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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 754 Documents
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The Influence of the Roblox Business Model on Robux Usage Behavior through Perceived Value in the Digital Economy among Generation Z Trie Anantasya Febrianti; Yohanes Casmadi; Lukman Abdul Azizul Hakim
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7997

Abstract

This study aims to analyze the influence of the Roblox business model on Robux usage behavior through perceived value in the digital economy among Generation Z. Roblox is a digital platform that integrates entertainment, user-generated content, digital marketplace features, virtual items, and monetization through Robux as a virtual currency. This study used a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to 137 Generation Z respondents who had played Roblox and had purchased or used Robux. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results show that the Roblox business model has a positive and significant effect on perceived value (β = 0.750; p < 0.05), perceived value has a positive and significant effect on Robux usage behavior (β = 0.545; p < 0.05), and the Roblox business model directly affects Robux usage behavior (β = 0.286; p < 0.05). The mediation test shows that perceived value partially mediates the relationship between the Roblox business model and Robux usage behavior, with an indirect effect of 0.408 and p < 0.05. These findings indicate that Robux usage behavior among Generation Z is influenced not only by the platform business model but also by users’ perceived value regarding the benefits, convenience, and digital experience provided by Robux. This study contributes to digital business literature by demonstrating that perceived value serves as an important explanatory mechanism linking the Roblox business model with virtual currency usage behavior among Generation Z.
Why do Consumers Regret Using Paylater Services? The Influence of Impulsive Buying and Unplanned Buying Gemala Aulia Putri; Tetty Rimenda
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8028

Abstract

Adoption of PayLater or BNPL (Buy Now Pay Later) services in Indonesia has expanded sharply, reaching 79.92 million financing contracts, as recorded by the Otoritas Jasa Keuangan (OJK) in 2023. Paylater is a financial technology (FinTech) that lets consumers obtain goods or services immediately while deferring payment through installments. Based on the increasing use of PayLater services, consumers have been found to experience post-purchase regret after using PayLater services. The younger generation has a higher tendency to experience post-purchase regret after using PayLater services, especially individuals which shows a tendency towards impulsive buying and unplanned buying. This study examines how impulsive buying and unplanned buying on post-purchase regret among PayLater users. Using a quantitative design with purposive sampling, data were collected from 140 respondents through an online questionnaire with a 5-point Likert scale and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The findings show that both impulsive buying and unplanned buying exert a significant, positive influence on post-purchase regret among PayLater users. This finding provides an overview of paylater users that arise due to spontaneous and unplanned purchasing behavior facilitated by the convenience of paylater which then creates post-purchase regret.
The Influence of Digital Marketing Strategies Through Social Media in Increasing Donor Trust in LAZISMU Denpasar City Tri Anggun Lutfia; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8175

Abstract

This study is aimed at examining the influence of digital marketing strategies through social media on donor trust in LAZISMU Denpasar City.  The study used an explanatory quantitative approach through a survey of 178 donors.  The data was analyzed using multiple linear regression to test the influence of digital marketing and social media strategies on donor trust.  The findings indicate that digital marketing strategies have a significant positive effect on donor trust (B = 0.384; t = 5.027; p < 0.001), as well as social media (B = 0.619; t = 7.930; p < 0.001) with a more dominant influence.  Simultaneously, the two variables had a significant effect (F = 227.108; p < 0.001) with the ability to explain 64.8% variation in donor confidence (R² = 0.648).  The level of donor confidence is generally in the high category (mean = 46.70).  The implication is that Instagram optimization as the main communication channel and the integration of various digital platforms to strengthen transparency and institutional accountability.
The Psychology of Generation Z Investors: Mental Accounting, Loss Aversion, and Gender Dynamics in Greater Bandung Ifan Fauji; Frido Saritua Simatupang
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8188

Abstract

The growth of young investors supported by digital technology has not always been followed by the quality of completely rational investment decisions. This study aims to analyze the influence of mental accounting and loss aversion on Generation Z's investment decisions in the Greater Bandung area and test gender as a moderation variable. The research uses a quantitative approach with a cross-sectional survey design. Data was obtained through questionnaires from 115 Generation Z respondents who are domiciled in Greater Bandung and have investment experience. Samples were selected based on research criteria, while analysis was conducted using descriptive statistics, multiple linear regression, and Moderated Regression Analysis with IBM SPSS Statistics 25. The results show that mental accounting has a negative and significant effect on investment decisions. Loss aversion is negative but not significant, while the interactions of mental accounting with gender and loss aversion with gender are also not significant. The model explains 52.1% of the variance in investment decisions (Adjusted R² = 0.521). Theoretically, the findings indicate that cognitive and emotional biases do not exert equal explanatory power in Generation Z investment decisions and that gender does not necessarily condition these relationships. Practically, the results support portfolio-level evaluation tools and behavioral-finance education that help young investors distinguish useful fund discipline from rigid mental accounting.
The Role of Flexible Work Arrangement on Employee Performance Gen Z Indonesia Through Work Engagement and Psychology Well-Being Muhamad Reza Pahlevi; Firdaus Firdaus; Edy Purwanto; Muchammad Rully Sjahirul Alim; Annisa Fajri
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8195

