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Achmad Kautsar
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Abimanyu: Journal of Community Engagement
Published by Universitas Negeri Surabaya
ISSN : 27214095     EISSN : 27214095     DOI : -
Core Subject : Economy, Education, Art, Social, Engineering,
Arts Economics, Econometrics & Finance Education Engineering Social Sciences
The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Abimanyu particularly focuses on the main problems in the development of the sciences of community services areas as follows: Student Community Services; Economics science; Technology; Art and Humanities; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 143 Documents
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Implementasi Dashboard Manajemen Sumber Daya Manusia Berbasis Digital untuk Meningkatkan Efektivitas Pengelolaan SDM pada UMKM Dana Azizah Rahmat; Achmad Kautsar; Hujjatullah Fazlurrahman; Muhammad Fajar Wahyudi Rahman; Diki Putra Setianto
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Pengelolaan sumber daya manusia (SDM) yang efektif menjadi salah satu faktor penting dalam meningkatkan produktivitas dan keberlanjutan UMKM. Namun, banyak UMKM masih menghadapi kendala dalam pengelolaan data karyawan, kehadiran, penggajian, pelatihan, dan penilaian kinerja yang masih dilakukan secara manual. Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan pada UMKM di Kabupaten Mojokerto dengan tujuan meningkatkan kapasitas pelaku usaha dalam mengelola SDM melalui pemanfaatan Dashboard SDM berbasis digital. Metode yang digunakan meliputi identifikasi kebutuhan, pelatihan manajemen SDM, praktik penggunaan dashboard, serta pendampingan implementasi. Dashboard yang dikembangkan mengintegrasikan data karyawan, kehadiran, cuti, penggajian, pelatihan, dan kinerja dalam satu sistem yang mudah digunakan. Hasil kegiatan menunjukkan bahwa peserta mampu mengoperasikan dashboard untuk mendukung administrasi dan monitoring SDM secara lebih terstruktur, cepat, dan akurat. Implementasi dashboard juga meningkatkan pemahaman peserta mengenai pentingnya pengambilan keputusan berbasis data dalam pengelolaan SDM. Kegiatan ini menunjukkan bahwa digitalisasi manajemen SDM dapat menjadi solusi praktis untuk meningkatkan efektivitas pengelolaan sumber daya manusia pada UMKM.
Pengembangan Motivasi Karyawan sebagai Upaya Mendorong Adaptabilitas di Era Digital pada UMKM Audika Briantari Zaen; Achmad Fitro; Nanang Hoesen Hidroes Abbrori; Anita Safitri; Riska Dhenabayu
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to continuously develop their competencies and adapt to changing conditions. However, members of HIPEMIKA in Mojokerto Regency lacked a structured tool for monitoring self-learning and competency development. This Community Service Program aimed to implement a self-learning tracking sheet as a competency development monitoring tool for MSME members. The program was conducted through training and mentoring involving 34 participants. Before the program, 8 participants (23.5%) had used digital media to record their self-development activities, while 26 participants (76.5%) had not used a structured digital recording tool. After the program, 31 participants (91.2%) were able to use the self-learning tracking sheet, while 3 participants (8.8%) still required further assistance. The tracking sheet provides features for division identification, competency level selection, access to training and certification resources, learning checklists, and progress monitoring. The results showed a 67.7 percentage-point increase in the use of digital media for competency development. The implementation of the self-learning tracking sheet helped make competency development more structured, documented, and measurable
Penguatan Kapasitas UMKM Ngoro Apik Mojokerto melalui Iklan Digital dan Optimasi Penjualan Online Menuju Transformasi Bisnis Berkelanjutan Muhammad Febrilian Dwi Syahputra Febri; Dhiyan Septa Wihara; Muhammad Fachmi; Renny Sari Dewi; Hafid Kholidi Hadi; Nadia Asandimitra Haryono
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

Marketing capacity and product competitiveness remain major challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, as most business actors still rely on conventional promotion and have not optimized digital advertising and online sales channels. This Community Service Program was conducted for MSMEs affiliated with the Ngoro Apik community in Ngoro Sub-district, Mojokerto Regency, East Java, Indonesia, with the objective of strengthening MSME marketing capacity through digital advertising and online sales optimization. The program employed an educative, participatory, and mentoring approach consisting of needs identification, preparation of training materials, digital marketing training, hands-on assistance in digital advertising and online sales, and monitoring and evaluation. Participants were guided from product branding, business account and marketplace setup, content planning, to running paid digital ad campaigns (Meta Ads, TikTok Ads, Google Ads) and basic performance evaluation. The results indicate that participants were able to build active business accounts, produce scheduled promotional content, and run measurable digital ad campaigns, while gaining a better understanding of data-based marketing decision-making. The implementation of digital advertising and online sales optimization also improved product visibility, expanded market reach, and strengthened brand image. These findings demonstrate that digital advertising and online sales optimization can serve as a practical, low-cost solution to support the sustainable digital transformation of MSME marketing.

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