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<![CDATA[Pengaruh Harga, Promosi terhadap keputusan pembelian pada pengguna aplikasi Grab Food di kota Cirebon ]]>
<![CDATA[priyadi, ziddan azra]]>;
<![CDATA[Purnamasari, Dewi Laily]]>;
<![CDATA[Yuningsih, Yuningsih]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v10i2.215
<![CDATA[Pada penelitian kali ini kita akan menganalisis bagaimana pengaruh harga, promosi terhadap keputusan pembelian Grab Food pada oengguna aplikasi grab di kota Cirebon. Sampel yang akan saya gunakan dalam penelitian kali ini adalah para pengguna aplikasi grab itu sendiri khususnya di kota Cirebon. Populasi yang saya gunakan adalah pengguna Grab Food dikota Cirebon. Metode dalam pengambilan sampel pada penelitian ini menggunakan metode Radom Sampling. Sehingga diperoleh 100 sampel pengguna aplikasi Grab Food . Metode yang saya gunakan adalah Kuantitatif dan sumbernya adalah data primer berupa kuesioner. Dan penelitian ini menggunakan metode analisis regresi berganda dengan menggunakan bantuan software SmartPLS v4. Hasil dari penelitian ini menunjukkan bahwa variabel harga, promo memiliki pengaruh positif terhadap keputusan pembelian pada aplikasi grab Food. Mengingat aplikasi Grab Food sendiri menduduki peringkat pertama dalam hal Groos Merchandise Value .]]>
<![CDATA[Faktor Yang Mempengaruhi Daya Saing Bengkel Smc Dan Ahass Terhadap Kepuasan Pelanggan ]]>
<![CDATA[herdiansyah, irwan]]>;
<![CDATA[Hijuzaman, Osep]]>;
<![CDATA[Akbar, Muhammad Ali]]>;
<![CDATA[Kusuma, Bintang Nidia]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v10i2.216
<![CDATA[Bengkel SMC Workshop dan Bengkel AHASS adalah salah satu jenis usaha yang terlibat dalam layanan perbaikan kendaraan. Ketika awal Bengkel ini buka bengkel ini sangat ramai dikunjungi banyak pelanggan dari berbagai kalangan, tetapi beberapa bulan kemarin justru tidak seramai ketika awal bengkel ini buka. Penyebab sepi pelanggan yaitu karena belum pernah dilakukan pengukuran terhadap kepuasan pelanggan di bengkel ini. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, persepsi harga, dan lokasi terhadap kepuasan pelanggan di Bengkel SMC Workshop dan Bengkel AHASS Purwakarta. Metode pengambilan sampel yang digunakan adalah simple random sampling dan penentuan jumlah sampel pada penelitian ini dengan menggunakan rumus slovin menghasilkan responden sebanyak 190 responden, data yang digunakan adalah data primer dengan teknik kuesioner, pengujian hipotesis dilakukan dengan teknik analisis regresi linier berganda menggunakan uji two- tailed dengan aplikasi Analysis of moment structure versi 24. Hasil penelitian menunjukan kualitas pelayanan tidak berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan di Bengkel SMC Workshop dan Bengkel AHASS Purwakarta sedangkan untuk variabel kualitas persepsi harga dan Lokasi tidak berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan di Bengkel SMC Workshop dan Bengkel AHASS Purwakarta.]]>
<![CDATA[PENGARUH AFFILIATE MARKETING, CELEBRITY ENDORSER, FREE SHIPPING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION ]]>
<![CDATA[Gabriel, Gregorius Vichito]]>;
<![CDATA[Nugroho, Dian Ari]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v10i2.217
<![CDATA[This research aims to determine and explain the influence of affiliate marketing, celebrity endorsers, free shipping and online customer reviews on purchase decisions. This type of research is explanatory research. This research had 115 respondents using a non-probability sampling method with accidental sampling technique. The data analysis carried out was descriptive analysis, classical assumption testing, multiple linear regression analysis and hypothesis testing. The results of testing the four variables can be concluded that the affiliate marketing, celebrity endorser and free shipping variables have a positive and significant effect on purchase decisions on the Lazada Application, while the online customer review variable does not have a positive and significant effect on purchase decisions on the Lazada Application. Three variables such as affiliate marketing, celebrity endorsers and free shipping can influence purchase decisions so that companies can maintain and provide regular innovations related to this marketing strategy, such as making it more efficient and making it easier for users to access this marketing strategy. The online customer review variable has no influence on purchase decisions, therefore companies can optimize and evaluate this strategy in the future in order to increase purchase decisions and sales.]]>
<![CDATA[The Influence of Financial Attitude on Financial Management Behavior Mediated By Financial Literacy Of High School Students In Malang City ]]>
<![CDATA[wati, Ratna]]>;
<![CDATA[Rokhman, M. Taufiq Noor]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v10i2.219
