Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA ]]>
<![CDATA[Nuraisyah Vilda Agustin Detuage]]>;
<![CDATA[Henny Welsa]]>;
<![CDATA[Ambar Lukitaningsih]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2728
<![CDATA[This research was conducted in Yogyakarta, this research aims to analyze the influence of brand ambassadors, brand imagewith customer trust as an intervening factor in the purchase decision of skintific users in Yogyakarta. This study is a quantitative study. The population in this study were young people in Yogyakarta, the sample used was 130 respondents with a purposive sampling technique. The criteria for respondents in sampling were consumers who had purchased Skintific, were domiciled in the city of Yogyakarta and were 17 years old and over. The data collection technique in this study used a questionnaire. The data analysis technique used the Classical Assumption Test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T test, F test, coefficient of determination test and Sobel test. The results of this study indicate that Brand Ambassador has a significant negative effect on the Purchase Decision of skintific products. Brand Ambassador has a positive effect on Customer Trust of Skintific products. Brand Image has a positive effect on Customer Trust of skintific products. Customer Trust has a significant negative effect on Purchase Decision of skintific products. Brand Image has a significant negative effect on Purchase Decision of skintific products.]]>
<![CDATA[THE EFFECT OF WORKLOAD AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE OF PT JASAMARGA KUALANAMU – TEBING TINGGI ROUTE ]]>
<![CDATA[Putri Agustini Lubis]]>;
<![CDATA[Rahmah Aina Az Zahra]]>;
<![CDATA[Eka Mayastika Sinaga]]>;
<![CDATA[Willy Cahyadi]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2730
<![CDATA[This study aims to determine how the workload and work motivation affect the performance of employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi both partially and simultaneously. The approach of this study is associative. The population is all employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi and the sample is 35 employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study uses SPSS (Statistical Package for the Social Sciences) software version 29.00. Partially there is a positive and significant effect between workload on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Partially there is a positive and significant effect between work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Simultaneously there is a positive and significant effect between workload and work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi.]]>
<![CDATA[THE INFLUENCE OF NUTRITION AWARENESS ON COW'S MILK CONSUMPTION IN INDONESIA ]]>
<![CDATA[Nadia Rilla Dzakiyya]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2739
<![CDATA[This study aims to determine the level of nutritional awareness among Indonesian people in consuming cow's milk. The method used in this study is quantitative analysis with Ordinary Least Square (OLS) data processing techniques. The type of data used is Time Series data, namely 2002 to 2022, in a period of approximately 20 years. This study uses data on average milk consumption as the dependent variable and data on per capita income, and average length of schooling as independent variables. The data used comes from the Central Statistics Agency (BPS), the Organisation for Economic Co-operation and Development (OECD), and the World Bank. The results of the analysis show that there is only 1 independent variable that significantly influences the average consumption of cow's milk, where the level of education plays an important role in shaping consumer behavior related to cow's milk. A higher level of education can increase nutritional awareness and public knowledge about the benefits of cow's milk.]]>
<![CDATA[ANALYSIS OF FACTORS INFLUENCING CAREER INTEREST AS A PUBLIC ACCOUNTANT (Study on Accounting Graduates Who Have Worked) ]]>
<![CDATA[Ni Made Ayu Wardani]]>;
<![CDATA[Damayanti]]>;
<![CDATA[Depita Anggraini]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2741
<![CDATA[This research aims to analyze the influence of Financial Rewards, Professional Training, Self-Motivation, and Gender on the career interest in becoming Public Accountants among Accounting Graduates who are already employed. The study utilized a random sampling method, involving 211 employed Accounting Graduates who responded to the research questionnaire. Data analysis was carried out using SPSS version 26 and employed multiple linear regression. Hypothesis testing was conducted using the T-test, F-test, and R-squared test. The findings indicate that Financial Rewards (X1), Professional Training (X2), Self-Motivation (X3), and Gender (X4) significantly affect the career interest in becoming Public Accountants among the participants. The results further reveal that these independent variables collectively explain 64.11% of the variance in career interest, while the remaining percentage is attributed to other factors not included in this study.]]>
