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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 810 Documents
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HUMAN RESOURCES INVESTMENT AND ECONOMIC GROWTH IN INDONESIA Hismendi; Maulizar; Safaruddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.940

Abstract

Increasing government spending on education is closely related to efforts to strengthen human resources in order to encourage national economic growth. Which of the magnitude of the government event for education every year. Many studies prove that there is a relationship between government and education on economic growth. Education has a role in economic development, through the availability of reliable human resources. This study examines the study of the relationship of education to growth. Granger's Causality Model explains the relationship between education spending and economic growth. The results of the study indicate that there is a relationship between education spending on economic growth in Indonesia. demands maximum education expenditure efforts, especially direct challenges to improving human resources. so that an increase in economic growth can be realized in the future.
THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICESCAPE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A VARIABLE INTERVERNING ON ME & COFFEE WORKS WAHID HASYIM MEDAN Rindi Sharifa; Endang Sulistya Rini; Amlys Syahputra Silalahi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.950

Abstract

This study aims to determine and analyze the effect of customer experience and servicescape on customer loyalty through customer satisfaction as an intervening variable in me & coffee works by Wahid Hasyim Medan. The population in this study is the people of Medan City with 6 sub-districts including the sub-district of Me & Coffee Works customers who have visited at least 2 times with an unknown number. The sampling technique in this study was non-probability sampling as many as 85 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study show that customer experience has an effect on customer loyalty. Servicescape influences customer loyalty. Customer experience influences customer satisfaction. Servicescape influences customer satisfaction. Customer satisfaction affects customer loyalty. Customer experience influences customer loyalty through customer satisfaction as an intervening variable. Servicescape influences customer loyalty through customer satisfaction as an intervening variable.
THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS Irfan Syahputra; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.951

Abstract

eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.
THE EFFECT OF WORK ENVIRONMENT AND COMPETENCE ON EMPLOYEE PERFORMANCE THROUGH SATISFACTION WORK IN RESEARCH AND INNOVATION BODY MEDAN CITY REGION Andre Masago Manik; Prihatin Lumbanraja; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.952

Abstract

Human resources are individuals who work as a driving force for an organization, both institutions and companies and function as an asset that must improve and develop their abilities so that they can provide good performance to realize the vision and mission that has been set. Matters regarding performance are very important, because performance is one of the most important measures of organizational quality. One of the factors that affect employee performance is the work environment and competence. In addition, job satisfaction is also an important aspect that affects employee performance. The purpose of this research is to analyze the effect of work environment and competency on employee performance through job satisfaction. This research was conducted at the Regional Research and Innovation Agency (Brida) Medan City with a sample of 43 respondents who are permanent employees at the Regional Research and Innovation Agency (Brida) Medan City. The data were analyzed using descriptive analysis and SEM (Structural Equation Model) analysis. The results showed that directly the environment had a positive and significant effect on job satisfaction, content had a positive and significant effect on job satisfaction, the work environment had a positive and significant effect on employee performance, content had a positive and significant effect on employee performance , and job satisfaction had a positive and significant effect on employee performance. indirectly,
THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN Erwin Sahat Mora Pardede; Paham Ginting; Endang Sulistya Rini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.964

Abstract

This research aims to analyze the phenomenon of the problem in the form of applying different promotions and product tastes at each Fore Coffee outlet causing low consumer purchasing decisions for Fore Coffee products. This is an associative type of research. The population in this research is consumers who have purchased online and offline from Fore Coffee Sun Plaza Medan and the sample is 135 respondents. The sample is withdrawn by a non-probability sampling using the purposive sampling method. The data using are primary data and secondary data are obtained through a list of statements and documentation studies. The data analysis technique employs structural equation modeling (SEM) with the analytical tools of Smart PLS. The research results directly show that online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions, online customer reviews and online customer ratings have a positive and significant effect on consumer confidence, consumer confidence has a positive and significant effect to the purchase decision. Then the test results which are carried out indirectly show that consumers trust are able to mediate online customer review correlation with purchasing decisions and are able to mediate online customer rating correlation with purchase decisions.
THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE Anggita Rizki Defiani Hasibuan; Arlina Nurbaity Lubis; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.965

