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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS Shally Ruth Yuliana Manik; Hadijah Zoya; Amelia Situmorang; Tria Anggina; Rafael Krismahendra Panjaitan; Andi Taufiq Umar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.762

Abstract

This study aims to examine the influence of Fear of Missing Out (FOMO) and hedonic orientation on the purchasing decisions of viral products among college students. The main issue raised is how the psychosocial dynamics of college students in the digital era affect impulsive consumption patterns, especially when exposed to viral trends on social media. This study uses a quantitative explanatory approach with a questionnaire survey method supported by literature studies. The research sample consists of active social media students who have purchased viral products. The results of the study show that both FOMO and hedonic orientation have a significant simultaneous influence on purchasing decisions of viral products, with hedonic orientation having a greater influence than FOMO. This finding is different from several previous studies that highlight the dominance of FOMO. This study confirms that college students' consumption motivation is more influenced by the search for pleasure and emotional satisfaction than simply anxiety about being left behind. The implication of these results is the need for a digital marketing strategy that emphasizes the emotional experience aspect, as well as the development of rational consumption literacy for the younger generation amidst the ever-growing flow of viral trends.
THE TECH STOCKS' PARADOX: UNRAVELING THE UNEXPECTED DECLINE AMID INDONESIA'S DIGITAL ECONOMY BOOM Syahputra, Andry; Gunawan, Didik; Cahyadi, Lukieto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.763

Abstract

This study aims to analyze the influence of digital economy growth, macroeconomic factors, and stock liquidity on the stock prices of Indonesia’s technology sector during the period of January 2021 to December 2024. Employing a quantitative approach, this research utilizes the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method processed through the SmartPLS software. The study relies on secondary monthly data, including digital indicators such as private funding value and internet user growth, macroeconomic indicators such as interest rates and exchange rates, and liquidity indicators such as trading volume and frequency. The results indicate that digital economy growth has a positive and significant effect on technology sector stock prices, while macroeconomic factors show a negative and significant impact. Meanwhile, stock liquidity does not exhibit a significant effect. These findings offer new insights into the dynamics of technology stocks in Indonesia, which do not always align with digital development, and highlight the critical role of macroeconomic conditions in investment decision-making. This research is expected to contribute to the development of digital financial strategies in the national context. Keywords: Digital Economy, Macroeconomics, SEM-PLS, Stock Liquidity, Stock Price
IMPACT OF GROSS DOMESTIC PRODUCT, DOMESTIC PRICE AND EXCHANGE RATES ON INDONESIA’S MANGOSTEEN EXPORTS TO UNITED ARAB EMIRATES Rianta Chen Yohana Manik; Holpu Ronal Ambarita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.764

Abstract

Indonesia exports more mangosteen than any other fruit. Five countries are its export destinations, including the United Arab Emirates. According to data from UN Comtrade, the export volume of Indonesian mangosteen fluctuated from 2019 to 2023. According to experts and previous studies, this fluctuation is due to several factors. Therefore, this quantitative study will analyze the influence of the United Arab Emirates' gross domestic product (GDP), the domestic price of Indonesian mangosteen, and the dollar-to-rupiah exchange rate on Indonesia's mangosteen exports to the United Arab Emirates from 2003 to 2023. Additionally, we aims to analyze whether gross domestic product, Indonesian domestic mangosteen prices, and the dollar-to-rupiah exchange rate jointly influenced Indonesian mangosteen imports to the United Arab Emirates during the same period. The research location was deliberately chosen in Indonesia, and secondary sources were used to collect time series data from 2003 to 2023. Quantitative data analysis was conducted using SPSS 25 and quantitative methods. The study's findings suggest that the United Arab Emirates' gross domestic product, the domestic price of Indonesian mangoes, and the dollar-to-rupiah exchange rates at the same time affect to quantity of mangosteen exported to the United Arab Emirates. Based on a partial test, the United Arab Emirates' gross domestic product had a significantly positive effect on Indonesian mangosteen exports to the United Arab Emirates, with a regression coefficient of 3.398E-6. This indicates that if the United Arab Emirates' gross domestic product increases one US dollar, Indonesian mangosteen exports to the United Arab Emirates will increase to 3.398E-6 kilograms. The domestic price of Indonesian mangosteen had a significantly negative effect on the volume of exports, with a regression coefficient of -398. This indicates that if the domestic price of mangosteen in the UAE increases by Rp 1,000/kg, exports to the UAE decrease by 398,755 kg.The dollar-to-rupiah exchange rate also negatively affects the Indonesian mangosteen export volume to the United Arab Emirates. With a regression coefficient of -95.267, an increase in the dollar exchange rate of 1 US$/Rp results in decline has been observed in the export volume of Indonesian mangosteen. to the United Arab Emirates of 95.267 kg.
THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI) Indriani Nainggolan; Putri Ramadhani; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.765

