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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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POTENSIAL FOR DEVELOPING COFFEE PLANTATION IN GAYO LUES REGENCY Fazlina, Yulia Dewi; Mikentona, Jorgi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.775

Abstract

Gayo Lues Regency is one of the regencies in Aceh Province, Gayo Lues Regency is very strategic to be built and developed into a development area in the upstream part of Aceh and supports the development of the eastern and western regions of Aceh. This district has great potential in developing coffee commodities. The Director General of Horticulture, Ministry of Agriculture has proposed 3 (three) approaches to address the problem of climate change in coffee cultivation, one of which is a strategic approach (regional identification), in the form of an inventory of data and information related to areas that cultivate coffee. This study aims to identify and analyze the potential of land that can be developed into coffee plantations based on the suitability of the spatial pattern of the region. The method used is spatial analysis with an overlay approach between the existing coffee plantation map and the spatial pattern map, slope, and altitude. The results of the study show that of the total area of ​​Gayo Lues Regency, the land that has the potential to be developed as a coffee plantation is 57,521.66 hectares. This area is based on spatial analysis in accordance with the designation of spatial patterns based on the Gayo Lues Regency RTRW. The sub-district with the greatest development potential is Terangun Sub-district, while Blangpegayon Sub-district has the smallest potential of all sub-districts in Gayo Lues Regency. The results obtained can be the basis for determining the priority of development areas and planning a more targeted and effective coffee cultivation program.
THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT Rizkina Putri Mahmuddin; Ikramuddin; Jullimursyida; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.776

Abstract

Micro, Small, and Medium Enterprises performance refers to the level of success or achievement of micro, small, and medium enterprises in achieving their business goals. This performance includes various aspects that reflect the success of MSMEs in operations, finance, marketing, and overall business growth. This study aims to test and analyze the influence of digital marketing variables, marketing innovation and business competitiveness on MSME performance in Bireuen Regency. The data used are primary data collected using questionnaires distributed to 144 female MSME actors in two sub-districts in Bireuen Regency. The data analysis tool uses multiple regression analysis with the SPSS version 25 program. The results of the study found that digital marketing variables, marketing innovation and business competitiveness have a significant effect on MSME performance in Bireuen Regency.
THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
CHALLENGES OF EDUCATION MANAGEMENT SYSTEM IN ELEMENTARY SCHOOLS AND SOLVING STRATEGIES Yeyen Fitri; Siti Inganah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.780

Abstract

This qualitative descriptive research aims to understand the challenges of the education management system in primary schools and the strategies implemented to address them. The study focuses on five public primary schools in Musi Rawas Regency, South Sumatra, involving school principals, teachers, school committees, and education supervisors as research subjects. Data were collected through in-depth interviews, participatory observations, and documentation. Data analysis employed Miles' interactive model (1994), which includes data reduction, data display, and conclusion drawing. The findings reveal several main challenges: centralized leadership by school principals, low involvement of school committees and parents, inconsistent government policies, and limited resources and infrastructure. Nevertheless, the research also identified several strategies implemented by schools to address these issues, including strengthening transformational leadership, revitalizing the role of school committees, adapting policies through a local approach, and gradually using technology. It is recommended that primary school education management emphasize participatory approaches, inclusive leadership enhancement, empowerment of school committees and parents, and the development of more consistent and contextual education policies.
SOCIAL VALUES IN THE MAIN CHARACTER OF THE NOVEL DILAN: DIA ADALAH DILANKU TAHUN 1991 BY PIDI BAIQ: A SOCIOLOGY OF LITERATURE STUDY Arita Gustianti; Sulthaanika Ferdy Syahwardi; Zahroh Nurhillal; Elda Yulian Agustine
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.781

Abstract

This study discusses social values ​​in the novel Dilan (Dia adalah Dilanku Tahun 1991) by Pidi Baiq through a sociology of literature approach. This study aims to reveal the social values ​​reflected in the main characters of the novel Dilan: Dia adalah Dilanku Tahun 1991 by Pidi Baiq through a sociology of literature approach. This novel describes the dynamics of adolescent relationships that are full of inner conflict, affection, and social interaction in society. The character Dilan shows social values ​​such as caring, empathy, loyalty, responsibility, and tolerance, which are conveyed through a light, humorous, and distinctive writing style. The study uses a qualitative descriptive method with reading and note-taking techniques and the Miles and Huberman interactive analysis model. The results of the study show that the social values ​​in this novel not only reflect the character of the character, but also represent the reality of adolescent life in urban society in the 1990s. This novel is an effective medium for reflecting social norms and shaping the moral attitudes of the younger generation.
THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS Mita Darmayanti; Rahmaniar; Maryudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.784