Abstract

This study aims to determine and analyze the influence of consumer perceptions of the product and motivation on purchasing decisions for canako rice boxes with lifestyle as a moderating variable. The population in this study is the people of Medan City with 6 sub-districts including the sub-districts of Medan Barat, Medan Baru, Medan Polonia, Medan Johor, Medan Kota, Medan Selayang. The reason for using only 6 Medan Districts is that in terms of the distance from the Canako Rice Box outlet to the 6 Districts it is not too far away. The sampling technique in this study was non-probability sampling as many as 138 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study show that consumer perceptions of products have a positive effect on purchasing decisions. Motivation influences and is significant on purchasing decisions. Lifestyle moderates consumer perceptions of products on purchasing decisions. Lifestyle moderates between motivation and purchasing decisions.
CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY Achmad Afriadi Trisatya; Yeni Absah; Beby Karina F. Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.968

Abstract

This study aims to analyze how consumer ethnocentrism affects brand value, brand image, and the purchase intention of local Indonesian fashion products among Gen Z in the city of Medan. The type of research conducted is quantitative descriptive research. The population in this study is the Gen Z community in Medan city, with a sample of 150 respondents. The sample size was determined using the purposive sampling method. This research uses structural equation modeling (SEM) with the analysis tool SmartPLS version 3.0. The direct results of the research show that consumer ethnocentrism has a positive and significant impact on brand value; consumer ethnocentrism has a positive and significant impact on brand image; then consumer ethnocentrism has a positive but not significant impact on purchase intention. then, brand value has a positive but not significant impact on the purchase intention, however, brand image has a positive and significant impact on the purchase intention. Furthermore, indirect testing results reveal that brand value is not able to mediate the relationship between consumer ethnocentrism and the purchase intention, but brand image is able to mediate the relationship between consumer ethnocentrism and the purchase intention.
ANALYSIS OF FACTORS INFLUENCING THE DECISION OF THE SLICED TAMARIND CRAFTSMEN IN AIR HITAM VILLAGE GEBANG DISTRICT Dara Meutiasari; Diana Chalil; Iskandarini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.969

Abstract

Air Hitam Village in Gebang District is one of the areas in Langkat Regency that produces sliced tamarind products. The fluctuating price of sliced tamarind and the price of basic ingredients for tamarind fruit causes a dilemma for craftsmen. This research aims to analyze the factors that influence the decision of sliced tamarind craftsmen to remain as a sliced tamarind craftsmen in Air Hitam Village, Gebang District. This study uses binary logistics analysis. The results showed that the education level and income of the sliced tamarind craftsmen were factors that influenced the decision to remain as sliced tamarind craftsmen in Air Hitam Village, Gebang District.
INCOME ANALYSIS AND DEVELOPMENT STRATEGY OF BROWN SUGAR FROM PALM SAP (Elaeis guineensis Jacq) Iqlima Syafira; Rahmanta; Iskandarini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.970

Abstract

Serdang Bedagai, is one of the production centers for processing palm sap into brown sugar, this business requires a well-planned concept that produces alternative strategies. This research aims to analyze the income and development strategy of palm oil palm nira brown sugar business in Serdang Bedagai. This research uses quantitative analysis methods to determine the level of income and business feasibility analysis of brown sugar from palm sap and descriptive analysis to explain SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to see the internal environment, namely strengths and weaknesses and the external environment, namely opportunities and threats of brown sugar from palm sap business. The results showed an income level of IDR. 18,039,877 and an R/C feasibility analysis of IDR. 1.14 that the brown sugar from palm sap business is feasible. The business development strategy of palm sap brown sugar is in quadrant I (1,22 and 1,92). Namely by increasing the production capacity of brown sugar from palm sap, expanding new customer segments, improving the quality of palm nira brown sugar processing. This is very possible to see from the availability of abundant raw materials and high market demand.

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