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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE INFLUENCE OF LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON THE PERFORMANCE OF PT EMPLOYEES. PERKEBUNAN NUSANTARA III (PERSERO) KEBUN BANDAR BETSY Ahmad Fitra; Iskandarini; Sugih Arto Pujangkoro
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.342

Abstract

The Influence of Leadership Style, Organizational Culture, and Work Environment on Employee Performance at Pt. Perkebunan Nusantara Iii (Persero) Kebun Bandar Betsy. This research was conducted at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy, while the object of research is employees at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.The population in this study were employees of PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy as many as 500 people. The sample in this study was 98 people. With the results, Leadership Style partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Organizational culture partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. The work environment partially has no effect on employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Leadership Style, Organizational Culture and Work Environment simultaneously influence employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall) Adnan; Desi Ariani Rahayu; Siti Maimunah; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.345

Abstract

This research aims to determine and analyze the magnitude of the influence of implosive buying factors at Suzuya Mall, Lhokseumawe city and to find out which factors have the most dominant influence on impulsive buying at Suzuya Mall, Lhokseumawe city. The factors that influence impulsive buying in this research are Fashion Involvement, shopping lifestyle, and Store Atmosphere. Where data from these variables is taken using the incidental sampling technique, which is part of non-probability sampling. Where all these variables will be measured using an ordinal scale. The data used in this research is primary data obtained by distributing questionnaires to 100 respondents who made purchases at Suzuya Mall, Lhokseumawe city. The data analysis technique used is multiple linear regression with the help of SPSS software. The research results show that Fashion Involvement, shopping lifestyle, and Store Atmosphere have a positive and significant effect on impulsive buying at Suzuya Mall, Lhokseumawe city. Meanwhile, the results of the coefficient of determination test showed that implosive buying at Suzuya Mall, Lhokseumawe city was influenced by Fashion Involvement, shopping lifestyle and Store Atmosphere by 64 percent.
THE INFLUENCE OF PRICE, LOCATION, AND WORD OF MOUTH ON PURCHASING DECISIONS AT 35.000 CONVENIENCE STORES (Case Study at Cut Kinan Store In Krueng Geukuh, Dewantara District, Aceh Utara Regency) Riva Hayatunnisa; Adnan; Juli Mursyida; Yuli Asbar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.346

Abstract

This study aims to determine how the influence of price, location, and word of mouth on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Purchase decisions are measured using indicators consisting of product choice, brand choice, dealer choice, purchase time, and purchase amount. Then the price variable indicators used consist of affordability, price suitability with product quality, price competitiveness, and price suitability with benefits. Meanwhile, location variables use indicators consisting of access, visibility, traffic, parking lots, and expansion. As well as word of mouth variables using indicators consisting of speakers, topics, tools, speaker participation, and supervision. Where all these variables will be measured using an ordinal scale. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made purchases at Toko Cut Kinan. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that price, location, and word of mouth had a positive and significant effect on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Meanwhile, the results of the coefficient of determination test found that purchasing decisions at Cut Kinan Store were influenced by price, location, and word of mouth by 60.8 percent.
INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE Putri Patresia; T. Zulkarnaen; JuliMursyida; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.348

Abstract

Market developments in the e-commerce business make it easy for consumers to fulfill almost all their needs online, ranging from clothing, electronic equipment, cosmetics, even plane tickets and hotel reservations. One of the e-commerce websites in Indonesia is Shopee, an e-commerce startup, Shopee is a big player in e-commerce, of the many marketplaces present in Indonesia, Shopee is one of the many parties taking advantage of this opportunity by enlivening the mobile segment marketplace through their mobile application can make buying and selling transactions easier via mobile devices. The development of the times has resulted in more and more marketplaces emerging. This research aims to determine the influence of e-service quality, perceived value and customer satisfaction on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficient of determination as well as correlation tests and analyzed with the help of the SPSS 23.0 application program. The research results show that simultaneously perceived value and customer satisfaction have a positive and significant effect on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. Furthermore, e-service quality has a negative and insignificant influence on Shopee e-commerce customer loyalty in the people of Lhokseumawe City.
THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY Wirdatul Ahya; Heriyana; Adnan; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.349

Abstract

This problem has become a problem in marketing activities which are currently intensively competing in the food industry. and resulting in increasingly strong business competition. Many companies compete to attract consumer attention from competitors with the aim of maintaining and increasing company sales. Many companies compete with each other to win the first position in the position of Best Brand in the Food Industry. One food product that currently has quite good marketing potential is instant noodles. Indofood is one of the Instant Noodle market segments which has been known since 1968 with its product Supermie. However, the development of instant noodles increased and competition was very sharp, causing Supermi products to experience a decline, especially after the launch of Mie Sedap by the Wings Group. The aim of this research is to analyze and determine the influence of trust, commitment and communication on customer retention in Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. Respondents totaled 120 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS version 26 application program. The results of the research show that in general Simultaneous trust and commitment have a positive and significant effect on customer retention for Supermie products in Lhokseumawe City. Meanwhile, partially the communication variable does not have a significant influence on customer retention. However, the variables of trust and commitment have a significant influence on customer retention for supermie products in Lhokseumawe City.
THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY Azmiatun; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.352

