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INDONESIA
Jurnal Manajemen Bisnis Unbara
Published by Universitas Baturaja
ISSN : 27762866     EISSN : 27758265     DOI : 10.54895
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Jurnal Manajemen Bisnis Unbara (JMBU) adalah jurnal yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja Indonesia yang menyajikan berbagai tulisan ilmiah dalam bentuk hasil penelitian kajian di bidang manajemen. Diterbitkan secara berkala dua kali dalam satu tahun pada bulan Juni dan Desember. JMBU adalah jurnal yang mencakup berbagai ruang lingkup di bidang Manajemen Bisnis, Manajemen Umum, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Bisnis Digital dan Kewirausahaan. Makalah yang dikirim akan dievaluasi oleh Tim Reviewer JMBU, dan editor akan memberi tahu Anda tentang hasil ulasan jurnal yang akan Anda diterbitkan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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PENGARUH CITRA MERK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW PADA KLINIK MS GLOW CABANG TANGGERANG Rahmi Rahmi Eliyana
Jurnal Manajemen Bisnis Unbara Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.014 KB) | DOI: 10.54895/jmbu.v2i2.1073

Abstract

Memahami perilaku konsumen dalam memilih produk perawatan wajah, pemasar dapat memahami apa yang menjadi kebutuhan dan keinginan konsumen, latar belakang konsumen, alasan memilih produk. Untuk itu penelitian ini bertujuan untuk mengetahui pengaruh Citra Merk (Brand Image) Terhadap Keputusan Pembelian Produk MS Glow Pada Klinik MS Glow Cabang Tanggerang. Populasi penelitian adalah konsumen pengguna produk MS Glow pada klinik Ms Glow Tanggerang, dengan memilih 91 responden menggunakan rumus Slovin. Analisis dilakukan dengan teknik regresi linier ganda, yang hasilnya menunjukan bahwa variabel Citra Merk (Brand Image) berpengaruh secara simultan terhadap keputusan pembelian, hal ini dibuktikan dengan 167,803> 2,7100 F hitung > F tabel. Pengujian hipotesis juga menunjukan bahwa keunggulan asosiasi merk berpengaruh dengan keputusan pembelian,dengan nilai p=0,000 (p<0,05), sedangkan kekuatan merk memiliki pengaruh dengan keputusan pembelian, dengan nilai p=0,001 (p<0,05), dan keunikan merk juga memiliki pengaruh terhadap keputusan pembelian, dengan nilai p=0,49 (p<0,05).
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN (STUDI PADA PELANGGAN KFC CABANG BATURAJA) Sri - Rahayu; Maulana Hadi Kusuma
Jurnal Manajemen Bisnis Unbara Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1000.136 KB) | DOI: 10.54895/jmbu.v2i2.1074

Abstract

This study aimed to determine the effect of Brand Image on Customer Satisfaction, determine the effect of Product Quality on Customer Satisfaction, determine the effect of Customer Satisfaction on Customer Loyalty, determine the effect of Brand Image on Customer Loyalty, determine the effect of Product Quality on Customer Loyalty. The type of research used is explanatory research with quantitative approach. The research conducted by Purposive techniques of 100 customer of KFC Branch Baturaja. Data were collected through questionare. Descriptive analysis and path analysis were used as data analysis techniques.The result of the study reveals that Brand Image has direct and significant effect on Customer Satisfaction, Product Quality has direct and significant effect on Customer Satisfaction, Customer Satisfaction has direct and significant effect on Customer Loyalty, Brand Image has direct and not significant effect on Customer Loyalty, Product Quality has direct and significant effect on Customer Loyalty. Thus, the company should continue to improve the brand image and product quality of KFC Branch Baturaja, so that customer will continue to become a loyal customer. KFC Branch Baturaja should continue to deliver satisfaction to its customer.
PELAKSANAAN PELATIHAN HONDA SERVICE EXCELLENCE (HSE) PADA PT PRABU PENDAWA MANUNGGAL DEPOK. Asrah Tandirerung Ranteallo; Niken Herawati; Bela Rizki Lestari
Jurnal Manajemen Bisnis Unbara Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.944 KB) | DOI: 10.54895/jmbu.v2i2.1076