<![CDATA[THE INFLUENCE OF CROSS-CULTURAL COMMUNICATION STRATEGY ON EMPLOYEE PERFORMANCE OF PT. MASS RAPID TRANSIT JAKARTA ]]>
<![CDATA[Saskita Anzelia Indrawati]]>;
<![CDATA[Catur Nugroho]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2742
<![CDATA[Cross-cultural communication that occurs in the company runs well, both between leaders and employees and between employees. The differences in language of expatriate leaders can be understood by employees, because leaders sometimes use English to communicate. According to interviews with administrative staff, language skills in cross-cultural communication carried out by Japanese expatriate leaders often become an obstacle for all existing employees, causing communication misunderstandings and ineffective employee performance. This research method is quantitative with a descriptive approach. The population in this study were 760 MRT employees. Based on the results of the calculation using the Solvin formula, the sample in this study was 88 people. Based on the results of the study, it can be concluded that there is a significant influence between cross-cultural communication strategies on employee performance at PT. Mass Rapid Transit Jakarta. Based on the Determination Coefficient Table (R2) shows the contribution of the influence of Cross-Cultural Communication Strategies on Employee Performance of 16.3%.]]>
<![CDATA[ANALYSIS OF FACTORS INFLUENCING BARISTA INTEREST IN OPERATING A MODERN COFFEE SHOP IN MEDAN CITY, MEDAN PROVINCE NORTH SUMATRA ]]>
<![CDATA[Ira Lisyani Tampubolon]]>;
<![CDATA[Syahbudin]]>;
<![CDATA[Endang Sari Simanullang]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2743
<![CDATA[A barista is someone who is professional in preparing and serving various types of coffee drinks. Baristas usually work in modern cafes or coffee shops and they have special skills in operating espresso machines and understanding various coffee making techniques. Many baristas are interested in opening their own coffee shop business. This interest is usually based on passion for coffee, creativity, experience, family environment, education and capital. The aim of this research is to examine the factors that influence baristas' interest in modern coffee entrepreneurship in Medan City, North Sumatra Province. The research results show that educational factors and family environment do not show a real influence on the interest of baristas in starting a modern coffee shop entrepreneurship, while experience, capital and creativity show a real influence on the interest of baristas in starting a modern coffee shop in Medan City.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF LOCATION, PRICE PERCEPTION, PRODUCT QUALITY AND PROMOTION OF THE PURCHASE DECISION (A STUDY ON PT. ADHI PERSADA PROPERTI) ]]>
<![CDATA[Hadha Derioktajaya]]>;
<![CDATA[Farida Indriani]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2744
<![CDATA[This study aims to analyze the influence of Place, Price Perception, Product Quality, and Promotion on the Purchasing Decision of apartment units in the Grand Dhika City Lifestyle Jatiwarna area, Bekasi City. The research was conducted on buyers who had purchased apartment units in the area, focusing on PT. Adhi Persada Properti as the developer. As of December 2023, there were 413 buyers, and the sample used consisted of 80 respondents. The method employed is a quantitative approach with a random sampling technique. The collected data was then analyzed to determine the relationship between these factors and consumer purchasing decisions. The results of this study indicate that the variables of Place, Price Perception, and Product Quality do not impact Purchasing Decisions, whereas the Promotion variable has a positive impact on Purchasing Decisions. Furthermore, the study reveals that the variables of Place, Price Perception, Product Quality, and Promotion collectively have a positive impact on Purchasing Decisions. The findings are expected to provide insights into the extent to which each factor influences consumer purchasing decisions in the property sector, particularly in the context of urban property development.]]>
<![CDATA[FOOD SAFETY IN THE PERSPECTIVE OF THE SUNNAH: A STUDY OF HADITH ON COVERING FOOD ]]>
<![CDATA[Muhammad Fikri Alhariez]]>;
