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Yulia Nurendah
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Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Kampung Gudang, Bogor Tengah Bogor 16123
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Jurnal Aplikasi Bisnis Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 28076036     EISSN : 28076036     DOI : https://doi.org/10.37641/jabkes
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Aplikasi Bisnis Kesatuan disingkat JABKES merupakan Jurnal yang mempublikasikan karya ilmiah dalam bidang bisnis terapan dalam arti luas. Dikelola oleh Progam Vokasi dan LPPM Institut Bisnis dan Informatika Kesatuan. Terbit tiga kali dalam setahun yaitu pada bulan April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 241 Documents
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Proses Perhitungan Harga Pokok Produksi Berdasarkan Full Costing Sebagai Dasar Dalam Menentukan Harga Jual Pada CV Albaik Herbal Indonesia Shanya Amanda; Jasmadeti Jasmadeti
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1528

Abstract

Penetapan biaya produksi sangat penting karena meningkatkan persaingan antar perusahaan dalam menghasilkan produk yang berkualitas dengan harga yang kompetitif. Perhitungan harga pokok produksi (HPP) merupakan hal yang penting untuk diperhatikan dalam menentukan harga jual produk. Perhitungan HPP yang tepat dan akurat merupakan hal yang harus dilakukan oleh setiap perusahaan, karena tanpa adanya perhitungan HPP yang tepat dan akurat, perusahaan manufaktur yang bersangkutan akan mengalami masalah dalam menentukan harga jual suatu produk. Tujuan penelitian ini adalah untuk menganalisis bagaimana pengalokasian dan perhitungan harga pokok produksi dalam menentukan harga jual kapsul pelangsing dengan metode perusahaan dan metode full costing. Hasil penelitian ini menunjukan terdapat kelemahan dalam perhitungan harga pokok produksi dalam menentukan harga jual perusahaan yaitu kalkulasi harga jual yang dilakukan perusahaan lebih rendah dari pada harga jual setelah dievaluasi. Menurut perusahaan harga jual kapsul pelangsing sebesar Rp 29.334/pcs, sedangkan harga jual dengan metode full costing sebesar Rp 30.014/pcs, hal ini disebabkan karena perusahaan tidak membebankan biaya bahan baku seperti gas, biaya air, dan biaya tenaga kerja tidak langsung. Metode penetapan full costing adalah suatu metode penentuan harga pokok produksi yang menghitung semua unsur dari biaya produksi yang terdiri dari biaya bahan baku, tenaga kerja langsung, tenaga kerja tidak langsung, biaya overhead pabrik, baik biaya tetap maupun biaya variabel. Harga jual dapat diperoleh dari harga pokok produksi ditambah keuntungan yang diharapkan. Hasil penelitian menyatakan bahwa perhitungan harga pokok produksi terdapat selisih yang mempengaruhi harga jual. Kata kunci : harga pokok produksi, full costing, harga jual.
Tinjauan Atas Layanan Mobile Banking Maslahah Pada Bank BJB Syariah Saftalina Meilani Apandi; Weman Suardy; Denta Purnama
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1529

Abstract

Mobile Maslahah Mobile maslahah merupakan layanan dari Bank Bjb Syariah memberikan suatu pelayanan e-banking maupun delivery channel berdasarkan prinsip syariah yang bisa di unduh oleh nasabah melalui AppsStore ataupun GooglePlaystore yang ada pada smartphone nasabah. Yang memudahkan nasabah dalam bertransaksi dimana saja selama 24 jam dengan jaringkan komunikasi data 3G/GPRS/EVDO/WiFi. Tujuan dari penelitian yang dilakukan oleh penulis yaitu Untuk mengetahui layanan system mobile banking maslahah pada Bank BJB Syariah, Untuk mengetahui apa saja hambatan dalam layanan Mobile banking maslahah pada Bank BJB Syariah, Untuk mengetahui bagaimana upaya menangani hambatan dalam layanan Mobile banking maslahah pada Bank BJB Syariah. Melalui penelitian ini, penulis mendapatkan hasil bahwa untuk mengukur bagaimana layanan mobile banking maslahah ini dengan menggunakan 5 dimensi kualitas pelayanan yaitu Reability, Assurance, Tangible, Empathy, Responsive dan layanan Mobile banking maslahah ini telah mencakup ke 5 dimensi kualitas pelayanan tersebut. Kata kunci : Kualitas pelayanan
Perhitungan Persediaan Menggunakan Metode FIFO dan Average pada CV. Mitra Tani Farm Alifia Rizkia Putri; Arief Fahmie; Febriani Indah Sari
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1530

