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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Search results for , issue "Vol. 4 No. 5 (2025): APRIL" : 40 Documents clear
IT IS RARE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) TO MAKE FINANCIAL REPORTS Rusydi Abubakar; Nurul Hikmah Tanjung; Ainna Mahrum Nasution; Sri Wahyuni; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.354

Abstract

This study aims to analyze the level of awareness and readiness of Micro, Small, and Medium Enterprises (MSMEs) in preparing financial and tax reports. The data used in this study is primary data. The data obtained were analyzed using qualitative and quantitative research methods. The results show that the level of awareness and readiness of MSMEs in preparing financial and tax reports is still relatively low. MSMEs with the support of regulators need to make extra efforts to minimize the obstacles faced when compiling financial and tax reports.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE EFFECT OF ENVIRONMENTAL PERFORMANCE ON PROFITABILITY COMPANIES: STUDY ON INDEXED COMPANIES SRI-KEHATI Najia; Wardhiah; Marzuki; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.735

Abstract

This research aims to determine the effect of environmental performance on company profitability. The type of research used is quantitative research with secondary data types. The data source in this research is financial report data. The data collection technique used is documentation analysis technique. The data analysis technique used in this research is panel data analysis. The population in this study were all 25 companies listed on the Sri-Kehati index using a saturated sampling method. Research sample with a total of 75 observations. The research results show that partially environmental performance, ISO 1401 and environmental costs have a positive and significant effect on company profitability.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE OF PT. TASPEN BRANCH LHOKSEUMAWE CITY Muhammad Ghazali Alwafi Lubis; Likdanawati; Khairawati; Sullaida; Nurmala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.737

Abstract

Good human resource management is the key to the success of an organization in achieving its goals. At PT. Taspen Branch of Lhokseumawe City, it was found that there were challenges in efforts to improve employee performance. Some employees showed a decrease in productivity even though they were in a stable position. Based on temporary observations, it can be concluded that the low performance of employees at PT. Taspen Branch of Lhokseumawe City was influenced by the ineffectiveness of transformational leadership, low recognition of Organizational Citizenship Behavior (OCB), and weakening organizational commitment. The purpose of this study was to see the effect of transformational leadership, Organizational Citizenship Behavior (OCB), and organizational commitment on employee performance at PT. Taspen Branch of Lhokseumawe City. This type of research uses a quantitative method, data collection using a questionnaire containing questions and statements by distributing it to the employees concerned at PT. Taspen Branch of Lhokseumawe City. The scoring technique uses a Likert scale. This research was conducted at PT. Taspen Branch of Lhokseumawe City with a total of 62 respondents, where the sampling in this study used saturated samples, where all populations were sampled so that the number of samples in this study was 62 respondents. This study used multiple linear regression analysis with the SPSS (Statistical Program for Social Science) program. The results of this study indicate that transformational leadership, Organizational Citizenship Behavior (OCB), and organizational commitment have a positive and significant influence on employee performance at PT Taspen Branch of Lhokseumawe City. This shows that the transformational leadership style applied by superiors, good implementation of OCB, and strong and positive organizational commitment contribute significantly to improving employee performance.
THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh) Ulan Tari; M. Subhan; Heriyana; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.738

Abstract

This research aims to determine the influence of Sensational advertising, Celebrity Endorsement, Affiliate Marketing, and product variations on interest in purchasing Scarlett Skincare products among students at the Faculty of Economics and Business, Universitas Malikussaleh. The research method used in this research is a quantitative method. The instruments in this research use validity tests, reliability tests, classic assumption tests used, namely normality tests, multicollinearity tests and heteroscedasticity tests, determination tests (R2) and hypothesis tests (t). This research was conducted on economics and business students at Universitas Malikussaleh. In this research, the data used was primary data obtained by distributing questionnaires to 100 respondents. The data analysis technique used is multiple linear regression analysis with the help of the SPSS 26.0 program. The results of this research show that partially, each variable, namely, Sensational advertising has a significant effect on buying interest, Celebrity endorsement has a significant effect on buying interest, Affiliate Marketing has a positive and significant effect on buying interest and product variety has a positive and significant effect on buying interest.
ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z Adinda Lubis; Juwita Samaria Manurung; Didik Gunawan; Nursaimatussaddiyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.739

Abstract

This study analyzes the role of price, brand image, and E-service quality factors in shaping Generation Z customer loyalty towards Netflix services. Using a quantitative method with a sample of 96 respondents from Generation Z (aged 18-27 years), data were collected through an online questionnaire and analyzed with SMART PLS 3.0. The results showed that price has a significant effect on customer loyalty, while brand image and E-service quality do not have a significant effect. These findings confirm that the right pricing strategy can increase customer loyalty, and factors such as content diversity and ease of use of the platform are more dominant in retaining Generation Z customers.
THE IMPACT OF GREEN ACCOUNTING IMPLEMENTATION AND ENVIRONMENTAL PERFORMANCE ON PROFITABILITY IN FOOD AND BEVERAGE SECTOR MANUFACTURING COMPANIES LISTED ON THE STOCK EXCHANGE INDONESIA (BEI) IN 2019 - 2023 Anju Dayantisyah; Thezar Fiqih Hidayat Hasibuan; Devi Ayu Putri Sirait
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.740