Abstract

Abstract The Implementation Of Honda Service Excellence (HSE) Training at PT Prabu Pendawa Manuggal, Depok. Employee training extremely related to performance results. Therefore, it takes some training to assess and measure the employee performance. Employee training have an aim that employee have knowledge, abilities and skill which according to their job. The method used by PT Prabu Pendawa Manunggal is Off The Job Training. With the training Honda Service Excellence, a company able to have a qualified employee of providing services to customers. Because in such training implementation, employee trained to be provider service excellence, able to improve their productivity, etc. The result of employees performance will be different with others company which not doing training implementation compared with the implementing. The research method used by descriptive qualitative analysis. From the discussion can concluded that the training implementation Honda Service Excellence (HSE) the PT Prabu Pendawa Manunggal, Depok has already well, it is seen from performance and discipline of employees. Keywords: Training
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN FAKULTAS EKONOMI DAN BISNIS ISLAM UIN RADEN FATAH PALEMBANG Riri Hanifa; Abu Daud
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1354

Abstract

This study tries to analyze the influence of leadership style on employee performance at the Faculty of Economics and Islamic Business UIN Raden Fatah Palembang. The data used is secondary data obtained through a questionnaire instrument. The sampling technique used saturated sampling as many as 53 employees. The analysis technique used is simple linear regression. The results of the study indicate that leadership style has a significant positive direct effect on employee performance at the Faculty of Economics and Islamic Business, UIN Raden Fatah Palembang.
PENGARUH ETIKA DAN PELAYANAN PRIMA CUSTOMER SERVICE TERHADAP TINGKAT KEPUASAN NASABAH PADA PT BANK SUMSEL BABEL CABANG PRABUMULIH Yudi Tusri; Chairani Adelina; Sri Suparni
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1358

Abstract

This study aims to determine the effect of ethics (X1) and excellent service (X2) customer service partially and simultaneously on the level of customer satisfaction (Y) at PT Bank Sumsel Babel Prabumulih Branch.This study uses quantitative research methods with a descriptive approach. The type of data used is primary data, which means data obtained directly from respondents. In this study, the questionnaires were distributed to 89 respondents. The test used to test the research instrument is the validity test, reliability test, classical assumption test, hypothesis test and determination test (R2). Ethics (X1) partially affects customer satisfaction at PT Bank Sumsel Babel Prabumulih Branch. The ethical regression coefficient (X1) is 0.458. This can be seen from the results of the study which showed that tcount > t table or 3,738 > 0.67726, with a significant value of 0.000 < 0.05. Excellent service (X2) partially affects customer satisfaction at PT Bank Sumsel Babel Prabumulih Branch. Based on the results of the research, the regression coefficient for excellent service (X2) is 0.417. This can be seen from the results of the study which showed that tcount > t table or 3.514 > 0.67726, with a significant value of 0.001 < 0.05. Ethics (X1) and excellent service (X2) simultaneously affect customer satisfaction at PT Bank Sumsel Babel Prabumulih Branch by 60.5%. This can be seen from the results of the study which showed that Fcount > Ftable or 68.316 > 3.952, with a significant value of 0.000 < 0.05. This research was conducted with a qualitative descriptive method. To obtain more significant results, it is better to add other variables that can affect customer satisfaction at Bank Sumsel Babel, such as promotions, location, facilities that may affect the level of customer satisfaction. This research contributes to the development of literature, especially public sector accounting and can be a suggestion to local governments in improving the level of publication of their financial statements on the website so that transparency and accountability in regional financial management increases and clean governance can be realized.
PENGARUH PENDELEGASIAN WEWENANG DALAM MENINGKATKAN EFEKTIFITAS KERJA PEGAWAI PADA BADAN PUSAT STATISTIK KABUPATEN OKU TIMUR Titie Syahnaz Natalia; Dyah Ayu Putriani
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1360

Abstract

Abstract Based on the results of data analysis, there is a positive influence between the Delegation of Authority to Improve the Work Effectiveness of Employees at the Central Bureau of Statistics of East OKU Regency. This shows that with good delegation of authority, it will lead to work effectiveness and this has a positive impact on employees of the Central Bureau of Statistics of East OKU Regency. As for what has been described above, it is explained that the Delegation of Authority affects the effectiveness of the work of the Central Statistics Agency of East OKU Regency, it is proven by using the t test, the value of T_hitung 10,598 > T_table 2,059 means that the Delegation of Authority affects work Effectiveness. Keywords : Delegation Of Authorities, Effectiveness Of Employess.
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA SPBU COCO PLAJU 21.302.04 PALEMBANG Saudi Berlian; Indah Octaviana; Riri Hanifa
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1375

