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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 266 Documents
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The Infulence of Product Quality, Brand Image and Payment Methods on The Decision to Purchase Wardah Cosmetics at Yaraoutlett Shop Tresna, Doni; Sari, Dian Septiana
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.395

Abstract

This study aims to determine how much influence product quality, brand image and payment methods have on purchasing decisions at Yaraoutlett Stores located in Binjai City. The data analysis technique uses multiple linear regression, with the help of SPSS software version 26. The number of samples in this study were 79 respondents who were consumers of Wardah products at the Yaraoutlett Store. The test results on product quality have a positive and significant effect partially on purchasing decisions. The test results on brand image have a partially negative and significant effect on purchasing decisions. The test results on payment methods have a positive and partially significant effect on purchasing decisions. The test results simultaneously show that product quality, brand image and payment methods have a positive and significant effect simultaneously on purchasing decisions. The R2 test results amounted to 41% of purchasing decisions which can be explained by product quality, brand image and payment methods. While the remaining 59% is explained by other factors outside the research model. Thus, improving product quality, brand image and more innovative payment methods can be a driving factor in increasing consumer purchasing decisions for Wardah products at Yaraoutlett Stores.
The Role Of Brand Attachment And Brand Trust On Customer Retention With Brand Loyalty As An Intervening Variable On Bank Bjb Kc Medan Customers Intervening On Bank Bjb Kc Medan Customers Hanif, Sayed Muhammad; Mesrab, Mesrab
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.388

Abstract

This study aims to analyze the effect of brand attachment and brand trust on customer retention with brand loyalty as an intervening variable on customers of Bank BJB Medan Branch Office. The method used is a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM-PLS) analysis techniques on 154 respondents. The results of the study indicate that brand attachment and brand trust have a positive and significant effect on brand loyalty and customer retention. In addition, brand loyalty is proven to be able to mediate the effect of brand attachment and brand trust on customer retention. These findings reinforce the importance of building emotional attachment and customer trust in increasing brand loyalty and customer retention in the conventional banking sector. This study provides theoretical and practical contributions in designing sustainable customer relationship-based marketing strategies.
Leverage on Firm Value with Two Diversifying Profitability and Investment Opportunities Nurastuti, Preatmi; Rasyiddin, Ahmad; Rakhmat, Adrianna Syariefur
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.373

Abstract

This research contributes to scientific studies on the contribution of leverage structure to increasing firm value using mediation: profitability and Investment Opportunity Set. This is relevant considering 1. The importance of the leverage function for the company, 2. Profitability and investment opportunities as mediation in increasing firm value are ignored in previous studies. 3. This study also replicates leverage for value creation mediated by IOS, considering that leverage is important for the financial health of the company to grow in creating firm value. This study will help policy makers to have a greater focus on creating firm value. The research analysis was conducted using path analysis, Sobel test, which is used to test the hypothesis from quantitative data taken from manufacturing companies listed on the Indonesia Stock Exchange. This study shows that leverage cannot affect firm value. Profitability also cannot affect firm value. However, leverage can affect profitability or the ability to generate profits as the company's profit power. The company's profit power has the potential to open up investment opportunities and increase firm value.
Determination of Tourists' Choice in Determining Destinations in Garut Regency sopiah, sopiah; Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.406

Abstract

Garut Regency in West Java has an extraordinary tourism potential, with a variety of options such as beautiful mountains such as Papandayan and Guntur, beautiful beaches in the south such as Sayang Heulang and Santolo, plus natural hot springs in Cipanas that make people feel at home soaking up. Not to mention the rich local culture, ranging from typical dodol to handicrafts that can be unique souvenirs. But, even so, there is still a gap in our understanding of what makes tourists choose Garut as their destination—this is very important to encourage the development of the tourism sector there, which can be a support for the local economy. This study tries to dig deeper into the main factors that influence tourists' decisions, using a simple but powerful quantitative method, namely exploratory factor analysis to group variables and logistical regression to see how much influence it has. Data was taken from a direct survey of 100 tourists who were sightseeing in Garut's hit spots, such as Mount Papandayan, Sayang Heulang Beach, Situ Bagendit, Sindangkasih Tourism Village, and Cipanas, the majority of them were domestic tourists who were looking for affordable natural recreation. The results show that there are six key factors that come out: natural attractions and tourism that are the main stars, accessibility and supporting facilities, costs and prices that must be pocket-friendly, social interaction plus local culture, the reputation of the destination from people's reviews, and the diversity of activities such as hiking or outbound that make you not bored. The most dominant is natural attraction, which can explain about 35% of the total variance—that is, the natural beauty of Garut is really a strong magnet for attracting visitors. These findings provide practical implications for tourism managers and local governments, for example increasing digital promotion so that more people know, improving road infrastructure to make access easier, or developing cheap tour packages that combine nature with local culture.
The Influence Of Service Quality And Convenience On Trust In Order To Increase Customer Satisfaction At The Bungo Tanjung Restaurant Faridh, Miftah; Odarwani, Puji; Rusdiyanto, Rusdiyanto; Hidayati, Metri
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.221

