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Ahmad Sandi
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INDONESIA
Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Published by Sekolah Tinggi Keguruan dan Ilmu Pendidikan Bima
ISSN : 26853132     EISSN : 26146002     DOI : https://doi.org/10.33627/pk.v2i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
Jurnal Pendidikan dan EKonomi (PenKoMi) merupakan Jurnal Program Studi Pendidikan Ekonomi STKIP Bima. Jurnal PenKoMi memuat artikel hasil penelitian dan hasil pemikiran di bidang pendidikan dan ekonomi, berisikan laporan hasil penelitian, hasil gagasan konseptual, dan critical review di bidang pendidikan dan ekonomi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 228 Documents
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PERAN STRATEGI 4P DALAM MENINGKATKAN BRAND AWARENESS DAN LOYALITAS PELANGGAN DI ERA DIGITAL Rahmayanti, Vera; Nurhikmah, Nurhikmah; Fitri, Nur Aulia; Sabbar, Sabbar Dahham; Farida, Ida
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2995

Abstract

The present journal aims to describe the role of marketing strategies, namely the marketing mix (also known as 4P: Product, Price, Promotion, Place) in increasing brand awareness and customer loyalty, especially in the growing digital era. This research is a library research study, namely by collecting and analyzing various written data from relevant sources. The digital revolution has profoundly altered the way we live, ushering in novel opportunities and challenges that have never before been experienced, including in the business paradigm, as evidenced by the intensifying competition between companies. These changes necessitate that companies perpetually innovate and update their marketing strategies. The 4P strategy (product, price, place, promotion) plays a pivotal role in increasing brand awareness and customer loyalty in the digital era. In the contemporary business landscape, enterprises are compelled to adopt an innovative approach to their online products, pricing strategies, distribution networks, and promotional initiatives to achieve a broader market reach. By leveraging digital technologies, companies can cultivate deeper customer relationships, enhance brand visibility, and personalize experiences, thereby fortifying customer loyalty and ensuring long-term success. However, this endeavor is not without its challenges, as enterprises must navigate a landscape characterized by diverse consumer preferences, rapid technological advancements, and intense competition. Consequently, companies must embrace continuous innovation and adaptation of marketing strategies to maintain relevance in the continually evolving digital market.
PETA JALAN INDUSTRI HALAL DI INDONESIA Sandi, Ahmad; Asriyana, Asriyana; Budiman, Burhanuddin
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2997

Abstract

The purpose of this article is to find out the road map for the halal industry in Indonesia. The research method used is library research, by examining written sources such as scientific journals, reference books, literature, encyclopedias, scientific essays, scientific works and other sources either in written form or in digital format that are relevant and related to the object being studied. researched using secondary data sources. The road map for the halal industry in Indonesia is moving with increasing awareness that Muslims as the largest population in Indonesia require halal products as an obligation to consume or use. The 2018 Halal Economy and Strategy Roadmap states that Indonesia's total consumption of halal goods and services in 2017 was around US$ 218.8 billion. This number is estimated to continue to grow by an average of 5.3 percent and reach US$ 330.5 billion in 2025. Bank Indonesia, for example, has issued a blueprint for the development of sharia economics and finance in 2017 which has a vision of supporting the realization of Indonesia as the center of the world's sharia economy and finance.
PROYEKSI 5 TAHUN RETRIBUSI DAN PAJAK DAERAH KOTA MATARAM TERHADAP PENDAPATAN ASLI DAERAH Rusdi, Rusdi; Setiawati, Elvina
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3003

Abstract

This research aims to determine and analyze the effect of Market Service Retribution, Roadside Parking Retribution, Garbage/Cleanliness Retribution, and Restaurant Tax on Local Original Income in Mataram City for the 2019-2023 Period. This study is an associative study with a quantitative approach. The population of this study is all data on the realization of Local Original Income, especially Market Service Retribution, Roadside Parking Retribution, Garbage/Cleanliness Retribution, and Restaurant Tax in Mataram City. The sample was taken using saturated sampling or making the entire population a research sample, namely 60 months (2019-2023). The data source uses secondary data. The data was analyzed using IBM SPSS 24 with multiple linear regression analysis tests. The test results show that partially the Market Service Retribution, Roadside Parking Retribution, Garbage/Cleanliness Retribution, and Restaurant Tax have no effect on the Local Original Income of Mataram City in 2019-2023. The results of this study also show that the independent variable is able to influence the dependent variable by 23.3%, while the remaining 76.7% of PAD is influenced by other variables outside this study.
PENGARUH PAJAK DAN UKURAN PERUSAHAAN TERHADAP TRANSFER PRICING Yudiman, Atika Tri; Muslimah, Lili; Asma, Nur
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3008

