cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rico Nur Ilham
Contact Email
radjapublika@gmail.com
Phone
+6281238426727
Journal Mail Official
radjapublika@gmail.com
Editorial Address
Jl.Pulo Baroh No.12 Lancang Garam Kecamatan Banda Sakti Kota Lhokseumawe, Aceh, Indonesia
Location
Kota lhokseumawe,
Aceh
INDONESIA
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
 59   60   61   62   63 
THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12 Rio Fahmi Huseini Ritonga; Riza Fanny Meutia; Hery Syahrial; Nindya Yunita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.728

Abstract

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.
THE EFFECT OF INVENTORY INTENSITY AND REAL EARNINGS MANAGEMENT ON TAX AVOIDANCE IN COMPANIES MINING SECTOR ON THE INDONESIA STOCK EXCHANGE 2020-2023 Crismes Ulina Ritonga; Desy Astrid Anindya; Ikbar Pratama
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.729

Abstract

This study was conducted to determine the effect of Inventory Intensity and Real Earnings Management on Tax Avoidance in Mining Sector Companies on the Indonesia Stock Exchange in 2020-2023. Based on the predetermined research hypothesis, it is known that inventory intensity and real earnings management have an effect on tax avoidance. The type of quantitative research with a causal associative approach. The population is 42 mining sector companies with a purposive sampling technique of 27 companies over a period of 5 years with a total of 108 data. The fund processing technique uses multiple linear regression analysis. The results of the study indicate that partially inventory intensity has a positive and significant effect on tax avoidance, but real earnings management does not affect tax avoidance. Simultaneously, inventory intensity and real earnings management have a significant effect on tax avoidance.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
THE INFLUENCE OF ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL INNOVATION ON ORGANIZATIONAL PERFORMANCE IN PT. NUSANTARA PLANTATIONS IV REGIONAL I MEDAN Isma Nanda Saputri; Hery Syahrial; Tohap Parulian Sihombing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.731

Abstract

This study aims to determine the effect of organizational creativity and organizational innovation on organizational performance at PT. Perkebunan Nusantara IV Regional I Medan partially. This study uses a quantitative approach with a sample of 165 employees selected using stratified proportional sampling and convenience sampling. Data were distributed to respondents using a questionnaire with a Likert scale of 1-5 which was distributed directly and also via google form. Furthermore, the data obtained were analyzed using multiple linear regression with SPSS software version 23. The results of the analysis showed a positive and significant effect between organizational creativity on organizational performance, as well as a positive and significant effect between organizational innovation on organizational performance. This study contributes to the integration of organizational creativity and organizational innovation on organizational performance in one research framework, which in previous studies to the best of the researcher's knowledge has not been found, and also enriches the literature review related to antecedents of organizational performance in the context of plantation sector research. Furthermore, this study provides input to leaders about the importance of organizational creativity and organizational innovation in improving organizational performance.
ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY Bunga Aditi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.732

Abstract

The main indicators that make MSMEs experience many losses to the point of bankruptcy, including consumer demand for the product is decreasing, then the regulations and policies issued by the government do not provide direct benefits in developing MSMEs so that they are not felt directly by the community, especially Micro, Small and Medium Enterprises (MSMEs) who have to close for a long time. The purpose of this studyreview and analyze Online Marketing Strategies and Brand Image in Reducing Bankruptcy of MSMEs in Medan City.This study uses a data analysis method using SmartPLS software. The results of the study showActual behavior has a significant effect on brand image. Brand image has a significant effect on consumer satisfaction. Brand image as an intervening variable has a significant impact in increasing the influence of Actual behavior on consumer satisfaction.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE EFFECT OF ENVIRONMENTAL PERFORMANCE ON PROFITABILITY COMPANIES: STUDY ON INDEXED COMPANIES SRI-KEHATI Najia; Wardhiah; Marzuki; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.735

Abstract

This research aims to determine the effect of environmental performance on company profitability. The type of research used is quantitative research with secondary data types. The data source in this research is financial report data. The data collection technique used is documentation analysis technique. The data analysis technique used in this research is panel data analysis. The population in this study were all 25 companies listed on the Sri-Kehati index using a saturated sampling method. Research sample with a total of 75 observations. The research results show that partially environmental performance, ISO 1401 and environmental costs have a positive and significant effect on company profitability.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE OF PT. TASPEN BRANCH LHOKSEUMAWE CITY Muhammad Ghazali Alwafi Lubis; Likdanawati; Khairawati; Sullaida; Nurmala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.737