Abstract

This study examined the effect of digital marketing, product quality, and price on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. This study used primary data obtained by distributing questionnaires to 108 respondents selected using the purposive sampling method. The data analysis methods used were multiple linear regression and simple regression methods with the help of SPSS. The results of the study partially showed that digital marketing had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City, product quality had a positive and significant effect on purchase decisions at the Ruri home convection industry in Punteut, Lhokseumawe City, and the price had a positive and significant effect on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. Simultaneously, digital marketing, product quality, and price had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City.
IT IS RARE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) TO MAKE FINANCIAL REPORTS Rusydi Abubakar; Nurul Hikmah Tanjung; Ainna Mahrum Nasution; Sri Wahyuni; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.354

Abstract

This study aims to analyze the level of awareness and readiness of Micro, Small, and Medium Enterprises (MSMEs) in preparing financial and tax reports. The data used in this study is primary data. The data obtained were analyzed using qualitative and quantitative research methods. The results show that the level of awareness and readiness of MSMEs in preparing financial and tax reports is still relatively low. MSMEs with the support of regulators need to make extra efforts to minimize the obstacles faced when compiling financial and tax reports.
OCCUPATIONAL HEALTH AND SAFETY PROCEDURES FOR EMPLOYEES IN THE DEPARTMENT OF DESIGN AND CONTRUCTION AT PT PUPUK ISKANDAR MUDA KRUENG GEUKUH NORTH ACEH Likdanawati; Sutriani; Rahmaniar; Hamdiah; Syifa Thahira Yusral
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.355

Abstract

PT Pupuk Iskandar Muda is a company operating in the petrochemical industry, this company is a state-owned company that produces various types of fertilizer including urea prill and urea granule. PT Pupuk Iskandar Muda is a company operating in the urea fertilizer industry. PT PIM is the first urea fertilizer factory in Indonesia which was built by Indonesian sons and daughters through the national contractor PT Rekayasa Industri. PT Pupuk Iskandar Muda has established the best possible K3 system, because the company is aware of the importance of occupational safety and health within the company. Occupational Health, namely: a science whose application is to improve the quality of life of workers through improving health, preventing work-related diseases which is realized through health checks, treatment and nutritious food intake. Occupational safety can be said to be the science and application relating to machines, work tools, materials and processing processes, the basis of the workplace and work environment as well as ways of carrying out work to ensure the safety of workers and company assets to avoid accidents and other losses. Occupational safety and health are conditions in work that are healthy and safe, both for the job, the company and for the community and environment around the factory or workplace. After carrying out Field Work Practice activities in the Design and Build Department at PT Pupuk Iskandar Muda, it can be concluded that the implementation of occupational safety and health (K3) is very necessary because it concerns the company and its employees. The implementation of K3 also has correct procedures that must be followed in accordance with statutory regulations. The procedures used at PT Pupuk Iskandar Muda, especially the Design and Build Department, in implementing Occupational Health and Safety (K3) for employees are based on Government Regulations in article 6 Number 50 of the Year 2012.
THE IMPACT OF POLITICAL LEGAL DEVELOPMENTS ON LAW ENFORCEMENT IN INDONESIA Ismaidar; Anwar Ibrahim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.356

Abstract

Laws are guidelines and rules related to the concept of social life and will always be in accordance with the conditions of society. Law is a demand to be able to provide justice, meaning that law is always faced with the question of whether the law can achieve justice. Related to this legal concept, legal politics is defined as activities that determine patterns and ways of forming laws, overseeing the operation of laws, and updating laws for the purposes of the State. Therefore, law is a determinant of politics, and is also related to democracy in the sense that political activities are regulated and must comply with legal rules. Law is viewed from the perspective of das sollen (necessity), viewing that law must be guided by the relationships between members of society. Meanwhile, those who view it from the point of view of das sein (reality), empiricists see that law is greatly influenced by politics, not only in the process of making it, but also in its empirical realities. So that law is influenced by politics and even today, legal autonomy in Indonesia is often intervened by politics, not only in terms of its creation, but also in its implementation, both in terms of law enforcement. This research aims to find out what is the impact of legal political developments on law enforcement in Indonesia? How does legal politics exist in law enforcement in Indonesia? The method used in research is normative juridical.

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