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Jurnal Fokus Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : 28099931     EISSN : 28099141     DOI : https://doi.org/10.37676/jfm.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7975

Abstract

This research aims to examine the effectiveness of social media influencer advertising on Generation Y and Z, with a focus on source credibility and attractiveness in relation to purchase intention. The study proposes that consumer attitude mediates the relationship between social media influencer characteristics (both exogenous and endogenous) and purchase intention. Structural Equation Modelling (SEM) was employed to test the empirical models, with SMARTPLS and SPSS utilized for the analysis. A total of 193 respondents were sampled. The findings support all the hypotheses except for the direct relationship between source attractiveness and consumer attitudes. Additionally, the study demonstrates that generational differences act as moderating variables in the relationship between consumer attitude and purchase intention.
Analysis Of Product Quality And Consumer Satisfaction On Purchasing Decisions For Garmin Brand Watches Sumaya, Sumaya; B, Mesra
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7981

Abstract

This research was conducted at PT Erajaya Swasembada Medan which is engaged in selling Garmin brand watch products. The purpose of this study was to determine the effect of product quality and customer satisfaction on consumer purchasing decisions on Garmin watch products. The population is consumers who come to visit and buy company products around 1210 consumers for 1 month and random sampling with the Slovin formula so that the number of research samples used is 92 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature study, survey and observation. The data analysis technique is multiple linear regression, classical assumption test and hypothesis testing. The results showed that product quality and customer satisfaction partially and simultaneously had a positive and significant effect on consumer purchasing decisions for Garmin brand watch products. There is a strong correlation between product quality and customer satisfaction with consumer purchasing decisions on Garmin watch products. Consumer purchasing decisions can be explained by product quality and customer satisfaction by 46.50% and the remaining 53.5% can be explained by other variables not examined.
The Influence Of Financial Inclusion, Consumptive Lifestyle And Promotion On The Level Of Impulse Shopping In Management Students Of Universitas Pembangunan Panca Budi Medan Manullang, Ica Delina; Hernawaty, Hernawaty
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7993

Abstract

This research aims to test and determine the influence of financial inclusion, consumer lifestyle and promotion on impulsive shopping among students at the Pancabudi Development University, Medan. The method used is a quantitative approach with the help of the SPSS application. This research uses multiple linear regression analysis. The sample in this study was 82 respondents. Primary data collection uses a questionnaire. And the results of this research show that financial inclusion, consumer lifestyle and promotion simultaneously have a positive and significant effect on impulsive shopping among students at the Pancabudi Development University, Medan
The Effect Of Family Satisfaction And Job Satisfaction On Quality Of Work Life Of Employees At PT.DEPO PELITA SOKARAJA Andini, Melli
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8004

Abstract

This study aims to examine the effect of family satisfaction and job satisfaction on the quality of work life of employees at PT. Depo Pelita Sokaraja.This research used quantitative research methods and measured instruments using SmartPLS version 4. This study used data collection technique, namely questionnaires. This study used non-probability sampling technique, namely purposive sampling with the criteria of employees who are married and have worked for at least one year. Determination of the sample size in this study used the Slovin formula. Based on the Slovin formula, the sample size in this study was 110 respondents.The results showed that family satisfaction and job satisfaction had a positive and significant effect on the quality of work life of employees at PT. Depo Pelita Sokaraja.
Brand Image Vs Brand Love: Which One Matters More For Customer Loyalty Among Mobile Legends Users? Aziezy, Enrico; Purnomo, Sodik Dwi
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8005

Abstract

This study examines the impact of brand image (X1) and brand love (X2) on customer loyalty (Y), with customer engagement (Z) serving as a mediating variable among Mobile Legends: Bang-Bang users in Purwokerto. The research seeks to elucidate how these constructs interact and contribute to customer retention within the competitive mobile gaming sector. A total of 120 respondents were selected using a non-probability sampling approach, specifically employing accidental sampling. Data were analyzed through the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method using the SmartPLS 4.0 software package. The findings reveal that customer engagement significantly mediates the positive relationship between brand love and customer loyalty, indicating that an emotional attachment to the brand enhances loyalty through active customer involvement across various markets. Conversely, customer engagement does not mediate the relationship between brand image and customer loyalty, and brand image was found to exert no direct effect on loyalty. These outcomes underscore the critical importance of brand love in fostering customer loyalty, suggesting that strategies aimed solely at enhancing brand image may not be sufficient to drive sustained customer retention.
The Influence Of Job Satisfaction And Motivation On Employee Performance At PT. Santy Abadi Mandiri In Bandar Lampung Shofia, Mira Anita; Trisnowati, Trisnowati
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8009