Abstract

This study aims to determine; (1) Conditions of the physical working environment at the Coco Plaju gas station 21,302.04 Palembang; (2) Non-physical working conditions at the Coco Plaju gas station 21,302.04 Palembang; (3) and how the influence between physical and non-physical work environment on employee performance at the Coco Plaju gas station 21,302.04 Palembang. This research uses a descriptive method. Collecting data in this study using a questionnaire. The sample in this study amounted to 35 respondents who were all employees of the Coco Plaju gas station 21,302.04 Palembang. Before processing the questionnaire data from 35 respondents, the validity and reliability of the research questionnaire were tested. The data analysis method used in this research is multiple regression analysis. From the results of the analysis, the regression coefficient of the variables obtained is the physical work environment = 0.616 and the non-physical work environment = 0.098. The hypothesis in this study is evidenced by hypothesis testing, where fcount is 178,249 which is greater than ftable 0.000, then with a significant level of 0.000 less than the probability level of alpha 0.05, so that simultaneously the variables of the physical work environment and non-physical work environment have a significant effect on performance. employees at COCO Plaju gas station 21,302.04 Palembang. In the t-count coefficient for the variable physical work environment and non-physical work environment 0.135 and 0.180 which are greater than ttable 0.000 and 0.002 with a probability level of 0.135 and 0.180, respectively, which are smaller than the probability alpha 0.5, so partially the physical work environment variable and the non-physical work environment has a significant effect on the performance of employees at the Coco Plaju Spbu 21,302.04 Palembang. They must continue to pay attention and keep these two factors in very good condition and if possible be improved again.
PENGARUH LOGISTIC SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS PALEMBANG Nourma Wulanda
Jurnal Manajemen Bisnis Unbara Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i1.1395

Abstract

This study aims to determine (1) How the impact of timeliness to cunsomer satisfaction at Post Office Palembang, (2) How the impact of accuracy of order to cunsomer satisfaction at Post Office Palembang, (3) How the impact of quality of information to cunsomer satisfaction at Post Office Palembang, and (4) How the impact of quality of contact personnel to cunsomer satisfaction at Post Office Palembang. The study design used is eksplanatory. The samples used were 100 respondens. To measure the influence between variables, used multiple linear regression and to test the hypotheses used to test the hypothesis F and t. Results of the study are: (1) Timeliness have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (2) Accuracy of order have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, (3) Quality of information have a positive and significant effect to cunsomer satisfaction at Post Office Palembang, and (4) Quality of contact personnel have a positive and significant effect to cunsomer satisfaction at Post Office Palembang.
PENGARUH PENEMPATAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT. TUNAS DWIPA MATRA CABANG MARTAPURA OKU TIMUR Tutut Anggun Tamara; Noviansyah Noviansyah; Muznah Muznah
Jurnal Manajemen Bisnis Unbara Vol 3 No 2 (2022): Jurnal Manajemen Bisnis Unbara Desember 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i2.1715

Abstract

ABSTRACT The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was a significant influence of work placement on the performance of employees at PT. Tunas Dwipa Matra Martapura Branch, East OKU with a t-value of 3,201. Organizational commitment variable had a significant influence on the performance of PT. Tunas Dwipa Matra Martapura Branch, East OKU with a t-value of 2.616. Simultaneously, it was found that there was an influence of work placement and organizational commitment on the employees’ performance at PT. Tunas Dwipa Matra Martapura Branch, East OKU with an F count of 19,573. The coefficient of determination (R2) obtained was 0.583. This shows that the contribution of the influence of work placement and organizational commitment to the performance of employees at PT. Tunas Dwipa Matra Martapura Branch, East OKU by 58.3% while the remaining 41.7% was influenced by other variables not included in this study, for example ability and expertise, knowledge, work design, personality, work motivation, leadership, leadership style, organizational culture, job satisfaction, work environment, loyalty, and work discipline (Kasmir, 2016: 189).
PENGARUH PROMOSI PADA PENINGKATAN PENJUALAN PADA CV. AGRA UTAMA PALEMBANG EFRINA MASDAINI
Jurnal Manajemen Bisnis Unbara Vol 3 No 2 (2022): Jurnal Manajemen Bisnis Unbara Desember 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i2.1722

Abstract

Abstract The study entitled The Effect of Promotion on Increasing Sales at CV. AGRA UTAMA Palembang discusses how promotions are carried out on CV. AGRA UTAMA Palembang does it have a significant influence on increasing sales. The data used are primary data and secondary data which are then analyzed qualitatively by describing the existing problems to then be analyzed based on Marketing Management theories. Based on the results of the study, it was concluded that in the Validity Test it can be seen that the value of r calculated for all indicators tested is positive and greater than the r table value which is 0.44, in Simple Linear Regression where the Summary Model Table displays the value of R which is symbol of the value of the correlation coefficient. In this study the correlation value was 0.028. In the ANOVA table above, sig 0.939 is obtained, which means <significant criterion (0.05). Thus the regression equation model based on research data is significant, meaning that the linear regression model is influenced/has linearity criteria.

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