Abstract

Flexible Work Arrangements have become an important human resource strategy for improving employee performance, particularly among Generation Z employees who value flexibility, autonomy, and work–life balance. This study examines the effects of Flexible Work Arrangements on Employee Performance among Generation Z employees in Indonesia, with Work Engagement and Psychological Well-Being examined as potential mediating variables. A quantitative explanatory research design was employed using a survey of 136 Generation Z employees selected through purposive sampling. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The measurement model demonstrated satisfactory reliability and validity, with all constructs meeting the recommended criteria for Cronbach's Alpha, Composite Reliability, Average Variance Extracted, and discriminant validity. The structural model revealed that Flexible Work Arrangements significantly and positively influence Work Engagement (β = 0.333; p < 0.001), Psychological Well-Being (β = 0.321; p < 0.001), and Employee Performance (β = 0.219; p = 0.019). Furthermore, Work Engagement (β = 0.285; p = 0.030) and Psychological Well-Being (β = 0.217; p = 0.048) significantly enhance Employee Performance. However, neither Work Engagement nor Psychological Well-Being significantly mediates the relationship between Flexible Work Arrangements and Employee Performance, suggesting that the performance benefits of flexibility may operate more directly rather than primarily through these psychological mechanisms. The findings extend the Job Demands–Resources Theory and Self-Determination Theory by highlighting Flexible Work Arrangements as a direct organizational resource for improving employee performance among Generation Z. Practically, organizations should design flexible work policies that provide employees with greater autonomy while maintaining clear performance expectations, effective managerial support, communication, and appropriate performance management systems to optimize both employee productivity and well-being in the digital workplace.
The Effect of Physical Work Environment and Work Motivation on The Performance of State Civil Apparatus Employees in The Field of Public Health and Health Resource Services Cimahi City Government Health Office Achmad Yudha Pratama; Dian Lestari
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8218

Abstract

One of the key metrics used to assess how well public sector entities are serving the population is the State Civil Apparatus's performance. This study aims to investigate how State Civil Apparatus in the Public Health Sector and the Health Resources Services Division of the Cimahi City Government Health Office perform in relation to their physical work environment and motivation. This study employs an associative strategy in conjunction with a quantitative approach. There were 40 participants in the study, with two direct supervisors serving as performance variable assessors and 38 State Civil Apparatus respondents serving as independent variable respondents The sampling procedure employs the census method since every member of the population is used as a research participant. Using the aid of the SPSS software version 25, data were gathered via the distribution of questionnaires and examined using statistical descriptive analysis, multiple regression analysis, and determination coefficients. The research instrument is validated using validity, reliability, and classical assumption tests prior to testing of hypotheses. The study's outcomes show that both the physical work environment and work motivation possess a simultaneous influence on State Civil Apparatus performance, and that State Civil Apparatus performance is positively impacted by the physical work environment. Additionally, most crucial element in raising State Civil Apparatus performance is work motivation. The study's conclusions show that enhancing the physical work environment quality and motivation of employees may contribute to the enhancement of the State's Civil Equipment performance within the execution of public services.
The Effect of Price Perception and Product Quality on Repurchase Intention: The Mediating Role of Customer Satisfaction among Oriflame Sun Care Consumers in Bandung City Adinda Fachrani Saputra; Leni Evangalista Marliani
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8226

