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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,537 Documents
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CUSTOMER LOYALTY ANALYSIS THROUGH CUSTOMER SATISFACTION: THE IMPACT OF DIGITAL MARKETING AND CUSTOMER PERCEIVED VALUE AT BOBOCABIN BANDUNG Malika Aura Saqina; Faizal Hamzah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
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This study aims to analyze the influence of digital marketing and customer perceived value on customer loyalty through customer satisfaction at Bobocabin Bandung. The development of nature-based accommodation and glamping has encouraged hospitality providers to strengthen digital marketing strategies and improve customer value in order to maintain competitiveness. This study employed a quantitative approach with an explanatory research design. The population consisted of customers who had stayed at Bobocabin Bandung, including Cikole, Ranca Upas, Sukawana, and Pangalengan. Data were collected through an online questionnaire using purposive sampling, with 150 valid responses analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital marketing and customer perceived value have positive effects on customer satisfaction and customer loyalty. Customer satisfaction also has a positive effect on customer loyalty and mediates the relationship between digital marketing, customer perceived value, and loyalty. These results suggest that customer loyalty is formed through the integration of effective digital marketing, strong perceived value, and satisfying accommodation experiences. The study contributes to marketing management literature in the context of technology-based nature accommodation and provides practical implications for Bobocabin management in improving digital engagement, service quality, perceived value, and long-term customer loyalty.
PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS Diva Dara Islami; Faizal Hamzah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
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This study examines the role of perceived risk in the influence of brand awareness on purchase intention among Traveloka users. The rapid growth of Online Travel Agencies (OTAs) has changed consumer behavior in searching, comparing, and purchasing travel services through digital platforms. Although Traveloka has strong brand awareness in Indonesia, consumers may still experience uncertainty related to online transactions, such as payment security, privacy protection, refund delays, and service mismatches. This study uses a quantitative approach with a survey method. Data are collected through an online questionnaire distributed to respondents who have used the Traveloka application and have experience searching for or purchasing travel-related services. The data analysis includes validity testing, reliability testing, linear regression analysis, and mediation testing. The findings indicate that brand awareness can encourage purchase intention by increasing consumer familiarity and confidence. However, perceived risk plays an important role in weakening or explaining this relationship. When perceived risk is high, consumers’ intention to purchase through Traveloka may decrease, even though they recognize the brand. Therefore, Traveloka needs to strengthen brand awareness while reducing perceived risk through secure transactions, transparent information, reliable services, and responsive customer support.
ANALYSIS OF MARKETING OF INDEPENDENT FARMERS' FRUIT FRUIT IN DOLOK MERAWAN VILLAGE DOLOK MERAWAN DISTRICT, SERDANG BEDAGAI REGENCY Winni Rachel joys Situmeang; Delyana R Pulungan; Tifany Zia Aznur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
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This study aims to analyze the institutions, functions, and efficiency of marketing of Fresh Fruit Bunches (FFB) of oil palm by independent smallholders in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency. The study was conducted in 2026 using quantitative and qualitative descriptive methods. The sample consisted of 33 independent smallholders selected using the simple random sampling method , while the marketing institutions were determined using the snowball sampling technique. The analysis was carried out through the identification of marketing channels, marketing functions, marketing margins, farmer's share , and the ratio of profit to marketing costs. The results showed that there were two marketing channels, namely Channel I (Farmers–Wholesalers/RAM–PKS) used by 12.12% of farmers and Channel II (Farmers–Collectors–Wholesalers/RAM–PKS) used by 87.88% of farmers. The marketing institutions involved included collectors and wholesalers (RAM) who carry out exchange, physical, and facility functions. Channel I has a lower marketing margin (Rp350/kg) compared to Channel II (Rp615/kg), and a higher farmer's share , at 89.55% compared to 81.64%. The profit-to-market cost ratio in Channel I reaches 288.89%, while in Channel II it is 65.63% for collectors and 288.89% for wholesalers. Thus, Channel I is a more efficient marketing channel because it provides a larger share of the price to farmers.
MEASURING MARKETPLACE SUCCESS APPROACH DELONE & MCLEAN IS SUCCESS MODEL: A STUDY AMONG STUDENTS Sambas Ade Kesuma; Eunike Kristina Sinuhaji; Risanty Risanty; Fauziah Kumalasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
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This study aims to analyze the success of marketplace applications using the Delone & McLean model for undergraduate students of Accounting, Faculty of Economics and Business, University of North Sumatra. The variables used are system quality, information quality, and service quality, which are related to the success of marketplace applications, as measured by user satisfaction. This study used a quantitative method with data from 301 respondents analyzed using multiple linear regression. The results showed that simultaneously and partially, all three variables had a positive and significant effect on the success of marketplace applications. This indicates that improving system quality, information quality, and service quality can increase user satisfaction.