Abstract

This research aims to determine the effect of implementing Green Accounting, environmental performance on the profitability of manufacturing companies in the food and beverage sector listed on the Indonesia Stock Exchange in 2019 - 2023. This research uses secondary data, this secondary data was obtained from financial report data of manufacturing companies in the food and beverage sector and drinks listed on the Indonesia Stock Exchange (BEI) via www.idx.co.id or the websites of each company. The population in this study were food and beverage sector manufacturing companies listed on the Indonesian Stock Exchange, namely 42 food and beverage sector manufacturing companies. Purposive sampling technique was used to take samples in this research. The sample for this research are companies that meet the criteria, namely 8 manufacturing companies in the food and beverage sector. The data analysis technique in this research uses SPSS. The results of this research show that Green Accounting has a positive and significant effect on profitability, and environmental performance has a positive and significant effect on profitability. Meanwhile, simultaneously it shows that Green Accounting and environmental performance have a significant positive effect on profitability.
THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI) Wenny Widiyawati Simangunsong; Yuni Syahputri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.741

Abstract

This study aims to determine the effect of Brand Image, Price Perception on the decision to purchase Nivea products on students of SMA Negeri 1 Pintu Pohan Meranti. The sampling technique used in this study is non-probability sampling, namely purposive sampling and the number of samples in this study is 96 consumers who purchased Nivea products. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers of Nivea products. The results of this study indicate that partially the Brand Image variable (X1) has a positive and significant effect on the decision to purchase Nivea at SMAN 1 Pintu Pohan Meranti (Y). Partially the price perception variable (X2) has a positive and significant effect on the decision to purchase Nivea at SMAN 1 Pintu Pohan Meranti (Y). Simultaneously there is a positive and significant influence on the Brand Image variable (X1) and price perception (X2) on the decision to purchase Nivea at SMAN 1 Pintu Pohan Meranti (Y).
FACTORS AFFECTING THE PERFORMANCE OF REGIONAL WORK UNIT FINANCIAL MANAGEMENT OFFICIAL (PPK-SKPD) SAMOSIR REGENCY Noven Rina M.R. Sinaga; Prihatin Lumbanraja; Fahmi Natigor Nasution
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.742

Abstract

The performance of PPK SKPD plays an important role in transparent, efficient and accountable regional financial management. Several factors that can influence the performance of SKPD PPK include role clarity, human resource capabilities and job satisfaction. This research aims to analyze the factors that influence the performance of SKPD Financial Administration Officials (PPK) in Samosir Regency. This research is quantitative descriptive research, the population in this research is 32 PPK SKPD Samosir Regency employees, the sampling technique is a saturated sample, data collection is done by conducting documentation studies and questionnaires. The data analysis method uses descriptive statistics and multiple linear regression analysis. The research results show that brightness has a positive and significant effect on employee performance. Human resource development has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on performance. Role clarity, human resource development and job satisfaction have a positive and significant effect on performance.
The Evolution and Legacy of Ghazni: Tracing Its Historical and Cultural Impact from Antiquity to the Zenith of the Islamic Golden Age Wafiullah Aminzai; Habibullah Haidari; Ziauddin Hotak
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.743

Abstract

The Evolution and Legacy of Ghazni Tracing Its Historical and Cultural Impact from Antiquity to the Zenith of the Islamic Golden Age, delves into the multifaceted role of Ghazni as a central hub of cultural, political, and intellectual exchange across centuries. Situated at the crossroads of ancient trade routes, Ghazni emerged as a vital link between diverse civilizations, evolving from an ancient settlement to a flourishing center during the Islamic Golden Age. The primary objective of this research is to examine Ghazni’s socio-political, economic, and cultural transformations, with a particular focus on its contributions to art, architecture, literature, and governance. By doing so, the study aims to illuminate how Ghazni became a beacon of knowledge and creativity, influencing the broader Islamic world and beyond. The need for this research stems from the critical role Ghazni played in shaping regional and global history, yet its legacy remains underexplored in contemporary scholarship. Employing a library research methodology, the study synthesizes historical texts, archaeological evidence, and scholarly analyses to reconstruct Ghazni’s historical trajectory. Key findings reveal Ghazni’s strategic importance as a trade and cultural nexus, its role in fostering intellectual and artistic exchanges, and its enduring impact on Islamic civilization. The research underscores Ghazni’s significance as a center of learning and cultural production, highlighting its contributions to the preservation and dissemination of knowledge during the Islamic Golden Age. Ultimately, this study provides a comprehensive understanding of Ghazni’s historical and cultural legacy, offering valuable insights into its role as a bridge between antiquity and the zenith of Islamic civilization.

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