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Contact Name
Karona Cahya Susena
Contact Email
admbengkulu5758@gmail.com
Phone
+6281541234500
Journal Mail Official
admbengkulu5758@gmail.com
Editorial Address
JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Iso
ISSN : 27988775     EISSN : 27988260     DOI : https://doi.org/10.53697/iso.v1i1
Core Subject : Humanities, Social,
JURNAL ISO publishes scientific papers on the research and scientific studies in the scope of humanities and social studies, such as anthropology, studies, business, communication studies, corporate governance, criminology, the study of cross-cultural, demographic, economic studies of development, the study of education and ethics, social geography, the study of information technology management, industrial relations, international relations, legal studies, media studies, political science, the study of population dynamics, the study of psychology, the study of public administration, social welfare, religious studies and linguistics.
Articles 314 Documents
Analysis Of The Role Of Social Media In Political Marketing Of The National Mandate Party In The 2024 General Election In Jambi City kusuma, Dwi P; Pertiwi , Deshinta C; Rismarwanti , Rima; Sinulingga , Brian H; Pasaribu , Ian
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1649

Abstract

In the world of politics, the use of social media can also be an opportunity for new political parties to introduce their parties to the public. Political marketing via social media nowadays is one of the effective marketing techniques used by a number of political actors and political parties in Indonesia, especially for new political parties, because social media can make it easier to disseminate information related to the political party. This study used qualitative research methods. The aim is to explain the phenomenon in as much detail as possible through data collection and the object of this research includes the Jambi City National Mandate Party. The method used in this research is a literature review. Literature review is a systematic process of collecting, evaluating, and synthesizing literature related to a particular research topic. Data collection and documentation techniques from Google Schoolar. Data analysis and critical review techniques. Critical review is a process of critical evaluation and analysis of a particular work or topic. Political marketing strategies teach parties to be able to differentiate their political products and image through the political marketing process. There are 4 marketing mixes in the world of politics, namely: Product, Promotion, Price, Placement.
The Struggle of Women to Occupy Parliamentary Seats in the City of Jambi in the 2024 Elections Kusuma, Dwi P; Pertiwi , Deshinta C; Rismarwanti , Rima; Elsi , Sutri Destemi
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1652

Abstract

The struggle of women to occupy parliamentary seats in Jambi City in the 2024 elections is still faced with obstacles such as discrimination and patriarchal culture. Although the 1945 Constitution does not distinguish between men and women, women's representation in the legislature is still low. Efforts such as the 30% quota for women's representation in political parties are expected to increase women's representation. The presence of women in parliament is considered valuable in creating political dynamics and voicing the interests of the people. Factors such as political and social change, personal experience, policy objectives, perceptions of representation, and family support can motivate women to engage in politics. Although there are still challenges, efforts to increase women's representation in politics remain a hope.
Visual Communication In Tourism Development (Study on Curug Cay Waterfall Tourism, Bukit Village, Semidang Lagan District, Central Bengkulu Regency) Hartono, Giri; Octaviani , Vethy; Heriniazwi D , Martha
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1658

Abstract

This research aims to determine visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. The informant in this research was 1 informant, namely the social account manager for the Curug Cay waterfall. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency is seen based on the Aesthetic Theory according to Dake (2015:98) which consists of Disambiguity and Meaning, Control of Direction, Tension, Unity and Realism. It can be seen that the visual communication carried out by Bukit Village in promoting the Curug Cay waterfall tourist attraction is through social media such as Facebook, Instagram and TikTok. In creating content, there are many things that must be considered, such as strategies for taking interesting pictures and videos so that they attract people's attention to visit the Curug Cay waterfall tourist spot.
Empowerment of the Urban Poor by Social Services in the Town of Pekanbaru Rohimah, Siti; Muslim, Muslim
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1659

Abstract

Poverty is a very complex and multidimensional phenomenon. As far as the background of this research is concerned, poverty will lead to the emergence of social impacts. The purpose of this study is to analyze the empowerment program carried out by the social services of the city of Pekanbaru in combating poverty. To find out the implementation of the social service program of the new town in empowerment of urban poor communities, there are four indicators that are the benchmark, namely human building, enterprise building, institution building, and environment building. The type of researcher used in this study is qualitative with a descriptive approach. Data collection techniques with interviews, observations and documentation. As a result of research, poverty can be eradicated through PKH programmes, BPNT, disability building and UMKM building. Obstacles in empowering urban poor communities are: inadequate targeted assistance, lack of knowledge and knowledge in the use of technology in UMKM construction, and poor service obtained by people with disabilities
Public Perception of JKN Mobile Application Services (Study on Patients at Wajo Community Health Center) Inayah Wulandari; Ansar Suherman; Wa Nurfida
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1660

