cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angky Febriansyah
Contact Email
angky@email.unikom.ac.id
Phone
-
Journal Mail Official
feb@email.unikom.ac.id
Editorial Address
Address : Jalan Dipatiukur No. 112-116, Coblong, Lebakgede, Bandung, Jawa Barat, 40132 Email : feb@email.unikom.ac.id
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Economics, Management, Business And Accounting (JEMBA)
Published by Universitas Komputer Indonesia
ISSN : -     EISSN : 27978486     DOI : https://doi.org/10.34010/jemba.v1i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
JEMBA (Journal of Economics, Management, Business and Accounting) merupakan jurnal yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia secara periodik dua kali dalam satu tahun (Juni dan Desember). JEMBA mempublikasikan tulisan-tulisan dalam bidang ekonomi, manajemen, bisnis, dan akuntansi. Topik JEMBA (Journal of Economics, Management, Business and Accounting) berkaitan dengan aspek sebagai berikut : Ilmu Manajemen -Pemasaran -Manajemen keuangan -Manajemen Sumber Daya Manusia -Bisnis internasional -Kewirausahaan Ekonomi -Ekonomi Moneter, Keuangan dan Perbankan -Ekonomi internasional -Ekonomi Publik -Pertumbuhan ekonomi -Perekonomian Daerah Ilmu Akuntansi -Perpajakan dan Akuntansi Sektor Publik -Sistem informasi akuntansi -Audit -Akuntansi Keuangan -Manajemen akunting -Akuntansi perilaku Penentuan artikel yang dimuat dalam JEMBA melalui proses Double blind-review oleh editor dan reviewer JEMBA dengan mempertimbangkan antara lain: relevansi dan kontribusi artikel terhadap pengembangan profesi dan praktik akuntansi serta terpenuhinya persyaratan baku publikasi jurnal. Editor dan Reviewer memberikan masukan yang konstruktif dan hasil evaluasi kepada penulis artikel.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 100 Documents
 6   7   8   9   10 
Mediasi Komitmen dalam Leadership dan Digital Entrepreneurial Intention yang Berpengaruh Terhadap Keberlanjutan Bisnis dan Keunggulan Kompetitif  UMKM Ari Wibowo, Ristiaji; Wardoyo, Dewi Trie Wijayati; Puspitawati, Lilis
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.16088

Abstract

This study aims to analyze the influence of Entrepreneurial Leadership and Digital Entrepreneurial Intention on business sustainability in Small Medium Enterprises, and to evaluate their impact on competitive advantage with organizational commitment as a mediating variable. This conceptual approach is based on a literature review of various relevant empirical and theoretical studies. The results of the study indicate that entrepreneurial leadership and digital entrepreneurial intention contribute significantly to business sustainability through increased innovation, adaptability, and long-term orientation. In addition, organizational commitment is proven to strengthen the relationship between independent variables and business sustainability. Effective business sustainability then has a positive effect on achieving a company's competitive advantage. These findings emphasize the importance of synergy between leadership, digital innovation, and internal commitment as a strategic foundation in building a resilient and highly competitive service business in the digital era
Optimalisasi Teknologi Digital dalam Meningkatkan Agility, Tata Kelola di Era Transformasi Digital Astuti, Wati Aris; Siti Kurnia Rahayu; Ony Widilestariningtyas; Sendi Azahra Angelina
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.16807

Abstract

In today’s rapidly evolving digital era, organizations must remain responsive to shifting market dynamics and advances in technology. This study examines how digital technology and organizational agility influence corporate governance. Using a quantitative approach, data were gathered through a survey distributed to respondents involved in managing information technology. The data collected were analyzed using simple regression to evaluate the relationships among the variables. The findings reveal that digital technology positively contributes to strengthening governance structures, improving operational efficiency, and supporting data-driven decision-making. Agility is also shown to play a crucial role in fostering governance that is more adaptive and flexible in responding to change. Together, these two factors reinforce one another and support strategic technology management within a dynamic business environment. Overall, the results enrich the literature on governance and provide practical insights for organizations undergoing digital transformation to become more adaptive, accountable, and sustainable.
Pengembangan API Berbasis JSON pada Sistem Koperasi Berbasis Web Sutisnawati, Yayah; Mari Maryati; Angga Setiyadi
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.17750