Abstract

Persediaan merupakan aset perusahaan yang meliputi barang yang berwujud perusahaan yang ditujukan untuk dijual kembali kepada pihak lain dalam suatu periode kegiatan usaha normal perusahaan, yang secara langsung dijual maupun yang akan diolah terlebih dahulu oleh perusahaan baru kemudian dijual. Pengendalian internal atas persediaan mutlak diperlukan mengingat aset ini tergolong cukup lancar. Pengendalian internal atas persediaan seharusnya dimulai pada saat barang diterima (yang dibeli dari pemasok). Tujuan dilakukannya perhitungan ini adalah untuk mengetahui perhitungan persediaan pada CV. Mitra Tani Farm. Dengan dilakukannya perhitungan ini mempermudah atau memperlancar operasional perusahaan baik produksi maupun penjualan, sehingga apa yang direncanakan dan ditargetkan dapat tercapai tanpa kendala yang disebabkan oleh kurangnya suatu barang. Adanya melakukan perhitungan laporan persediaan diharapkaan agar semua aktivitas perusahaan menghasilkan laporan yang baik, dengan begitu mempermudah dalam menentukan harga pokok persediaan barang. Hasil perhitungan menunjukkan bahwa pencatatan persediaan yang dilakukan CV. Mitra Tani Farm menggunakan metode FIFO. Metode ini cocok digunakan oleh CV. Mitra Tani Farm dalam mencatat persediaanya, karena hal ini menghindari penimbunan barang lama, barang rusak ataupun cacat pada barang. Penulis juga membantu perusahaan untuk melakukan pencatatan dengan menggunakan metode Average namun setiap pecatatan persediaan pada CV. Mitra Tani Farm memiliki harga beli dan harga jual yang sama dengan persediaan awalnya, sehingga pencatatan metode Average menghasilkan hasil yang sama dengan pencatatan metode FIFO. Keywords: Persediaan, metode FIFO dan Average
Bauran Pemasaran Dalam Pembentukan Keunggulan Bersaing Pada Usaha Mikro Kuliner Khairul Zaman; Mashadi Mashadi; Gen Gen Gendalasari
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1722

Abstract

The study aims to determine how the application of the Marketing Mix on Pecel Lele Konco Dewe forms its Competitive Advantages. This study was made to determine and analyze what marketing strategy is suitable for Pecel Lele Konco Dewe. The research method used in the form of SWOT analysis and descriptive analysis method using qualitative approach. Desciptive analysis is an analysis that is not in the form of numbers, but in the form of a series of information obtained and then dug deeper than the research result obtained. Therefore, as a writer, i must know the cirumstances, situations, and conditions that exist in Pecel Lele Konco Dewe and what internal and external factors affect the marketing strategy of Pecel Lele Konco Dewe. The data collection technique carried out by the author is to conduct interviews and direct observations on the owner of Pecel Lele Konco Dewe. In addition, to support the validity of this research, additional supporting data from reference books and the other sources related to this research are needed. The data obtained from the result of data collection and observation are then analyzed using SWOT analysis to find out what indicators are the strengths, weaknesses, opportunities, and threats of the marketing strategy carried out by Pecel Lele Konco Dewe. Through the result of the analysis shown by the Cartesian diagram, Pecel Lele Konco Dewe’s positions is in quadrant I, which is to support an aggressive strategy with the implementation of a growth oriented strategy. The position in this quadrant is a very profitable position of Pecel Lele Konco Dewe where Pecel Lele Konco Dewe has the strength so that it can take advantage of the opportunies that exist as well possible. Keyword: Marketing Mix, Competitive Advantages, and SWOT Analysis
Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care Pinto Jaya; Yuwanda Tiara; Mumuh Mulyana
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 2 (2022): JABKES Edisi Agustus 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i2.1758

Abstract

ABSTRACT At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl. The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
Implementasi Prosedur Pengajuan Kredit Umum Pedesaan Pada Bank Rakyat Indonesia Unit Cijeruk El Syifa Lutfiah; Suharmiati Suharmiati; Harry Roestiono; Marwan Effendy
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1859

