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Contact Name
Rico Nur Ilham
Contact Email
admin@radjapublika.com
Phone
+6281263081010
Journal Mail Official
admin@radjapublika.com
Editorial Address
Jl.Pulo Baroh No.12 Lancang Garam Kecamatan Banda Sakti Kota Lhokseumawe, Aceh, Indonesia
Location
Kota lhokseumawe,
Aceh
INDONESIA
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Articles 37 Documents
Search results for , issue "Vol. 3 No. 5 (2023): October" : 37 Documents clear
MARKETING STRATEGY OF CATFISH THROUGH AGRIBUSINESS SUBSYSTEM IN THE PEGUYANGAN ECOTOURISM AREA, NORTH DENPASAR I Gusti Ngurah Sugiana; Dewa Nyoman Sadguna; Kadek Johan Okan Adnyana; Ngurah Agus Crisna Arya Budiarsa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1129

Abstract

The purpose of this study was to determine the appropriate marketing strategy used by Pokdakan Mina Mandiri in each agribusiness subsystem by analyzing it through the SWOT Matrix through strengths, weaknesses, opportunities and challenges. This study used a descriptive method by determining the location by purposive sampling with the consideration that the research location had been keeping catfish for a long time through the upstream, middle and downstream agribusiness subsystems. The results of the SWOT analysis show that the position of the cultivator for the upstream agribusiness subsystem is in quadrant III Turn Around/Stability (Change Strategy) followed by the SWOT matrix so that the right strategy is obtained which is the WO Strategy which is taking advantage of existing opportunities by improving the internal weaknesses of members of the Mina Mandiri group. So that the marketing strategy: (1) Cultivators to be able to increase business capital from loans, (2) cultivators to be able to make alternative feeds, (3) cultivators to find alternative markets other than the local market, and (4) cultivators to take advantage of local government policies that support hatchery activities. For the middle agribusiness subsystem, it is in quadrant I with an aggressive SO strategy Marketing strategy using internal strengths to take advantage of opportunities from group members, so that the marketing strategy: (1) Cultivators to maintain quality, quantity and continuity of products according to demand, (2) cultivators in determining prices to be competitive, (3) cultivators to maintain good relations with sellers, and (4) cultivators to improve facilities and infrastructure by utilizing natural resources. For the downstream agribusiness subsystem, the cultivator's position is in quadrant IV of the defensive marketing strategy (WT) by taking advantage of internal weaknesses to reduce external threats, so that the marketing strategy: (1) Cultivators to add manpower to process catfish, (2) cultivators to be able to make products preparations that have a longer shelf life, (3) cultivators to be able to increase their consumption of catfish products, (4) cultivators to see competitors as competitors, and (5) cultivators to improve the packaging of their processed products.
THE INFLUENCE OF LEADERSHIP STYLE ON ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN LHOKSEUMAWE POLICE Ari Lasta Irawan; Marbawi; Adnan; Aiyub; Faisal Matriadi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1130

Abstract

This study aims at the influence of digital leadership and transformational leadership on organizational commitment with job satisfaction as an intervening variable to the Lhokseumawe police station. For the dependent variable of this study is digital leadership and transformational leadership, the independent variable is the organizational commitment of the police station. Intervening variables are job satisfaction. The population in this study was the Police Personal of the Lhokseumawe District Police which numbered 575, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Lhokseumawe police station, the research method used is a quantitative method for data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that, digital leadership has a significant effect on job satisfaction, transformational leadership has a significant effect on job satisfaction, leadership has an effect on organizational commitment, transformational leadership has a significant effect on organizational commitment, job satisfaction has a significant effect on organizational commitment,.
ANALYSIS OF THE INFLUENCE OF PEDAGOGIC COMPETENCE, DIGITAL LEADERSHIP ON CAREER DEVELOPMENT Rahmatsah Putra; Rusyidi Abubakar; Anwar Puteh; Marbawi; Ibrahim Qamarius; Yulius Dharma
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1131

Abstract

This research aims to find out the influence of pedagogical competence and digital leadership on career development's impact on the performance of East Aceh State High School teachers. The data in this study used primary data in the form of questionnaires compiled following indicators of research variables and distributed to 180 teachers of East Aceh State High School with sampling techniques conducted in the first stage of stratified random sampling then carried out with simple random sampling techniques or simple randomization of respondents in this study. Data analysis methods are used by structural analysis (SEM) and processed with the analysis of structural moments (AMOS) program. The results of the study found that there is an influence of pedagogical competence and digital leadership on career development and teacher performance, there is also digital leadership influence on the performance of High School teachers in East Aceh Regency. Furthermore, the results of this study show that pedagogical competence predominantly affects the performance of East Aceh State High School teachers.
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN Muammar Rifqi; Yossie Rossanty; Elfitra Desy Surya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1132