THE INFLUENCE OF UNDERWRITER REPUTATION, FIRM SIZE, FIRM AGE, AND LEVERAGE ON IPO STOCK UNDERPRICING ON THE INDONESIA STOCK EXCHANGE DURING 2020–2024 Ni Putu Mimi Wahyuni; Ni Ketut Rasmini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
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The rapid growth of Indonesia's economy and business environment has encouraged companies to seek external financing to sustain and expand their operations through equity issuance in an Initial Public Offering (IPO). Drawing on Signaling Theory, firm characteristics and IPO supporting parties are regarded as quality signals that may influence investors' decisions and potentially lead to stock underpricing. This study aims to examine the effects of underwriter reputation, firm size, firm age, and leverage on the level of IPO underpricing among companies listed on the Indonesia Stock Exchange (IDX). The study population comprised 267 companies that conducted IPOs on the IDX, of which 184 companies were selected as the research sample based on predetermined sampling criteria. A total of 920 observations were analyzed, representing the selected firms over the five-year study period from 2020 to 2024. This study employed a quantitative research approach, and the data were analyzed using multiple linear regression with SPSS software. The findings reveal that underwriter reputation and firm age have a negative effect on IPO underpricing, whereas firm size has a positive effect. In addition, leverage is found to have a negative effect on IPO underpricing. These findings suggest that reputable underwriters, more established firms, and higher leverage levels reduce IPO underpricing by providing positive signals regarding firm quality and financial discipline. Conversely, larger firms tend to experience higher levels of underpricing because of stronger investor expectations and more optimistic market responses toward newly issued shares. Overall, the findings highlight the importance of both firm-specific characteristics and underwriter reputation in determining the level of IPO underpricing Keywords: IPO underpricing, underwriter reputation, firm size, firm age, leverage, Initial Public Offering (IPO).
THE INFLUENCE OF EMPATHETICAL LEADERSHIP ON INNOVATIVE WORK BEHAVIOR: THE MEDIATING ROLE OF PSYCHOLOGICAL SAFETY AMONG EMPLOYEES OF PT BPD KALTIM KALTARA TANA PASER BRANCH Dhea Revina Shabila; Irsan Tricahyadinata; Dwi Martiyanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
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The rapid transformation of the banking industry driven by digitalization requires organizations to enhance employees' innovative work behavior as a key source of competitive advantage. However, innovative work behavior is influenced not only by individual competence but also by leadership practices and employees' psychological conditions in the workplace. This study aims to examine the effect of empathetic leadership on innovative work behavior through the mediating role of psychological safety among employees of PT BPD Kaltim Kaltara Tana Paser Branch. A quantitative explanatory research design was employed, with data collected from 117 employees using a total sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that empathetic leadership has a positive and significant effect on both psychological safety and innovative work behavior. Psychological safety also has a positive and significant effect on innovative work behavior. Furthermore, psychological safety partially mediates the relationship between empathetic leadership and innovative work behavior. These findings suggest that leaders who demonstrate empathy by understanding employees' emotional needs can foster a psychologically safe work environment that encourages employees to express ideas, take initiative, and engage in innovative behaviors. This study contributes to the growing literature on empathetic leadership and psychological safety within the context of regional banking institutions and provides practical insights for organizations seeking to strengthen employee innovation through people-centered leadership.
STRATEGIES FOR DEVELOPING THE COMPETITIVENESS OF HOUSEHOLD FOOD-PRODUCT MSMEs IN SOUTH CENTRAL TIMOR REGENCY Elsiana Brikmar; Doppy Roy Nendissa; Agus A. Nalle
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Micro, small, and medium enterprises (MSMEs) play an important role in national and regional economic growth. Nevertheless, household food-product MSMEs in South Central Timor Regency continue to face various constraints that hinder improvements in competitiveness, including weak financial recordkeeping, limited production technology, low workforce knowledge, limited business capital, suboptimal product quality standardization, and inadequate business legality. This study aims to: (1) identify and analyze the factors affecting the competitiveness of household food-product MSMEs in South Central Timor Regency based on the Porter Diamond Model; (2) formulate alternative strategies for developing the competitiveness of household food-product MSMEs in South Central Timor Regency based on SWOT analysis; and (3) determine the most appropriate priority strategies for developing competitive household food-product MSMEs in South Central Timor Regency using the AHP method. A mixed-methods approach combining qualitative and quantitative approaches in a single study was employed through questionnaires and interviews with 56 MSME respondents (determined using Slovin's formula) and five expert respondents purposively selected based on their competence and experience in developing household food MSMEs in TTS Regency. The Internal Factor Evaluation (IFE) matrix yielded a total score of 2.686, while the External Factor Evaluation (EFE) matrix yielded 2.695, placing TTS MSMEs in Cell V (hold and maintain) of the IE matrix. The SWOT analysis produced nine alternative strategies. The AHP analysis identified business legality as the most influential factor (weight: 0.242), with the highest-priority strategy being to build customer trust through legally compliant products (weight: 0.220). These findings offer practical recommendations for the Local Government, MSME actors, and future research. This study also makes a scholarly contribution by integrating the Porter Diamond Model, SWOT, and the Analytic Hierarchy Process (AHP) in formulating strategies to develop the competitiveness of household food MSMEs, an approach that has rarely been applied in previous studies in South Central Timor Regency.