Abstract

This study analyzes the influence of advertising and brand reputation on brand image and its implications on Hanbody Marina purchasing decisions. (at the Nusantara Tebing Tinggi store). Using a quantitative method with a sample of 96 respondents using the Cochran formula, data were collected through questionnaires and analyzed with SMART PLS 3.0. The results showed that advertising had a significant effect on the brand image of Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on the brand image of Marina handbody products at Toko Nusantara Tebing Tinggi. Advertisements do not influence the purchasing decision for Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on purchasing decisions for Marina handbody products at Toko Nusantara Tebing Tinggi. Brand image has a significant influence on purchasing decisions for Marina handbody products at the Nusantara Tebing Tinggi Store. Advertisement influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi. Brand reputation influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi.
THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.766

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
THE INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY (K3), WORKLOAD AND PHYSICAL WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV PABATU Mutiara Shauma; Novi Punggahani; Rumiris Siahaan; Cia Cai Cen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.767

Abstract

This study aims to analyze the influence of Occupational Health and Safety (OHS), Workload, and Physical Work Environment on Employee Performance at PT Perkebunan Nusantara IV Pabatu. The research employed a quantitative approach with a population of 282 employees in the harvesting division and a sample of 74 respondents, determined using the Taro Yamane formula. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results indicate that, partially, OHS and Workload do not have a significant effect on Employee Performance, with significance values ​​of 0.356 and 0.389, respectively. However, the Physical Work Environment variable has a significant effect on Employee Performance, with a significance value of 0.012. Simultaneously, the three variables (OHS, Workload, and Physical Work Environment) have a significant influence on Employee Performance, with an F-value of 3.403 and a significance level of 0.022. The adjusted R² value of 0.090 indicates that 9% of the variation in Employee Performance can be explained by these three variables. These findings highlight the importance of managing the physical work environment effectively to improve performance, although attention to OHS and workload remains essential as part of a comprehensive human resource management strategy.
DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS Martin Hari Purwadi; Agus Aulia Primanda; Asep Wasid; Debi Irawan; Febriansyah Ramadhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.770

Abstract

The development of digital technology has changed people's consumption patterns, including in making decisions to purchase fast food. This study aims to analyze how the development of interactive landing pages can increase consumer interest in buying rice balls with various flavors. Using quantitative research methods and experimental design approaches, two versions of the landing page were tested: static and interactive. The results show that interactive elements such as product animation, real-time testimonials, and quick ordering features can increase user engagement and influence purchase intentions. This study provides an important contribution to the digital marketing strategy of culinary MSMEs based on websites.
THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS Citra Saffanah; Eka Elvira Br. Sinaga; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.771

Abstract

This study aims to analyze the influence of lifestyle and occupation on the perception of quality and its impact on consumer purchasing decisions at the Pearly Store in Tebing Tinggi City. In an era of increasingly tight retail competition, understanding the psychological and social factors of consumers is important for business actors. This study uses a quantitative approach with a survey method of 96 female consumer respondents who have shopped at the Pearly Store. The data analysis technique was carried out using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that lifestyle has a positive and significant effect on the perception of quality and purchasing decisions. Occupation has a significant effect on the perception of quality, but does not have a direct effect on purchasing decisions. Perception of quality is proven to have a significant effect on purchasing decisions, and acts as an intervening variable that mediates the relationship between occupation and lifestyle on purchasing decisions. These findings provide important implications for marketing strategies, especially in designing messages and products that are in accordance with the lifestyle and occupational background of the target market.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFECTION AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN HOSPITAL EMPLOYEES LANGSA REGIONAL GENERAL Ira Safitri; Yanita; Ibrahim Qamarius; Sullaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.773

Abstract

This study was conducted to examine the influence of Transformational Leadership, Job Satisfaction and Organizational Commitment on Organizational Citizenship Behavior in Langsa Regional General Hospital. This type of research uses a quantitative method, data collection uses a questionnaire containing questions and statements by distributing the information of the employees concerned at the Langsa Regional General Hospital. The population in this study are employees with civil servant status at the Langsa Regional General Hospital which totals 547 employees. Meanwhile, the number of samples in this study is 72 employees. The data analysis method used is a multiple linear regression analysis technique using SPSS 26. Data analysis uses classical assumption tests, partial tests (t-tests) and determination coefficient tests. The results of the study show that Transformational Leadership, Job Satisfaction and Organizational Commitment have a positive and significant effect on Organizational Citizenship Behavior in Langsa Regional General Hospital Employees.
APPLICATION OF THE ISTISHLAH CONCEPT IN THE FATWA INSTRUMENT REGARDINGSOCIAL SECURITY ADMINISTRATOR AGENCY (BPJS) PRODUCTS SYARIAH HEALTH Taufik Hidayat
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.774

Abstract

This study explores the concept of istishlah (seeking public interest) as a method used by the Indonesian Ulema Council (MUI) in formulating fatwas (Islamic legal rulings) to address contemporary issues. Focusing on MUI's fatwa regarding Sharia-compliant products from the Social Security Administering Body (BPJS Kesehatan Syariah), the research examines the position of istishlah within Islamic law, the criteria established by MUI for Sharia Health Social Security Agency (BPJS) products, and how the sharia label affects people's medical treatment preferences. The study employs library research and interviews with MUI Fatwa Commission members to analyze the application of istishlah in addressing the complexities of social security within an Islamic framework, aiming to promote public welfare in accordance with Sharia principles.

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