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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Pengaruh Kepuasan Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada Kantor SAMSAT Lampung Tengah Aropi Abdilah; Andiana Rosid; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3751

Abstract

When the emotional state is pleasant or unpleasant where employees perceive their work tobe done and completed as well as possible, the workload and personal capacity of the workerare needed to complete the tasks assigned to him, so the aim of this research is to find outpartially or simultaneously about job satisfaction and workload on employee performance.This research design uses a quantitative approach, the sample used is 48 employees. Thesampling technique is census/saturation sampling and the data analysis technique usesvalidity, reliability, and decision making uses multiple regression tests with partial (t) andsimultaneous (f) test decisions. The research results prove that partially and simultaneouslythat job satisfaction and workload have a role in increasing employee performance at theCentral Lampung Samsat office
Pengaruh Kompensasi Finansial Dan Kompensasi Nonfinansial Terhadap Kinerja Pegawai SAMSAT Pesisir Barat Lampung Ana Septiani; Kuncoro Budi Riyanto; Eko Aprinato
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3752

Abstract

This study aims to determine whether non-financial compensation and financialcompensation have a partial or simultaneous influence on the performance of employees atthe West Coast Samsat Office. The research method uses a quantitative approach throughobservation and distribution of questionnaires and is processed with the SPSS version 25program. The sampling technique uses saturated sampling with sample calculations obtainedby 32 representative employees in filling out the questionnaire. The analysis tool usesmultiple regression with partial (t) and simultaneous (f) test decisions. The results of thestudy prove that non-financial compensation has an effect on employee performance, whilefinancial compensation has no effect on employee performance. Simultaneously both have aninfluence in improving employee performance.
Pengaruh Negosiasi Dan Kepercayaan Terhadap Komitmen Organisasi Pegawai Di Kantor Samsat Tulang Bawang Bara Sri Retnaning Rahayu; Fitriani; Herwin Tipriadi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3753

Abstract

Negotiation and trust are important factors in employees to form an organizationalcommitment that should be able to exceed targets in achieving organizational goals. So thepurpose of this research is partially and simultaneously to determine the magnitude of thecorrelation of negotiation and trust in organizational commitment in the West TulangBawang Samsat office. The data collection technique uses a questionnaire and a sample sizeof 30 employees. Then the results of the questionnaire data were tested for validity andreliability, which were then tested for normality, linearity, homogeneity and multipleregression of the partial and simultaneous test decisions and the coefficient of determination.The results of the analysis prove that negotiations involving two or more parties with theemployee's self-confidence, the organizational commitment that is formed by each employeeis able to adjust to what he wants in achieving common goals in order to advance aninstitution/organization.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada PT. Tri Sakti Purwoasri Makmur Indonesia Propinsi Lampung Yateno; Durotun Nasikah; Nanang Wahyudin
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3754

Abstract

Consumer satisfaction is a scourge of success in a company in maintaining its products andpersuading consumers to make purchases, so this research aims to examine both partiallyand simultaneously the effect of product quality and price on customer satisfaction at PT. TriSakti Lampung Group. The research design uses a quantitative approach with a total sampleof 52 consumers. The sampling technique is Purposive Sampling. While the data analysistechnique used is a questionnaire and tests the questionnaire by testing validity, reliability,and prerequisite analysis tests, namely normality, homogeneity, linearity and multipleregression through partial t tests and simultaneous tests. The results of the analysis provethat partially product quality and price have an influence on consumer satisfaction in makingtransactions to buy products sold at PT. Group Magic Tricks
Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Moderating Studi Pada UPTD Puskesmas Karangrejo Metro Utara Fitriani; Suryadi; Mira Agustina
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3774

Abstract

This study was aimed at undertanding the effect of competence and work environment onemployee performance with job satisfaction as a moderating variable at UPTD Public HealthCenter (Puskesmas) at Karangrejo Metro Utara. The role of human resources in theorganization is an important factor in organizational effectiveness and success in achievinggoals. The success and performance of a person at work is highly dependent on work skill,work environment and job satisfaction. Employee welfare is positively related toperformance. Minimum work results are caused by a lack of skills relate to the work so thatthe results are less than optimal. This was a quantitative research, the sample of thisresearch was 35 employees. Data collection techniques used a questionnaire. Meanwhile,data analysis used the Validity Test, Reliability Test, Normality Test, Linearity Test,Homogeneity Test, Multiple Regression Analysis. Interaction Test (MRA), Determination RTest, T Test, and Statistical Hypotesis Test. Where the results were obtained: 1. Competencehas a positive effect on employee performance, if competence is increased then performancewill increase. 2. The work environment has a positive effect on employee performance, so if the work environment increases, performance will increase. 3. Job satisfaction is able toincrease (Strengthen) competency on employee performance at the UPTD Karangrejo HealthCenter 4. Job satisfaction is able to increase (Strengthen) the work environment on employeeperformance at the UPTD Karangrejo Health Center
Pengaruh E-Commerce, Motivasi Berwirausaha, Dan Lingkungan Keluarga Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro) Durotun Nasikah; Nani Septiana; Fatma Kumala
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3787