DIGITAL LEADERSHIP FOR SUSTAINABLE ORGANIZATIONAL TRANSFORMATION: A SYSTEMATIC LITERATURE REVIEW Rahdini Rizki Saragih; Suci Indah Syafitri; Nindy Erisma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
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Digital transformation has fundamentally reshaped how organizations create value, compete, and sustain performance in dynamic environments. However, successful transformation depends not only on technological investment but also on leadership capabilities that align digital initiatives with organizational vision, culture, and sustainability objectives. This study aims to examine the evolution, theoretical foundations, and strategic role of digital leadership in enabling sustainable organizational transformation through a Systematic Literature Review (SLR). Relevant studies on digital leadership, digital transformation, dynamic capabilities, organizational agility, sustainability, and digital readiness were systematically analyzed using thematic synthesis to identify key patterns, theoretical perspectives, and emerging research directions. The findings indicate that digital leadership has evolved from a technology-focused concept into a strategic capability involving digital mindset, agility, data-driven decision-making, innovation, and change management. Digital leaders act as strategic orchestrators who facilitate sustainable transformation by developing organizational capabilities, enhancing digital readiness, and supporting human-centered change processes. This study contributes an integrated conceptual framework that positions digital leadership as a strategic organizational capability and provides theoretical and practical insights for advancing sustainable digital transformation research and practice.
AN ACCOUNTING-BASED EVALUATION FRAMEWORK FOR DISASTER REPORTING IN DECENTRALIZED GOVERNANCE: INTEGRATING IPSASB QUALITATIVE CHARACTERISTICS, GRI REPORTING PRINCIPLES, AND INSTITUTIONAL THEORY Gabriel P Aryanindita; Caecilia Atmini Susilandari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
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Disaster reporting has become an essential instrument for strengthening public accountability in disaster risk management, yet its accounting quality remains underexplored. Existing studies have predominantly examined disaster governance from institutional, operational, or policy perspectives, with limited attention to whether disaster reports provide useful, transparent, and stakeholder-oriented information in accordance with internationally recognised reporting principles. This study addresses this gap by developing and applying an integrated accounting-based evaluation framework that combines the International Public Sector Accounting Standards Board (IPSASB) qualitative characteristics of useful public-sector information with the Global Reporting Initiative (GRI) reporting principles. Institutional Theory is adopted as the theoretical lens to explain how regulatory, professional, and organisational pressures influence reporting practices within Indonesia's decentralized disaster governance system. A qualitative multiple-case study design was employed using directed qualitative content analysis of sixteen official disaster management reports issued by the National Disaster Management Agency (BNPB), Provincial Disaster Management Agencies (BPBDs), and provincial governments. The analysis evaluates disaster reporting against six IPSASB qualitative characteristics—relevance, faithful representation, comparability, verifiability, timeliness, and understandability—and four GRI reporting principles—materiality, completeness, stakeholder inclusiveness, and balance. The findings reveal that Indonesia's disaster reporting system demonstrates strong financial accountability and regulatory compliance but remains fragmented across multiple reporting instruments. While financial disclosures generally satisfy IPSASB qualitative characteristics, reporting on stakeholder engagement, methodological transparency, organisational learning, and long-term recovery outcomes remains comparatively limited. The study contributes to public sector accounting by extending the application of IPSASB qualitative characteristics beyond financial reporting and integrating them with GRI reporting principles to evaluate disaster reporting as a multidimensional accountability mechanism. The proposed framework offers a transferable approach for improving transparency, comparability, and public accountability in disaster reporting across decentralized governance systems.
THE EFFECTS OF JOB INSECURITY AND JOB STRESS ON BURNOUT: THE MEDIATING ROLE OF WORKLOAD AMONG EMPLOYEES OF STONE-PROCESSING SMES IN GAMPING VILLAGE, CAMPURDARAT DISTRICT, TULUNGAGUNG Aisya Ramadhani Eka Aprildianti; Budi Eko Soetjipto; Wening Patmi Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
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The stone-processing industry is characterized by physically demanding tasks, time pressure, occupational safety risks, production targets, and unstable market demand. This configuration may intensify employees’ job insecurity, stress, workload, and burnout. This study examines the effects of job insecurity and job stress on burnout, both directly and indirectly through workload as a mediating variable. An explanatory quantitative design was employed through a survey of 180 employees working in stone-processing SMEs in Gamping Village, Campurdarat District, Tulungagung. Data were collected using a Likert-scale questionnaire and analyzed through partial least squares structural equation modeling (PLS-SEM). The results indicate that job insecurity has no significant direct effect on burnout (β = 0.004; p = 0.949). Job stress likewise does not directly predict burnout (β = 0.067; p = 0.502). In contrast, job insecurity positively affects workload (β = 0.118; p = 0.047), while job stress exerts a substantially stronger effect on workload (β = 0.633; p < 0.001). Workload significantly increases burnout (β = 0.614; p < 0.001). The indirect-effect analysis identifies workload as a full mediator in the relationship between job insecurity and burnout (β = 0.073; p = 0.048), as well as between job stress and burnout (β = 0.389; p < 0.001). These findings extend the application of Job Demands–Resources theory by positioning workload as the central mechanism through which psychological pressures are transformed into occupational burnout in a labor-intensive industrial setting.

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