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Journal of Vision and Ideas (VISA)

visa
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Published by Institut Agama Islam Nasional Laa Roiba Bogor

ISSN : 28092643 EISSN : 28092058 DOI : 10.47467/visa

Core Subject : Religion, Economy, Humanities, Science, Education, Agriculture, Social,

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

VISA: Journal of Visions and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering research results, studies, thoughts, and ideas related to visions and solutions to various problems in the economic, social, educational, communication, science and environmental fields. VISA: Journal of Visions and Ideas is a peer-reviewed national journal published by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES), Ikatan Ahli Ekonomi Islam (IAEI), and Intelectual Association for Islamic Studies (IAFORIS).

Arjuna Subject : Umum - Umum

Articles 140 Documents

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Saluran Pemasaran Dalam Memasarkan Produk Asuransi Rendi Prayoga; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Marketing channels carry out the work of moving products from producers (insurance companies) to consumers/customers. It can overcome the time, place, and ownership gaps that separate products and services from those who need and want them. In practice, this marketing channel must also have product marketing channel management in accordance with OJK regulations. As well as any conflicts that occur in the marketing channel in marketing insurance products. Therefore, the purpose of this article is to provide an explanation of the marketing channels in detail in marketing insurance products to the general public.

Strategi Komunikasi Pemasaran PT. Allianz Life Indonesia Dalam Pengambilan Keputusan Nasabah Adisty Adisty; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

This article contains the correspondence system of PT. Allianz Life Indonesia in the client's independent direction focuses on the means of creating an appropriate exchange, specifically distinguishing interest groups, selecting correspondence targets, planning messages, deciding on media, selecting message beginnings, gathering input, selecting complete progress rules, selecting mixed progress, and choose an ad mix strategy. The exploration strategy is a subjective story strategy using information checking methods such as Interactive Matthew B. Miles and A. Michael Huberman. Due to exploration, the depiction shows that the correspondence technique displays PT. Allianz focuses on 2-way correspondence for clients to sell their goods so that they can provide effects, beliefs and activities that are taken as direct input. good use.

Penerapan Komunikasi Pemasaran terhadap Keputusan Pembelian Konsumen Rima Rizki Syahputri; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

In the field of marketing, globalization has had a significant impact. Where the market potential is growing, but there is a drawback, namely the increasingly fierce and difficult competition. As a result, marketing in this era of globalization requires more than just producing product improvements, setting lower rates, and distributing goods continuously. Companies, on the other hand, need good marketing communications to promote their products, strengthen their brand image, and generate purchasing decisions. The purpose of this study is to see how the communication mix affects customer purchasing decisions. Advertising, personal selling, sales promotion, direct marketing, and public relations are the five main aspects that make up the marketing communications mix. Where these five parts come together to fulfill the purpose of marketing communication, namely improving product image, which leads to product purchase. Keywords: Marketing, Marketing Communication, Purchasing

Strategi Pemasaran Produk Fulprotek PT Asuransi Takaful Keluarga dan Bank Muamalat Indonesia Putri Ayuni; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals. Keywords: Marketing. Economy, Fullprotect

Pengaruh Strategi Pemasaran Asuransi Mikro terhadap Kesejahteraan UMKM di Indonesia Muhammad Andre Alkahfi; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

The purpose of this research is to explain a phenomena that happened in the Indonesian microinsurance business. Using the case study technique, we observed that microinsurance is still difficult to develop based on the overall population of Indonesians. If the main idea of micro insurance is applied, micro insurance products are still widely available in big cities but have yet to reach low-income individuals or UMKM. A breakthrough is necessary to produce microinsurance. This microinsurance business must be developed through a network of local communities, which are usually located in the lower middle class, or UMKM. Aside from that, marketers must have a set of tools at their disposal, such as a suitable ICT-based market (community) database. As a result, any microinsurance business formed must be targeted to the demands of the Indonesian government, such as microinsurance for agricultural, livestock, and fisherman, particularly in rural regions. Meanwhile, the most enticing micro insurance enterprises for metropolitan regions are personal accidents, property, and motor and vehicles. Keywords: Micro, UMKM, Insurance, Marketing.

