2024. This study discusses a gap in previous research that does not adequately explain the influence of service quality, price, and customer satisfaction on Shopee customer loyalty in Semarang Regency. The research method used quantitative with Structural Equation Modeling (SEM) analysis techniques and a sample of 140 respondents was selected using purposive sampling techniques. The results of the study show that price has a significant and positive influence on Shopee customer loyalty, while service quality and customer satisfaction do not have a significant effect. The conclusion of this study is that Shopee needs to maintain a competitive pricing strategy to increase customer loyalty in Semarang Regency.
MAPPING THE INFLUENCE: A CONCEPTUAL MODEL OF BRAND REPUTATION, INFLUENCER MARKETING, ORGANIZATIONAL AGILITY, STRATEGIC LEADERSHIP, AND BUSINESS PERFORMANCE Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad; Herlan, Hasta
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13862

Abstract

This study proposes a conceptual model that integrates brand reputation, influencer marketing, and organizational agility in driving business performance, with strategic leadership as a moderating variable. The study is motivated by the need for organizations to adapt to rapid market changes. The method employed is a systematic review of journal articles indexed in SINTA, Google Scholar, and Scopus, as well as relevant industry reports. The results indicate that brand reputation and influencer marketing have a positive influence on organizational agility, which in turn mediates the improvement of business performance through enhanced responsiveness and operational efficiency. Furthermore, strategic leadership strengthens the relationship between organizational agility and business performance by effectively leveraging market dynamics. The findings highlight the importance of synergy between brand reputation management, ethical implementation of influencer marketing, and the reinforcement of organizational agility to achieve sustainable business performance, particularly among SMEs in Indonesia. The study's limitation lies in its reliance on secondary data, suggesting that future research should involve field studies for model validation.
ENTREPRENEURSHIP STRATEGY BASED ON CREATIVITY AND PRODUCT INNOVATION: AN EMPIRICAL STUDY ON THE SUSTAINABILITY OF BANYUWANGI TRADITIONAL BATIK MSMES Nuraini, Viky; Hermawan, Haris; Rahayu, Jekti
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13897

Abstract

Banyuwangi Batik as a cultural heritage faces the challenge of global competition, where creativity, product innovation, and entrepreneurial competence are the determinants of the sustainability of MSMEs. However, previous research has not comprehensively integrated these three factors in the context of traditional batik artisans. This study aims to analyze the influence of creativity, product innovation, and entrepreneurial competence on the success of Banyuwangi batik MSMEs, using explanatory research methods and a saturated sample of 46 respondents. Data were collected through questionnaires and analyzed using instrument tests, classical assumptions, multiple linear regression, and coefficient of determination (R²). The results showed that the three variables had a positive and significant effect (p < 0.05) with a contribution of 70% to business success, while 30% were influenced by external factors. The novelty of the research lies in an integrative approach in the context of traditional batik that combines aspects of design creativity with innovations based on local wisdom. These findings provide a theoretical contribution to culture-based and practical entrepreneurial literacy for MSME actors in developing competitive strategies.