<![CDATA[Irfan Yuhadi]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2745
<![CDATA[Food safety is a critical issue in maintaining public health linked with safe and clean food for preventing diseases. From a Sunnah perspective, the principles of food safety are not only viewed from a physical cleanliness standpoint but also from a spiritual perspective taught by the Prophet Muhammad (peace be upon him). This study aims to examine the relevance of the Sunnah teachings regarding the practice of covering food in the context of food safety. The study is conducted by a qualitative approach using a literature review method. This research analyses Hadiths that discuss the importance of covering food and its implications for preventing contamination and food poisoning. The hadiths come from authentic sources narrated by Sahih Muslims and Imam Hanbal, therefore, hold a very strong position in the Sunnah. The findings of this study indicate that covering food in the Sunnah serves not only as a practical measure to maintain cleanliness and prevent contamination by microorganisms but also carries a philosophical and spiritual dimension that teaches Muslims to be grateful and mindful of the blessings of food. The study also highlights the importance of integrating religious teachings with modern principles of food safety as part of efforts to prevent foodborne diseases.]]>
<![CDATA[THE ROLE OF KEMKOMDIGI IN ADDRESSING PIRATED VIDEO GAME DOWNLOAD SITES ]]>
<![CDATA[Nicholas Pratama Budi Eryono]]>;
<![CDATA[Andriyanto Adhi Nugroho]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2752
<![CDATA[Video game piracy through illegal download sites has become a serious issue that harms game developers and publishers, particularly concerning their copyright and economic rights. This research aims to analyze the role of the Ministry of Communication and Digital (Kemkomdigi) in addressing these sites, based on Law Number 28 of 2014 on Copyright and Law Number 11 of 2008 on Electronic Information and Transactions (ITE). The research method employed is normative legal research with a statutory and regulatory analysis approach. The results of the study indicate that Kemkomdigi plays a role in blocking access to piracy sites after receiving recommendations and reports from the Ministry of Law and Human Rights. However, challenges such as bureaucratic chains, lack of inter-agency coordination, and low public awareness continue to hinder the effectiveness of handling Illegal Video Game Download Sites. Kemkomdigi has developed the Content Moderation Compliance System (SAMAN) to enhance detection and blocking of illegal content. Long-term solutions to tackle piracy include public education, strengthening inter-agency cooperation, and advancing blocking technologies to create a digital environment free from piracy.]]>
<![CDATA[THE URGENCY OF VIRALITY FOR THE DEVELOPMENT OF GEN Z PERSONAL BRANDING ON TIKTOK SOCIAL MEDIA GAME CONTENT IN INDONESIA ]]>
<![CDATA[Mochamad Afi Adani]]>;
<![CDATA[Catur Nugroho]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v5i2.2754
<![CDATA[This research is based on the virality phenomenon on TikTok social media, especially on game content that occurs in Indonesia, viral content on TikTok social media feels that it can increase user personal branding. The purpose of this study is to find out the tendency of netizen responses to this phenomenon. This study uses a descriptive qualitative research method with data collection using a questionnaire distribution method distributed through social media networks and digital media. interviews, observations, and documentation. This study uses the Likert scale concept, namely a scale that is formed by providing two forms of statements, namely positive and negative, which aim to measure attitudes towards certain objects (Corbetta, 2003; Neuman, 2014) in (Martono, 2023). The classification of distribution in this study is that the distribution is only focused on Gen Z netizens who were born from 1997 to 2012. Based on the results of the study (1) It is known that the response related to the virality variable has a positive response in all points of the instrument that have been given, although there are some who disagree with the related questions. (2) It is known from the results of the TikTok social media variable that it is known to have a positive response in several points of the instrument that have been given, but there are some who disagree with the related questions. (3) It is also known that the response from respondents regarding the personal branding instrument has a positive sentiment, especially when associated with the TikTok social media instrument.]]>