<![CDATA[Abstract. The purpose of this study is to determine and analyze the direct influence of financial attitudes on financial management behaviour, financial literacy and the direct influence of financial literacy on financial management behaviour. Knowing and analyzing financial literacy can mediate financial attitudes toward financial management behaviour. The population in this study were 305 students of Junior High School 14 Malang City, grade 9, with a sample size of 75 people. The analysis tool used was path analysis with a mediation test comparing the total effect to the direct effect. The results of the study explain that there is a significant influence of financial attitudes on financial management behaviour and financial literacy. Financial literacy has a direct and significant effect on financial management behaviour. Financial literacy can mediate the influence of financial attitudes on financial management behaviour. This study can contribute theoretically to the Planned Behavior Theory with the contribution of research results on the financial management behaviour of students at Junior High School 14 Malang City. Providing input to the management of Junior High School 14 Malang City on the importance of implementing good financial behaviour for students, by creating activity programs, and policies that are like applications for students of Junior High School 14 Malang City to wisely manage finances]]>
<![CDATA[Tantangan dan Manajemen Kinerja Generasi Z di Indonesia ]]>
<![CDATA[Br Sibagariang, Oktaviana Gracella]]>;
<![CDATA[Tarigan, Miska Irani]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.249
<![CDATA[Generation Z, born between the mid-1990s and early 2010s, increasingly dominates the global workforce. Their unique characteristics, such as reliance on technology, preference for work flexibility, and high expectations for work-life balance, present new challenges in performance management. This study explores the key challenges in managing the performance of Generation Z as well as strategies that organizations can implement to optimize their productivity and engagement. By using a literature review research method, this research identifies that a transparent management approach, real-time feedback, and sustainable career development are key factors in the successful performance management of Generation Z. These findings are expected to provide insight for managers and organizational leaders in developing more adaptive and effective strategies in managing the workforce of this generation.]]>
<![CDATA[Maturitas, Indikator Keuangan dan Kesehatan Keuangan: Bukti Dari Indonesia ]]>
<![CDATA[Utami, Martiana Riawati]]>;
<![CDATA[Sumadi, Bella Madiana]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.275
<![CDATA[This study aims to investigate the effect of firm's life cycle and financial indicators on financial health. The number of publicly traded companies declared delisted on the Indonesia Stock Exchange indicates that the firm's financial health is unstable. To investigate, the researchers conducted an analysis of panel data using financial ratios from life cycle, liquidity, leverage, and profitability in manufacturing companies listed on Indonesia Stock Exchange for period 2017 to 2019. The final sample obtained in this study consisted of 109 companies with a total 316 observations. Researchers found that firm's life cycle has a positive effect on financial health because the maturity cycle causes the firm to be more stable in running its business activities. Then, liquidity has no effect on financial health due to differences in the firm's ability can not be generalized. Furthermore, leverage has a negative effect on financial health because it is based on the firm's decision to use internal funding to minimize financial risk. Finally, profitability has a positive effect on financial health because it reflects the firm's operational performance. Therefore, it is necessary to understand the factors that have the opportunity to determine the firm's financial health]]>
<![CDATA[Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Di Home Industry Makanan Ringan Comet “Si Rawing” ]]>
<![CDATA[Sopiyudin, Lutfi]]>;
<![CDATA[Herdiyanti, Herdiyanti]]>;
<![CDATA[Arifah, Alfin Nur]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.278
<![CDATA[Purchase Decisions in the Home Industry of Snack Products “Comet Si Rawing” This research adopts a quantitative approach with a survey method to examine the influence of promotion and brand on consumer purchase decisions in the context of a small-scale snack manufacturing business. A total of 100 respondents were selected using purposive sampling. Data were obtained through questionnaires, observations, and documentation, and analyzed using statistical techniques with SPSS version 27. The findings reveal that promotion exerts a positive and significant influence on purchase decisions. Similarly, brand also demonstrates a positive and significant impact on purchase decisions. These results underscore the importance of implementing effective promotional strategies and maintaining a strong brand image to enhance consumer interest and purchasing behavior]]>
