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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Published by Institut Pertanian Bogor
ISSN : 20858418     EISSN : 26229250     DOI : https://doi.org/10.29244/mikm
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering
Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor Dasairy, Zulfa Sania; Hubeis, Musa; Muhandri, Tjahja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.180-189

Abstract

Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.
Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2 Sayekti, Ayutyas; Amaliyah, Rizqiyatul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.163-169

Abstract

Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.
Strategi Peningkatan Pemasaran Produk Ayam Organik Berkah Chicken Ziadatun Nisa, Alfi; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 1 (2024): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.19.1.60-68

Abstract

Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.
Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes Ferawati, Dilla; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.113-124

Abstract

Chicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.
Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ Sihaloho, Tifany Yosephin; Hidayati, Nurul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.101-112

Abstract

Perusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan.
Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink Simatupang, De Vilera; Syarief, Rizal; Gustari , Irvandi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.133-142

Abstract

In recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink's financial transactions significantly affect BRILink's fee-based income. BRILink's fee-based income has a significant influence on income receipts.
Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional) Yuanto, Eka Novah; Raharja , Sapta; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.170-179

Abstract

Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is ​​in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.
Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian Mubarak, Rayhan Arfi; Arsyianti , Laily Dwi; Hasanah , Nur
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.125-132

Abstract

This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.
Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira) Yani, Ahmad; Hubeis, Musa; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.143-151

Abstract

The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.
Strategi Diversifikasi dan Pengembangan Portofolio Bisnis Pada Perusahaan Milik Negara PT. Hutama Karya : Diversification Strategy And Business Portfolio State Ownership Entreprise Pt. Hutama Karya Ahmad Maulana; Syarief, Rizal; Taryana, Asep
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 1 (2024): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.19.1.8-18

Abstract

This research aims to analyse the business diversification strategy of PT Hutama Karya (Persero) and its subsidiaries, explain their business operations, and explore growth potential. This research tries to identify the company's internal and external environmental factors after business diversification, conduct an analysis of the corporate position and portfolio of business units and subsidiaries, and formulate a new business diversification strategy concept. This research method is descriptive qualitative with the data used in the research including primary data collected through interviews and questionnaires, as well as secondary data such as company financial reports, industry performance reports, and industry attractiveness. PT Hutama Karya's business diversification includes expansion into various business divisions, including Toll Road Business Entity (BUJT), Non-Toll Road Business Entity (Non-BUJT), and the establishment of subsidiaries such as Hutama Karya Infrastruktur (HKI), HAKAAston, HK Realtindo, Hutama Marga Waskita (HAMAWAS), and EPC Energy Singapore Ltd. The main supporting factors for this diversification are the continued economic growth and government support in infrastructure development. The company's internal strengths are the application of technology and adaptation to changes in the construction industry, they also face challenges such as cashflow issues, global economic uncertainty, and changes in political direction. The SWOT analysis shows that the company is in the "Grow and Build" quadrant and needs to pursue aggressive business diversification. The results of the GE Nine Cell Matrix analysis show a diverse position for the company's business units, with some as "Leaders" and others needing to be managed carefully or even divested.The managerial implications of this study are the need for business ecosystem development and business portfolio diversification, technology development across businesses to support competitive advantage, and the creation of new opportunities after the completion of the Trans-Sumatra Toll Road project.

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