Abstract

The Central Statistics Agency (BPS) recorded the open unemployment rate (TPT) in Indonesia at 5.83% in February 2022. The average from college when graduating is more prepared to find a job not to create jobs, prospective graduates from universities are more prepared for the selection of new employees both from government agencies and from private companies, rather than preparing to open job opportunities by entrepreneurship. Therefore, it is necessary to cultivate the entrepreneurial spirit of students because by having an entrepreneurial spirit, it is hoped that students can create jobs or entrepreneurship after graduating from college. The purpose of this study is to find out whether e-commerce affects entrepreneurial interest, and to find out whether entrepreneurial motivation affects entrepreneurial interest, and to find out whether family environment affects entrepreneurial interest. The sample of this study was the Management class of 2019 Universitas Muhammadiyah Metro as many as 50 students with sampling techniques using Accidental Sampling. Data were collected through questionnaires, and data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, Multiple Linear Regression Analysis, T Test, F Test, Determination Coefficient Test, Statistical Hypothesis using the program (SPSS 25). The results showed that there is a positive and significant influence of e-commerce on entrepreneurial interest, there is a positive and significant influence of entrepreneurial motivation on entrepreneurial interest, there is a positive and significant influence of the family environment on entrepreneurial interest Keywords: E-commerce, Entrepreneurial Mobility, Family Environment, Entrepreneurial Interest
Analisis Strategi Pemasaran Produk Untuk Meningkatkan Kinerja Pada Toko Kue Island Cake Metro Ratmono; Durotun Nasikah; Ajeng Resmadi Putri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3804

Abstract

The purpose of this study was find out how the marketing performance, the internal and theexternal factors of the Island Metro Cake Shop, and what kind of marketing strategy isappropriate to improve its marketing performance. This study applied a qualitative researchmethod by analyzing the product marketing strategy at the Metro town Cake Shop IslandCake. The collection of this research data involved two informants, they were cake shopowners and his employee. The research data were obtained by conducting interviews anddistributing questionnaires to determine the weights and ratings on aspects of the company'sinternal and external factors. Data analysis in this study used a SWOT analysis consisting ofStrengths, Weaknesses, Opportunities and Threats. The results of this study indicated that themarketing performance of the island cake cake shop in Metro town seemed to have a fairlygood performance. This is based on the sales results achieved by the island cake shop whichhas increased from year to year. The number of costumers who buy the products in the formof cakes at island cake shops is increasing. The marketing strategy implemented by the shopowner is to provide good service quality, ease of service, and promote on social media. Basedon the SWOT analysis, the strategy in marketing Island Cake shop products applies EFE andIFE analysis as a grow and build strategy within the company. The shop maintains service to customers by maintaining the superiority of its cake products both in terms of quality andquantity.
Strategi Pemasaran Pasar Payungi Dalam Membangun Image Sebagai Pasar Kreatif Di Kota Metro Nina Lelawati; Nani Septiana; M Farid Algiffari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3843

Abstract

This study aims to find out and describe what marketing strategies are used by the umbrellamarket in building an image as a creative market in Metro City, whether they are the same asprevious research or not. Based on the results of the research and discussion that has beencarried out, the creation of the umbrella market image as a creative market in Metro city isdetermined by the marketing strategy and procedures for building a positive image in thecommunity, the marketing strategy carried out by the umbrella market is almost entirelythrough social media, relations with the community , Sales Promotion, Events andExperience as well as Direct Selling or direct sales, this is of course supported by thecharacter of the umbrella market and also interesting things that can be highlighted in theumbrella market so that the umbrella market can be said to be a Creative market in MetroCity
Dampak Keberadaan Go Food Dan Grab Food Terhadap Peningkatan Penjualan Usaha Kuliner Di Kota Metro Suwarto; Suryadi; Trihadi Hermansyah
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3844

Abstract

The development of technology and information plays an important role in economic growth. Today, technology and information are needed, including in the culinary business. The presence of Go Food and Grab Food services, which are food delivery features for food delivery developed by the Gojek and Grab applications, really help culinary entrepreneurs run their businesses. This study aims to find out how the impact of the existence of Go Food and Grab Food, how to increase sales of culinary businesses in Metro City after joining Go Food and Grab Food. The type of research used by the author is field research, using a qualitative approach. The techniques used in collecting data in this study include observation, interviews and documentation. The data analysis technique used in this study is inductive. The population in this study are business people who join Go Food and Grab Food in Metro City. Data collection was carried out through interviews with 5 culinary entrepreneurs in Metro City. The research results show that the existence of Go Food and Grab Food is very helpful for culinary entrepreneurs in the form of marketing and increasing sales. Culinary business people stated that there was an increase in sales after joining Go Food and Grab Food services.
Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Usaha UMKM Kuliner (Studi Pada UMKM Kuliner Di Wilayah Iringmulyo Kota Metro) Jati Imantoro; Ana Septiani; Indah Puspita Sari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3869

Abstract

To find out whether market orientation affects business performance. To find out whether entrepreneurial orientation and market orientation affectbusiness performance. The sample of this study was culinary MSME actors in the Iring Mulyo Area of Metro City as many as 70 respondents. Data collection using questionnaires, and data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple linear regression analysis, t test, f test, determination r2 test, and Statistical Hypothesis using the program (SPSS). The results showed that there is a positive influence of Entrepreneurship orientation on business performance, there is a positive influence of market orientation on business performance, and there is a positive influence of Entrepreneurship orientation and market orientation on business performance.

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