Abstract

Abstract this research aims to test of product quality, promotion, brand image and brand trust on purchase decision. The data in this research was collected using questionnaires as the data collection instrument. The sample consisted of 130 respondents. This research used a quantitative approach with multiple linear regression analysis and was processed using SPSS (Statistical Package for the Social Sciences). The hypothesis was tested using SPSS version 25.0. The results of this study indicate that, partially, the product variable has a positive and significant effect on purchase decision of Aqua products,statistically 0.000 < 0.05, and has a t-value > t-table value of 4.713 > 1.657. The promotion variable does not affect and is not significant for purchase decision of Aqua products, statistically 0.947 > 0.05, and has a t-value < t-table value of 0.066 < 1.657. Meanwhile, the brand image variable has a positive and significant effect on purchase decision of Aqua products, statistically 0.002 < 0.05, and has a t-value > t-table value of 3.246 > 1.657. Additionally, the product brand trust has a positive and significant effect on purchase decision of Aqua products, statistically 0.004 < 0.05, and has a t-value > t-table value of 2.974> 1.657. The Adjusted R Square value of the independent variables, namely product quality, promotion, brand image and brand trust, shows that 41.2% of the variance is explained by these variables, while the remaining 58.8% is explained by other variables not included in this study.
THE INFLUENCE OF SOFT SKILLS AND HARD SKILLS ON WORK READINESS WITH SELF-EFFICACY AS AN INTERVENING VARIABLE AMONG MANAGEMENT STUDENTS 2021 Yusril Ramadhan Sembiring; Yanita; Nur Faliza; Nurmala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.785

Abstract

The purpose of this study is to analyze the influence of soft skills and hard skills on the work readiness of Management Study Program students at Malikussaleh University class of 2021, considering the role of self-efficacy as an intervening variable. The research method used is a quantitative approach with a survey, where data is collected through questionnaires and analyzed using SEM PLS analysis with the help of Smart PLS application and mediation tests. The analysis results reveal that soft skills, hard skills, and self-efficacy significantly contribute to improving students' work readiness, both directly and through the mediating role of self-efficacy, which has proven to be a partial mediator. These findings indicate that strengthening soft skills and hard skills, along with enhancing self-efficacy, is an essential strategy to prepare graduates to face challenges in the professional world.
ANALYSIS OF TAX AMNESTY POLICY ON STATE REVENUE IN THE TAX SECTOR Devi Puti Thesia; Eshaulin Br Sembiring; Yosua Gabe Maruli Sijabat; Carlo Munthe; Dewi Pika Lumban Batu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.786

Abstract

Tax amnesty is a policy established by the government in taxation that provides tax forgiveness for taxpayers to comply with tax payments. This forgiveness is the elimination of taxes that were originally owed and are not subject to administrative or criminal penalties in taxation, but requires the disclosure of assets and the payment of redemption money as stipulated in Law No. 11 Article 1 of 2016. The purpose of the tax amnesty policy is to accelerate economic growth through asset transfers, which have the potential to increase domestic revenue, lower interest rates, improve exchange rates, and boost investment. The purpose of this study is to examine how tax amnesty works in achieving successful state revenue in the tax sector. The method used in this study is literature review, utilizing theoretical analysis and several scientific references. The results of the study indicate that tax amnesty has yielded positive results in terms of asset declarations by taxpayers exceeding targets, but it has been less optimal in terms of fund repatriation and redemption payments. As such, this policy faces challenges in terms of potential unfairness toward compliant taxpayers and misuse by non-transparent taxpayers.
THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch) Fini Nurul Azzara; Adnan; Ikramuddin; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.788

Abstract

This research aims to determine the influence of Aware, Appeal, Ask, Act and Advocate on consumer decisions (Consumer Behavior Study at PT. Pegadaian Syariah Lhokseumawe City Branch). The method used in sampling is Non-Probability sampling actendal fiber sampling. With a total of 105 respondents. Primary data in this research was taken through interviews and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method with the help of the SPSS version 26 program. The results of this test show simultaneously that Appeal and Act have a positive and significant effect on consumers' decisions to pawn gold in the city of Lhokseumawe, but the variables Aware, Ask and Advocate have no effect. on consumers' decisions to pawn gold in Lhokseumawe City. Partial Test, Aware has a positive and insignificant influence on consumer decisions, Appeals has a positive and significant influence on consumer decisions, Asking has a negative and significant influence on consumer decisions, Actions have a positive and significant influence on consumer decisions, then Advocates have a negative influence on consumer decisions to pawn city gold Lhokseumawe. The managerial implications in this research show that increasing Awareness, Appeal and Act on consumers' decisions to pawn gold in Lhokseumawe city. Gold pawning must utilize Aware, Appeal and Act, meaning that the higher the Aware, Appeal and Act, the higher consumer satisfaction with Lhoseumawe City gold pawning products.
ISLAMIC REWARD SYSTEM MANAGEMENT FOR WORK HAPPINESS MEDIATED BY WORK ENGAGEMENT Dina Hendiyani; Harley Agustian; Sutoyo; Zulfikar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.789

Abstract

This study aims to examine the effect of the reward system on work happiness with work engagement as an intervening variable. The data used in this study came from BPJS Ketenagakerjaan employees at the Sumbagut Regional Office in 2024. The results of the study indicate that work engagement is influenced by the financial reward system. In addition, there is a significant effect of the non-monetary reward system on work engagement. The monetary reward system also affects work happiness, as does the non-monetary reward system. Work engagement also has a positive effect on work happiness. Mediation analysis shows that the coefficients on path a, path b, and path c are all significant, so that work engagement acts as a partial mediator in the relationship between the monetary reward system and work happiness at BPJS Ketenagakerjaan Sumbagut. In addition, work engagement also partially mediates the relationship between the non-monetary reward system and work happiness in the same place.

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