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana variabel pajak dan ukuran perusahaan mempengaruhi transfer pricing pada perusahaan sektor Energy yang terdaftar di bursa efek indonesia. Metode penelitian yang dilakukan adalah metode penelitian kuantitatif dengan data sekunder yang diperoleh secara tidak langsung dengan mengumpulkan laporan keuangan serta annual report dari perusahaan Energy tahun 2018-2022 yang dipublikasikan dalam situs BEI atau web resmi masing-masing perusahaan. Dalam penelitian ini, untuk memperoleh sampel diperlukan kriteria khusus maka menggunakan metode purposive sampling. Penelitian ini memiliki populasi sebanyak 84 perusahaan dan memperoleh 11 sampel perusahaan dan hasil observasi mencakup 55 data laporan keuangan selama lima tahun dalam periode tahun 2018-2022. Analisis pengujian yang digunakan dalam penelitian ini adalah menggunakan perangkat lunak EViews 13. Penelitian ini memperoleh hasil yaitu secara parsial, pajak tidak berpengaruh terhadap transfer pricing berpengaruh terhadap transfer pricing, ukuran perusahaan berpengaruh terhadap transfer pricing, dan secara simultan pajak dan ukuran perusahaan berpengaruh terhadap transfer pricing.
PENGARUH KEPEMILIKAN KONSENTRASI, KUALITAS CORPORATE GOVERNANCE DAN OTHER COMPREHENSIVE INCOME TERHADAP TAX AVOIDANCE DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI Hendrianto, Samino; Dara, Nursimah; Masturo, Masturo
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3029

Abstract

ABSTRAK Tujuan dari penelitian ini untuk mengetahui Pengaruh Kepemilikan Konsentrasi, Kualitas Corporate Governance, dan Other Comprehensive Income terhadap Tax Avoidance dengan Profitabilitas Sebagai variabel Moderasi pada perusahaan consumer non-cyclical yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Populasi penelitian ini meliputi seluruh perusahaan consumer non-cyclical yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Teknik pengambilan sampel menggunakan teknik purposive sampling. Berdasarkan kriteria yang telah ditetapkan diperoleh 26 perusahaan. Jenis data yang digunakan adalah data sekunder yang diperoleh dari situs Bursa Efek Indonesia. Metode analisis yang digunakan adalah analisis regresi data panel. Hasil penelitian secara parsial menunjukan bahwa kelpelmilikan konsnelntrsi tidak belrpelngaruh telrhadap tax avoidance, kualitas corporatel govelrnancel belrpelngaruh nelgatif telrhadap tax avoidance, othelr comprelhelnsivel incomel belrpelngaruh positif telrhadap tax avoidancel. profitabilitas tidak mampu melmodelrasi pelngaruh kelpelmilikan konselntrasi telrhadap tax avoidance, profitabilitas mampu melmodelrasi kualitas corporatel govelrnancel telrhadap tax avoidance, profitabilitas tidak mampu melmodelrasi othelr comprelhelnsivel incomel telrhadap tax avoidancel.
PRINSIP ETIKA BISNIS DALAM MENGELOLA PRIVASI DAN KEAMANAN DATA PENGGUNANPADA SHOPEE Febriayu, Lelita; Sari, Sri Indah Ayu Permata; Pujiastuti, Wulandari; Hayati, Fitri
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3043

Abstract

Privacy and security of user data is a crucial issue in the digital era, especially for e-commerce platforms such as Shopee. This journal aims to discuss ethical principles business that Shopee implements in managing user data, the challenges it faces in maintaining customer trust, as well as the strategies used to protect it personal information. With a qualitative approach, this research identifies steps strategic steps taken by Shopee to protect user data and ensure transparency. This research also provides recommendations for other companies in adopt similar ethical practices, thereby increasing trust and loyalty user. Research by Asviara et al. (2024) shows that the implementation of business ethics in managing user data has become a critical factor that determines success e-commerce platform in the digital era. In the context of Shopee, integration between standards international security with local practices has created a data protection system comprehensive. This not only increases user confidence but also providing a competitive advantage for the platform in the e-commerce competition getting tighter.
Implementasi Nilai-Nilai Etos Kerja Berdasarkan Al-Qur'an pada Generasi Z dalam Era Industri 5.0. Fajriany S, Imaniar Nur; Abubakar, Achmad; Sohrah, Sohrah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3117

Abstract

This study aims to identify the concept of work ethic in the Qur'an that is relevant to be applied in the Industry 5.0 era, which is marked by technological advances and changes in the paradigm of the world of work. Work ethic according to the Qur'an reflects the Islamic view of the importance of work as a form of worship to Allah SWT. This study uses a library research method, with data collection stages that include searching for references to analyzing related sources. Data sources were obtained through a literature review of books, journals, the internet, and other media. The results of the study show that work ethic in the Qur'an is reflected in the Word of Allah SWT, which teaches that every Muslim must have a work ethic in accordance with the instructions of the Qur'an, so that they can become professional, reliable individuals and provide benefits to society. This study provides a deeper understanding of the application of work ethic values ​​in the Qur'an to face challenges and changes in the modern world of work.
PENERAPAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO, KECIL DAN MENENGAH (SAK-EMKM) PADA PENYUSUNAN LAPORAN KEUANGAN CAFE BEANS & BITES Theresia, Theresia; Franita, Riska; Taufiq, Maf’ul
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3131

Abstract

The research wants to evaluate the process of implementing SAK-EMKM, the obstacles faced, and the impact on financial management. The research uses qualitative descriptive methods through observation, interviews and documentation. The research results show that financial reports before implementing SAK-EMKM only recorded simple income and expenses, without separating assets, liabilities or profit and loss. After implementing SAK-EMKM, financial reports have become more transparent with a structure that includes financial position reports, profit and loss reports and notes to financial reports. The main obstacles faced include a lack of understanding and skills in accounting. With the existence of SAK EMKM financial management of Cafe Beans & Bites. This research also emphasizes the importance of SAK-EMKM in supporting the development of MSMEs in Indonesia.

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