<![CDATA[Analisis Pengaruh Pemasaran dan Kepuasan Kualitas Pelayanan Terhadap Upaya-upaya Peningkatan Pendapatan UMKM di Kota Kediri Pasca Pandemi Corona Covid-19 dengan Variable Moderating Digital Marketing ]]>
<![CDATA[Weny, Siska Yulia]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.280
<![CDATA[One of the worldwide outbreaks in 2019 was the Corona Covid-19 pandemic. The Micro, Small, and Medium Enterprises (MSMEs) sector is expected to have challenges in managing the current epidemic, according to observers. As it turns out, the use of social media for transactions is one of the elements that contribute to MSMEs' ability to withstand such circumstances. The purpose of this study is to examine the relationship between marketing and service quality satisfaction and MSME income in Kediri City, as well as the ways in which digital marketing mitigates the effects of these factors on MSME revenue. The approach is quantitative in nature. The study's findings indicate that marketing and customer satisfaction with high-quality services affect MSMEs' revenue in Kediri City. The impact of quality service satisfaction and marketing expansion on MSMEs' revenue in Kediri City is mitigated by digital marketing. In the interaction between marketing and providing high-quality services to increase revenue, digital marketing is essential. This suggests that MSMEs should use digital marketing as a means of increasing their revenue.]]>
<![CDATA[Kepuasan Kerja Pemediasi Pengaruh Budaya Organisasi Terhadap Kinerja Personil Subdit Patroliairud Ditpolairud Polda Jatim ]]>
<![CDATA[Effendi, Dicky Rahadian]]>;
<![CDATA[wati, Ratna]]>;
<![CDATA[Realita, Tasnim Nikmatullah]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.282
<![CDATA[The purpose of this study is to analyze and give meaning to the direct influence of organizational culture on personnel performance, organizational culture on job satisfaction and job satisfaction on personnel performance. In addition, it also analyzes and gives meaning to job satisfaction mediating the influence of organizational culture on personnel performance. The research method uses SEM analysis techniques with Smart PLS. The population and sample used were 67 personnel of Patroliairud Subdit Ditpolairud Polda Jatim with a sampling technique using the census technique. The Likert scale used is a scale of one to five. With data collection techniques using questionnaires. The results of the study explain that organizational culture has an influence on personnel performance, organizational culture influences performance and job satisfaction influences personnel performance. In addition, the results of the study stated that job satisfaction is able to mediate the influence of organizational culture on personnel performance. Theoretically, this research contribution is able to contribute to attribution theory where personnel and leaders attribute the cause of good or bad performance, satisfaction or dissatisfaction will affect their reactions, motivation, and subsequent behavior. Leaders must implement and socialize organizational culture in the Patroliairud Subdit Ditpolairud Polda Jatim, able to make personnel satisfied with the work done which ultimately provides a positive contribution to employee performance]]>
<![CDATA[Pengaruh Current Ratio, Debt To Equity Ratio, Dan Return Of Equity Terhadap Return Saham Dengan Pemediasi Harga Saham (Studi Pada Perusahaan Pertambangan Batu Bara Yang Melaksanakan Corparate Social Responsbility) ]]>
<![CDATA[Ningsih, Ayu Agus Tya]]>;
<![CDATA[Arifin, Rosyid]]>;
<![CDATA[Poernomo Poetra, Moh. Hardisty Novan Adiwena]]>
<![CDATA[ Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Wisnuwardhana ]]>
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DOI: 10.37303/embeji.v11i2.284
<![CDATA[This study aims to analyze the effect of the current ratio, debt-to-equity ratio, and return on equity on stock returns, with stock price as a mediator in coal mining companies implementing Corporate Social Responsibility. This study is based on increasing coal production and profits from several coal companies in Indonesia. This study uses a quantitative approach with secondary data obtained from company financial reports. The sample size was 16 coal companies listed on the Indonesia Stock Exchange. The results show that the current ratio has no significant effect on stock returns and stock prices. While the debt-to-equity ratio has a significant effect on stock returns but no effect on stock prices. Return on equity has no significant effect on stock returns but does have a significant effect on stock prices. Stock prices do not significantly influence stock returns and do not mediate the relationship between the current ratio, debt-to-equity ratio, or return on equity on stock returns. This research can serve as a reference for investors in making investment decisions and serve as a reference for other similar research.]]>