Abstract

This thesis researches the influence of job satisfaction and motivation on employee performance at PT. Santy Abadi Mandiri in Bandar Lampung. The study is motivated by the phenomenon of job satisfaction issues at PT. Santy Abadi Mandiri, where employee turnover is high due to dissatisfaction among employees. They feel that the incentives they receive are not commensurate with the work and risks involved. Low motivation is evident from employee absenteeism, which is attributed to a lack of recognition and limited career development opportunities. Employee performance targets have not been adequately met due to delays in project completion as set by partners.The aim of this study is to determine whether job satisfaction and motivation affect employee performance at PT. Santy Abadi Mandiri. This thesis employs a quantitative method, with job satisfaction (X1) and motivation (X2) as the independent variables, and employee performance (Y) as the dependent variable. Data collection methods include both primary and secondary sources, utilizing literature review and field research techniques such as observation and questionnaires.The results indicate that job satisfaction and motivation both individually and collectively influence employee performance at PT. Santy Abadi Mandiri. Based on the data analysis, the findings are as follows: (1) Job satisfaction (X1) has an influence on employee performance (Y) with an effect size of 79,6%, (2) Motivation (X2) influences employee performance (Y) with an effect size of 76.3%, (3) Simultaneously, job satisfaction (X1) and motivation (X2) significantly affect employee performance (Y) at PT. Santy Abadi Mandiri, with a combined effect size of 84.5%
The Effect Of Infrastructure And Work Environment On Teacher Performance At Gajah Mada Senior High School Bandar Lampung Mardiana, Mardiana; Sodirin, Sodirin
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8010

Abstract

Instansi pemerintah merupakan organisasi yang memiliki tugas untuk membantu pemerintah dalam melaksanakan pelayanan publik. Kunci keberhasilan suatu instansi dalam melaksanakan pelayanan publik tergantung pada banyak faktor diantaranya faktor sumber daya manusia, faktor budaya serta faktor organisasi dan manajemen. Sumber daya manusia yang dimiliki oleh suatu instansi adalah pegawai, sehingga untuk meningkatkan kualitas suatu instansi maka dibutuhkan peningkatan kinerja pegawai. Peningkatan kinerja pegawai dapat dipengaruhi oleh beberapa hal diantaranya yaitu budaya kerja dan insentif. Menyadari pentingnya peranan karyawan tersebut, organisasi telah banyak melakukan kegiatan untuk memberdayakan karyawannya sehingga memiliki kemampuan dan kinerja yang optimal dalam pencapaian tujuan organisasi seperti menaikkan gaji dan tunjangan, memberikan penghargaan dengan harapan adanya peningkatan kinerja karyawan. Namun pada kenyataannya masih banyak karyawan yang datang tidak tepat waktu, keluar saat jam kerja serta banyaknya keluhan dari masyarakat karena kurangnya pelayanan. oleh sebab itu, perlu ditanamkan budaya kerja yang baik serta adanya motivasi dari kegiatan pekerjaan yang dilakukan. Budaya kerja akan tercermin dari perilaku pegawainya dan hasil kerja pegawainya, karena kebiasaan kerja yang baik akan memberikan dampak yang baik pada hasil kerja pegawai. Tujuan dari Penelitian ini adalah untuk Mengetahui : 1. Pengaruh Budaya Kerja terhadap kinerja pegawai 2. Pengaruh Insentif terhadap kinerja pegawai 3. Pengaruh budaya kerja dan insentif secara bersama-sama terhadap kinerja pegawai di Dinas Kependudukan dan Catatan Sipil Kota Bandar Lampung. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif yaitu metode penelitian yang menggunakan data berupa angka dalam menganalisis fakta-fakta yang ditemukan yang bertujuan untuk menentukan hubungan antar variabel dalam sebuah populasi. Analisis yang digunakan adalah regresi sederhana dan berganda. Penelitian ini menggunakan 25 responden.Berdasarkan hasil analisis data ditemukan jawaban hipotesis yakni sebagai berikut; Terdapat pengaruh Budaya Kerja (X1) terhadap Kinerja (Y) pegawai di Dinas Kependudukan dan Catatan Sipil Kota Bandar Lampung, dengan tingkat pengaruh (R-square) sebesar 61,2%. Terdapat pengaruh Insentif terhadap Kinerja pegawai di Dinas Kependudukan dan Catatan Sipil Kota Bandar Lampung dengan tingkat pengaruh sebesar 79,5%. Terdapat pengaruh Budaya Kerja dan Insentif secara bersama-sama terhadap Kinerja pegawai di Dinas Kependudukan dan Catatan Sipil Kota Bandar Lampung, dengan tingkat pengaruh sebesar 80,7%.
The Effect Of Leadership And Work Motivation On Employee Performance Of The Tulang Bawang Regency Agriculture Office Septia, Ira Pria; Josiah, Trisnowati
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8015