Abstract

With the development of technology and information development that is very dynamic, the role of information technology applications as a means for the community without knowing the limits of time and place. so that it can meet the basic health needs of a decent society BPJS Health also utilizes technology to facilitate services and expand the scope of its membership. As of 2023 Mobile JKN has a total of 21,753,548 mobile users. Based on this description, the researcher tries to conduct a study to find out the extent of the community's view at the Wajo puskesmas on the JKN Mobile application service. This makes health services better known to the community Based on data from the e-puskesmas BPJS Health application specifically for PKM, the community's response at the wajo puskesmas to application services in mobile JKN is very easy when doing health services and administrative services.
Interaction and Interpersonal Communication of Vendors: Symbolic Interaction Study of P&D Traders and Buyers at Pasar Raya Kota Solok Diego, Diego; Lestari, Yayuk; Elian, Novi; Mandala Putra, Robby
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1662

Abstract

This study to examinate of traders' verbal and nonverbal communication at Pasar Raya Kota Solok, and their utilization of verbal and nonverbal symbols in interpersonal interactions within the realm of trade transactions. This research uses a qualitative approach by collecting data through participatory observation and interviews with traders and buyers. The results of the study show that verbal communication between sellers and buyers involves the use of greetings, bargaining, and questions about products. In addition, non-verbal communication consisting of body language, facial expressions and body movements also plays an important role in the interaction between traders and buyers. Using appropriate non-verbal communication, such as smiles, eye contact and friendly gestures, can help build good rapport and increase buyer loyalty to merchants. This study also emphasizes the importance of symbolic interaction theory in understanding social interaction in traditional markets. Social interactions between merchants and buyers involve the use of dynamic symbols, such as language and body movements, to communicate and understand each other's needs and wants. This theory shows that traders' thoughts and self-construction are inseparable from the social context and interactions with society. Traders use symbols and social interactions to convey messages, create meaning, and develop self- images that conform to the norms and values in society. Communication and the formation of social meaning in this interaction have an important role in shaping the self-concept of traders as sellers who are competent and care about customers.
Moral Message In The Web Series Little Mom Film Lestari, Zahkya; Octaviani , Vethy; Yanto, Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1663

Abstract

This research aims to find out the moral message contained in the Web Series film "Little Mom". Testing in this research uses descriptive qualitative methods using a semiotic analysis approach. The subjects in this research are pieces of images and narration/dialogue contained in the Web Series film "Little Mom" which relate to moral messages regarding education for society in everyday life. The analysis used is semiotic analysis using the Charles Sanders Pierce approach which consists of 3 levels of sign, namely sign, object and interpretant. The results of the research show that the moral message in the Little Mom Web Series film is don't do something beyond your limits but think about the consequences, have the courage to take responsibility for mistakes you have made, such as aborting a pregnancy, and the role of the family which is very necessary if things like this happen. The Little Mom Web Series film occurred, as a society it is better not to discriminate, this can affect the psychology of the perpetrator and the final moral message is that a real man will accept and respect his partner, not take away honor for the sake of momentary lust.
Brand Communication through Logos in the F&B Industry: A Case Study of Lakeside Fit+ Using Peirce’s Triadic Model Panji Wirayudha, Rahmat; Belasunda, Riksa; Wirasari, Ira
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1666

Abstract

This study explores the strategic deployment of visual elements in the Lakeside Fit+ logo using Peirce's Triadic Model within the competitive food and beverage (F&B) industry. By analyzing how symbols, icons, and indexes such as leaf and fruit illustrations, the cup and straw, hand holding and emphatically pointing, black color, and the typographies, communicate health, freshness, and accessibility, the research elucidates the logo's effectiveness in connecting with health-conscious consumers. The methodology leveraged qualitative visual content analysis to decode these elements, offering insights into how they align with the brand's identity and consumer perceptions. The findings reveal that each component of the logo synergistically reinforces Lakeside Fit+'s commitment to quality and wellness, resonating well with the target audience. Future research is recommended to expand this analysis by comparing the visual branding strategies of other competitors. This research not only contributes to semiotic studies in marketing but also provides actionable insights for enhancing corporate brand communication in the F&B sector.
Conditions for Using Means of Emphasis from The Point Of View Of Grammar and Stylistics Miramonovna, Mullasadikova Nigora
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Knowledge of the subtle features of the language plays an important role in improving the efficiency of speech. There are three types of sentences in Arabic, depending on the situation of the listener. The expected results from these types of offers are also considered to be different. Usually the speaker distinguishes the type of speech he uses based on the situation of the listener. A speaker who seeks to convince the listener in his speech must know how to enhance the content of speech. Depending on the situation of the listener, it is determined how many means of assertion can be used in a sentence. There are more than 50 types of them in Arabic. One of them is considered to be an amplifying application. In this article, the author reflects on the concept of amplification and its types, as well as the features in its use. At the same time, he comments on the concept of amplification and its application in Arabic. He explains the opinions of classical scholars on this issue mainly on the basis of Qur'anic verses.
The Essence of The Concepts Of Politics and The Political Process Mokhinur, Olimova
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1683

Abstract

In this article, the emergence, formation and importance of the concept of the political and political process is studied scientifically theoretically. The broad meaning of the concept of politics, the importance of the issue of politics in the life of society from the first centuries BC, the participants in the political process and the theoretical foundations of this concept and the role of politics in amalag increase have been analyzed. The participants of the political process, the formation of the political culture of citizens in the amalag increase of policy were given our opinions and opinions.

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