Abstract

The culture of drinking coffee is not just thirst-quenching but can be a companion to daily activities such as gathering with friends, running a business, attending reunions, and so on. As a result, the culture of drinking coffee has become an integral part of our lifestyle, yet we continue to ignore the fact that it has caused the popularity of coffee consumption to skyrocket. This type of research uses a quantitative approach. This research was conducted at Kopikuni Medan. The sample of this research is 22 X 5 110 respondents. Test the validity and suitability of the model Loading Factor, Average Variance Extracted (AVE), and Composite Reliability. Data analysis techniques used the Structural Equation Modeling (SEM) method to test the hypotheses in this study. Purchase intention has a positive and significant effect on purchase decision Social media marketing has a positive and significant effect on purchase intention Social media marketing has a positive and significant effect on purchase decision Social media marketing has an effect on purchase decision through purchase intention. This study concludes that the variable of social media marketing that is the most significant in purchasing decisions are context and communication. Therefore, Kopikuni is advised to optimize the context and communication aspects of social media marketing by paying attention to the delivery of messages, message designs, and content posted via Kopikuni social media. Thus, Kopikuni can be remembered more by customers.
LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY) Putri Diary; T. Saiful Bahri; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1133

Abstract

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.
INCLUSIVE EDUCATION: STRATEGIES FOR ENHANCING PARTICIPATION AND ACHIEVEMENT OF STUDENTS WITH SPECIAL NEEDS Reyaz Ahmad Bhat
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1141

Abstract

Abstract: This research paper investigates the significance of inclusive education in promoting the active participation and academic achievement of students with special needs. By examining scholarly literature, case studies, and practical approaches, the paper explores effective strategies that educational institutions can adopt to create inclusive environments, address challenges, and ensure optimal learning outcomes for all students.
THE INFLUENCE OF RISK MANAGEMENT, HR QUALITY AND WORKLOAD ON THE ABILITY TO DETECT FRAUD IN LOCAL GOVERNMENT INSPECTORATES IN NORTH SUMATRA Annisa Ramadhani; Erlina; Azizul Kholis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1155

Abstract

This study intends to test and analyze whether the variables of Implementation of Risk Management, Quality of Human Resources, and Workload affect the Auditor's Ability to Detect Fraud either partially or simultaneously. The population of this study are internal auditors in provinces, districts and cities in North Sumatra. The method used is a survey method by distributing questionnaires using the Google form and is a causality study. Respondents amounted to 184 Auditor Functional Officers who worked at the North Sumatra Regional Government Inspectorate. Determination of the sample using a simple random technique. The research design built is multiple linear regression analysis. The data collected by the researchers was processed using the PLS and SPSS applications. The results of the study show that the implementation of risk management variables, The quality of human resources and workload have an effect on the auditor's ability to detect fraud, both partially and simultaneously, have a simultaneous effect on the ability to detect fraud. Partially, the implementation of risk management and quality of human resources has a unidirectional (positive) relationship and has a significant effect on the auditor's ability to detect fraud, while workload has a negative and insignificant relationship.
ANALYSIS OF FACTORS AFFECTING COMPANY VALUE WITH MANAGERIAL OWNERSHIP AS MODERATING VARIABLES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2012-2015 PERIOD Sriayu Saputri Situmeang; Rina Bukit; Tapi Anda Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1156

Abstract

This study aims to determine the analysis of the factors that influence the value of companies with managerial ownership as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange for the 2012-2015 period. This research is a research with a causal associative approach. The method of determining the sample for this study is the proportional stratified random sampling method, namely the population is grouped according to the type of industrial sector. From each of these groups, a number of samples were determined proportionally and selected randomly. The results of the study show that simultaneously the variables Leverage, Profitability, Company Size and Investment Opportunity Set have an effect on Firm Value in manufacturing companies listed on the IDX for the period 2012 – 2014,
ETHNO- ANTHROPOLOGICAL APPROACH TO HISTORY AND CULTURE OF KUCHI TRIBES IN AFGHANISTAN Dadman, Enayatullah; Wafiullah Aaminzai; Habibullah Haidari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1165

Abstract

The main objective of this paper is to understand the ethno- Anthropological lifestyle of Kuchi tribes of Afghanistan. Kuchi tribes is not definitively known, as their history predates written records. However, they are believed to be of Pashtun descent and have a long history in the region of Afghanistan. Kuchi tribes is deeply rooted in their nomadic lifestyle and traditional practices. They have a rich oral tradition, with storytelling and poetry playing a significant role in their culture. This paper is based on secondary data, secondary data collected through publishing and unpublished reports, newspapers, articles, journals, books and district census reports and for the analysis of these aspects we used context- analysis method. Finally, the Kuchi’s tribe of Afghanistan is in a transitional stage. They are without a doubt moving toward cutting edge values, but they did not put down their conventional values. They are not completely cut off from their conventional way of life framework and not acknowledged all the advanced of life.
INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS Faishal Ardiansyah; Nuruni Ika Kusuma Wardhani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1174

Abstract

The high number of smartphone users in Indonesia has made the country a potential target market for smartphone companies. This makes consumers in this sector more selective in choosing a smartphone brand. This selective behavior of consumers is a sign that there can be brand switching behavior by consumers due to unfulfilled consumer needs and desires. This study aims to determine the effect of Product Attributes and Variety Seeking on Brand Switching Behavior of Xiaomi smartphone by UPN Veteran East Java students. This study uses a quantitative method using 81 people as a research sample. The number of respondents was determined using a non-probability sampling method with purposive sampling technique. The data collection method was carried out through conventional questionnaire distribution and measured using a Likert scale. The analytical tool used in this research is Partial Least Square (PLS). The results of this study indicate that the variables of product attributes and variety seeking have a significant influence on brand switching of Xiaomi smartphone brands by students of the National Development University "Veteran" East Java.

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