Abstract

In the era of globalization, government organizations must achieve short- and long-term goals through effective human resource management (HRM). Human resources are crucial assets that require fair treatment to maximize employee performance, which can be measured through indicators such as quality, quantity, and timeliness. Employee performance is influenced by leadership and work motivation. However, interviews at the Agriculture Office of Tulang Bawang Regency revealed that the current leadership style is not open enough, negatively impacting employee motivation and performance. Data indicates issues with discipline and low performance. Therefore, management needs to understand the motivational factors and create a supportive work environment to achieve organizational goals. This research aims to explore the influence of leadership and work motivation on employee performance at the Agriculture Office of Tulang Bawang Regency. This study will be conducted at the Agriculture Office of Tulang Bawang Regency from May to July 2024, using a descriptive quantitative approach. The research aims to systematically and accurately describe the facts and characteristics of a specific population. The population consists of 85 employees, with a sample of 83 employees, excluding the researcher and management. The variables used in the study include independent variables: Leadership Style (X1) and Work Motivation (X2), and the dependent variable: Employee Performance (Y), which is influenced by both independent variables. Based on data analysis and hypothesis testing, it can be concluded that both factors, Leadership (X1) and Work Motivation (X2), significantly affect Employee Performance (Y) at the Agriculture Office of Tulang Bawang Regency. Leadership contributes 21.2% to employee performance, while Work Motivation accounts for 21.7%. Overall, both Leadership and Work Motivation simultaneously influence 47.1% of employee performance at the institution.
The Effect Of Corporate Governance And Risk Management On Banking Performance In Indonesia (Case Study Of Private Banks, State-Owned Banks And Regional Development Banks That Have Gone Public On The Indonesia Stock Exchange) Samsaga, Fika Angry; Nelly, Apri Yeni; Giriati, Giriati; Wendy, Wendy
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8037

Abstract

This quantitative research aims to analyse the effect of corporate governance and risk management on banking performance in Indonesia. There are six predictors used to explain banking financial performance (GCG, NPL, NIM, LDR, BOPO and CAR). Sample selection resulted in 240 issuers during 2016-2023 with a total of 30 observations. Data analysis uses panel data regression by first selecting a research model. This research also controls two variables (SIZE and AGE) that are thought to affect the financial performance of banks. The results show that this model shows that the two main variables that significantly affect ROA are NIM and BOPO. NIM has a positive effect, indicating that an increase in net interest income will increase bank profitability. In contrast, BOPO has a negative effect, indicating that operational efficiency is very important in improving the financial performance of banks. Meanwhile, other variables such as GCG, NPL, LDR, and CAR do not show a significant effect, although CAR is close to the significance level.
Student Reading Interest In Terms Of Learning Motivation, Library Facilities And Library Services, A Case Study At The Universal University Library Dabur, Feliks; Barek, Florentiana Novita; Harianja, Josepin; Nuraeni, Brigida Endah
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8038

Abstract

This study aims to determine the influence of students' reading interest in terms of learning motivation, library facilities and services, both partially and simultaneously, a case study at the Universal University library. This study uses a quantitative research method, the number of respondents is 91 respondents and data collection uses a questionnaire. The results of this study found that the learning motivation variable, t count of 5.642> t table of 1.991 with a significance level of 0.001 <α 0.05. library facility variable t count of 1.010 <t table of 1.991 with a significance level of 0.315> α 0.05 service variable, t count 4.837> t table 1.991 with a significance level of 0.001 <α 0.05. From the f test, it is known that f count 96.320> f table 2.67 with a significance level of 0.001 <α 0.05. This research is limited only to students' reading interest, reviewed from learning motivation, library facilities and services at Universal University Library. This research is useful for researchers and Universal University Library to be used as a reference in making decisions and conducting further research.

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