Abstract

This study aims to utilize JSON as a medium for data synchronization technology in a web-based cooperative system through the integration of API development and support for membership module management. The research consists of seven stages, namely: Problem Formulation, Literature Review, Data Requirement Analysis, Script Analysis of the Existing Membership System, JSON Implementation in the Membership Module, Data Synchronization Testing with Other Applications, and Conclusion. Based on the implementation and testing results, it can be concluded that to address the challenges in developing new systems for centralized web-based cooperative savings and loan systems, an integration architecture based on APIs was developed. By using a file named index_api.php as an intermediary, member information can be accessed by other applications without direct connection to the main database. The data exchange technology utilizes the JSON (JavaScript Object Notation) format due to its lightweight nature, readability, and compatibility across various platforms. This approach provides an effective solution as it enables the development of additional applications in a more flexible, secure, and structured manner without disrupting the existing core system. The integration through APIs and JSON technology opens up opportunities for broader, more efficient, and sustainable cooperative system development in the future
Pengaruh Duta Merek Tiara Andini terhadap Pembelian Impulsif melalui Kepercayaan Merek pada Produk Garnier Zulfikar, Rizki; Sahrul Aditya Rahman
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18226

Abstract

This research investigates how brand ambassadors influence impulse buying behavior by way of brand trust among Garnier consumers on TikTok Shop. As a rapidly expanding social commerce platform, TikTok Shop has distinctive features—such as real-time engagement and algorithm-driven content personalization—that encourage spontaneous purchasing decisions. The study employs a quantitative approach using a descriptive-verificative research design. Primary data were gathered from 100 respondents who had previously purchased Garnier products via TikTok Shop, while secondary data were sourced from relevant academic publications. Data analysis was conducted using SEM-PLS to examine both direct and mediating effects among the research variables. The findings reveal that brand ambassadors have a significant effect on brand trust but do not exert a direct influence on impulse buying. Conversely, brand trust significantly affects impulse buying behavior and serves as a mediating variable in the relationship between brand ambassadors and impulsive purchasing. The originality of this study is reflected in its emphasis on the TikTok Shop environment and the involvement of digital-native brand ambassadors in shaping consumers’ impulsive buying tendencies
Strategi Human Resource dalam Pengembangan Kompetensi Digital dan Teknologi Prediktif pada Tenaga Kerja Divisi Produksi Sektor MRO di Kota Bandung Budiarti, Isniar
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18372

Abstract

The rapid development of digital transformation in the Maintenance, Repair, and Overhaul (MRO) sector requires human resource (HR) strategies that are adaptive to technological advancements. This study aims to analyze HR strategies in developing digital competencies and the readiness to adopt predictive technologies among production employees in the MRO sector in Bandung. A descriptive quantitative method was employed through questionnaires, observations, and documentation. The findings indicate that employees’ digital competencies fall into a good category, supporting their readiness for digital transformation. However, the implementation of predictive technology remains limited and has not yet been optimized to support real-time machine performance prediction. HR strategies implemented include technical training on digital tools, the use of maintenance software, and internal digital literacy programs. Furthermore, predictive technology development focuses on needs-based training in machine learning and data analysis. These findings highlight the strategic role of HR in strengthening workforce competencies and accelerating digital transformation in the MRO production sector
Analisis Karakteristik Pelanggan, Reputasi Perusahaan, dan CRM Terhadap Kreasi Nilai Pelanggan (Survei pada Bank Digital di Jawa Barat) Supriyadi, Tatang; Muhammad Iffan; Arjuna Rizaldi; Andina Dwijayanti; Panji Pramuditha
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18373

Abstract

The purpose of this research is to examine: (1) the description of customer characteristics, corporate reputation, and Customer Relationship Management (CRM) in relation to customer value creation among digital bank clients in West Java; (2) the magnitude of the effects of these variables on customer value creation; (3) the direct impact of customer characteristics on customer value creation; (4) the direct impact of corporate reputation on customer value creation; and (5) the direct impact of CRM on customer value creation. A quantitative research design was applied using an explanatory survey method to identify and test causal relationships between the study variables. The variables under investigation consist of customer characteristics, corporate reputation, CRM, and customer value creation, based on a sample of 123 respondents from digital banking users. The empirical results reveal that customer characteristics significantly affect customer value creation with an influence of 22.69%. Corporate reputation demonstrates the highest total contribution of 42.06% to customer value creation, while CRM shows a 12.28% effect. Overall, the findings highlight that corporate reputation is the most influential factor in strengthening customer value creation in digital banking, complemented by effective relationship management and supportive customer attributes
Keterkaitan Diklat, Budaya Organisasi, dan  Integritas Terhadap Kinerja Pegawai dengan Kompetensi Sebagai Variabel Mediasi (Studi Kasus Pada Badan Nasional Penanggulangan Terorisme) Ramdani Rakasiwi, Gama; Bandawaty, Euis; Sunaryo; Waskito, Meindro
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18467