Abstract

The increasing competition in Indonesia's skincare industry has heightened the need to understand the factors influencing consumers repurchase intention. This study examines the effects of price perception and product quality on repurchase intention, with customer satisfaction as a mediating variable among Oriflame Sun Care consumers in Bandung City. A quantitative approach was employed using convenience sampling, involving 127 consumers who had previously purchased and used Oriflame Sun Care products. Data were analyzed using multiple regression and the Sobel test. The results show that price perception and product quality have positive and significant effects on customer satisfaction. Price perception, product quality, and customer satisfaction also have positive and significant effects on repurchase intention. Furthermore, customer satisfaction significantly mediates the effects of both price perception and product quality on repurchase intention. These findings indicate that strengthening perceived price fairness, maintaining product quality, and improving customer satisfaction are important strategies for increasing repurchase intention among Oriflame Sun Care consumers.
The Effect of Social Media on Impulsive Buying Among Generation Z Cryptocurrency Users: Fear of Missing Out (FoMO) as a Mediating Variable Anavertafit Lovez; Edi Nurtjahjadi
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8227

Abstract

The rapid expansion of social media platforms has fundamentally reshaped how Generation Z retrieves information regarding cryptocurrency, establishing an environment highly conducive to unplanned investment decisions. This inquiry explores the direct impact of social media on the impulsive buying patterns of Generation Z cryptocurrency market participants, specifically analyzing the mediating function of the fear of missing out (FoMO). Using a sample of 143 qualified participants selected based on specific criteria within Bandung City, the collected data underwent empirical analysis via multiple regression techniques and the Sobel mediation test utilizing SPSS version 25.The statistical outcomes demonstrate that active engagement with social media platforms exerts a strong, positive influence on both individual FoMO levels and subsequent impulsive buying acts. Furthermore, FoMO serves as a powerful driver of impulsive buying and partially mediates the path linking social media consumption to hasty cryptocurrency acquisitions. These insights underscore how the mental strain of potentially losing lucrative investment options amplifies the capacity of social media to dictate consumer actions. Ultimately, this research contributes valuable empirical evidence to the fields of digital marketing and consumer behavior by mapping the precise psychological pathways that stimulate impulsive trading in digital assets, while simultaneously offering actionable frameworks for constructing ethical and interactive social media outreach models.
The Effect of Product Quality and Brand Image on Repurchase Intention of Honda Beat Motorcycles in Bandung City Vincentius Celvin Kardiman; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8239

Abstract

Due to intensifying competition within Indonesia's automatic motorcycle sector, manufacturers are increasingly compelled to elevate product quality and solidify brand image to foster customer retention and drive repurchase intention. This study investigates the partial and simultaneous effects of product quality and brand image on the repurchase intention of Honda Beat owners in Bandung City. Employing a quantitative survey design, primary data were gathered from 120 purposively selected Honda Beat users. The dataset was subsequently evaluated using descriptive statistics, multiple linear regression, and hypothesis testing via IBM SPSS Statistics.The empirical findings reveal that both product quality and brand image exert a positive and statistically significant impact on repurchase intention individually. Concurrently, both factors significantly drive consumers' intention to repurchase, demonstrating that superior product performance, reliability, durability, and a favorable brand perception strongly incentivize repeat purchases. Consequently, preserving high manufacturing standards while enhancing brand equity remains vital for cultivating customer loyalty and maintaining market competitiveness. Ultimately, this research adds to the marketing literature on automotive consumer behavior in urban Indonesia and offers strategic insights for manufacturers seeking to optimize customer retention.
The Impact of Store Image, Customer Trust, and Perceived Service Quality on Repurchase Intention: Customer Satisfaction as a Mediator among Alfamart Consumers in Bandung Harly Rangga Roland Sehastian; Abdul Ahmad Hafidh Nurmansyah
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8240

Abstract

The surge in the modern retail sector has amplified competition among minimarket franchises, forcing retailers to identify the key drivers of customer retention. This research investigates how Store Image, Customer Trust, and Perceived Service Quality Influence Repurchase Intention, positioning Customer Satisfaction as a mediator among Alfamart minimarket patrons in Bandung, Indonesia. Utilizing a quantitative explanatory approach, data were gathered through structured questionnaires from 110 purposively sampled respondents with prior shopping experience at Alfamart. Multiple linear regression and the Sobel test via SPSS version 26 were applied to evaluate direct and indirect hypotheses. The conceptual framework posits that Store Image, Customer Trust, and Perceived Service Quality positively impact Customer Satisfaction, which in turn fosters Repurchase Intention. Additionally, Customer Satisfaction is anticipated to bridge the gap between these three antecedents and the intent to repurchase. Theoretically, this study enriches retail marketing literature by offering fresh empirical insights into repurchase behavior within modern retail. Practically, the insights can guide Alfamart’s management and similar retail firms in crafting strategic initiatives to bolster satisfaction, loyalty, and sustainable repurchase rates.

Page 71 of 76 | Total Record : 754

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