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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 36 Documents
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Search results for , issue "Vol. 3 No. 3 (2023): June" : 36 Documents clear
THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS Irfan Syahputra; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.951

Abstract

eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.
THE EFFECT OF WORK ENVIRONMENT AND COMPETENCE ON EMPLOYEE PERFORMANCE THROUGH SATISFACTION WORK IN RESEARCH AND INNOVATION BODY MEDAN CITY REGION Andre Masago Manik; Prihatin Lumbanraja; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.952

Abstract

Human resources are individuals who work as a driving force for an organization, both institutions and companies and function as an asset that must improve and develop their abilities so that they can provide good performance to realize the vision and mission that has been set. Matters regarding performance are very important, because performance is one of the most important measures of organizational quality. One of the factors that affect employee performance is the work environment and competence. In addition, job satisfaction is also an important aspect that affects employee performance. The purpose of this research is to analyze the effect of work environment and competency on employee performance through job satisfaction. This research was conducted at the Regional Research and Innovation Agency (Brida) Medan City with a sample of 43 respondents who are permanent employees at the Regional Research and Innovation Agency (Brida) Medan City. The data were analyzed using descriptive analysis and SEM (Structural Equation Model) analysis. The results showed that directly the environment had a positive and significant effect on job satisfaction, content had a positive and significant effect on job satisfaction, the work environment had a positive and significant effect on employee performance, content had a positive and significant effect on employee performance , and job satisfaction had a positive and significant effect on employee performance. indirectly,
THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
THE EFFECT OF GIVING INCENTIVES ON EMPLOYEE PERFORMANCE AT ANDI JEMMA AIRPORT OFFICE IN MASAMBA Andi Kurniawan; Ria Mardiana Y; Wardhani Hakim
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.1067

Abstract

This study looks at how well employees are doing their jobs and tries to understand why some employees are better than others in the andi jemma airport office in masamba. This is about how to make sure employees do their best work and feel excited to finish their tasks when they are given rewards or extra things that they like. This study shows how rewards can affect how well employees do their jobs. I used descriptive analysis to look closely at the information and understand it better, also a simple linear regression analysis and hypothesis testing. When we looked at how a certain thing (X) affects how well someone does their job (Y), we found that it had an effect on their performance. as for the results of the study showed the value of r square of 0.477.Tthese results indicate that the (X) variable affects the (Y) variable by 47.7%, while the remaining 53.3% is influenced by several other variables, such as comfort at work, fair leaders, reasonable instructions and others. I found that giving rewards to workers at the Andi Jemma Airport office in Masamba helped them do a better job.
THE GROWTH OF SIX RICE VARIETIES BETWEEN THREE YEARS AGE HEVEA Tumpal HS Siregar; Sumihar Hutapea; Retna Astuti; Asmah Indrawati; Fachru Yuzairi; Ilham Hidayat
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.1068

Abstract

This study aims to achieve two main things simultaneously, namely formulating an intercropping cultivation technique so as to increase the income of Hevea farmers and contribute hevea plantations to independent food supply. The method used in this research is a field research design. Planting Hevea with 1 clone, namely PB 260, combined with 6 rice varieties, namely Impago 7.Rindang I, Rindang 2, Sibundong, Hamparan Perak and MSP 17. with 3 replications. Each variety was planted in 1 x 1m plots, in 3 year old Hevea plantations. The goal to be achieved in this research is to obtain a technology package based on Hevea cultivation to optimize growth and indicate varieties that are resistant to shade. in the long run, this research encourages the importance of finding shade tolerant varieties. On the other hand, the development of this research plot will encourage other intercropping studies, namely Hevea with coffee and cocoa plantations so that in the long term it is profitable for Hevea farmers and adds value to the concept of agricultural agroecology. From a growth perspective, the varieties Rindang 1 and 2 and Hamparan Perak have the potential to be cultivated on Hevea TBMs aged 3 years.
ANALYSIS OF PRODUCTION EFFICIENCY AND INCOME OF IRRIGATED RICE (ORYZA SATIVA L) FARMING IN BANDAR BARU DISTRICT, PIDIE JAYA REGENCY Maidawati; Adhiana; Mawardati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.3881

Abstract

This study aims to analyze the production efficiency and income of lowland rice (Oryza sativa L.) farming in Bandar Baru District, Pidie Jaya Regency. The study was conducted in June–July 2023 with 80 respondents. Data were obtained through interviews and questionnaires, and analyzed using stochastic frontier analysis (SFA) and dual cost functions. The results indicate that lowland rice farming has achieved technical efficiency, but is not yet allocatively or economically efficient. As a result, farmer income is not optimal, although it still has the potential to be increased through improved production input management.

Page 4 of 4 | Total Record : 36

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