Abstract

Good human resource management is the key to the success of an organization in achieving its goals. At PT. Taspen Branch of Lhokseumawe City, it was found that there were challenges in efforts to improve employee performance. Some employees showed a decrease in productivity even though they were in a stable position. Based on temporary observations, it can be concluded that the low performance of employees at PT. Taspen Branch of Lhokseumawe City was influenced by the ineffectiveness of transformational leadership, low recognition of Organizational Citizenship Behavior (OCB), and weakening organizational commitment. The purpose of this study was to see the effect of transformational leadership, Organizational Citizenship Behavior (OCB), and organizational commitment on employee performance at PT. Taspen Branch of Lhokseumawe City. This type of research uses a quantitative method, data collection using a questionnaire containing questions and statements by distributing it to the employees concerned at PT. Taspen Branch of Lhokseumawe City. The scoring technique uses a Likert scale. This research was conducted at PT. Taspen Branch of Lhokseumawe City with a total of 62 respondents, where the sampling in this study used saturated samples, where all populations were sampled so that the number of samples in this study was 62 respondents. This study used multiple linear regression analysis with the SPSS (Statistical Program for Social Science) program. The results of this study indicate that transformational leadership, Organizational Citizenship Behavior (OCB), and organizational commitment have a positive and significant influence on employee performance at PT Taspen Branch of Lhokseumawe City. This shows that the transformational leadership style applied by superiors, good implementation of OCB, and strong and positive organizational commitment contribute significantly to improving employee performance.
THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh) Ulan Tari; M. Subhan; Heriyana; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.738

Abstract

This research aims to determine the influence of Sensational advertising, Celebrity Endorsement, Affiliate Marketing, and product variations on interest in purchasing Scarlett Skincare products among students at the Faculty of Economics and Business, Universitas Malikussaleh. The research method used in this research is a quantitative method. The instruments in this research use validity tests, reliability tests, classic assumption tests used, namely normality tests, multicollinearity tests and heteroscedasticity tests, determination tests (R2) and hypothesis tests (t). This research was conducted on economics and business students at Universitas Malikussaleh. In this research, the data used was primary data obtained by distributing questionnaires to 100 respondents. The data analysis technique used is multiple linear regression analysis with the help of the SPSS 26.0 program. The results of this research show that partially, each variable, namely, Sensational advertising has a significant effect on buying interest, Celebrity endorsement has a significant effect on buying interest, Affiliate Marketing has a positive and significant effect on buying interest and product variety has a positive and significant effect on buying interest.
ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z Adinda Lubis; Juwita Samaria Manurung; Didik Gunawan; Nursaimatussaddiyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.739

Abstract

This study analyzes the role of price, brand image, and E-service quality factors in shaping Generation Z customer loyalty towards Netflix services. Using a quantitative method with a sample of 96 respondents from Generation Z (aged 18-27 years), data were collected through an online questionnaire and analyzed with SMART PLS 3.0. The results showed that price has a significant effect on customer loyalty, while brand image and E-service quality do not have a significant effect. These findings confirm that the right pricing strategy can increase customer loyalty, and factors such as content diversity and ease of use of the platform are more dominant in retaining Generation Z customers.

Page 61 of 112 | Total Record : 1111

 59   60   61   62   63 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 12 (2025): NOVEMBER Vol. 4 No. 11 (2025): OCTOBER Vol. 4 No. 10 (2025): SEPTEMBER Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS Vol. 5 No. 1 (2025): DECEMBER Vol. 4 No. 9 (2025): AUGUST Vol. 4 No. 8 (2025): JULY Vol. 4 No. 7 (2025): JUNE Vol. 4 No. 6 (2025): MAY Vol. 4 No. 5 (2025): APRIL Vol. 4 No. 4 (2025): MARCH Vol. 4 No. 3 (2025): FEBRUARY Vol. 4 No. 2 (2025): JANUARY Vol. 3 No. 12 (2024): NOVEMBER Vol. 3 No. 11 (2024): OCTOBER Vol. 3 No. 10 (2024): SEPTEMBER Vol. 4 No. 1 (2024): DECEMBER Vol. 3 No. 9 (2024): AUGUST Vol. 3 No. 8 (2024): JULY Vol. 3 No. 7 (2024): JUNE Vol. 3 No. 6 (2024): MAY Vol. 3 No. 5 (2024): APRIL Vol. 3 No. 4 (2024): MARCH Vol. 3 No. 3 (2024): FEBRUARY Vol. 3 No. 2 (2024): JANUARY Vol. 2 No. 12 (2023): NOVEMBER Vol. 2 No. 11 (2023): OCTOBER Vol. 2 No. 10 (2023): SEPTEMBER Vol. 3 No. 1 (2023): DECEMBER Vol. 2 No. 9 (2023): AUGUST Vol. 2 No. 8 (2023): JULY Vol. 2 No. 7 (2023): JUNE Vol. 2 No. 6 (2023): MAY Vol. 2 No. 5 (2023): APRIL Vol. 2 No. 4 (2023): MARCH Vol. 2 No. 3 (2023): FEBRUARY Vol. 2 No. 2 (2023): JANUARY Vol. 1 No. 12 (2022): NOVEMBER Vol. 1 No. 11 (2022): OCTOBER Vol. 1 No. 10 (2022): SEPTEMBER Vol. 2 No. 1 (2022): DECEMBER Vol. 1 No. 9 (2022): AUGUST Vol. 1 No. 8 (2022): JULY Vol. 1 No. 7 (2022): JUNE Vol. 1 No. 6 (2022): MAY Vol. 1 No. 5 (2022): APRIL Vol. 1 No. 4 (2022): MARCH Vol. 1 No. 3 (2022): FEBRUARY Vol. 1 No. 2 (2022): JANUARY Vol. 1 No. 1 (2021): DECEMBER More Issue