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INDONESIA
Jurnal Manajemen Bisnis Unbara
Published by Universitas Baturaja
ISSN : 27762866     EISSN : 27758265     DOI : 10.54895
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Jurnal Manajemen Bisnis Unbara (JMBU) adalah jurnal yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja Indonesia yang menyajikan berbagai tulisan ilmiah dalam bentuk hasil penelitian kajian di bidang manajemen. Diterbitkan secara berkala dua kali dalam satu tahun pada bulan Juni dan Desember. JMBU adalah jurnal yang mencakup berbagai ruang lingkup di bidang Manajemen Bisnis, Manajemen Umum, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Bisnis Digital dan Kewirausahaan. Makalah yang dikirim akan dievaluasi oleh Tim Reviewer JMBU, dan editor akan memberi tahu Anda tentang hasil ulasan jurnal yang akan Anda diterbitkan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. SEMEN BATURAJA (PERSERO) TBK Deiby Ingrit Tiwa; Noviansyah
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

The data analysis technique used is multiple linear regression. Based on the results of the analysis with the t-test, it shows that Organizational Culture (X1), Leadership Style (X2) and Work Stress (X3) have a significant effect on Employee Turnover Intention (Y) at PT Semen Baturaja (Persero) Tbk, obtained tcount Organizational Culture (X1 ) is 4.341 with a ttable of 2.00958 because tcount>.ttable is 4.341>2.00958 then H0 is rejected and Ha is accepted, meaning that there is a significant influence between Organizational Culture and Turnover Intention, tcount Leadership Style (X2) of 2.283 with a t table of 2.00958 because tcount> ttable is 2.283> 2.00958 then H0 is rejected and Ha is accepted, meaning that there is a significant influence between Leadership Style and Turnover Intention, tcount Job Stress (X3) of 2.295 with t table of 2.00958 because tcount> ttable namely 2.295> 2.00958 then H0 is rejected and Ha is accepted, meaning that there is a significant influence between Job Stress and Employee Turnover Intention at PT Semen Baturaja (Persero) Tbk
Pengaruh NIM dan CAR terhadap ROA pada Bank BUMN yang terdaftar di Bursa Efek Indonesia Periode 2019-2023 Martina Dama Yanti; Noviansyah
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to determine the influence of NIM and CAR on ROA in state-owned banks listed on the Indonesia Stock Exchange during the 2019–2023 period. The population of this study consists of the financial statements of state-owned banks listed on the IDX. The analytical method used is panel data regression, with the assistance of EViews 13 software. The results indicate that NIM and CAR simultaneously have a significant influence on ROA. However, partially, NIM does not have a significant effect on ROA, and similarly, CAR has a significantly affect ROA. The coefficient of determination (R-squared) is 0.554145 or 55.41%, which means that NIM and CAR explain 55.41% of the variation in ROA, while the remaining 44.59% is influenced by other factors not included in the model such as NPL, LDR, DER, BOPO and other financial rations.
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE PADA MAHASISWA FKIP UNBARA ANGKATAN 2022-2023 Shara Febria Charera; Novegya Ratih Primandari; Dahlia
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to examine the influence of Brand Image and Word of Mouth on the Purchase Decisions of iPhone smartphones among students of the Faculty of Teacher Training and Education (FKIP) at Baturaja University (UNBARA), Class of 2022-2023. The method used in this research is a quantitative method. The population consists of FKIP UNBARA students from the 2022-2023 academic years, with the sample selected through a purposive sampling technique, resulting in a total of 44 respondents. Data collection was conducted using online questionnaires via Google Forms. The data analysis technique employed was multiple linear regression analysis. The results of the partial data processing show that the t-value for Brand Image (X1) is 3.612, which is greater than the t-table value of 2.019, meaning that Brand Image has a positive and significant effect on Purchase Decisions. Similarly, the t-value for Word of Mouth (X2) is 3.508, which is greater than the t-table value of 2.019, indicating that Word of Mouth also has a positive and significant effect on Purchase Decisions. Furthermore, simultaneous testing (F-test) reveals that Brand Image and Word of Mouth together have a positive and significant impact on Purchase Decisions, as evidenced by an F-value of 29.367, which exceeds the F-table value of 3.23. The coefficient of determination (R2) is 0.589, indicating that Brand Image and Word of Mouth contribute 58.9% to Purchase Decisions, while the remaining 41.1% is influenced by other factors such as quality, service, and price.
ANALISIS KINERJA KEUANGAN PT. BANK CENTRAL ASIA SYARIAH DI INDONESIA PERIODE 2015-2024 DENGAN MENERAPKAN METODE DU PONT SYSTEM WAHYUNI; ROSMALA DEWI; ERFIN MARDALENA; DARMAN SYAFE’I; NOVIE AL MUHARIAH
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to analyze the financial performance of PT. Bank Central Asia Syariah in Indonesia for the period 2015-2024 by applying the Du Pont System method. Financial performance is an important indicator for assessing a bank's ability to manage resources and generate profits effectively and efficiently. The Du Pont System method was chosen because it provides a comprehensive overview of financial performance through profitability and activity ratios. The variables analyzed include Net Profit Margin (NPM), Total Asset Turnover (TATO), and Return on Investment (ROI). The results show that the NPM value during the research period tended to increase and in several year entered the healthy category, indicating the bank's improving ability to generate net profit from income. The TATO value was in the very healthy category, but showed a downward trend, indicating a slowdown in the effective utilization of assets. Meanwhile, the ROI value tended to increase, but overal it was still in the fairly healthy category. This shows that although BCA Syariah's financial performance has experienced positive developments, the bank still needs to improve operational efficiency and asset optimization in order to drive more sustainable profitability. The results of this study are expected to serve as evaluation material for bank management and a reference for further research.

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