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INDONESIA
Jurnal Pengabdian Masyarakat Nusantara
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767396     EISSN : 2775734X     DOI : https://doi.org/10.35870/jpmn
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Pengabdian Masyarakat Nusantara (JPMN), dengan ISSN 2775-734X (Online) dan 2776-7396 (Cetak) terbitan Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET). Jurnal Pengabdian Masyarakat Nusantara adalah jurnal dengan terbitan yang membahas praktik dan proses keterlibatan komunitas. Ini menyediakan forum bagi akademisi, praktisi, dan perwakilan komunitas untuk mengeksplorasi masalah dan merefleksikan praktik yang berkaitan dengan berbagai aktivitas yang terlibat. Jurnal ini adalah jurnal online peer-review yang didedikasikan untuk publikasi penelitian berkualitas tinggi yang berfokus pada penelitian dan implementasi. Publication schedule: February-July, August-January | more info Language: English (preferable), Indonesia APC: 200K IDR or $14 USD (submission, publishing) | more info Indexing: PKPIndex, EBSCO, Google Scholar | more info OAI address: http://journal.lembagakita.org/index.php/JPMN/oai
Arjuna Subject : Umum - Umum
Articles 261 Documents
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Transformasi UMKM Berdaya Saing Dan Berkelanjutan Ratna Darasih; Maria Ariesta Utha; Dita Oki Berliyanti; Ayu Wulandari; Prameswari Dinda Lisanti
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 2 (2026): Agustus 2026 - Januari 2027
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i2.7906

Abstract

The objective of this Community Service (PkM) activity is to assist PKK (Family Welfare Empowerment) members in understanding competitive advantage strategies. This enables them to identify specific business actions for future management and the necessary mitigation measures to succeed in a competitive environment. This initiative addresses the fact that the businesses managed by PKK members in Ginanjar Village, Ciambar District, are generally small-scale start-ups. These MSME (Micro, Small, and Medium Enterprise) operators face various challenges—such as issues regarding capital, production techniques, labor, and marketing—alongside a limited understanding of competitive advantage strategies. The activity took place in Ginanjar Village, Ciambar District, Sukabumi Regency, on Thursday, January 15, 2026, with 29 members of PKK participating as beneficiaries. Results from the training and mentoring sessions indicate a 75% to 90% increase in the beneficiaries' knowledge regarding MSME concepts, the importance of product differentiation and low-cost strategies, and effective customer service—including handling complaints. Through this PkM program, it is hoped that MSME operators will recognize the significance and role of competitive advantage strategies, thereby transforming their ventures into resilient and reliable businesses capable of improving their families' economic well-being.

Page 27 of 27 | Total Record : 261

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