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INDONESIA
eMBeJi : Manajemen dan Bisnis Jurnal
Published by Universitas Wisnuwardhana Malang
ISSN : -     EISSN : 25286668     DOI : https://doi.org/10.37303/embeji.v7i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis Jurnal menerbitkan artikel ilmiah dibidang manajemen, bisnis dan sangat menghargai pikiran-pikiran baru yang inovativ serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 122 Documents
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Branding Awareness Sebagai Mediasi Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Kota Malang Apriandana, Rizky Andrianto; Rokhman, M. Taufiq Noor; Kirom, Novita Rifaul
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.285

Abstract

The purpose of this study was to determine and analyze the direct influence of brand awareness and digital marketing on purchasing decisions, and brand awareness on digital marketing. Furthermore, we analyzed brand awareness as a mediator of the influence of digital marketing on purchasing decisions. The analysis tool used was Smart PLS, with a sample of 106 Generation Z consumers who purchased products from the influencer Aghnia Cosmetic Products. The results showed that digital marketing directly influenced brand awareness and purchasing decisions for Byebadskin skincare products. Brand awareness can mediate the influence of digital marketing on purchasing decisions for Byebadskin skincare products.
Literasi Keuangan dan Self-Efficacy sebagai Penggerak Kinerja UMKM Tenun Ikat Sumba Bulu, Anastasia Natalia Yesi Ngongo
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.286

Abstract

This study aims to analyze the effect of financial literacy on the performance of tenun ikat artisans in Southwest Sumba Regency, East Nusa Tenggara, with financial self-efficacy as a mediating variable. Data were collected from 47 respondents through questionnaires and analyzed using Partial Least Squares (PLS). The results show that financial literacy does not have a significant direct effect on MSME performance but significantly improves financial self-efficacy. Financial self-efficacy has a significant positive effect on MSME performance and fully mediates the relationship between financial literacy and MSME performance. These findings suggest that improving financial literacy must be accompanied by enhancing financial self-efficacy to improve MSME performance. Local governments are recommended to provide contextual financial literacy training and empowerment programs based on self-efficacy development.

Page 13 of 13 | Total Record : 122

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