Abstract

This study examines both the direct and mediated effects of education and training, organizational culture, and integrity on employee performance, with competence positioned as an intervening variable at the National Counterterrorism Agency. A quantitative research design was employed, involving 130 employees as research respondents. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the support of SmartPLS version 4. The findings indicate that education and training, integrity, and competence have a positive and statistically significant direct effect on employee performance, whereas organizational culture does not demonstrate a significant direct influence. In addition, education and training, organizational culture, and integrity were found to significantly and positively affect employee competence. The mediation analysis further reveals that these three variables indirectly influence employee performance through competence. Competence fully mediates the relationship between education and training as well as integrity on employee performance, while partially mediating the relationship between organizational culture and employee performance.Overall, the results highlight that strengthening employee competence plays a critical role in enhancing the effectiveness of education and training, organizational culture, and integrity in improving employee performance within the National Counterterrorism Agency.
Pengaruh Inflasi dan Suku Bunga Terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Indeks Lq45 Bursa Efek Indonesia Periode 2020-2024 Risma Ariyani; Kosasih; Suhono; Megawati, Liya
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18468

Abstract

The capital market plays a strategic role in the economy as a medium for long-term fund mobilization and an investment alternative. Changes in macroeconomic conditions, particularly inflation and interest rates as monetary policy instruments, may affect stock market performance, including the banking sector. This study aims to analyze the effect of inflation and interest rates on the stock prices of banking companies included in the LQ45 index during the 2020-2024 period. A quantitative approach using descriptive analysis and multiple linear regression was employed. The data were obtained from banking companies consistently listed in the LQ45 index. The results indicate that inflation does not have a significant partial effect on banking stock prices, while interest rates have a significant negative effect. However, inflation and interest rates simultaneously have a significant influence on banking stock prices. These findings suggest that macroeconomic factors collectively play an important role in determining banking stock performance and should be considered in investment decision-making
Pengaruh Literasi Keuangan Dan Pendapatan Terhadap Pengelolaan Keuangan Generasi Z (Studi Kasus Pada Mahasiswa Universitas Komputer Indonesia yang Tercatat di INBISKOM Periode 2024-2025) Ratna Komala, Adeh; Febriani Supriadi, Ayuni
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18484

Abstract

Good financial management is an important skill in supporting individual well-being and economic sustainability. In this context, Generation Z, as a group growing up in the digital era, has a strategic role and faces various challenges in managing finances wisely. This study aims to empirically test the influence of Financial Literacy and Income on the Financial Management of Generation Z, specifically students of the Indonesian Computer University registered with INBISKOM for the 2024-2025 period. The research method used is descriptive and verification analysis with a quantitative approach. The study population was UNIKOM students registered with INBISKOM, while the sampling technique used random sampling to obtain 126 respondents. Primary data was collected through questionnaires, then analyzed using multiple linear regression with the help of SPSS 27.0 for Windows software. The results show that financial literacy and income have a significant effect on the financial management of Generation Z.
Pengaruh Mega Influencers dan Media Sosial Marketing Terhadap Keputusan Pembelian dan Kesadaran Merek Sebagai Variabel Mediasi (Studi Kasus Pengikut Scarlett Whitening di Tiktok Shop) Santy, Raeni Dwi; Aulia, Vinka; Adhim, Mohammad Fauzil
JEMBA Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v5i2.18778

Abstract

This study aims to examine the influence of mega influencers and social media marketing on purchase decisions, with brand awareness serving as a mediating variable. A quantitative survey was conducted on 100 followers of the Scarlett Whitening TikTok account using purposive sampling and analyzed with PLS-SEM. The study results indicate that macro influencers and social media marketing have a positive and significant effect on brand awareness, and brand awareness significantly influences purchase decisions. Crucially, brand awareness successfully mediates the entire influence between the two independent variables and purchase decisions. These findings affirm the crucial role of influencer- and social media-based digital strategies in strengthening brand awareness and stimulating consumer purchases

Page 10 of 10 | Total Record : 100

 6   7   8   9   10 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol 5 No 2 (2025): Journal of Economics, Management, Business and Accounting Vol 5 No 1 (2025): Journal of Economics, Management, Business and Accounting Vol 4 No 2 (2024): Journal of Economics, Management, Business and Accounting Vol 4 No 1 (2024): Journal of Economics, Management, Business and Accounting Vol 3 No 2 (2023): Journal of Economics, Management, Business and Accounting Vol 3 No 1 (2023): Journal of Economics, Management, Business and Accounting Vol 2 No 2 (2022): Journal of Economics, Management, Business and Accounting Vol 2 No 1 (2022): Journal of Economics, Management, Business and Accounting Vol 1 No 2 (2021): Journal of Economics, Management, Business and Accounting Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting