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Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)

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Published by Universitas Tanjungpura

ISSN : 20879954 EISSN : 25500066 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) or Journal of Economics, Business and Entrepreneurship is a national, open access, peer-reviewed academic journal, which is published by Faculty of Economics and Business, Universitas Tanjungpura. As a medium of communication for academics, practitioners and other related parties about their research results and new thoughts in the fields of economics, business, management, entrepreneurship and accounting, JEBIK publishes quarterly (April, August, and December). Therefore, JEBIK publishes high quality manuscripts, both in form of conceptual and empirical papers (priority). For research papers, JEBIK accepts wide ranging methodologies (quantitative, qualitative, and mixed methods).

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Articles 230 Documents

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THE ROLE OF CRIME IN MODERATING THE IMPACT OF ECONOMIC GROWTH AND POVERTY: THE CASE OF WEST KALIMANTAN Jamaliah, Jamaliah; Rusmita, Sari; Elyta, Elyta; Rosyadi, Rosyadi; Islahiyah, Djihan
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This study aims to determine the effect of economic growth and education, which is thought to affect poverty. This study establishes crime as a moderating variable in fourteen districts and cities in West Kalimantan Province. The research data is panel data processed using a quantitative descriptive approach. We use a multiple regression model to seek the relationship between economic growth, education, and poverty, moderated by crime. The findings of this study illustrate that education affects poverty, while economic growth does not affect poverty. It has been discovered that crime plays an essential role in West Kalimantan to moderate economic growth into a better or worse condition of poverty. People's purchasing power and inequality in receiving benefits of growth tend to fail economic growth for reducing poverty. Also, crime has a strong relationship with education, and moderate education affects this Province's poverty. Government has to ensure a safe and conducive socio-economics condition to optimize the benefits of growth and education.JEL: I25, P25, R11.

THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND Yuanita, Asih Dewi; Marsasi, Endy Gunanto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researchers regarding the influence of hedonic motivation and self-image congruence in attachment theory-based models using brand attachment as the central variable. The contribution of this study is to investigate the relationship between hedonic motivation and self-image congruence because, so far, no research has tested the effect of hedonic motivation on self-image congruence. Attachment theory and self-congruity theory are used to solve this problem. The sample selection used a purposive sampling strategy with the characteristics of respondents in Indonesia who had used luxury brands. The number of samples that were successfully collected and tested included 354 respondents. The hypothesis was tested using the Structural Equation Model (SEM) analysis technique. The findings confirm that hedonic motivation and self-image congruence are drivers of brand attachment and increase consumers' purchase intentions.JEL : M30, M31. ABSTRAKPenelitian ini mencoba mengembangkan model konseptual secara empiris tentang pengaruh brand attachment, self-image congruence, dan brand experience terhadap niat beli. Peneliti menemukan bahwa keterikatan merek dan keselarasan citra diri tidak optimal untuk perusahaan merek mewah, meningkatkan kemungkinan mereka memengaruhi niat beli konsumen merek mewah. Fokus penelitian ini adalah mengkaji perdebatan atas temuan peneliti sebelumnya mengenai pengaruh variabel motivasi hedonis dan keselarasan citra diri pada model berbasis teori keterikatan dan menggunakan keterikatan merek sebagai variabel inti. Penelitian ini juga menggabungkan teori keterikatan dan teori keselarasan diri untuk memecahkan masalah tersebut. Pemilihan sampel menggunakan strategi purposive sampling dengan karakteristik responden Indonesia yang pernah menggunakan merek-merek mewah. Sebanyak 354 dari 375 responden berhasil dikumpulkan dan diuji sampelnya, sekitar 21 kuesioner berisi data yang tidak memenuhi syarat. Pengujian hipotesis akan menggunakan teknik analisis SEM (Structural Equation Model). Temuan mengkonfirmasi bahwa motivasi hedonis dan keselarasan citra diri adalah pendorong keterikatan merek, dan dapat meningkatkan niat beli konsumen.Kata Kunci : keterikatan merek, kesesuaian citra diri, motivasi hedonis, pengalaman merek, niat beli

IMPLEMENTATION OF CHANGE MANAGEMENT POLICY TO DEVELOP VILLAGE-OWNED BUSINESS ENTITIES Dwiningwarni, Sayekti Suindyah; Andari, Syamsiyah Yuli Dwi; Sujani, Sujani; Shodiq, Ja'far; Chamariyah, Chamariyah; Dwi P, Juniyanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This research aims to identify internal and external factors in implementing BUMDes change management policies; to identify the changes that have occurred in BUMDes by using the theory of Lewin's Three-Step Model and Kotter's 8 Step Change Model; formulate a policy strategy for the development of BUMDes. The research method used is mixed. The data used are qualitative data from in-depth interviews and secondary data in one district in East Java province. Data analysis used sequential exploratory. The results of the study explain that the management changes that occur in the developing phase to the managing are first, for all BUMDes to immediately reorganize BUMDes managers by Regional Regulation Number 6 of 2021; second, the management changes that occur from the managing phase to the transformation are the need for a BUMDes consultant or assistant as a change agent to help develop BUMDes from different sides; third, the results of the SWOT analysis show that there are three main strategies needed to establish BUMDes, namely the business unit development strategy, facilities strategy and service strategy. This research concludes that implementing change management policies is essential to developing BUMDes.JEL: M210, H100, L100.

THE EFFECT OF PUBLIC HOUSING CONSTRUCTION ON ECONOMIC GROWTH IN INDONESIA Cahyo, Heru; Purnomo, Sodik Dwi; Retnowati, Diah; Zumaeroh, Zumaeroh; Badriah, Lilis Siti; Sambodo, Herman
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

The development of public housing infrastructure can encourage the opening of isolated areas, reduce production costs, create new centers of economic activity, expand employment opportunities, increase consumer purchasing power, and trigger economic growth at regional and national levels. This study investigates the effect of public housing on economic growth in Indonesia. The control variables included telecommunications, electricity, and education. The research method used was multiple linear regression with a panel data approach in 34 provinces of Indonesia from 2011 to 2019. The results show that telecommunications and education have a positive and significant impact on economic growth in Indonesia. Meanwhile, housing and electricity have no significant effect on economic growth in Indonesia. These results imply a need to evaluate the benefits of public housing development. Telecommunication infrastructure development must be evenly distributed so people can access the internet to support economic activities. In addition, the government must formulate effective policies so that the people of Indonesia can access education equally.JEL: H41, H44, H53, H54ABSTRAKInfrastruktur perumahan yang layak akan meningkatkan kualitas hidup masyarakat, sehingga meningkatkan produktivitas serta akan mendorong pertumbuhan ekonomi daerah dan nasional. Studi ini mengindentifikasi pengaruh perumahan rakyat terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini menggunakan variabel kontrol telekomunikasi, listrik, dan pendidikan. Metode penelitian yang digunakan adalah regresi linier berganda dengan pendekatan data panel pada 34 provinsi di Indonesia periode 2011-2019. Hasil penelitian menunjukkan bahwa telekomunikasi dan pendidikan berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi di Indonesia. Sementara itu, perumahan rakyat dan listrik tidak mempengaruhi pertumbuhan ekonomi di Indonesia. Implikasi dari hasil tersebut adalah perlunya evaluasi penerima pembangunan perumahan rakyat, serta pembangunan infrastruktur telekomunikasi harus merata agar masyarakat dapat mengakses internet untuk mendukung kegiatan ekonominya. Selain itu, pemerintah harus melakukan upaya untuk membuat pendidikan dapat diakses oleh semua orang.Kata Kunci : Pertumbuhan Ekonomi, Infrastruktur Publik, Pendidikan

GLOBALISASI EKONOMI DAN PENGANGGURAN: STUDI KASUS INDONESIA Setyawan, Ari; Suparta, I Wayan; Aida, Neli
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 3 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

ABSTRACTThis study aims to examine the effect of economic globalization on the unemployment rate in Indonesia and the relationship of other macroeconomic variables such as economic growth, inflation rate, and real wage with unemployment. The data used is in the form of annual time series data from 1986 to 2018, whose research results are analyzed using the ARDL method. This study concludes that economic globalization can reduce the unemployment rate in Indonesia in the short term, although in the long term, it increases the unemployment rate. Economic growth and inflation in the short and long term have not been able to reduce the current unemployment rate, while the increase in real wages has reduced the unemployment rate in the short term, although not in the long term. By looking at these results, we need to be wary of economic globalization because economic globalization has a destructive impact in the long term. So that concrete and consistent efforts are needed from the government, the private sector, and other stakeholders so that Indonesia gets the maximum benefit from economic globalization, especially in job creation and reducing unemployment.JEL : B22, E22.Keywords : unemployment, economic globalization, economic growth, inflation, real wages. ABSTRAKPenelitian ini bertujuan melihat pengaruh tingkat globalisasi ekonomi terhadap tingkat pengangguran di Indonesia serta hubungan variabel makroekonomi lain seperti tingkat pertumbuhan ekonomi, tingkat inflasi dan tingkat upah riil dengan tingkat pengangguran. Data yang dipergunakan berupa data time series tahunan dari periode 1986 hingga 2018 yang hasil penelitiannya dianalisis menggunakan metode ARDL. Kesimpulan penelitian ini yaitu globalisasi ekonomi mampu mengurangi tingkat pengangguran di Indonesia dalam jangka pendek meskipun dalam jangka panjang malah meningkatkan tingkat pengangguran. Pertumbuhan ekonomi dan inflasi baik dalam jangka pendek dan jangka panjangnya belum mampu menurunkan tingkat pengangguran yang ada sedangkan naiknya upah riil mampu menurunkan tingkat pengangguran dalam jangka pendek meskipun tidak dalam jangka panjang. Dengan melihat hasil ini, kita perlu waspada terhadap globalisasi ekonomi karena globalisasi ekonomi ini memiliki dampak buruk dalam jangka panjang sehingga dibutuhkan upaya kongkrit dan konsisten baik dari pemerintah, swasta maupun para stakeholder lain agar Indonesia memperoleh manfaat yang sebesar-besarnya dari globalisasi ekonomi khusunya dalam upaya penciptaan lapangan kerja dan mengurangi pengangguran.

ADAPTATION OF THE STATE UNIVERSITY-LEGAL ENTITY"™S EMPLOYEES ON WORK PATTERN CHANGES DURING COVID-19 PANDEMIC Heryanto, Weko; Sukmawati, Anggraini; Sjafri, Aida Vitayala
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 2 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

The COVID-19 pandemic phenomenon is causing increased stimulus to digital acceleration, and organizational work patterns change, thus creating a new work way for X University employees. Human resources management should keep on striving to retain employees as an essential asset. The purpose of this research is to analyze supporting factors and strategize to improve the adaptability of the education supporting staff of X University in changing situations as a result of the COVID-19 pandemic. The number of respondents who filled in the online questionnaire and were selected by using a purposive sampling method was 297 respondents. The data analysis tool used in this study is Structural Equation Modeling-Partial Least Square (SEM-PLS). The research found that engaging leadership, human resources management practice and job demands had no direct effect on work engagement. Job resources and personal resources had a direct effect on work engagement. Engaging leadership, human resources management practice, job demands, and job resources had no direct effect on performance. Personal resources and work engagement had a direct effect on performance. Work engagement was able to become a mediator for job resources and personal resources towards performance.

THE PREFERENCES FOR HOUSING LOAN DEMAND IN INDONESIA BEFORE AND AFTER THE LOAN-TO-VALUE POLICY CHANGE Ayuningtyas, Fitri Juniwati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 2 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

The high price of houses causes a person to not be able to buy a home. The way that someone can own a house is by taking advantage of the credit offers provided by the bank. A mcroprudential policy needed that aims to overcome financial system instability, one of which is the policy on easing the loan-to-value (LTV) ratio for housing loans (KPR). The adjustment of LTV ratio aims to increase the potential demand for property, especially housing and household appliances, in line with an increase in the incomes of the lower middle class, and to control risks in the property sector. This study analyzes the impact of savings, loan interest rates, property sector NPLs, and the number of housing loans before and after a LTV policy revision. The data analysis used the Paired t-test, Wilcoxon signed-rank test, and multiple linear regression. The study results showed that there were differences between savings, loan interest rates, property sector NPLs, and the number of mortgages before and after a LTV policy change. Savings and NPLs in the property sector have no impact on the demand for housing loans while loan interest rates and LTV policy significantly affect the demand for housing loans.

EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE Amarullah, Dudi; Handriana, Tanti; Maharudin, Achmad
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesia through the distribution of online questionnaires. The PLS-SEM technique was applied to perform hypothesis testing. The results of this study showed that eWOM credibility has a positive and significant effect on consumer trust toward e-retailers and purchase intentions, but not on perceived risk. In addition, the results showed that consumer trust toward e-retailers has a positive and significant effect on purchase intention. Meanwhile, perceived risk has a negative and significant effect on purchase intention. Moreover, while online shopping experience positively moderated the relationship between perceived risk and purchase intention, online shopping experience did not moderate the relationship between consumer trust toward e-retailers and purchase intention. The findings of this study make a significant contribution both to business actors in e-commerce and to policymakers.JEL: M31.

MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19 Barkah, Barkah; Febriasari, Puty
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of millennial consumers in Pontianak who had never bought fashion products at Shopee during the pandemic of COVID-19. Two hundred respondents were selected based on the judgment sampling method. Questionnaires were distributed via Google Forms, then analyzed using SEM-PLS. The results showed that celebrity endorsers and eWOM positively affected the brand image of fashion products at Shopee during the pandemic. Whereas celebrity endorsers and eWOM have proven to have no direct effect on purchase intention. It happened because respondents did not only rely on content uploaded by celebrities and reviews to determine their consumption. Consumers tend to be more selective in choosing products during the pandemic. Even though there is much information circulating about these products, they still consider brand image when deciding to buy or consume them.JEL : M31. ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh selebriti endorser dan eWOM pada niat beli konsumen, dengan citra merek sebagai variabel mediasi. Penelitian ini dirancang untuk menjelaskan hubungan sebab akibat antar variabel. Populasi penelitian terdiri dari konsumen milenial di Kota Pontianak yang belum pernah membeli produk fashion di Shopee selama masa pandemi Covid-19. Terdapat 200 responden yang dipilih berdasarkan metode judgment sampling. Penyebaran kuesioner dilakukan melalui Google Form, kemudian dianalisis dengan SEM-PLS. Hasil penelitian menunjukkan bahwa selebriti endorser dan eWOM berpengaruh positif terhadap citra merek produk fashion di Shopee pada masa pandemi Covid-19. Sementara itu, selebriti endorser dan eWOM terbukti tidak berpengaruh langsung terhadap minat beli konsumen. Hal itu terjadi karena responden tidak hanya mengandalkan konten yang diunggah selebritis dan review untuk menentukan konsumsinya. Konsumen cenderung lebih selektif dalam memilih produk selama masa pandemi. Walaupun banyak informasi yang beredar mengenai produk tersebut, namun mereka tetap mempertimbangkan citra merek ketika memutuskan untuk membeli atau mengkonsumsinya.Kata Kunci : selebriti endorser, e-WOM, citra merek, minat beli, fashion.

PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN Sudarti, Ken; Wardhiani, Okky
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 3 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

ABSTRACTThis study focuses on the role of Individual and Relational Interaction Capability in increasing Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value Co-Creation is one of the service organization's strategies in utilizing external resources from customers. This strategy is crucial because the performance of service organizations is mostly determined by the ability of the frontline staff who interact with customers during service meetings. This research belongs to explanatory research with a population of beauty salon customers in Central Java. The sample consisted of 203 customers, and it was determined using the purposive sampling technique. The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.JEL Codes: D20, L10, M20.Keywords : individual interaction capability, relational interaction capability, emotional value co-creation, social value co-creation, market performance. ABSTRAKStudi ini fokus pada peran Individual dan Relational Interaction Capability dalam meningkatkan Emotional dan Social Value Co-Creation menuju Market Performance pada jasa salon kecantikan. Value Co-Creation merupakan salah satu strategi organisasi jasa dalam memanfaatkan sumberdaya eksternal yang berasal dari pelanggan. Strategi ini sangat penting karena performa organisasi jasa sangat ditentukan oleh kemampuan frontline staff dalam berinteraksi dengan pelanggan pada saat pertemuan jasa. Jenis penelitian bersifat explanatory research dengan populasi pelanggan salon kecantikan di Jawa Tengah. Ukuran sampel yang digunakan sebanyak 203 pelanggan. Teknik pengambilan sampel menggunakan pPurposive sSampling. Peneliti mengumpulkan data pelanggan melalui penyebaran kuisioner secara offline dan online. Alat analisis data menggunakan regresi berbasis SPSS 23.0. Studi ini telah berhasil membuktikan bahwa Emotsional dan Social Value Co-Creation mampu memediasi antara Individuasl dan Relational Capability dengan Market Performance Nilai emosional dan soscial yang dikreasikan bersama akan bermanfaat bagi pihak-pihak yang terlibat. Bagi pelanggan, interaksi selama proses value co-creation akan meningkatan kepuasannya karena kebutuhan dan keinginannya dapat terpenuhi. Studi ini juga telah membuktikan peran individual dan relational capability dalam meningkatkan keinginan pelanggan terlibat dalam interaksi penciptaan nilai bersama.

Page 15 of 23 | Total Record : 230

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