Abstract

Procedures for applying for KUPEDES at the Operational Work Unit of BRI Bank Cijeruk Unit. Is one of the processes of providing small loans to community groups that have MSMEs with very easy requirements and a very fast process. With the hope that the debtor/borrower can increase his business to be even more developed. For this reason, this discussion aims to find out the procedure for submitting KUPEDES to PT. Bank Rakyat Indonesia Cijeruk Unit. By forming a formulation of the problem regarding service requirements for credit applications, procedures for submitting KUPEDES, obstacles and how to overcome these obstacles. The results of the discussion show that the bank's intermediation function has been carried out properly, which is reflected in the amount of credit that has been distributed to the people of Bogor Regency, especially the Caringin and Cijeruk Districts. PT. Bank Rakyat Indonesia Cijeruk Unit continues to increase the growth of Rural General Credit by conducting promotions through socialization carried out by marketing. Keywords: credit, credit procedures.
Tinjauan Prosedur Penerimaan dan Pengeluaran Kas Pada Badan Layanan Umum Daerah Puskesmas Gang Aut Apriliani Apriliani; Aang Munawar
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1861

Abstract

Cash receipts must be deposited into the bank and must not be allowed to sit for a long time at the Puskesmas, because this can lead to misappropriation or misuse of cash. Cash disbursements must be authorized and must be in accordance with needs, if the amount of cash issued is large enough, cash disbursements must use a check. The aims of this study were (1) to find out the documents used in the cash receipts and disbursements procedures of the Regional Public Service Agency (BLUD). (2) know the parties involved in the procedure for receiving and disbursing cash from the Regional Public Service Agency (BLUD). (3) find out how the flow or flowchart is in the procedure for receiving and disbursing cash from the Regional Public Service Agency (BLUD). The results of this study indicate that the cash receipts and disbursements of the Regional Public Service Agency (BLUD) at the Gang Aut Health Center have been carried out according to the Standard Operating Procedures (SOP) set by the BLUD treasurer.Keywords: Cash Receipt and Disbursement Procedure, BLUD
Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor Eka Nur Saputri; Ani Mekaniwati; Adil Fadillah; Sulistiono Sulistiono
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1862

Abstract

ABSTRACT The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero Bogor hotel. The results of this study indicate that Hotel Grand Savero Bogor carries out direct marketing promotions by implementing several channels of direct marketing. The channels used are: 1) face-to-face sales; 2) telemarketing; 3) catalog marketing; 4) online marketing; 5) direct mail. There are obstacles in implementing direct, not being able to carry out a sales blitz in the company building if there is no appointment, marketing, namely providing information through incomplete catalogs, unstable internet connections that hinder the promotion process through telemarketing. The efforts that can be made by the Hotel Grand Savero Bogor are by making an appointment before entering the company building where you are going, as soon as possible asking for a mobile phone number to contact to avoid an unstable internet connection and preventing lost business, looking for alternative ways to send a letter of offer. i.e. via WhatsApp. Keywords : Direct Marketing, Sales Promotion, Telemarketing
Tinjauan Atas Upaya Pengembangan Kesadaran Merek Pada Produk Nabati Muhammad Ilyas; Denta Purnama; Ade Yusdira
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1863

Abstract

ABSTRACT With increasingly widespread market developments, it can lead to increasingly fierce competition between companies and promises new business opportunities and challenges for companies. For this reason, companies are required to compete competitively in terms of creating and maintaining consumer loyalty amid conditions of increasingly high levels of competition in local and global businesses and conditions of uncertainty forcing companies to reach a competitive level in order to be able to win the competition in global business. This Brand Awareness is a form of strategy carried out by the company towards its products which aims to be known and recognized by consumers and can increase the profitability of the company. Consumers will be aware of the existence of a brand on a product if the brand awareness of the product is strong enough. The purpose of this Final Project is to find out: 1) How are efforts to develop brand awareness in Vegetable products; 2) What are the obstacles and how to overcome efforts to develop brand awareness in vegetable products. The results of this Final Project are: 1) Efforts to develop brand awareness for vegetable products are good, management has made every effort to increase brand awareness. 2) Obstacles that occur in efforts to develop brand awareness of vegetable products are able to be overcome by the company quite well. Keywords: Brand Awareness, Vegetables

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