Potensi Teknologi dan Media Sosial Dalam Meningkatkan Pemasaran Produk Asuransi Syariah Dita Ayu Susmita; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

As the largest Muslim country, the country occupied by 236,53 The population is Muslim, if this is used and used as an opportunity for sharia insurance to develop rapidly in this country. Indonesia should have the potential to become the largest Muslim country where most of the Muslim population uses sharia products, especially sharia insurance. In fact, the current fact is that not many Indonesian Muslims use banking and non-banking products on the basis of sharia principles. AAJI's data report, if users of insurance products in Indonesia still reach 7.5%, and only 5% of them are users of sharia insurance. The lack of awareness of knowledge and the lack of strong exposure to sharia insurance products are indicators of the reason why there is still a small level of customer participation using sharia insurance. This reason is further strengthened when viewed from the literacy rate for sharia insurance in Indonesia which has only reached a nominal figure of 19,4%. For this reason, considering the widespread use of social media in Indonesia, which is dominated by the current millennial and generation Z, the marketing strategy of sharia insurance is now starting to move by utilizing the digitalization of marketing media. This study is intended to find out the potential influence of technology and social media in helping to increase sales of sharia insurance products in terms of marketing aspects. Observational analysis of previous research and of sharia insurance companies that carried out this marketing strategy, obtained the findings that social media marketing and the compliance of several insurance products that apply sharia principles in it, are significantly able to increase people's purchasing power or contribute significantly. Indirectly persuade social media users to determine their decision to buy sharia insurance products. Key words : Sharia insurance marketing, Social media, Technology.

Pengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi Dea Putri Amanda; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

The purpose of this study was to determine the effect of brand image or brand image and advertising on insurance policy purchasing decisions made by insurance consumers. The results of the study state that the first is the influence of brand image or brand image factors on the purchase choice of insurance policy customers. second, that there is no effect of advertising on the choice to purchase an insurance policy. third, that there is a positive influence between brand image and the negative impact of advertising on insurance policy purchasing decisions.

Strategi Pemasaran Produk Asuransi Syariah di PT Prudential Life Assurance Cabang Kota Medan Febby Ayu Syahputri Gurning; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.

Komunikasi Dalam Bisnis Rifandi Syahputra; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

In a business, communication is one of the important factors in the success of business achievement. The purpose of this study was to find out how to analyze communication well. This research method uses qualitative research methods, namely research that emphasizes understanding the problem through disclosure of facts obtained through interview and observation data. The result of this research is an understanding of how to communicate well. The conclusion obtained through this analysis is the process of exchanging messages or information to achievethe effectiveness and efficiency of work products in organizational structures and systems. Inbusiness communication activities, messages should not only be informative, but must also bepersuasive, so that other parties are willing to accept an understanding or belief or perform anactor activity. Keywords: communicationa nalysis, business,how to communicate

Strategi Pemasaran Asuransi Syariah di Indonesia Muhammad Al Fazri; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Sharia insurance, also known as takaful, at-ta'min, or tadhamun, is an effort to help and protect each other between participants whose operational and legal principles are based on Islamic law. Without intending to precede destiny, insurance can be intended as a preparation effort to deal with possible risks. Sharia insurance itself has the potential to grow along with the increase in the Islamic financial market in Indonesia. The purpose of this paper is to find out how sharia insurance marketing strategies and tactics are to be easily accepted by the community. This study uses a literature review or library research with a descriptive approach which is part of the qualitative. Keywords: Sharia Insurance, Marketing strategy, Marketing tactics.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Dedi Junaedi

Contact Email
dedijunaedi@laaroiba.ac.id

Phone
+628118114379

Journal Mail Official
visa@laaroiba.ac.id

Editorial Address
LPPM IAI Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 HP 08118114379 Email: visa@laaroiba.ac.id WEB http://journal.laaroiba.ac.id/index.php/visa

Location
Kab. bogor,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dedi Junaedi

Contact Email dedijunaedi@laaroiba.ac.id

Phone +628118114379

Journal Mail Official visa@laaroiba.ac.id

Editorial Address LPPM IAI Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 HP 08118114379 Email: visa@laaroiba.ac.id WEB http://journal.laaroiba.ac.id/index.php/visa

Location Kab. bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dedi Junaedi

Contact Email
dedijunaedi@laaroiba.ac.id

Phone
+628118114379

Journal Mail Official
visa@laaroiba.ac.id

Editorial Address
LPPM IAI Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 HP 08118114379 Email: visa@laaroiba.ac.id WEB http://journal.laaroiba.ac.id/index.php/visa

Location
Kab. bogor,

Jawa barat

INDONESIA