Abstract

Research on Rumah Makan Bungo Tanjung with the formulation of the problem: How does service quality and comfort affect trust in order to increase consumer satisfaction in Rumah Makan Bungo Tanjung? The population used in this study were all consumers at Rumah Makan Bungo Tanjung totaling 100 respondents. The sampling technique used accidental sampling based on predetermined criteria totaling 100 respondents. Using SPSS 26. Based on the results of research that has been done about the effect of Service Quality, Convenience, on Trust in order to increase Consumer Satisfaction in using Rumah Makan Bungo Tanjung Services it can be concluded as follows: Service Quality affects trust in using services. Convenience affects trust in using services. Trust affects consumer satisfaction in using services. Service Quality has an indirect effect on consumer satisfaction in using services. Convenience has an indirect effect on consumer satisfaction in using services. Trust in Customer Satisfaction of Rumah Makan Bungo Tanjung has positive and significant influence between Service Quality on Consumer.
Analysis Of Transformational Leadership Style And Competencies On Employee Performance With Organizational Culture As An Intervening Variable On Pt. Pln (Persero) UP2D Sumut Harahap, Rahmat Hidayat; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.404

Abstract

This research aims to analyze the influence of transformational leadership style and employee competencies on employee performance, with organizational culture acting as an intervening variable at PT. PLN (Persero) UP2D North Sumatra. The study is motivated by the strategic role of leadership and competencies in enhancing organizational performance within the state-owned electricity sector, especially in adapting to dynamic environmental and technological changes. A quantitative approach was used with data collected through questionnaires distributed to 100 employees using purposive sampling. Structural Equation Modeling (SEM) with the SmartPLS application was utilized to test the proposed hypotheses. The findings show that transformational leadership style and competencies have a significant positive effect on employee performance. Furthermore, organizational culture partially mediates the relationship between both transformational leadership and competencies on employee performance. This indicates that a strong organizational culture enhances the positive effects of leadership and competencies on performance outcomes. The study contributes to the theoretical development of human resource management and provides practical implications for PT. PLN (Persero) in strengthening leadership and cultural transformation to optimize employee performance.
The Effect Of Improving Competence, Career And Work Discipline On Performance With Occupational Safety And Health As Variable Intervening In The Network And Construction At Pt. Pln (Persero) Up3 Sibolga Siregar, Fachru Rozie; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.405

Abstract

This study aims to examine the effect of competence, career, and work discipline on employee performance at PT. PLN (Persero) UP3 Sibolga, with Occupational Safety and Health (OSH) as an intervening variable. The research employs a quantitative approach with an explanatory research design. Data was collected through questionnaires distributed to 53 respondents working in the network and construction department. The data analysis technique used was path analysis to test the direct and indirect relationships between the variables. The results indicate that competence, career, and work discipline have a positive and significant effect on employee performance, both directly and indirectly through OSH as an intervening variable. Competence and work discipline were found to enhance performance by improving OSH conditions, while career development influenced performance through increased awareness of OSH. This study provides important contributions in clarifying the role of OSH as a mediator in the relationship between factors affecting performance. The findings also offer recommendations for PT. PLN (Persero) to strengthen the development of competence, career management, and work discipline, as well as to ensure more effective OSH policies to improve employee performance.
The Effectiveness of Using TikTok Social Media as a Digital Marketing Platform for Food and Beverage Products @Kiki Jupe Sholihah, Shofiatus; Faris, Faris
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.408

Abstract

The effectiveness of TikTok as a digital marketing platform in promoting food and beverage products, with a case study on the TikTok account @kikijupe. The rapid development of digital technology has encouraged businesses to utilize social media as a more interactive promotional tool and reach a wider audience. TikTok, as a short video-based platform, offers a significant opportunity to build closeness between brands and consumers through creative content. The purpose of this study was to determine the effectiveness of using TikTok as a digital marketing platform for food and beverage products, @kikijupe. This study used a descriptive qualitative approach with a case study method. Data were collected through observation, documentation of the @kikijupe TikTok account's activities, and in-depth interviews with the account manager and several consumers. Analysis was conducted by reviewing uploaded content, audience interactions, and their impact on increasing sales and brand awareness. The results showed that the use of TikTok by the @kikijupe account was effective in attracting consumer attention and increasing product appeal. Strategies used included creating trend-following content, using popular music, storytelling, and collaborating with other users. In addition, interactive features such as comments, live streaming, and hashtag challenges were also utilized to expand market reach
Post-crisis Communication Strategy In Corporate Reputation Restoration: a case study of PT. Eka Mas Republik (My Republik) in Kertosari, Purwosari, Pasuruan Rahma, Balqis Sofia; Riswandari, Ninuk
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.409

Abstract

This study examines the post-crisis communication strategies implemented by PT. Eka Mas Republik (MyRepublic) in restoring the company's reputation following a conflict with the community regarding allegations of installing an unauthorized Wi-Fi pole in Kertosari Village, Purwosari District, Pasuruan Regency. This study used a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results showed that the crisis was rooted in a lack of direct and participatory communication between the company and the community. To address this, MyRepublic implemented five main strategies: reputational repair, relationship repair, behavioral repair, instructional communication, and adjusting information. These strategies were implemented through deliberation forums, interpersonal communication, technical education, and participation in community social activities. The implementation of these strategies proved effective, as evidenced by a significant increase in the number of customers after the crisis. This study concluded that the success of post-crisis communication was influenced by openness, two-way dialogue, and adjustment to local values and culture. These findings are expected to serve as a reference for companies in rebuilding their reputation and public trust strategically and sustainably
Factors Affecting Auditor Rotation In Transportation Subsector Service Companies Listed On The Indonesia Stock Exchange Widarti, Widarti; Veronica, Aries; Kinanti, Arin Dia
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.416

Abstract

This study aims to analyze the effect of Public Accounting Firm (PAF) size, audit opinion, and financial distress on auditor switching in transportation service companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2024. The research method used is a quantitative approach with logistic regression analysis. The research sample consists of 27 transportation service companies selected through purposive sampling. The results show that simultaneously, PAF size, audit opinion, and financial distress significantly affect auditor switching. However, partially, these three variables do not have a significant effect on auditor switching.

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